It's officially back on February 1st!
I can’t wait for this!
The last series was one of the worst, especially with the ongoing negative criticism (the interviews especially were almost nasty and personal). I hope they get a good balance, a decent cast and shake things up a little bit this time round!
https://www.bbc.co.uk/mediacentre/mediapacks/the-apprentice-2024-candidates-series-18
The contestants have been announced, including a member of Architechs (of 'Body Groove' fame)!
A day out in The Highlands, haggis, caber tossing, highland cows, irn bru, exit through the gift shop, what could possibly go wrong?
Toad in the Hole is 60 quid? Did I hear right?
They’ve made fish cakes with rhubarb crumble and made brownies without flour and sugar, this is entertainment at its finest.
The boys have absolutely no right to look smug considering the food they served.
The doc applauding a shambolic effort and his own maths.
Oliver will probably go down as the least memorable contestant of all time! He did absolutely nothing and he was the first person out. Very embarrassing for the doctor to clap when he did, don't think he'll last long in this. Both teams were poor to be honest.
The cringe mistaken applause, a new meme is surely born 
Every year I don't know how these people can be so inept. Crumble on fish??? And that was the winning team! Which shows how awful the other team was.
An entertaining first episode at least.
I've been roped into watching this for the first time ever this year. My takeaway so far: don't put crumble on a fishcake x
Fishcake gate is one of the most hilarious blunders. And to think that’s the winning team 
THAT PREMATURE CLAP Didn't expect to get an iconic Apprentice moment in the first week!
Meh.
Unpopular opinion but to me it's obvious that production are messing with it for the "comedic" aspect - the crumble/breadcrumb sitch felt manoeuvred and maybe switched around and a lot of times I feel like they're set up for failure for our amusement. I'd like it so much more if it played out naturally! 
Really enjoyed the first episode back!
It's an entertainment show at the end of the day. But someone in an events business operating 'away days' should surely have in-depth knowledge of catering and hospitality (whether actually preparing food themselves or not), so it's not that much of a stretch?
The production interference was blindingly obvious with that firing. Sure, Ollie wasn't interesting in the slightest but Virdi is clearly just being kept for the drama.
Hopefully no food making next week.
The boys cheesecakes remind me of my attempt in a team at primary school making biscuits.
By the end of the day the tip was more than the cheesecake.
Boys made money this week what a joy.
Girls spend less, sold more, won again.
What was the point in them picking and discussing cheesecakes before finding out who their corporate buyer was?
I always feel sorry for the mute designers who have to work with the teams designing their "ideas".
The whole idea of an escape room is a room with a locked door and usually 60 minutes to try and find all the clues you need to get yourself out again.
Fallen Escape reminds me of a cheap version of Grand Theft Auto.
Asif is struggling right from the off to defend the rubbish his team created.
I've been a bit behind, but it's good to see that this year's lot seem to be the most competent in years
I think the final 2 seem fairly guessable at this point.
I can't believe Phil is still there despite losing 7 out of 7 tasks. Surely that's a record?
It was nice to see a task where the losing team didn't seem to do too badly (as evidenced by the firing coming down to track record rather than anything specifically going wrong on this task), I think a wine tour is always going to be easier to make money on and I assume they wouldn't have been able to go with the same tour.
A few seem decent...Flo, Steve, Paul, Tre. The one who swapped teams last minute in the latest episode needs to go, did she do anything aside from that?
I thought eBnB was bad, but this Voltz thing is appalling.
Looking at their faces, I don't think they do love the advert.
Tre did the best with what he had.
I think the only way Tre doesn't win this series is if Lord Sugar doesn't like his business plan enough. He's a certainty to make it to the interview stages I think and if he can make it into the final 2 then he'll surely win. He always tries to make the best out of every situation even when things are clearly heading for disaster he still tries to salvage what he can.
Surely that's a record?I think there are a few decent candidates this year, Tre, Rachel and Flo are partiuarly strong then Paul, and Raj are also quite decent. Could be quite a strong semi final / interviews stage compared to previous years.
Noor was dreadful this week and she couldn't see it at all. Interesting she refused to appear on You've been fired after, I thought she came across very childish when dealing with Tre who was trying to help her. Rachel got the balance better dealing with her but clearly agreed with all Tre's points. I also think Steve is rubbish and Foluso is riding on the tails of a deal she didnt even have to do anything to negotiate but that was won by Tre's pitch, also pretty terrible.
