BuzzJack Music Forum _ Lady Gaga _ HAUS LABS by Lady Gaga
Posted by: HausofTroye 22nd May 2018, 05:32 PM
QUOTE
Get ready, little monsters: A Lady Gaga beauty line might be coming sooner than we think.
The "Joanne" singer is reportedly taking the plunge into makeup mogul-dom with a forthcoming brand called Haus Beauty — a possible nod to the Haus of Gaga, the creative force behind some of her best-known looks. According to celeb news site The Blast, Gaga and her team are working to trademark the name, which would be an entirely new venture for the singer/fashion designer/activist. Allure confirmed the trademark application, and notes that per the United States Patent and Trademark Office's website, Haus Beauty could potentially span a massive number of products, including complexion cosmetics, lip, eye, and cheek products, fragrance, skin- and body-care, and more. There is also apparently going to be a product called "beauty milk," which sounds equal parts fascinating and intriguing.
After the news broke, fans realized that Lady Gaga may have actually been dropping hints about the makeup line on her own social feeds for months. In January, she posted a closeup beauty shot on her Instagram, sharing some details behind the makeup look. She captioned the shot "#hauseditorials," which given this new information about the trademark, could mean something totally different (cough, a beauty campaign) than fans originally imagined.
Though Gaga has been a beauty icon for the better part of the last decade, this would be her first time creating her own makeup line. She already has a fragrance and has served as the face of the M.A.C. Viva Glam campaign, but we can't wait to see what kind of products she serves up so we can get our own "poker faces" on at home.
get that dollar! Make-up always on point so this is a good move for her ~
Posted by: HausofTove 13th April 2019, 09:58 AM
QUOTE
Mother Monster is not only launching her own beauty line, but also opening a boutique shop right on the strip. She is slated to launch her Haus Beauty line and open up shop in late May.
The store is thought to take up a space that's currently under construction in the MGM Grand, conveniently located right outside the entrance of the Park Theater, where Gaga's Enigma residency will be reconvening for six dates between May 30 and June 4. She will also be spending some time in Vegas this winter, performing a "Jazz + Piano" show and yet-to-be-announced New Year's Eve performance.
The pop star has been hinting at the beauty line for months now. In December, her Ate My Heart company trademarked Haus Beauty, which covers products including perfume, foundation, lipstick, highlighter, nail polish and facial cleanser. The name is a nod to her team, Haus Gaga. She even got the word "Haus" tattooed on her arm in 2016.
Though this will be the first product line the 33-year-old has launched, she did put out a signature fragrance, Lady Gaga Fame, with COTY in 2012.
Posted by: SKOB 13th April 2019, 01:16 PM
Good that it's called Haus not anything "Lady Gaga". Gives more edgy vibe.
Posted by: SKOB 4th July 2019, 01:21 PM
Looking good!
EDIT: I don't know if the pic shows, here's the link: https://twitter.com/AMENARTPOP/status/1146770463487488001
Posted by: HausofTove 5th July 2019, 05:57 AM
It's here:
Posted by: Jαsє 5th July 2019, 12:42 PM
THOSE NEW SHOTS OF HER GOD GIVE ME STRENGTH
Posted by: Spiceboy 5th July 2019, 01:38 PM
She looks AMAZING!
Posted by: SKOB 9th July 2019, 06:20 PM
It's out! With new music too lol
Posted by: HausofTove 9th July 2019, 06:22 PM
Posted by: HausofTove 9th July 2019, 06:24 PM
The Twitter page:
Website:
hauslabs.com
Posted by: Rhoda Camel 9th July 2019, 06:25 PM
a bloodpop and tchami produx collab
Posted by: HausofTove 9th July 2019, 06:26 PM
I LOVE the advert! The message, the visuals, the looks. YES.
Posted by: SKOB 9th July 2019, 06:42 PM
YAASS QUEEN SHOWING HOW IT'S DONE AGAIN
Posted by: HausofTove 9th July 2019, 06:45 PM
It will be the first beauty brand to launch exclusively on Amazon no idea how that works!
Posted by: SKOB 9th July 2019, 06:57 PM
Doesn't everyone buy everything on Amazon already?
Posted by: Jαsє 9th July 2019, 07:26 PM
THAT MUSIC IS f***ING EVERYTHING. I swear if that's even a tiny hint of what's to come, I'm hyped.
On Insta is also includes Lady Gaga in the "music by" section
Posted by: Jαsє 9th July 2019, 07:29 PM
SCREAMING
Posted by: SKOB 9th July 2019, 07:42 PM
Omg
Posted by: Jαsє 9th July 2019, 07:53 PM
Although he is known for trolling
Posted by: Jαsє 9th July 2019, 08:09 PM
can't stop listening to that clip omg
Posted by: HausofTove 9th July 2019, 08:20 PM
Battle For Your Life for new single!?
Posted by: HausofTove 9th July 2019, 08:40 PM
Posted by: HausofTove 9th July 2019, 08:41 PM
LOOK AT HER SERVING HERE !!
Posted by: Jαsє 9th July 2019, 08:49 PM
I am f***ing SHOOK.
Posted by: HausofTove 10th July 2019, 06:34 AM
Posted by: HausofTove 10th July 2019, 06:36 AM
A few facts about the product:
-Pre-order 7/15, launch in September -Cruelty-free and vegan -Sold exclusively by Amazon -Matte black packaging -Three-product kits priced at $49
Posted by: Jαsє 10th July 2019, 06:42 PM
-Cruelty-free and vegan
Of course. What an angel.
