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Posted by: daniellovesmusic 19th October 2021, 05:07 PM

It is now 19th October 2020. That means Adele’s fourth studio album “30” is now just one month away from being released. The album has 12 tracks in it. Easy On Me is the second track on the album. But there is one question that I think should be asked - how big do you think the first week sales for the album will be? Her previous album, 25, currently holds the record for the biggest opening week for an album in the UK. It sold a massive 800,307 copies in its first week, beating the previous record, which was held by Oasis for 18 years with “Be Here Now” (which coincidentally was their third studio album).

How big do you think 30’s first week sales will be? Do you think she will be able to beat her own record, do you think she will avoid beating this record?

Posted by: JulianT 19th October 2021, 05:11 PM

Surely she won’t come anywhere near her record in the current climate, but I went for just over half that (400-450).

Posted by: chrissmith276 19th October 2021, 05:25 PM

350-400k I reckon!

Posted by: Brit 19th October 2021, 05:30 PM

I’m going to say 500k to 550k this is Adele and something I learnt is always expect the unexpected with her

Posted by: Addy! 19th October 2021, 05:34 PM

Well, for the first time she’s going for multi format release of the album so I wouldn’t be surprised if she matches her own record or eventually break it!!!

I will go and over predict rather than under predict and save myself from embarrassment so I think she’ll open with 850k!!!

Posted by: GTH 19th October 2021, 05:35 PM

I expect it to at least do 300k. Can’t imagine it being that much beyond this with the album market now but who knows with Adele. Would love to see it do more.

Posted by: Ho-Lee Smokes 19th October 2021, 05:37 PM

462,652 tbh

Posted by: Jord 19th October 2021, 05:38 PM

I’m thinking between 550K-600K personally.

She’s a once in a generation type success. The hype is absolutely huge and the promo will be fantastic as well it’ll be well promoted she’ll be everywhere. She’s one of those artists who appeals to so many demographics.

I think the sales will be something like 500K-ish from physical sales and then the rest from streaming sales.

Posted by: 30 Spells Flirty 19th October 2021, 05:38 PM

330k

Posted by: Last Dreamer 19th October 2021, 05:44 PM

120-140k (real sales without streaming points).

Posted by: Bjork 19th October 2021, 05:49 PM

Haven't been following her release that much, does she have many variants in vinyl, cassettes etc?

Posted by: Mangø 19th October 2021, 05:54 PM

Seriously, who voted for 1m or higher? it's hard to call in the current climate but I wouldn't have thought she'll manage more than 300k. I'm ready to expect the unexpected though!

Posted by: Bré 19th October 2021, 06:01 PM

I know better than to underestimate her now so at this point I honestly wouldn't rule out this doing similar numbers to '25'. It's not like the singles chart where download sales collapsing makes it essentially completely impossible to match 'Hello', Adele has previously proven basically impervious to the decline in the physical album sales market.

Posted by: .MIKE. 19th October 2021, 06:15 PM

I’ve gone 450..
with the way the current climate is - I really don’t think 800,000 is achievable again.. but as the same time, this is Adele .. her popularity and the curiosity of people is pretty immense..
and, if anybody could surprise us with the sales/volume of streams - I think it’s her. Never underestimate the icon that is Adele
! ;-)

Posted by: dan:G 19th October 2021, 06:18 PM

I'm gonna say 600k. Hype has been huge so should do that kind of figure even in this climate.

Posted by: Gezza 19th October 2021, 06:41 PM

Crunching some numbers- the average sale for a No 1 album in 2015 before "25" was released was just under 40k- so it opened with a sale 2,000% higher than the average

Average sale in 2021 for a No 1 album so far is 25.7k so a similar % would work out to around 514k.

Posted by: Tawdry Hepburn 19th October 2021, 06:57 PM

She's exceeded everyone's predictions with the single (even though I kinda knew), so I think she'll do in the region of 400k!

Posted by: Envoirment 19th October 2021, 07:45 PM

With the multi-format release, I think she'll do around 680k. Not quite matching 25 but insane numbers nevertheless.

Posted by: aeroco 19th October 2021, 07:50 PM

Me too.

Posted by: dj_tim_e 19th October 2021, 07:51 PM

600k

Posted by: Jade 19th October 2021, 07:56 PM

700,000 to 749,999 - because let's go big why not - but even half of that would be impressive

Posted by: Bjork 19th October 2021, 08:05 PM

But actually I don't she's doing many variants, I can only see 3 vinyls (black, white from Amazon, clear from HMV)
that's nothing compared to the 16 different vinyls Taylor released for Folklore

I can see also 1 cassette and 2 CD versions but thats not really taking advantage of releasing multiple formats and variants

Posted by: dandy* 19th October 2021, 08:08 PM

I’ve gone for 500,000 to 549,000

It’s so difficult to predict though, I’ve been surprised by her streaming figures but streaming doesn’t equate to high sales usually. I’ve ordered a physical copy, fingers crossed about 480,000 other people have too

Posted by: ___∆___ 19th October 2021, 08:17 PM

Current Formats -

Standard CD
Standard CD (Alternative Sleeve - HMV Exclusive)
Vinyl - Black
Vinyl - White (Amazon Exclusive)
Vinyl - Clear (HMV & Indies)
Cassette

Posted by: MishaB 19th October 2021, 08:38 PM

467,678

Posted by: rundmck 19th October 2021, 10:12 PM

Would I be right in saying that no album released within the last 2 years (24 months) has reached 500k in total?
I'm going to go conservative and say 300k first week.

Posted by: Mangø 19th October 2021, 10:36 PM

That's actually a very logical and methodical way of estimating her sales, I'm more convinced by this than any other argument in this thread!

Posted by: slowdown73 19th October 2021, 10:47 PM

I don’t think it will be anywhere near her previous record. About 250k.

Posted by: Robbie 19th October 2021, 11:09 PM

I've gone for 250k to 299k but that's simply because I haven't a clue what its physical sales will be. It will have massive streams though.

Posted by: Dark Horse 19th October 2021, 11:27 PM

230 k which is super great in this day and age..

Posted by: pippa 19th October 2021, 11:33 PM

Borderline 200,000.

Posted by: Dot Branning 20th October 2021, 01:39 AM

I’ll say somewhere around 500k.

Very much doubt it could ever come close to beating 25 but I think she will still do something extraordinary by 2021 standards.

Posted by: JulianT 20th October 2021, 07:29 AM

Yes and it will all come down to the physicals as even if each track is streamed 1 million times per day on average over the whole week that won’t be much more than 100k chart sales.

After reading the comments I’ve revised my thinking upwards a bit - reckon she could do 500k.

Posted by: Dobbo. 20th October 2021, 08:10 AM

Circa 625K

Posted by: Bjork 20th October 2021, 08:32 AM

I actually think she could do similarly to 25
And even beat it

If the album tracks do on average 1 million a day
Which doesnt seem far fetched
And same on apple/amazon
Thats easily 200k from streams alone

Posted by: Lukuzz 20th October 2021, 08:57 AM

500-549k I think

Posted by: steve201 20th October 2021, 09:02 AM

I have put down 400-450k

Posted by: steve201 20th October 2021, 09:04 AM

Was gonna ask did the last release have streams too?

Doesn’t Adele restrict her release on streaming for a while?

Posted by: shindymindy 20th October 2021, 09:15 AM

I went for 450-500k

Posted by: dan:G 20th October 2021, 09:39 AM

25 wasn't put out to streaming initially (don't remember exactly how long for but it was for at least 6 months) to boost her album sales (only Hello was available, then When We Were Young and Send My Love when they had official single releases) but 30 will be now that streaming is too dominant for her to get away with that tactic.