Noor saying she knows exactly who she's going to bring back into the boardroom, to then get fired without even being asked to bring anyone back - iconic!
Raj getting fired the first time she's lost a task, Phil still being there 
I feel like I'm rooting for him now, he must be sitting on a really good business plan surely...
Tre will probably win it.
It'll definitely be Tre or Flo
How has Phil made it to the interview stage? he must be the luckiest person ever on The Apprentice! Tre should win based on performance throughout the competition and he's the only person to win two tasks as project manager. However now it's just going to come down to whoever has the business plan that Lord Sugar likes the most so that could give Phil more of a chance.
This series has just been the biggest mess of any I can recall I'm backing Paul for the win now, and he seems to be in a really good position right now where he has Sugar's respect from performance in the tasks, so hoping his business plan can hold up in a similar vein to Leah Totton.
I think it’s a pretty strong final 5 - apart from Phil who must have a good business as people are saying.
Can confirm Phil's business is pretty successful - he's got a pie shop in my hometown and a few others nearby, it's always busy (though I think they're overpriced and not actually that great)! The fact he's got this far despite so many losses definitely makes it seem like Lord Sugar wants to invest and I think it'd be a smart choice. I can see Tre getting it too, he seems quite style over substance at times but he's clearly got experience.
Quite jarring how often I see this year's contestants posting Tiktoks hanging out together after throwing each other under the bus on the show, I think I'd hold more of a grudge
I didn’t think Raj deserved to go to be fair, yes she made some mistakes but her performance throughout the show has been fairly consistent.
Phil getting to where he is astounds me but it’s like that first winner with the nail file, we lost every task and then won the whole thing while the woman he was up against won every task then lost. Clearly it comes down to the business that they have.
I respect Paul soooo much for that!
Really glad Paul didn't just cave in for the sake of progressing to the final as he clearly knows the worth of his business. Sugar just came across greedy wanting a stake in both when the likeliness is the new branch would be just as successful so he'd still be making mega money...
Would have liked Paul to win, and it's a shame Flo's business plan was as tragic as it was because she'd have been next in line. Rachel has to win this now because if she doesn't then Phil winning just summarises what an absolute car crash this series has been from start to finish
Paul definitely made the right decision not giving in to Lord Sugar's demand and besides getting into the final is no guarantee of winning the competition. It definitely shows that he would have been a finalist and probably the winner. I can only see Phil winning it now after making it this far and it's linked to the food industry which Alan Sugar seems to like the most based on past finalists.
Yeah, I think Phil's got the win in the bag now
Mike Soutar is the deadliest of all the interviewers. The level of precision that he has with the research he does is scary and the way he buys domain names before the candidates and then sells them back is vicious , him making Tre drink the whole sample of his own drink was very funny also
Big respect to Paul for doing what he did and not caving in.
Imagine asking Lord Sugar for half of his business for a fraction of the price
Phil winning would feel hilarious given he’s lost all but one task but he is pretty likeable and I genuinely don’t think he was ever solely responsible for the failure he was just pretty unlucky. I do think lord Sugar must see something in either Phil or his business though else he’d have been gone but it makes you think the likes of Raj for example just weren’t for him given she went the second she was on the losing team.
Rachel has been strong too. Interesting final to call as he’s recently invested in fitness based business with Marnie and there’s been a few bakery / desert based winners but not necessarily the pie market?
Paul the honourary winner.
I respect Paul so much for not giving up all his business and knowing his worth.
Why would he give half of his business away therefore make half the profit in order to set up a new dentist where he would also make half the profit giving him pretty much the exact same income across two businesses as he has now while Alan gets not just one business worth of profits but two for a fraction of what either business is or will be worth? Alan just came across as greedy.
Based on the series overall Rachel deserved to win more than Phil so her winning was the right result. Phil messed it up for himself when he said business is not all about making profits, that was a really dumb thing to say at the worst possible time. 2 years in a row of a gym being what wins the investment from Lord Sugar and the streak of female winners continues.
I'm quite shocked Sugar ended up going with Rachel given Marnie's win last year, but her winning was the only thing that could've saved this series so thank god for that
I do think now would be a good time for them to shake up the format a little bit, or condense it to a smaller number of episodes. I wouldn't mind having just an 8 episode series - 6 tasks, interviews, then the final (and a much smaller cast too - 18 always seems a stupendous number for a show like The Apprentice).
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