Posted by: Jαsє 10th July 2019, 06:44 PM
Her net worth should skyrocket even more! We know how well Rih's done from her makeup line; she now has over $600 million in the bank
Love this article on the power of makeup for Lady Gaga. A must read to help understand why she's so passionate about this venture: https://www.independent.co.uk/life-style/lady-gaga-makeup-haus-laboratories-allure-beauty-a9102861.html
QUOTE
Lady Gaga has revealed the impact makeup has had on her life, career and confidence as she recalls how she never “felt beautiful” before using cosmetics.
The pop star, who is featured on the October cover of Allure for the magazine’s “Best of Beauty” issue, wore products from her own beauty line Haus Laboratories for the shoot as she opened up about what makeup means to her.
According to the 33-year-old, makeup changed her life, and her hope is that her new line will be able to do the same for others.
“I never felt beautiful, and I still have days that I don’t feel beautiful,” she recalled. “All of the insecurities that I’ve dealt with my whole life from being bullied when I was younger, they come right back up to bite me.
“Then I put makeup on, and before I know it I feel this superhero within. It gives me those wings to fly.”
The Shallow singer also credits makeup, and her makeup artists, with helping her to transform from Stefani Joanne Angelina Germanotta into Lady Gaga.
“When I became Lady Gaga when I was younger, it was because I discovered makeup. It means so much to me on a deep visceral level - the power of makeup to change how you feel when you’re at your lowest,” she said.
According to Lady Gaga, there were times early in her career that she doesn’t think she would have had the courage to step on stage, due to anxiety and the hectic pace of touring, had it not been for her team of makeup artists, including Sarah Tanno.
The singer recalls how Tanno would “pick me up off the floor” and dry her tears while assuring her that she was going to “put on your face now”.
“Sarah would do my makeup, Freddie [Aspiras]would do my hair, and they would hold me and say: ‘Look at yourself. There’s Lady Gaga. You can do this. Now go do it,’’’ she revealed.
It inspired Lady Gaga to create her own brand, which she hopes will make people feel “completely liberated”, whether they wear a little makeup or a lot.
In the interview, Lady Gaga also discussed the importance of creating a line that is accessible to anyone, no matter how they identify, explaining that she wants all gender identities “to know very clearly that they are included, and never exploited, ever”.
Posted by: SKOB 15th September 2019, 06:18 PM
The whole "Lady Gaga" character as we know it is based on make up, it makes so much sense for her in particular to create Haus Labs.
Ariana Grande comments on almost all of her IG posts these days. Proper stan!!
Posted by: HauntedHaus 26th November 2019, 09:12 PM
These shoots are stunning <3
Posted by: SKOB 29th November 2019, 04:19 PM
Preach!
Posted by: SKOB 29th November 2019, 08:08 PM
Queen of lip syncing!
Posted by: Jαsє 29th November 2019, 08:48 PM
The new Haus Labs shots are breathtaking
Posted by: SKOB 4th December 2019, 08:29 PM
I totally adore this look!!!!!
Posted by: HauntedHaus 5th December 2019, 09:01 PM
The pop up store having huge crowds!
Posted by: HauntedHaus 6th December 2019, 07:14 AM
Look how humble she is <3
Posted by: SKOB 6th December 2019, 07:41 AM
QUEEEEN
Posted by: SKOB 6th December 2019, 07:44 AM
OMG future fan classic!!!
Posted by: SKOB 6th December 2019, 07:50 AM
This is like back in 2010, people really love her again
Posted by: SKOB 6th December 2019, 07:55 AM
This is a beautiful clip!!!
https://www.foxla.com/video/632457
Posted by: SKOB 6th December 2019, 08:05 AM
The tutorial video has 2.2M views after ONE DAY! Insane, that's better than most music videos!!!!!!!!!!!!!!!!!!!!!!
Posted by: HauntedHaus 6th December 2019, 05:05 PM
I need to watch this in full tonight!
Posted by: SKOB 6th December 2019, 07:53 PM
It's a lovely video
Posted by: HauntedHaus 8th December 2019, 01:09 PM
Selling very well on Amazon! Looking like it's a good go-to Christmas gift
Posted by: HausofKubrick 11th February 2020, 07:27 PM
A new range is coming soon apparently according to the page's Insta story.
Posted by: Jαsє 11th February 2020, 08:36 PM
QUOTE(HausofKubrick @ Feb 11 2020, 07:27 PM)
A new range is coming soon apparently according to the page's Insta story.
Posted by: SKOB 12th February 2020, 06:52 AM
Will that launch be related to LG6? Monsters are involved...
Posted by: HausofKubrick 12th February 2020, 06:56 AM
The range is called Monster I think! *.*
Posted by: *CENSORED* 12th February 2020, 11:08 AM
i've been investing pretty much ALL of my free time lately in beauty vloggers and learning about makeup so cannot wait to see everyone review this shit once again *.*
Posted by: HausofKubrick 12th February 2020, 10:08 PM
Posted by: HausofKubrick 13th February 2020, 06:39 PM
Fiyah
Posted by: SKOB 13th February 2020, 06:47 PM
Queen serving the looks!!!
(This also 100% confirms that LG6 will be mostly electronic pop)
Posted by: HausofKubrick 13th February 2020, 10:11 PM
@hauslabs is stepping onto #Chromatica with the STUPID LOVE EYESHADOW PALETTE 😍 18 shades of color, yours on 5/19. Head to @hauslabs to see the full lineup!