Posted by: JulianT 20th October 2021, 09:42 AM

25 wasn’t available to stream initially at all, so yes the streaming “sales” will be an entirely new feature in her first week total.

Posted by: rozaki 20th October 2021, 10:29 AM

Fine Line has 510k sales in total and was released 22 months ago

Posted by: Chapman 20th October 2021, 10:33 AM

I’m saying just over 500k! It’s going to be a massive seller, there’s so much hype surrounding the album release. I genuinely believe she can clear half a million even in today’s climate!

Posted by: Bjork 20th October 2021, 02:25 PM

Can someone start a similar thread for Ed's Equals album? No clue how to add a poll myself

Posted by: Feel_The_Fever 20th October 2021, 02:36 PM

I think she is in with a great shout of doing 500k in opening week and around 1.5 million by the end of the year.

Posted by: Gameskiller01 20th October 2021, 03:43 PM

I've gone with 450k - 500k, which would still be an immense figure in the current climate. I think this album will finally beat the long-standing record of 79k streaming equivalent sales that ÷ managed way back in March 2017 as well.

No idea how to start a poll lol but I'd predict 200k-250k for that one.

Posted by: omrimayo 20th October 2021, 03:49 PM

Wonder how and why the OCC didn't give us any updates? I mean for ABBA they gave us really quick with insane numbers. Do we think she might be selling less? I don't think so.

Posted by: Voodoo 20th October 2021, 05:41 PM

It's Universal Music UK that provided the pre-order figures for Voyage Voyage. It's all up to the label.

Posted by: 365 20th October 2021, 06:15 PM

550k

Posted by: Jord 20th October 2021, 08:38 PM

As of yet what’s the highest streaming only sales total for an album in general in UK and the female record for that?

She stands a good chance at topping both I’d think but just curious as of now what it stands at

Posted by: Envoirment 20th October 2021, 08:43 PM

I believe it's Ed Sheeran's debut week for divide at 78,944. I think he'll beat that with his upcoming album. Then Adele will beat his record.

Posted by: Dot Branning 20th October 2021, 08:44 PM

The highest weekly streaming 'sales' for an album is I believe the 79k figure for Divide that Gameskiller01 mentioned above.

No idea what the record for a female artist is.

Posted by: JulianT 20th October 2021, 08:50 PM

I’m guessing Olivia’s 33.5k is the female record.

Posted by: jimwatts 20th October 2021, 09:03 PM

Actually it's Ariana's thank u, next - 43,811 streaming points in its opening week.

Posted by: Envoirment 20th October 2021, 09:37 PM

These are the biggest debut weeks for female artists I can find:

Ariana Grange - Thank U, Next 43,811
Olivia Rodrigo - Sour 33,545
Billie Eilish - When We Fall Asleep, Where Do we Go? 25,343
Taylor Swift - Folklore 24,908
Ariana Grande - Positions 18,300
Ariana Grande - Sweetener 17,449
Lady Gaga - Chromatica 14,893
Dua Lipa - Future Nostalgia 14,822
Billie Eilish - Happier Than Ever 12,908
Little Mix - Confetti 10,260

I'm most probably missing a few. I only included those who did over 10,000.

Posted by: JulianT 20th October 2021, 09:53 PM

Just shows how hard it is to get high streaming sales. If Adele can break 100k she’ll be doing incredibly.

Posted by: Bré 20th October 2021, 10:25 PM

I don't think Ed will beat 79k with this album but he could well get the 2nd highest streaming sales week behind himself (iirc there's quite a large gap between his record and 2nd place). Adele should have a very good chance of getting the record though and she'll almost certainly blow past Ariana for the female record at least.

Posted by: rundmck 20th October 2021, 10:37 PM

I wonder what the chances are of '30' ultimately outselling '19'. It is extremely unlikely to do it on pure sales, but even with streaming sales added it will have to eventually reach 2.6 million to outsell '19' which seems like a very tough ask in today sales climate.

Posted by: steve201 20th October 2021, 10:44 PM

Is there a debate to be had about changing the way album sales are counted in the streaming era. Or would that just be inflating sales?

Posted by: Adelita 21st October 2021, 12:13 AM

400-450k

Posted by: Gameskiller01 21st October 2021, 12:37 AM

From what I can find the Top 5 currently stands at (unless I'm missing something):

1) Ed Sheeran - '÷' (1st week) (78,944)
2) Ed Sheeran - '÷' (2nd week) (58,280)
3) Ed Sheeran - 'No.6 Collaborations Project' (49,858)
4) Drake - 'Scorpion' (49,715)
5) Ariana Grande - 'thank u, next' (43,811)

I expect that by the end of the year we'll have Ed making his way to #2 between his other 2 albums with '=', then Adele blasting straight to #1 with '30'.

Posted by: chartfridays 21st October 2021, 12:41 AM

The current system deflates sales by removing the most streamed track, which given in the old days hundreds of thousands would buy albums for that one song kind of explains the deflation in the final figures

Posted by: Bjork 21st October 2021, 05:37 AM

But I actually think that's one of the very very few things the OCC got right
it's the album charts not the single charts, so it has to reflect the album doing well as a whole
not 1 song doing well, that should be reflected in the singles chart

and it' actually the top 2 songs that are excluded when calculating the average which is based on tracks 3-12

the solution is not including tracks 1 & 2 in the calculations thats already favouring the greatest hits or albums like Mabel that are like a compilation
the solution is counting the album streams properly, excluding idiotic counts from playlists (so Mabel would be gone) and counting only when you
properly stream the album, and then, giving it more weight... if you look at indie albums many are doing pretty well on streams, especially on week 2,
but that doesn't translate into higher album streams cos they don't have songs on playlists...
what drives album streams should be proper album streams not playlists like it's happening now

Posted by: steve201 21st October 2021, 07:32 AM

Yeh I agree if you counted the main single it would be like single sales as a lot will listen to the the single only!

Posted by: CJK 21st October 2021, 12:09 PM

I went for 350-400. I think she can do more than Ed, but the sales for albums are so low these days that I think she'll struggle to get anywhere near what she's managed before.

Posted by: Dot Branning 21st October 2021, 01:31 PM

I think 30 will shoot straight to the top of that list of the Top 5 weekly streams for albums and possibly by a significant margin tbh. As someone else put it in another thread, the evidence so far is she has successfully made the transition from download to streaming era while maintaining her insane level of appeal. That sounds like the backdrop for a record breaker to me.

Posted by: steve201 21st October 2021, 05:52 PM

I wonder if both Ed and Adele will be like Coldplay with big preorder and then slow streams added?

Posted by: markivj 21st October 2021, 06:14 PM

Plus, about 6 wks between album and single release.... the so-called pent up demand for an Adele record and the never ending promo may wane by the time the album is out. I'm not saying it won't be a huge seller, I just think we're overestimating its sales.

Posted by: Bré 21st October 2021, 06:20 PM

Like Coldplay and like 99% of all other albums which have a physical release...

Posted by: Adelita 21st October 2021, 06:21 PM

Adele and Ed are much bigger than Coldplay in streaming, this band still opens with impressive sales because of their solid UK fan base.

Posted by: steve201 21st October 2021, 09:47 PM

So will there be a huge slump in the second week?

