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Last year was the first year that the British public spent more money on music, video and games (£7.2b), instead of books, magazines and newspapers (£7.1b). That £7.2b figure is up 8.8% on 2016 and was fuelled by growth of digital services like Spotify, Steam,Netflix, Amazon, Deezer, Sky, Apple and Google.

In 2017, 56% of revenues came from access models like music and video streaming, electronic movie rental or subscriptions to online multiplayer games, paying for digital micro-transactions and making in-app purchases on mobile devices. However, physical is far from dead: vinyl albums continued their long-term revival with sales up 34% to reach £87.7m.