New range to coincide with Chromatica's release
Posted by: SKOB 14th May 2020, 05:23 PM
Another AWESOME photo
Posted by: Hauspital* 14th May 2020, 05:24 PM
I did JUMP when I saw the image and the #Chromatica hashtag I am on edge in the build up to the album's release
Posted by: Hauspital* 14th May 2020, 05:26 PM
More images using the palette:
Posted by: CXNDÆRELLA-12 14th May 2020, 10:18 PM
i got obsessed with the palette the moment I saw it. So good. I might just snatch it when it becomes available.
Posted by: Hauspital* 14th May 2020, 10:20 PM
QUOTE(CXNDÆRELLA-12 @ May 14 2020, 11:18 PM)
i got obsessed with the palette the moment I saw it. So good. I might just snatch it when it becomes available.
YES! Show us some of your WERQ~ if you have a go with it <3
Posted by: HausofGhibli 19th May 2020, 09:37 AM
Can't wait for this!
Posted by: HausofGhibli 19th May 2020, 04:42 PM
*.*
Posted by: HausofGhibli 24th June 2020, 06:00 PM
I love her team so much!
Posted by: HausofGhibli 14th July 2020, 08:33 PM
Huge sale on Amazon to celebrate one year of Haus Labs!
Posted by: HausofGhibli 30th July 2020, 04:39 PM
Posted by: SKOB 30th July 2020, 05:05 PM
She looks so stunning in that pic!!!
Posted by: HausofGhibli 31st July 2020, 04:17 PM
I'm no longer a homosexual.
Posted by: Jαsє 31st July 2020, 06:09 PM
She looks STUNNING
Posted by: SKOB 31st July 2020, 06:23 PM
Fight me but some of the Haus Labs photos are the most stunning we have ever seen from her
Posted by: Adelita 31st July 2020, 06:30 PM
QUOTE(HausofGhibli @ Jul 31 2020, 01:17 PM)
I'm no longer a homosexual.
G O R G E O U S
Posted by: HausofGhibli 31st July 2020, 06:39 PM
There's also a video for some TikTok promotion for a new range:
Posted by: Adelita 31st July 2020, 07:24 PM
So they took ROM off the radio panel to invest in Haus Labs on TikTok? Yaas
Gaga's team is from another universe...
Posted by: SKOB 31st July 2020, 07:32 PM
Surely Haus Labs team is very different to her musical one
Posted by: Adelita 1st August 2020, 07:29 AM
QUOTE(SKOB @ Jul 31 2020, 04:32 PM)
Surely Haus Labs team is very different to her musical one
Bobby controls everything. Did you forget the video where she warned him they'd use the demo version of Babylon for her beauty brand commercial?
Posted by: SKOB 1st August 2020, 08:08 AM
Well he is her manager so obviously! But the commercial timelines and goals are very different in make-up business and Haus Labs are also partnering with Amazon who might be in discussions when to launch a product. They'll have a bigger launch later in the autumn I reckon. She is also the face of new Valentino fragrance this season (the campaign will kick off in September).
She will have a huge autumn, believe me, with Haus Labs, new fragrance, new movie in the works, Chromatica deluxe (possibly)... She has also hinted about new music with Tony so Cheek 2 Cheek incoming
Posted by: Adelita 1st August 2020, 12:57 PM
QUOTE(SKOB @ Aug 1 2020, 05:08 AM)
Well he is her manager so obviously! But the commercial timelines and goals are very different in make-up business and Haus Labs are also partnering with Amazon who might be in discussions when to launch a product. They'll have a bigger launch later in the autumn I reckon. She is also the face of new Valentino fragrance this season (the campaign will kick off in September).
She will have a huge autumn, believe me, with Haus Labs, new fragrance, new movie in the works, Chromatica deluxe (possibly)... She has also hinted about new music with Tony so Cheek 2 Cheek incoming
The point is that no matter who's behind the cameras advising her career, they should focus on the music, because that's what made her famous.
Posted by: SKOB 1st August 2020, 01:35 PM
We obviously disagree, as her music career has clearly benefitted from her acting career.
Posted by: Adelita 1st August 2020, 01:45 PM
QUOTE(SKOB @ Aug 1 2020, 10:35 AM)
We obviously disagree, as her music career has clearly benefitted from her acting career.
I was referring to what made her famous when she started: the music.
Posted by: Jαsє 15th August 2020, 09:34 PM
Posted by: Adelita 16th August 2020, 12:19 AM
Love her.
Posted by: HausofGhibli 16th August 2020, 12:18 PM
What a kween! Stanning the most underrated song on the album too, 1000 Doves! Paws up to 95 x
Posted by: SKOB 16th August 2020, 12:22 PM
Love her, inspiration to all Little Monsters out there.
Posted by: HausofGhibli 16th August 2020, 05:45 PM
I want to be like her when i'm 94 x
Posted by: HausofGhibli 9th September 2020, 08:34 PM
Posted by: Adelita 30th September 2020, 05:17 PM
The visual & aesthetic, she looks 🔥🔥
The fact that she could use this aesthetic for a new single for Chromatica's re-release, but instead she'll waste it with this Haus Labs mess...
Posted by: HausofGhibli 30th September 2020, 06:21 PM
WHAT IS HAPPENING? That's a stunning image, excited
Posted by: ɥɔʇᴉq 30th September 2020, 06:33 PM
I expect this is another product (pre-)launch? The fact that she's diving so deep into the world of cosmetics makes me happy. I NEED her eyeliners. Everyone says they are SO good but I am spending way too much money on makeup so I'll wait until there are more products to do a bundle purchase or something.