Posted by: Bré 21st October 2021, 09:59 PM

...like 99% of all other albums, yes

Posted by: Spice Girls Net 21st October 2021, 10:03 PM

750k, babes, 750k

Posted by: Dot Branning 21st October 2021, 10:17 PM

Almost certainly but if you're starting off on an insane high as 30 will be then the second week slump will still produce a figure that is high compared to the rest of the market.

Posted by: steve201 21st October 2021, 11:37 PM

I’m really just interested to see where they fall to and what sales will be like post week 1 on the road up to Christmas.

I also want to see if I can get Bre to elaborate on his answers 😜

Posted by: Jαsє 25th October 2021, 04:33 PM

5/6 Adele To Have Over 125,000 First Week UK Album Sales

Odds being offered. I'm so tempted

Posted by: Adamski94 15th November 2021, 12:14 AM

I'll probably look stupid in 2 weeks but I can see her getting 400k plus she is a massive album seller but also can be a streaming giant which ABBA couldn't manage

Posted by: Yousee 15th November 2021, 12:21 AM

ABBA had multiple formats though. I've voted 200,000 - 250,000

Posted by: André 15th November 2021, 03:21 AM

lol guys, are you for real?

I am going for 450k+

Posted by: tommie 15th November 2021, 06:41 AM

10k. x

Posted by: BlackNBlue 15th November 2021, 07:14 AM

I’m increasing my expectations slightly considering 30 just jumped to #1 on Amazon and the vinyl jumped to #14 (from #22) after a performance... in the US? What’s that all about.

Posted by: Sour Candy 15th November 2021, 07:15 AM

Either <50k or >1million, hard to decide.

Posted by: rundmck 15th November 2021, 05:14 PM

Apparently it's more likely to be due to the 2 hour Adele doc on channel 5 last night.

I'm actually decreasing my expectations slightly. With Ed getting <150k and Abba blowing everything released in nearly the last 4 years out of the water and yet just about scraping past 200k, I therefore think that Adele getting 300k would be a massive achievement.

Anticipation is high, but not as high as for 25, plus the album sales market has plummeted, plus this album will not be withheld from streaming and streaming weighting is low compared to physical sales.

There's no doubt that Adele had an ability vastly outperform the rest of the charts, but if she sells 300k then she will have outperformed probably to the same extent as 25 did in 2015.

Posted by: Charis 15th November 2021, 05:17 PM

Where can we bet ?

Posted by: Charis 15th November 2021, 05:18 PM

I cant believe there are people who think Adele will shift more than 500k

Posted by: Dot Branning 15th November 2021, 06:30 PM

Is this still been offered? I fancy making some easy profit.

Posted by: BlackNBlue 17th November 2021, 01:59 AM

The reviews so far from the British press are insanely good which should help give it a little nudge.

Posted by: Dot Branning 17th November 2021, 02:12 AM

She's Adele. Drinking wine and getting rave reviews from the papers is just what she does. x

Posted by: BlackNBlue 17th November 2021, 02:14 AM

Indeed. The Telegraph compared it to Tapestry and the reviewer for The Sun said it was one of the best albums they’ve ever heard. It’s very good press leading up to the album release.

Posted by: markivj 17th November 2021, 05:35 AM

The record label Have pulled all the stops no doubt, to make this album a success including greasing the palms of the critics, I’m sure .

Posted by: Bjork 17th November 2021, 06:59 AM

A review in tThe Sun, sure that's what i'd call greasing the hands of the critics

Posted by: Supercell 17th November 2021, 07:40 AM

I think she’ll open with around 360K, which is still big or massive by the current day standards. Given we don’t know what the pre-orders are it makes it very hard. I do think she’ll challenge divides opening week streaming wise, If not surpass it, but the physical market has shrunk.

I’d rather not take notice of critical opinion as I’ve often found I disagree with them.

Posted by: BlackNBlue 17th November 2021, 07:44 AM

Album up to 90 on metacritic! Unbelievable!

Posted by: chartfridays 17th November 2021, 08:30 AM

It's Adele - the industry darling. Nobody's gonna dare say it's her usually bland oversung trash

Posted by: Bjork 17th November 2021, 08:40 AM

But actually she's never got amazing reviews, not even 21, and 25 definitely got worst reviews than 21.
sure good reviews don't hurt but Adele doesn't rely on that

Posted by: Sean. 17th November 2021, 08:45 AM

Looked everywhere for that first week sales bet, it's not anywhere. Would put all my savings on it if it was a thing.

Posted by: Bjork 17th November 2021, 08:52 AM

But thats what they do with Ed, he got brutal reviews

Posted by: BlackNBlue 17th November 2021, 09:09 AM

Metacritic scores for Adele:

19: 68
21: 76
25: 75
30: 90 (so far)

Nearly every review is saying it’s her best album yet. She should be proud of herself because these are honestly some of the best reviews I’ve read in a while for any album.

Posted by: iain 17th November 2021, 09:16 AM

You must have missed out reading the reviews for Taylor’s Red last week then which is currently on 94 on Metacritic.

Posted by: rundmck 17th November 2021, 09:17 AM

Album reviews don't seem to affect sales in anything like the same way as movies or games. I've never checked reviews of an album before buying, but always do for the others.

I'd say for Adele the main thing that will drive sales after the first few weeks are the singles that the general public hear. It's been a long long time since she's released something with the drive of Rolling in the Deep. Not to say her emotional ballads aren't very impressive, but a slight break from them wouldn't hurt her sales I think.

Posted by: BlackNBlue 17th November 2021, 09:19 AM

Sorry, should have said for a newly released album and not for a re-recording of a nearly decade old album. My apologies lol.

What’s wrong with some of you? Some of you seem really bitter to say the least…

Posted by: BlackNBlue 17th November 2021, 09:23 AM

According to the reviews, there’s a song called OMG which is the RITD of 30.

I’ll probably compile a list of all the best things I’ve read from the reviews, because it really deserves some attention. One reviewer calling it AOTY and one of the best albums they’ve ever heard might just be a fluke, but when review after review is similarly positive, it seems Adele really might be onto something with 30.

It will almost definitely sell less than 21 and 25 due to the state of the market, but I’m sure what Adele wanted more than anything at this point in her career is to show evolution as an artist and it seems she’s done that. Really excited to hear the album now!

Posted by: Bjork 17th November 2021, 09:49 AM

Lol you calling people bitter, your posts this week are the most bitter thing I've seen in ages online
by miles and miles and miles

I don't have much hope in Adele's album. For me, 21 is one of the best albums in history, cos songs came from the guts.
25 was a let down, I didn't love any single song, I liked them all but didn't love anything, no song was a 10/10 for me.. and so far 30 looks worst, heard 4 songs and I don't like any, zero connection, but of course have to hear the whole thing.

Posted by: BlackNBlue 17th November 2021, 09:50 AM

Have you seen some of the comments in here as a reaction to me merely mentioning the fact 30 got good reviews? Bitter bitter bitter.

Posted by: Sour Candy 17th November 2021, 09:54 AM

21 is the album of hers I still revisit a lot. On 25 it's only Hello, When We Were Young and Love in the Dark. It's a 7.5/10 album overall, but nothing special so we'll see where 30 lands.

I voted 400k here, but it could be anything form 200 to 600k I think. Interesting times.

Posted by: BlackNBlue 17th November 2021, 09:56 AM

Also to everyone reading this thread and seeing some of those bitter comments, click on their profiles and look at their post history. They are unsurprisingly all Taylor Swift fans.

Now, I don’t know about you but it definitely seems Adele has made Swift fans terribly upset for some reason. Very strange and erratic behaviour to say the least.

Posted by: ___∆___ 17th November 2021, 10:02 AM

The Taylor obsession continues - very strange behavior to say the least.

Posted by: BlackNBlue 17th November 2021, 10:05 AM

See how they deflect, people? Erratic and not to be trusted. Take everything they say with a pinch of salt. It seems this forum has been infested by Taylor fans who have an irrational hatred towards Adele. Be aware.

Posted by: ___∆___ 17th November 2021, 10:10 AM

As I said before I’m not a Taylor fan (I’m sure you’ve checked out the Taylor forum multiple times on here - no posts from me, or on any Taylor discussions tbh).

I just find it scary that you are on such a one poster mission to believe that everyone is a Taylor fan on here that dares to celebrate her success, you continually try to pull her down and anything she is achieving, and want to try and show that anyone that may like Taylor is a hater of anything and everything - obsessive/weird behavior.

We get it, for some reason you hate her - move on and concentrate on your faves.

Posted by: Sour Candy 17th November 2021, 10:14 AM

Posted by: BlackNBlue 17th November 2021, 10:20 AM

I don’t have any “faves”, but I’m not buying that you’re not a Taylor fan at all. Otherwise, you’d also be calling out the people who had an irrational response to me merely posting that 30 has been getting amazing reviews. You don’t think that’s odd?

And yet, you seem to have an obsession with calling me the hater.

This site has changed a lot since I first joined. You used to be able to have a much more mature discussion about stuff in here than other forums. Not anymore!

Posted by: Tawdry Hepburn 17th November 2021, 10:24 AM

Hold on a minute, you're having this EPIC meltdown because someone simply pointed out that Red has a higher score on Metacritic?

Posted by: BlackNBlue 17th November 2021, 10:26 AM

No. You need to read the thread properly.

Posted by: BlackNBlue 17th November 2021, 10:34 AM

Leaving this thread now. Don’t see the point in talking to people who obviously have an agenda and gang up on me whenever I post something.

As for Adele 30, the reviews continue to roll in and some are calling it one of the best albums of all time and two reviews have compared it to Tapestry. So we are ALL in for a treat. Because I can guarantee that you will ALL be listening to it. Have a good day.

Posted by: ___∆___ 17th November 2021, 10:43 AM

I can honestly say in the 14 years I’ve been a member of this forum the most I’ve spoken about Taylor is now.

You can have mature conversations here if you make a mature post rather than wild accusations.

Anyway back to Adele....

Posted by: Bré 17th November 2021, 01:27 PM

I sincerely hope BlackNBlue is intentionally trolling because the lack of self awareness is disturbing otherwise xx

(PS I like Adele more than Taylor in general, before I am also implicated in this grand Taylor stan anti-Adele conspiracy)

Posted by: chartfridays 17th November 2021, 01:33 PM

Apparently there's voice pops of her bairn on it.

Why do artists feel the need to do this shit.

Posted by: Bré 17th November 2021, 01:36 PM

BTW Adele's album is (currently) the 8th highest score on Metacritic of 2021 so far. Out of the 7 ahead of it, 6 are not re-recordings of decade old albums. x

Not that that isn't still really good, but it's certainly not the best reviews any album has had for years or whatever. There are even 2 other UK #1 albums ahead of it (Dave and Wolf Alice).

Posted by: Gameskiller01 17th November 2021, 03:05 PM

What score did Dave get out of curiosity? WAAITT is easily my fav album of 2021 and could genuinely be my fav album of all time, it's absolutely incredible imo.

Posted by: Bré 17th November 2021, 03:14 PM

Dave has a 92 (5th for 2021, Wolf Alice have a 91 in 7th place). Both very well deserved by the way, they're both among my favourite albums of the year too.

#1 for the year is still Ghetts' album from February with a 95, looks like he is probably not being toppled. I'm not as sold on that one personally from what I have heard from it but it's cool to see a UK rap album at the top spot even if I'd rather it be Dave.

Posted by: Dot Branning 17th November 2021, 03:18 PM

Adele does not care about Taylor Swift’s Metacritic scores, she’s too busy drinking wine and breaking records.

Thanks.

Posted by: Gameskiller01 17th November 2021, 03:19 PM

Wow 92 is an amazing score, even beating out the 90 of Psychodrama which I certainly did not expect! Definitely surprised to see Ghetts so high as well lol but I'm happy to see him at #1. Personally I found the album to be pretty good but nothing really incredible.

Posted by: Chez Wombat 17th November 2021, 05:33 PM

The Metacritic score is based on seven reviews btw, that's definitely looking good, but hardly a sign it's one of the best reviewed albums or whatever, after the actual release, we'll get a clearer picture x

Posted by: Coffin A Feel 17th November 2021, 05:41 PM

Wolf Alice and Red Remake both deserve 98.7/100

Posted by: Coffin A Feel 17th November 2021, 05:45 PM

The next single is an absolute sirge of a track :')

Posted by: rundmck 17th November 2021, 06:20 PM

I wish I knew if this was a good or bad thing

Posted by: Dot Branning 17th November 2021, 06:55 PM

Lmao!

Posted by: Tawdry Hepburn 17th November 2021, 07:00 PM

To be fair, none of us have heard the studio version yet so we can't say that with 100% certainty.

I'm definitely hoping it's an improvement though.

Posted by: steve201 17th November 2021, 08:18 PM

Snap!

Same with the Ghetts album but I did enjoy it on the one or two spins I gave it.

Posted by: Supercell 17th November 2021, 11:19 PM

Adele’s just sang a live version of to be loved on Instagram. Absolutely sublime, im getting someone like you feels all over again.

Posted by: chartfridays 17th November 2021, 11:29 PM

There's a video of her singing it on youtube, I'm assuming this is what you're on about?

Posted by: Supercell 17th November 2021, 11:31 PM

Ah yeah that’s the one, she uploaded it not long ago.

Posted by: ___∆___ 18th November 2021, 09:57 AM

Great Music Week article on album expectations -

https://www.musicweek.com/labels/read/30-love-adele-s-album-energises-the-industry-sony-hmv-era-more-share-great-expectations/084682

Posted by: Sour Candy 18th November 2021, 10:06 AM

Weird that the reviews have already been out there for days.

Posted by: Bjork 18th November 2021, 10:23 AM

Not sure what you mean, the first reviews appeared on Tue

Posted by: Sour Candy 18th November 2021, 10:41 AM

Which is 2 days = days?

I reviewed Abba's album and they were super strict about the embargo. Not a word could be published before the album release.

Posted by: Bjork 18th November 2021, 11:32 AM

Must be ABBA
NME, The Guardian etc I think mostly they publish their reviews on Thursday, 1 day before release.

Posted by: iain 18th November 2021, 11:38 AM

Odd that they didn’t include the preorder number like they were doing for Abba.

Posted by: Voodoo 18th November 2021, 11:48 AM

It's not odd. It's Sony's strategy.

Posted by: iain 18th November 2021, 11:55 AM

How does not including preorders in an article about album expectations form part of a strategy?