Posted by: HausofGhibli 30th September 2020, 08:26 PM
A teaser:
A queen:
Posted by: ɥɔʇᴉq 30th September 2020, 09:06 PM
I would be surprised if it's anything other than a blush palette. Maybe together with a bronzer or a contouring palette as well but I don't think it will be all three.
This being a highlighters promo would be v underwhelming so it's not likely to be that. Foundation is a huge step so I doubt it's happening any time soon. Same with concealers.
Posted by: ɥɔʇᴉq 1st October 2020, 02:50 PM
Looks like it's what I predicted.
Blush/highlighter/bronzer mini palettes
Damn Ariel spoiling the fun for everyone with her PR package lmao. She deleted that shortly, it seems.
Posted by: Sour Candy 1st October 2020, 04:47 PM
She looks stunning in the new photos
Posted by: HausofGhibli 1st October 2020, 04:47 PM
Gaga has posted about it!
Hopefully another big seller
Posted by: HausofGhibli 1st October 2020, 04:54 PM
Omg 😍🥰💖
Posted by: Adelita 1st October 2020, 05:37 PM
The most gorgeous woman in the world 🔥
Posted by: HausofGhibli 1st October 2020, 06:32 PM
What a stunning photoshoot. Apparently it was the same day she shot the VMAs photoshoot with the silver hair?
Posted by: HausofGhibli 20th October 2020, 06:08 PM
That is album cover worthy
Posted by: Sour Candy 20th October 2020, 06:09 PM
Easily!!
Posted by: HausofHitchcock 14th November 2020, 10:07 AM
Stun x
Posted by: Sour Candy 14th November 2020, 11:36 AM
Yay she looks amazing
Posted by: HausofHitchcock 15th November 2020, 09:57 AM
She does. I'm hoping this gets another push over the Christmas market so it can get a boost in sales for present ideas. This and Chromatica of course, lol x
Posted by: Sour Candy 16th November 2020, 02:57 PM
Another new photo!
Posted by: HausofHitchcock 16th November 2020, 05:29 PM
Also I spoke too soon! New holiday range:
Posted by: Sour Candy 16th November 2020, 05:36 PM
Yass get that gift shopping income
Posted by: HausofHitchcock 16th November 2020, 05:49 PM
new images up on her Insta too!
Posted by: Sour Candy 16th November 2020, 06:15 PM
She looks so gorgeous
Posted by: HausofHitchcock 16th November 2020, 08:25 PM
Flaw-free
Posted by: :') 16th November 2020, 08:33 PM
We love her again
Posted by: :') 16th November 2020, 08:34 PM
Release Telephone part two queen!
Posted by: Adelita 16th November 2020, 10:29 PM
QUOTE(HausofHitchcock @ Nov 16 2020, 02:49 PM)
new images up on her Insta too!
Gaga Max?
Posted by: Sour Candy 17th November 2020, 05:39 AM
Posted by: HausofHitchcock 17th November 2020, 06:58 AM
Her caption underneath it is beautiful
Posted by: Adelita 17th November 2020, 04:45 PM
I love her big nose
Posted by: HausofHitchcock 17th November 2020, 06:43 PM
QUOTE(Adelita @ Nov 17 2020, 04:45 PM)
I love her big nose
I feel like it's becoming the "Madonna gap-tooth" for Gaga - the way she references her nose in ASIB and some of the memes the monsters have created I too adore it and it's one of my favourite features of her. I have always been insecure about my nose too, so seeing how beautiful she is gives me positive vibes!
Posted by: HausofHitchcock 27th November 2020, 08:31 PM
Our brows hold the power to change our entire face. Whether you want to go natural or bold on any given day, THE EDGE PRECISION BROW PENCIL will take you there. Coming 3/9/21 on hauslabs.com & amazon.com/hauslabs in 13 different shades!
The ability she has to kill her reach and engagement on social media with this bullshit amazes me... She seems to have time for everything but to promote her tour decently.
Posted by: Sour Candy 24th March 2022, 09:00 PM
Her second most recent tweet was about the tour
Posted by: Highausakite 24th March 2022, 09:07 PM
She also isn't just a touring artist, she's a businesswoman and is dominating the field of music, acting, beauty and more so let's not lessen her efforts here because you want an extra tweet about a tour that is months away.
Posted by: Sour Candy 24th March 2022, 09:21 PM
The tour is also selling well so no need to put that extra tweet there, as she is not particularly active in social media these days anyway.
Posted by: Adelita 24th March 2022, 11:53 PM
QUOTE(Sour Candy @ Mar 24 2022, 06:00 PM)
Her second most recent tweet was about the tour
You forgot to mention that she pinned a philanthropy tweet. And I'm talking about the drop her social media reach takes when she posts stuff that no one cares about. I know you know that, but I'll show you:
Mar 1: Tweet with photos of her at the SAG awards - 71k likes
Mar 7: Tweet about Chromatica Ball - 60k likes (would have more if the original Tweet hadn't been deleted because they got the name of the German city wrong, pure amateurism)
And then she retweets about a Chromatica Ball concert and then does FIVE retweets in a row about mental health and one Tweet about mental health that even pinned only got 14k likes
Mar 14: • Tweet with pictures of her at the BAFTAs red carpet - 45k likes • Tweet about Chromatica Ball - 23k likes
Today: Tweet about her beauty brand (with a video from last year) - 10k likes
See? Every time she posts something her fans don't give a shit/don't like, her subsequent tweets with real content get a drop in reach, just look at the numbers. Isn't it obvious that her social media is a hot mess? That's why she only has 52M followers on Instagram while her peers have over 100M followers and she, who used to be the queen of Twitter, has now been left behind by several artists.