Posted by: chartfridays 18th November 2021, 12:06 PM

Builds hype. Reality is probably lower preorder numbers so by not realising them you don't get 'Adele lags behind ABBA opening week' headlines

Posted by: rundmck 18th November 2021, 01:34 PM

I wonder how many buzzjack posters will call this album a flop if it becomes the fastest selling album for 4 years but doesn't break, say, 300k

Posted by: LMLou 18th November 2021, 03:14 PM

Idk I feel like we kinda need to stop claiming that giving numbers and sales anything but absolute praise is calling it a flop (obv people may still outright call it a flop though)
If Adele sells around the same as say ABBA in her first week, it would be fair to call it a fairly unexpected underperformance for her standards and what's expected form her - that's not calling it a flop

Posted by: Sour Candy 18th November 2021, 03:41 PM

Adele might very well SELL less than Abba in the UK, but the album streams will be something else.

Posted by: ben08 19th November 2021, 12:49 AM

34 #1s on iTunes worldwide so far (including the UK).
So hardly a flop.

Posted by: chartfridays 19th November 2021, 01:38 AM

I'm think the same 'total sales' could wind up lower than ABBA but daily streaming numbers are going to break records.

Posted by: Envoirment 19th November 2021, 01:51 AM

3 songs on hot hits at #1 ("Easy On Me", #5 ("Oh My God) & #15 ("Can I Get It"). Her streaming figures for the week are likely going to be insane. I can see her doing 100k+ from streaming alone.

Posted by: BrookeOlivia 19th November 2021, 02:03 AM

I still think she will do over 400k myself and do double Abba

Posted by: Adelita 19th November 2021, 02:04 AM

Amazing album

Posted by: jay727 19th November 2021, 03:28 AM

300k, I think.

Posted by: cider man 19th November 2021, 07:55 AM

Me too. No chance of her not beating Abba.

Posted by: steve201 19th November 2021, 08:30 AM

It’s the streams that have been underwhelming for the big artists this Quarter!

Posted by: shindymindy 19th November 2021, 09:46 AM

I think over 400k easily this week.
Would love to know the preorders she had.

Posted by: BlackNBlue 19th November 2021, 09:54 AM

Best selling album of 2021 on Amazon UK.

Posted by: rundmck 19th November 2021, 10:03 AM

I've listened as far as track 8 so far and my personal opinion is that it is very very good, and to me more immediately enjoyable than her previous albums.

From my simple perspective though, it would be logical to follow up a power ballad (EOM) with a sassy upbeat track like OMG or Can I get it- they are both excellent, before going back to a power ballad like I drink wine (which is also very good), but it seems they are sticking with power ballad singles for now.
But what do I know, maybe that is the best idea for the Christmas present buying market.

Posted by: Mr. C. Joel 19th November 2021, 10:08 AM

I’m thinking 500k and I’ll be absolutely shocked if it does less. Even in this climate.

Posted by: Sour Candy 19th November 2021, 10:31 AM

The way her OLDER songs have been rising on streaming in recent weeks makes me think that people are more enthusiastic about having her back into the spotlight and not necessarily new music alone. I can see 4-5 tracks doing super well and others perhaps decently.

Just a speculation at this point of course, and it has nothing to do with sales that are great because of the hype alone.

Posted by: dandy* 19th November 2021, 10:37 AM

I’m still expecting her to blitz everyone else to bits. I think this will be a big physical seller still and get high streams. I don’t think we should underestimate how much the UK loves Adele

Posted by: Sean. 19th November 2021, 10:39 AM

I'm with you, not particularly a fan but you can not underestimate her power.

Posted by: slowdown73 19th November 2021, 10:44 AM

I’ve heard clips of the album and it’s nothing amazing. More hype than anything. Much prefer ABBA’s album. Adele will do well whatever she puts out unfortunately.

Posted by: Coffin A Feel 19th November 2021, 10:45 AM

Omg after listening to this album and hearing how great it is, I think it might be able to match Easy Like Me's first week sales!! So it might ve avle to get 201k. Matching a single's first week sales with an album is a HARD ASK in today's climate, as singles sell more but I think she can do it!!! Between 201k-213k, which is the Abba limit which is the new hard limit of where sales can reach I think.

Posted by: chartjack2 19th November 2021, 10:49 AM

The first album to sell 1 million in a week. Why not?

Posted by: Supercell 19th November 2021, 10:58 AM

Haven’t got all the way through it yet but I’m liking it more than 25 on an initial listen. Only got to I Drink Wine, Can I get it is a bop though and strangers by nature is brilliant way to open the album.

What did divide do in first week streams? Wasn’t it 79k or something like that? I do think she could be within the 50-80k bracket at least streams wise. Her physicals will be interesting to see.

Posted by: BlackNBlue 19th November 2021, 11:17 AM

I think 30 is my favourite Adele album tbh. 21 is a close second though.

Posted by: Viper* 19th November 2021, 11:24 AM

Hope - 400k+
Think - Around 315-320k.

Posted by: Brit 19th November 2021, 12:17 PM

Epic album! Stand outs for me are, omg, can I get it, hold on, to be loved

This will do anything over 300k

Posted by: sprock-93 19th November 2021, 01:22 PM

Her streaming number are going to be monstrous!
She will do more than what Abba did maybe with streaming alone. I know it would be crazy, but who can do it if not Adele?

Posted by: Supercell 19th November 2021, 01:26 PM

Music week have just published an article on 30. The steaming equivalent sales record is 78,994.

Posted by: Charis 19th November 2021, 02:56 PM

200k album streaming sales?? Not even when aliens appear in the mediterranean sea. That would be more than 200m streams

Posted by: chartfridays 19th November 2021, 02:59 PM

Available on their https://www.musicweek.com/digital/read/is-adele-about-to-smash-streaming-records-with-30/084695.

Interesting that this article talks about labels using Adele to get older listeners on streaming, if they manage that it could have quite an impact on what kind of songs we see in the charts going forward - for the better in my opinion.

Posted by: chartfridays 19th November 2021, 03:07 PM

Or to put it more bluntly, it would be eveybody in the UK listening to the album 3 times

Posted by: Charis 19th November 2021, 03:09 PM

well more like everybody in the UK listens to one song 3 times. if how the calculations are done. 200 million streams in total [excluding the top 2 songs] will equal 200k sales.

Posted by: sprock-93 19th November 2021, 03:16 PM

I didn't know that top 2 songs are excluded

Posted by: chartfridays 19th November 2021, 03:20 PM

I always thought it was the least streamed and most streamed that got excluded?

Posted by: Charis 19th November 2021, 03:35 PM

they count only top 12 songs for album sales. they exclude top 2 and make a total for the rest of the 10 divided by 1000.

Posted by: Agenor 19th November 2021, 04:28 PM

They are not excluded, the streams for top 2 tracks are downweighed to the average of the next 10 tracks. If an album has more than 12 tracks, the 13-... streams are not counted for album units.

Posted by: Charis 19th November 2021, 04:43 PM

but the total is counted for 10 songs or 12. not sure i remember, probably 12, which means they are indeed not excluded but their extra streams are not counted and they are based on what the rest of the 10 songs do.

Posted by: markivj 19th November 2021, 04:51 PM

I'm trying to do my best to like the album but I'm just not feeling it. Maybe I'm a bit jaded with all the self indulgent rubbish she's been pushing on TV interviews for what seems like all of the last few weeks. I agree that the production is quite lush but the adele I fell in love with was the raw authentic one in 21, not this Hollyweirdo she's become

Posted by: rundmck 19th November 2021, 05:27 PM

Do you actively seek out her interviews? I haven't seen any with her. I know she did one with Oprah but that hasn't been shown in the UK. From the occasional snippets of talking I've seen her do she seems about as far away from being a 'Hollyweirdo" as a multimillionaire can be.

Posted by: Voodoo 19th November 2021, 05:43 PM

Does she no longer live in the UK? If so, why?

Posted by: chartfridays 19th November 2021, 05:44 PM

She lives in LA.

Posted by: Agenor 19th November 2021, 05:57 PM

The total is for 12 songs.

Posted by: spiceboy 19th November 2021, 06:13 PM

She lives in LA. Because thats what lots of rich and famous people, who have such a connection to their home town, do when they are rich and famous . I can't blame her I'd do it like a shot for the weather alone!

Posted by: chartfridays 19th November 2021, 06:15 PM

Although a lot of them get sick of it or realise it's having a bad influence on their work. Alex Turner's moved to London which is a good sign for the next AM record.

Posted by: steve201 20th November 2021, 12:57 AM

LA is a shithole if your not mega rich!

Posted by: markivj 20th November 2021, 01:07 AM

So many uk artists (whether it’s current, former, successful, one hit wonder) live in the usa, not just LA. Some that spring to mind are Chris Martin, Calvin Harris, Annie Lennox, taio Cruz, Jay Sean, Cher Lloyd, joss stone, Leona Lewis, 80s bands or artists like Tears for Fears, Gary Numan, the vocalist from erasure, Bros, Dave Gahan (depeche mode), etc.

Sting, Eric Clapton, Billy idol, have Been living in the usa for so long they’re practically considered American!

Adele moved to LA I think in 2016ish but she’s kind of indicated she isn’t coming back. She gave some lame excuse About how she couldn’t afford property in London, so she moved to La!

Posted by: markivj 20th November 2021, 01:15 AM

I live in the usa and it’s been non stop. She’s doing a lot of promo for both tv stations and digital (like YouTube). These are constantly repeated on breakfast shows, etc. - the times I have TV running in the background. American channels are so hyped up about this record that one station interviewed Oprah on her interview with Adele! Adele has a great PR team but they’re really over working the promo for this release in the usa.

Was so funny when ABC showed their interview with Oprah. They still started it showing an aerial footage of London - tower bridge on a rainy day because they probably wanted to make it look like Oprah interviewed her in London ! (Interview happened in la)

Posted by: Eric_Blob 20th November 2021, 01:24 AM

Yeah it genuinely seems like a horrible place to live. But it's a massive place and the rich and poor are completely segregated from each other, so for the celebrities, tech people and other "elites" it's probably quite nice. They have mansions and glamorous restaurants and nightclubs in secluded areas, often with literal gates and security guards.

Posted by: markivj 20th November 2021, 01:44 AM

Also, the suburban towns nearby are quite nice, esp as you get into
Orange County

Posted by: GTH 20th November 2021, 08:06 AM

Isn’t Adele’s ex American? I know she said they live opposite each other and share joint custody of their son, so makes sense if that is where he is based. I am sure the fact she can also be more secluded there helps (from my understanding the rate of tax is lower too but whether that is a factor is another matter).

Hoping this can be the first album to break 100k in streaming sales. Off to a good start and the special should help keep interest up over the week.

Posted by: steve201 20th November 2021, 08:26 AM

The American dream alright….

Posted by: Supercell 20th November 2021, 08:38 AM

Having had a few listens I do really like this album, almost as good as 21 which is one of my all time favourites. Love the Amy whinehouse style jazzy interludes. The backing vocals I found quite amusing too. It’s more diverse than any of her other albums, more uplifting and positive than I was expecting. 25 seemed dark and gloomy despite it was a happier themed album.

Posted by: Bjork 20th November 2021, 09:41 AM

maybe you should live in a place before categorizing it as shit
LA has amazing neighbourhoods to live in and it's actually a fantastic experience to live there for a while
I did and enjoyed 100%
just if you like music, you can go to see an amazing gig almost every night
and you get very unexpected appearances, like Britney Spears attending a Damien Rie concert

Posted by: omrimayo 20th November 2021, 10:26 AM

Ok there are first numbers from her sales… and yay you all gonna say I’m dramatic but she did 86k physical sales and 24k digital. 300K is not happening. It’s official that no one can sell anymore. Please save the words on me being dramatic or over the top. This is mega flop for her standards sadly for me.

Posted by: omrimayo 20th November 2021, 10:31 AM

Uk update



Physical: 86K

Digital: 26K



ABBA at this point

Physical: 80K

Digital: 12K

Posted by: steve201 20th November 2021, 10:31 AM

Maybe but I do hate the vast inequalities in the place and I did say ‘if your not mega rich’!

Posted by: steve201 20th November 2021, 10:32 AM

So she’s going to do around 200k then?

Posted by: Charis 20th November 2021, 10:34 AM

Digital includes streaming sales too?

Posted by: omrimayo 20th November 2021, 10:34 AM

Around 250K I would say. Let's face it I'm listening to the album since yesterday and I know for a fact non of my friends will ever will, it's really not commercial and it's amazing and long (so many songs above 6min)

Posted by: omrimayo 20th November 2021, 10:35 AM

Not AM and Spotify first day.

Posted by: Jester 20th November 2021, 10:36 AM

If even Adele only makes 200k then frankly the album chart is dead.

To think the predications were for 500k just a month ago! After the under performance of Ed Sheeran, 200k must be the new high point.

Posted by: Supercell 20th November 2021, 10:37 AM

I think 250-300k is still possible, I think she’ll have steady sales like Abba did in the physicals the next few days. Plus the streaming, which I reckon could be 30-40k.

Posted by: steve201 20th November 2021, 10:37 AM

There’s a lot of people now regretting laughing at Ed now these figures are in.

Posted by: Coffin A Feel 20th November 2021, 10:38 AM

I wss right AGAIN!

I was reet aboot Abba, Taylor's Red (the ONLY persoon reet about Taylor's Red being yuuge and her biggest album, betwen 70-90k!), nd I ws ree about Adele too!

Posted by: Jester 20th November 2021, 10:40 AM

Mystic Meg was reet!

Posted by: rundmck 20th November 2021, 10:41 AM

I've started the count

Posted by: Jester 20th November 2021, 10:42 AM

I don’t think Adele has flopped, more the album market has!

Posted by: dandy* 20th November 2021, 10:44 AM

Interesting stats, thanks.

Although it’s not a flop! Just like ABBA and Ed weren’t flops. I think I said at the time with Ed that these three releases would give us a sense of what was actually going to class as a high selling week in the streaming era.

It’s just not possible to compare sales figures from 6 years ago to now, without factoring in the almost complete collapse of the market.

Posted by: Brit 20th November 2021, 10:44 AM

So it sold 112k pure? That’s absolutely amazing! Your also forgetting there isn’t vinyl sales included either, so depending how many of those she has sold it’s likely she might be on 150k pure on day 1! That’s enormous with streams she might have done 170k

300k is possible

Posted by: Coffin A Feel 20th November 2021, 10:45 AM

The floppage though

Even Adele cannot break the new 200k-ish market limit, and thr album eill collapse to 60k next week! Taylor could have run her close-ish this week.

The good thing about this an flop is that her next album will have to come out in a couple years, as her mega rich American record company will pressure her for more VOLUMR now, likr Cheesy Fad Sheeran, AND the next album can be purely experimental, start to finish.

Posted by: dandy* 20th November 2021, 10:46 AM

Why would vinyl sales not be included?

Posted by: Bjork 20th November 2021, 10:46 AM

of course vinyl is included, everybody got their vinyl yesterday

Posted by: Supercell 20th November 2021, 10:47 AM

You can’t compare Ed who is the biggest act on Spotify who set streaming records with his last album to then fall massively short to Adele who hasn’t really been around for several years. She’s still likely sold as much as Ed did in an entire week in one day.