What's the point of cluttering her timeline with countless retweets about topics that no one gives a damn when she has specific accounts for that?! If she wants to promote her beauty brand, do it on the dedicated account. If she wants to spark a conversation about mental health, she has to do it on the account of the BTW foundation.
The point is, she boycotts herself with all that mess and either she doesn't have a professional team to manage her social media and expand her reach and popularity on the internet or they are getting paid to do literally nothing.
Posted by: Adelita 25th March 2022, 12:12 AM
QUOTE(Highausakite @ Mar 24 2022, 06:07 PM)
She also isn't just a touring artist, she's a businesswoman and is dominating the field of music, acting, beauty and more so let's not lessen her efforts here because you want an extra tweet about a tour that is months away.
I didn't say she's just a touring artist, did I? Interpretation is essential. I said she has specific accounts to promote other areas she's involved in, and that would be good for two reasons: it would solidify the other accounts and it wouldn't get in the way of her main account either.
Posted by: Sour Candy 25th March 2022, 05:18 PM
Another one, just for Adelita
Posted by: Adelita 25th March 2022, 09:35 PM
QUOTE(Sour Candy @ Mar 25 2022, 02:18 PM)
Another one, just for Adelita
She still needs to sell a lot of tickets and wastes time asking for votes for this irrelevant award of this flop magazine.
She's picked the best time to advertise this when all eyes are on her for Hold My Hand!
Posted by: Adelita 2nd May 2022, 10:42 PM
I think otherwise, it's not time for her to mess up maybe the biggest release of the year with her brand, she could have waited until next week and focused only on promoting Hold My Hand, but the money comes first.
Posted by: Sour Candy 5th May 2022, 04:18 AM
Interesting.. they are probably broadening their range beyond make up.
Posted by: Sour Candy 6th May 2022, 08:06 PM
Posted by: Sour Candy 8th May 2022, 11:52 AM
The announcement today, interesting to see what is new
Just in: Haus Labs by Lady Gaga is coming to Sephora in June!
“I’m beyond grateful that my new, supercharged, clean artistry makeup brand, @hauslabs, will be available at Sephora on June 9. I can’t wait for you to experience the future of clean makeup,” Lady Gaga said in a statement.
Photo by Inez and Vinoodh
Posted by: Sour Candy 8th May 2022, 04:20 PM
Yay! And stunning photo
Posted by: HausEatsGrandma 8th May 2022, 04:22 PM
Posted by: Sour Candy 8th May 2022, 06:26 PM
Posted by: HausEatsGrandma 8th May 2022, 07:18 PM
The new thread name!
Posted by: HausEatsGrandma 8th May 2022, 08:05 PM
If this was intentional, it's genius!
Posted by: Sour Candy 8th May 2022, 08:06 PM
Ahhh HER MIND
Posted by: Sour Candy 8th May 2022, 08:36 PM
Posted by: Sour Candy 9th May 2022, 08:56 AM
Yasss
Posted by: Sour Candy 10th May 2022, 03:59 AM
Posted by: HausEatsGrandma 10th May 2022, 05:30 PM
Posted by: HausEatsGrandma 5th June 2022, 07:50 PM
Cuteyyyyy
Posted by: HausEatsGrandma 5th June 2022, 09:08 PM
Love this factor! I wonder how many big makeup brands can claim this too?
Posted by: HausEatsGrandma 7th June 2022, 09:14 PM
Gaga will go live on Sephora's Instagram to talk about the new collaboration between Haus Labs by Lady Gaga and Sephora on June 9 at 12:30 PM PST (8.30pm UK time).
Posted by: Sour Candy 8th June 2022, 04:05 AM
Yay looking forward to seeing her speaking, it's been a while
Posted by: HausEatsGrandma 9th June 2022, 04:45 PM
Clean Artistry Makeup. Now available: Haus Labs by Lady Gaga and SEPHORA
products are OUT NOW!
Posted by: HausEatsGrandma 9th June 2022, 06:47 PM
She's arrived at the store!
Posted by: Sour Candy 9th June 2022, 06:59 PM
Posted by: HausEatsGrandma 9th June 2022, 07:02 PM
QUEEN THINGS
SUPERCHARGED. CLEAN. ARTISTRY.
Posted by: Sour Candy 9th June 2022, 07:03 PM
She looks happy and gorgeous
Posted by: Sour Candy 9th June 2022, 07:33 PM
She's live on Sephora's IG account.
Posted by: HausEatsGrandma 9th June 2022, 07:37 PM
She's absolutely GLOWING. So nice to see her so happy
She's talking about the rainbow of colours in the range and how it represents the rainbow of colours that are her fans (and her career) <3
Posted by: HausEatsGrandma 9th June 2022, 07:47 PM
She talks so eloquantly and intelligently about the products. She has clearly been a huge part of the construction of these and it shows. She knows them inside out!
Posted by: Sour Candy 9th June 2022, 07:49 PM
Yess, it's so lovely to listen to even though I don't use make up myself
Posted by: Sour Candy 9th June 2022, 07:54 PM
QUOTE
Lady Gaga's Haus Labs is Back and Better Than Ever
The Queen of Reinvention talks about reinventing Haus Labs.