I think she may still get 300k but yeah the physical market is dead. Unless they tweak how streaming is counted towards the albums market, we are never going to get back to how big the sales ever were.

Posted by: Bjork 20th November 2021, 10:48 AM

the saddest part is that it shows the physical market is dead

so to put it into perspective, she's on 112K, ABBA was on 102K at the same point...
how much had Ed sold at the same point? anyone knows? cos I only remember the Monday figure of 80K

so this is not an underperformance of the same magnitude as Ed... in 1 day she's done 50% more than Ed did in 3 days

Posted by: Coffin A Feel 20th November 2021, 10:49 AM

What's the point in buying albums, except for your absolute favourite act, when it's a waste of money and plastic? You can just stream and get the album, plus every other song ot there (minus This Groove by VB).

Posted by: Supercell 20th November 2021, 10:52 AM

It was more me comparing the first set of data we have for Adele against Ed’s whole week. So with the missing streaming data and vinyls she’s probably done around 130-140 I would have thought.

Posted by: Sour Candy 20th November 2021, 10:54 AM

I think 30 can very well exceed 300k by Friday with all streaming and sales counted.

Abba did 204k with a very little streaming support.

Posted by: Bjork 20th November 2021, 10:54 AM

what vinyls? vinyls are in already

Posted by: iain 20th November 2021, 10:54 AM

Also having to pay £38 for a vinyl doesn’t help.

Posted by: Botchia 20th November 2021, 10:54 AM

How could Taylor have run her close this week - she's already beat her opening week in one day

Posted by: Supercell 20th November 2021, 11:02 AM

Oh I may have misread the earlier comments haha. Either way streaming added it’ll be closer to 120-130k for the first day.

Posted by: markivj 20th November 2021, 11:02 AM

No, Simon Konecki is also English, Eton educated infact! They both moved to the usa together, divorced a year later but both still based in La. Yes, the lower tax rates but the power of money also helps. That’s the only reason I’m still living in the usa myself.

Posted by: Jester 20th November 2021, 11:03 AM

Steaming isn’t added?

Posted by: Supercell 20th November 2021, 11:05 AM

It’s not based on what had been posted so far. I’m just making a crude estimate if it was that’s what I think it’ll be.

Posted by: Bjork 20th November 2021, 11:05 AM

Part of the problem is also that Adele's label haven't played the game. How do you get high sales in 2021? by releasing multiformats, thats the only way to achieve high sales, look at Little Mix and the 16 different formats of their GH, that's the way to go, thats how you do it in 2021. And actually ABBA did play the game 100% and thats why they did so well, cos every fan bought 6 vinyls, 3 CDs an 5 cassettes.
Adele's label has relied too much in all the Karens going to Tesco to buy the CD, but thats the market that is totally dead, they should have released 8 different colour vinyls and 10 cassettes, and we would be looking at much healthier sales even if only for week 1, cos that's what sells now and sure Adele has the crazy collectors that would buy multiple formats.

Posted by: Danvember 20th November 2021, 11:06 AM

definitely seems my earlier prediction won't come close to happening then, she'll be lucky to even reach 250k at this rate.

Posted by: dandy* 20th November 2021, 11:10 AM

Does she though? She’s got a large fan base but I’m not sure she has the stans that would buy multiple vinyl formats. I think a lot of her fans were already out off paying about £35 for one, never mind about multiple copies.

Posted by: Bjork 20th November 2021, 11:11 AM

If I'm doing the calculations right
Excluding the top 2, the average is nearly 600K per track yesterday on Spotify
so thats 600x12 = 7,200 sales from Spotify alone
times x2 to account for the other platforms and 30 did ca. 14K yesterday on streaming

Posted by: Bjork 20th November 2021, 11:21 AM

Maybe she doesn't have the crazy ABBA fanbase, but Im sure having 4/5 different vinyls wouldn't have hurt.

Posted by: Voodoo 20th November 2021, 11:39 AM

But she does have multiple vinyl variations. Educate yourself!

Posted by: gooddelta 20th November 2021, 11:40 AM

I think I’d have guessed 300k if I were to guess yesterday so she’ll probably do 250k.

It’s way way down on 25 of course but I’m not sure I’m that surprised.

Also makes the 200k for ABBA look even better!

Posted by: Brit 20th November 2021, 11:42 AM

Your then forgetting apple music streams which we have no idea on the numbers for, and she occupies the top 12 on Apple Music, so could add another 14k to your 14k that’s 28k then there is the YouTube streams as well that needed to be included and it’s all estimates really, but I would say she has done 30 to 40k on streaming yesterday and her total is around 150k first day

I imagine the itv special Sunday will do some amazing numbers too

Posted by: Sour Candy 20th November 2021, 11:51 AM

Adele will have bigger "casual" sales than Abba and better streaming. It's a no brainer. The CBS special was huge in the US last week, and the ITV one will boost the casual sales in the UK a lot (those Karens at Tesco) and also streaming.

Posted by: chartfridays 20th November 2021, 11:51 AM

The OCC seriously do need to start slashing the stream to physical ratio on albums to discourage this nonsense re multi-formats or limiting one version to counting to the chart for each format.

In reality it's probably not as surprising as we first think for Adele's Spotify numbers to be as low as they are. Her last album came out 6 years ago, and she probably would have been viewed by 10 year old kids then as someone your mum listens to. Those 8-10 year old kids are now the 16 year olds who don't even know what a CD (an exaggeration but they certainly aren't buying them) is and stream constantly on Spotify. I can't imagine there going to listen to Adele out of much more than curiousity.

There does seem to be less willingness to listen to entire albums on Spotify these days, as evidenced by Ed Sheeran's = performance so getting the entire Top 12 is good going.

Posted by: dandy* 20th November 2021, 11:53 AM

Plus it also really shows that Coldplay clearing 100K was quite an achievement given they are well past their commercial peak

Posted by: Bjork 20th November 2021, 12:08 PM

no no, 7K is Spotify then she'll get another 7K from Amazon+Apple,
Apple accounts for not much in the UK as we see week in week out

Posted by: JosephBoone 20th November 2021, 12:11 PM

Why would they do this, though? The multiple formats allow for more exciting chart battles - 2020 and 2021 have had so many of these for the album chart - which creates more publicity and more sales. Nobody's forcing anyone to buy multiple formats either so it's down to the fans. I bought 15 versions of Why Don't We's album earlier in the year and that was entirely my choice - each was a valid sale and there's no reason to discourage them.

Posted by: Bjork 20th November 2021, 12:12 PM

You go educate yourself, how old are you? 6?

on Adele's website there is 1 vinyl, 1 CD and 1 cassette. HMV also has a clear vinyl.
That's not playing the multiformat game.

Posted by: Gameskiller01 20th November 2021, 12:16 PM

The all-time record streaming sales for an album for an entire week is 79k for ÷. Just looking at Spotify figures, 30 averaged 596,936 streams between tracks #3 - #12, while ÷ averaged 760,950 between tracks #3 - #12. From what I can find, ÷ did roughly 26k streaming sales in its first 2 days (432k sales in the Monday update, of which 6% were from streams), and there's absolutely 0 chance that 30 has done more in 1 day than ÷ did in 2 given its lower streaming figures. 14k seems like a fairly reasonable estimate for 30's first day streaming sales imo.