"I was not yet an expert in the beauty industry when I first launched Haus Labs," Lady Gaga confesses to me over Zoom from her bathroom. In front of her is a collection of brightly colored products—the new version of Haus Labs. "Back then, I was an expert in my stage makeup, an expert in my red carpet makeup, an expert in fashion makeup."
The OG Haus Labs launched in 2019, giving consumers the Lady Gaga makeup experience. And we wanted it! But in the last two and a half years, Gaga has realized two things:
Most consumers aren't wearing a version of her stage, red carpet, or fashion makeup. Her cravings regarding her makeup routine are no longer the same.
And so, as of today, Haus Labs has changed, too.
You'll still find all the artistry you'd expect from a makeup line from Lady Gaga—bold pigments and cool textures—and something that's a surprise, too. "All of the products are infused with skincare ingredients, some of which are proprietary to our lab," she shares. "We've also removed 2,600 dirty ingredients. So you're getting that high performance and high pigment payoff. You're also getting makeup that makes a difference in your skin."
The day we talk, Gaga's eyes are painted with the Hy-Power Pigment Paint in Mint Matte, which matches the latex blazer she's wearing. It comes in 20 different matte and shimmer varieties, including subtle rose golds, a muted peach, and any bold shade your heart could desire. And don't forget the bonus ingredients: low weight hyaluronic acid and squalane.
"I love lip stains," she says while dabbing a doe-foot onto her mouth. "But not how they always seem to dry my lips out, so we made a lip oil that doubles as a stain. Once you blot it, it seeps into your lips, leaving you with a beautiful pH-balancing color."
When people think of clean beauty, they usually think of no-makeup makeup. Haus Labs's newest iteration is breaking that mold—you can now have your Euphoria-inspired beauty look while using products that are part of the clean beauty world. On top of the previously mentioned universal paints and lip oil stains, there are gel-bronzers, highlighters, lip crayons, eyeliners, and brow pencils, all available at the brand's website and Sephora.
And for those who still want the full Gaga-face, don't stress. "You will still recognize this brand as an artistry brand without ever calling it a clean brand," she adds.
It must be amazing for her to see herself in shop windows where she didn't even have the money to buy products she wanted when she was younger. A winner.
Posted by: HausEatsGrandma 13th June 2022, 07:24 PM
Queen
Posted by: HausEatsGrandma 16th June 2022, 07:42 PM
Posted by: Sour Candy 28th June 2022, 04:52 AM
Love this
Posted by: HausEatsGrandma 5th July 2022, 08:36 PM
Posted by: HausEatsGrandma 10th August 2022, 08:04 AM
We're getting a viral success with this lip lacquer now!
Posted by: Sour Candy 10th August 2022, 08:15 AM
Yesssss
Posted by: HausEatsGrandma 21st August 2022, 06:07 PM
Posted by: HausEatsGrandma 22nd August 2022, 12:41 PM
The look in the video is from here:
2011 reprise!
Posted by: HausEatsGrandma 25th August 2022, 09:48 PM
Looks like more products are coming soon!
Posted by: HausEatsGrandma 30th August 2022, 03:24 PM
I stan an angel:
Also new products:
51 shades
Posted by: HausEatsGrandma 30th August 2022, 05:30 PM
She's been busy posting about the new product range:
Posted by: HausEatsGrandma 31st August 2022, 07:24 AM
New commercial:
Posted by: HausEatsGrandma 8th September 2022, 05:33 PM
A few updates from her on social media:
Posted by: Sour Candy 13th September 2022, 05:04 PM
Posted by: Sour Candy 15th September 2022, 11:28 AM
Posted by: HausEatsGrandma 16th September 2022, 06:04 AM
!!! Ffs I hate little monsters
The ad on her story is cute too. She should up the anti and get it on TV commercials too.
I'd love some data for how her sales have been since the relaunch..
Posted by: HausEatsGrandma 21st September 2022, 05:59 AM
Gaga has shared this article:
QUOTE
TikTok Is Abuzz Over Lady Gaga’s New $45 Foundation That Rivals $140 FormulasIt completely covers my cystic acne.
It’s always a pleasant surprise when the time I spend on TikTok pays off. The eerily accurate algorithm has given me countless recipes to try, aesthetics to replicate, and meme-able moments to remember — and thanks to the hype on TikTok over Haus Labs’ foundation, I’ve found a new all-time favorite base product.
Makeup enthusiasts across the platform can’t stop talking about the latest release from Lady Gaga’s clean beauty brand, the Triclone Skin Tech Foundation, which launched earlier this month with a range of 51 shades. Per a spokesperson for the brand, the Korean-manufactured formula took two years and over 40 iterations to perfect — a process that included testing the shades on over 400 people.
As with all things Gaga, her commitment had serious pay off: TikTok users are so enamored with the foundation that one review video has earned over 163,000 likes and millions of views. As creator Audrey Hsu said, “This is the future of foundation. This is not a ‘your skin but better’ kind of foundation, this is the kind that makes people stare at you and go, was she created in a lab yesterday?”
She’s not wrong. After testing a free sample of the foundation for the last few weeks, I can’t get enough of it — even as someone who’s by and large abstained from wearing foundation daily (which deserves a step on the self-actualization hierarchy, IMO). So truly, I’m reaching for the vegan fluid for the sheer joy of it.
On that note, one pump of the foundation looks medium-sheer and glowy, with a level of dewy moisture that sinks into skin and basically blends itself out. Yet even on days when I’m breaking out in vicious zits, the slightest dab patted onto the pimples as a concealer obliterates any redness and leaves them undetectable, and it’s easily buildable for fuller coverage.
Shoppers at Sephora give the foundation similarly high marks. As one person with oily combination skin and wrinkles said, it went smoothly over their “life lines” and stayed that way — and another user commented that the coverage didn’t melt, even in 100-plus degree weather. It “feels like nothing on the skin,” a penultimate fan said, while a last reviewer on TikTok dubbed it a dupe for their $140 foundation.
Between Haus Labs’ excellent eyeliners and the Triclone Skin Tech Foundation, the brand is building quite the name for itself, even beyond Gaga’s star appeal. If you’d like to try the latter, get it for $45 at Sephora.
Having a cuppa in celebration of something exciting coming tomorrow 🍵
Oh my!
Haus Labs? Music? Tour film? Haus Labs?
Posted by: Sour Candy 22nd May 2023, 04:19 PM
OMG WHAT EVER IT IS WE ARE READYYY
Posted by: HausofKubrick 22nd May 2023, 04:38 PM
Haus Labs?
Posted by: Sour Candy 22nd May 2023, 04:41 PM
It is
Posted by: HausofKubrick 22nd May 2023, 05:57 PM
!!
Posted by: Sour Candy 22nd May 2023, 06:14 PM
She looks so good and happy though! Surely she will announce something else before too long.
Posted by: Sour Candy 22nd May 2023, 06:19 PM
Mood
Posted by: HausofKubrick 22nd May 2023, 06:32 PM
I should've guessed Haus Labs cus of the greenish background she usually has on Labs posts :')
Posted by: HausofKubrick 22nd May 2023, 09:04 PM
Unreleased track 'TEA' to serve as lead single for ARTPOP ACT II?
Posted by: Sour Candy 23rd May 2023, 04:41 AM
UK launch, apparently
Posted by: HausofKubrick 23rd May 2023, 05:50 AM
Oooh! That'd explain the tea
Posted by: Sour Candy 23rd May 2023, 06:40 AM
Could be availability on Sephora UK (it hasn't been available so far, has it?)
Posted by: Sour Candy 23rd May 2023, 12:21 PM
Ok wait....
Posted by: Big Fat Sue 23rd May 2023, 01:04 PM
It'll be a perfume advert, where she says like two words tops, depending on the name of the brand.
Posted by: Sour Candy 23rd May 2023, 01:26 PM
"Haus Labs X Barbie"
Posted by: HausofKubrick 23rd May 2023, 03:21 PM
Barbie soundtrack what!? Surely not
Posted by: HausofKubrick 23rd May 2023, 04:35 PM
UK launch confirmed!
Posted by: Sour Candy 23rd May 2023, 05:00 PM
Congrats UK!
Posted by: Sour Candy 24th May 2023, 05:03 AM
QUOTE
I can’t tell you how much amazing make-up I have seen in the UK over the years performing there as a musician, especially from the fans. I have also been inspired working with make-up artists like Val Garland. I remember as a very young girl watching the McQueen shows and seeing the way that make-up went from barely there to high-fashion prosthetics and references to Leigh Bowery. It’s incredible the way the UK has influenced the world in terms of fashion. I love it so much. The Chromatica Ball was very much inspired by the UK and its relationship with art, fashion and make-up.
Lady Gaga Is Ready to Shake Up the Makeup World "Makeup was a way to be whomever I wanted to be at any given moment and say the things on the outside that I was feeling on the inside."
In the tradition of pop icons like David Bowie and Madonna before her, Lady Gaga is a master of reinvention. With every album launch comes a new, fully realized persona—from an electropop princess for The Fame to a guitar-strumming, pink-cowboy-hat-donning Americana darling for Joanne.
Then there are the red-carpet appearances, which are often more akin to performance art. Remember the meat dress? (The woman wore an actual flank steak on her head.) Or the time she turned up at the Grammys in an egg hoisted by latex-clad models?
But make no mistake about it: With Lady Gaga, it’s never a mere gimmick or an attention grab. There is an earnestness to every look and every decision—a true devotion to artistry.
“When people would say ‘persona’ to me, I used to feel almost offended because my persona is still an extension of my personality,” she says. “I think the implication is that it’s not real or that it’s fake, but it’s always real.”
The same goes for her makeup. Whether she’s rocking a full face or barely a stitch, she is completely herself—or, rather, one of her selves. That’s part of the ethos behind Haus Labs, her makeup line, which she relaunched last year. For her, it’s not so much about how the products make you look (although, spoiler: They make you look really good, especially the new concealer, but more on that later) but how they make you feel: strong, confident and never like you’re hiding or striving to be someone else. Here, the multi-hyphenate opens up about self-care, feeling beautiful and doing things her way.
WHAT HAS WORKING ON HAUS LABS TAUGHT YOU ABOUT MAKEUP?
“I didn’t realize how much people didn’t believe in innovation—or that it was even possible—in the makeup space. It was much more about how you look wearing a makeup product than about feeling your best and makeup being good for your skin. It kind of didn’t matter if makeup was good or bad for your skin as long as you looked good—and I really hated that. I thought: ‘This is exactly what I don’t want. So how can we make this better?’ Considering all the amazing innovations you see all over the world when it comes to different kinds of products that are not makeup, I thought, ‘Well, we can definitely make a brand that’s clean, vegan and cruelty-free and not sacrifice performance but optimize performance.’ Makeup should be extremely functional. The thing I’m so proud of with this company is that it has the heart and soul of the things I love about self-care and beauty.”
SELF-CARE SEEMS TO BE A KEY ELEMENT IN HAUS LABS’ MESSAGING. WHY IS THAT IMPORTANT TO YOU?
“I know first-hand that makeup can really help transform your spirit, build your confidence and strengthen your sense of self. Some people feel like that shouldn’t be the case—that when you have no makeup on, you should just feel 100 percent confident in yourself. And if that’s how someone feels, that’s wonderful, but that’s just not true for everybody. For some people, makeup is a way to feel better about who they are and express who they are. I’m a big believer in makeup as self-care. I wanted to frame it that way within the company so we could say ‘This is not just about how you look; this is about how you feel.’”
BEING INNOVATIVE IS SOMETHING YOU’RE KNOWN FOR AS A MUSICIAN. HOW DID YOU PUSH FOR INNOVATION WITH HAUS LABS?
“When I started this brand, I think people wanted me to innovate in the space of creativity because that’s how they know me. And I did—I just did it differently. I did it by applying skin science to our formulas. It was more of an exercise in innovation and formulation. With the concealer, for example, everybody wants a concealer that brightens, blurs and conceals in the most beautiful way—and this [one] does. It has an extremely creamy, beautiful texture and amazing ingredients. But the additional thing it does—which is kind of the hallmark of what I’ve been doing with this company—is expand knowledge of beauty. We’ve done a lot of testing using a biotech caffeine that’s [based on] Ayurvedic medicine, so it looks beautiful. This concealer gives you long-lasting beauty effects: It de-puffs under the eyes and decreases redness all over the skin. It allows you to feel like you’re taking care of yourself all day long.”
WHERE DID YOUR LOVE OF SKIN SCIENCE COME FROM?
“As a kid, I always watched my mom take care of herself, and she was vigilant about her morning skincare routine, a beautiful makeup routine and makeup as self-care. When I started this brand, I knew I wanted it to be inclusive. That was the number one thing. Then I thought about what else I wanted it to be. [I noticed] there was this huge problem in makeup: When you wear it all the time, it wrecks your skin. I wear a lot of makeup because I’m a performer, so I wanted to push myself in this space. What got me so into skin science was my love of taking care of my own skin. I started reading a lot of articles and books [and] educating myself. Then I started sharing my own homeopathic remedies with the company and working with the labs as well. That’s how we develop our products—they’re really a reflection of my philosophy on skin.”
HOW HAS YOUR RELATIONSHIP WITH BEAUTY EVOLVED OVER TIME?
“When I was a teenager, I was really self-conscious and I loved makeup and the way it helped give me some type of superhero cape. When I was in high school, I did a full-face high-cover- age foundation. When I got out of high school, I discovered eyeliner—I found that it really gave me a [way to] express the edge of my personality. I went to a school where it wasn’t really okay to express [yourself] with your physical appearance. So I really started screaming [about who I was] when I got out of school. Then I got deeper and deeper into music and started to create these various personas for myself with makeup, and they all felt natural. For me, makeup was a way to be whomever I wanted to be at any given moment and say the things on the outside that I was feeling on the inside—but not with words. Instead of telling people who you are, you’re showing them.”
WHAT MUST-HAVE PRODUCTS DO YOU ALWAYS HAVE ON YOU?
“I’m not just saying this, but I do actually always have our concealer in my pocketbook. It’s the first thing I put on after my moisturizer in the morning, even if I’m not doing a full face of makeup. Then I’ll put on some lip oil, and sometimes I’ll take the lip oil from my lips and dab it on my cheeks. If I’m really feeling like I want to have a little something extra, I’ll add a blush into the mix—our Color Fuse blush. And I’m done! I would say that’s my everyday look.”
WHAT’S BEEN THE MOST REWARDING PART OF LAUNCHING YOUR OWN BRAND?
“We love our fans so much, and we just want to make everyone happy by delivering high-quality products that really enhance the artistry experience and the beauty experience. So, for me, there’s always that warmth in my heart when I see the makeup make somebody’s day.”
Posted by: HausofKubrick 4th December 2023, 07:01 PM
Gaga on the most rewarding part of launching her own makeup brand Haus Labs:
“We love our fans so much, and we just want to make everyone happy by delivering high-quality products that really enhance the artistry experience and the beauty experience. So, for me, there’s always that warmth in my heart when I see the makeup make somebody’s day.”
Cuteeeee
Posted by: Sour Candy 4th December 2023, 07:30 PM
Also like what she says about personality and persona. Authentic queen!
Posted by: Sour Candy 9th December 2023, 07:05 AM
Posted by: HausofKubrick 9th December 2023, 10:57 AM
Oh she looks stunning!
Posted by: Sour Candy 10th December 2023, 05:59 AM
Posted by: Sour Candy 10th December 2023, 11:39 AM
And a video, she looks so good and happy
Posted by: HausofKubrick 19th December 2023, 08:22 PM
Lady Gaga’s Haus Labs Triclone Skin Tech Foundation was named Best Foundation at the 2023 Byrdie Beauty Awards, as well as Best Clean Makeup at the 2023 Allure Best of Beauty Awards.
get that dollar! Make-up always on point so this is a good move for her ~
I am on edge in the build up to the album's release
new images up on her Insta too!
I too adore it and it's one of my favourite features of her. I have always been insecure about my nose too, so seeing how beautiful she is gives me positive vibes!