Posted by: chartfridays 20th November 2021, 12:17 PM

On Adele, if the TV special leads to huge streaming increases next week do we think we might finally see ITV prioritising music programming again with TV specials. Doing them with artists like Olivia Rodrigo, Ed Sheeran, Sam Fender, Ariana Grande etc who are known outside the teen bopping demographic could be great for ITV and the labels, could also do them with older names (like the Noel Gallagher one but on ITV instead of ITV2). Could be a really good strategy for them and the labels.

Posted by: Jord 20th November 2021, 12:18 PM

The ITV special for Adele tomorrow is great promo and should help especially as it’s on directly before I’m A Celebs launch show.

I think Adele will sell steadily through the week I’m assuming she’ll be less front loaded than ABBA were anyways but she’s a better streaming act for sure. There may also be some people (like me for instance) who’s sales haven’t counted yet as mine hasn’t been shipped so there’ll be sales like that still to come plus casual sales from through the week and then the big factor what hasn’t been added yet is streaming as I’m sure she’s done very well on there.

Posted by: JosephBoone 20th November 2021, 12:19 PM

Bjork already accounted for Apple Music in his calculations - 7k was for Spotify and doubling that brings it to 14k, allowing for Apple, Amazon and others.

Posted by: Supercell 20th November 2021, 12:22 PM

If 30 can hold similar streaming numbers over the weekend (very unlikely) then she could have a decent shot at beating Ed’s record for streaming sales. I think 50k as previously suggested though could be a likely outcome though, the ITV special could potentially give the album another kick on Monday.

Posted by: Jord 20th November 2021, 12:25 PM

I can see 30 breaking Ariana's record amongst females here!

thank u, next holds that record here doesn’t it for biggest female streaming week here? It’s also probably a better comparasion than Ed’s divide as well as 30 and thank u, next are both 12 track albums.

Posted by: Envoirment 20th November 2021, 12:25 PM

That's amazing first day sales for Adele, especially if you take into account streaming figures. She'll likely sell quite well daily/over the weekend and with the ITV special tomorrow giving her a big boost most likely! I can see her getting close to 300k. Maybe more if the ITV special gives a really big boost!

Posted by: Brit 20th November 2021, 12:27 PM

Adele will do 300k she will sell consistently through the week

Posted by: Coffin A Feel 20th November 2021, 12:28 PM

Some people who laugh at flops will be having a field day now, calling her Aflopele, Flopele, Rolling in the Flops, Flopping in the Deep, Flop In The Rain, Set Fire to the Flops, Flop In The Dark, Go Easy On My Flop, Homeflop Glory, Send My Flop to Your New Flopper, and Chasing Flopments, and on and on, etc, etc! Fortunately I am not one of them, as I am an Adele fan!

Posted by: Gameskiller01 20th November 2021, 12:28 PM

I'd agree, that seems like the race to watch as thank u, next did around 44k streaming in its first week iirc, which seems like a more achievable target than 79k given these first day streams. Although, them both being 12 track albums doesn't matter at all in the UK, since only the streams of the 12 most streamed tracks on the album actually count to the albums chart (then the top 2 are weighted down to the average of the other 10), so those extra 4 tracks on ÷ didn't actually count towards its streaming total.

Posted by: WhoOdyssey 20th November 2021, 12:30 PM

I really doubt it, all of the BBC's ones bombed a few years ago (Ariana Grande, Harry Styles, Sam Smith U2). Even Ariana's only got 1.4m.

Posted by: London 20th November 2021, 12:34 PM

I really hope this does do over 300k - I think the music (album) industry needs a very healthy sales week. I hate how hard it is for artists to sell albums these days. In the last couple of months we’ve had 3 albums sell over 100,000k, only 1 over 200,000k and it would be good to have an album sell over 250 or even over 300k.

Posted by: London 20th November 2021, 12:36 PM

Is there a way you can check what you predicted in this poll? I’ve completely forgotten what my prediction was!

Posted by: jimwatts 20th November 2021, 12:37 PM

Here's the current top 6 weekly streaming points so far for albums - Adele has a shot at 3rd place and 2nd highest opening week:

78,944 | Ed Sheeran - ÷ (w/e 16/03/2017)
58,280 | Ed Sheeran - ÷ (23/03/2017)
49,858 | Ed Sheeran - No. 6 Collaborations Project (25/07/2019)
49,715 | Drake - Scorpion (12/07/2018)
43,811 | Ariana Grande - thank u, next (21/02/2019)
43,623 | Drake - Certified Lover Boy (16/09/2021)

Posted by: Voodoo 20th November 2021, 12:39 PM

You "forgot" to mention that Amazon carries an exclusive white vinyl: https://www.amazon.co.uk/Amazon-Exclusive-White-Vinyl-VINYL/dp/B09HVTKLPQ/

So yes, she has multiple formats, far more than she had for '25'.

Posted by: Envoirment 20th November 2021, 12:42 PM

I think Adele will get 2nd place. She might have a small chance at #1 spot if her Apple Music numbers are massive. The tracks seem to be doing fairly well on YouTube so far too, although only a small fraction of that will be from the UK.

Also do we know how the album is doing on Amazon? "Easy On Me" did exceptional there. Amazon and Apple combined could actually be more than Spotify for her this week.

Posted by: steve201 20th November 2021, 12:49 PM

Posted by: sprock-93 20th November 2021, 12:52 PM

Are we 100% sure that all website sales are in?

They're usually added through the week. Don't forget that Ed number was missing MHV sales for the first days and so on....

To Early to Call. What we only know so far is that she has one of the biggest debut of the year in one day only!

Posted by: chartfridays 20th November 2021, 12:59 PM

Was Sheeran the last artist to have the entire album in the top spots on Spotify on album release day?

Posted by: Brit 20th November 2021, 12:59 PM

A lot of pre orders from Adele’s website have not been shipped yet either, so there are missing sales in that 112k number

And not all the hmv pre orders have been shipped yet either

Posted by: Envoirment 20th November 2021, 01:00 PM

That's very true. We'll have a better idea Monday as we'll know what missing data there is for the figure.

Posted by: jimwatts 20th November 2021, 01:04 PM

The whole album was top 30 there yesterday except Love Is A Game which was #35, but with the 3rd highest track at #10, so will probably only equate to about 2k sales - although that's a lot more than normal for Amazon and if it holds up could mean 10k more sales by the end of the week than, say, Drake would have got.

Posted by: BrookeOlivia 20th November 2021, 01:09 PM

Wow, Album sales must really be dead!
I was expecting 400k plus for this
I guess it could still cross 300k

Posted by: sprock-93 20th November 2021, 01:15 PM

In any case we have now to compare Adele's number mostly with current market. If the market declined, especially with physicals sales, and she is a physical seller, we cannot expect 30 to sell how 25!

Which is the best selling debut in the UK of the last 3 years? Abba with 204K (not sure)?
Let's see how much more will 30 sell compared to Abba!
We don't have to forget that 25 was not so consistent (compared to 21). Maybe this album will debut with "only" 300K but will hold the top spots for years.
The only thing I believe is that Adele must start promote more! Not only UK and USA or France, but also Germany, Italy, Australia and so on!

Posted by: BlackNBlue 20th November 2021, 01:28 PM

Do we even know what missing data there is? Because there’s almost definitely some.

Posted by: BTF87 20th November 2021, 01:44 PM

Close-ish?

Adele has already beaten Taylor Shifty's first week sales in one day, and she didn't have to hawk "hand-signed" albums to do it.

Posted by: steve201 20th November 2021, 02:00 PM

I can’t unless it is an Adele, it’s is quite normal to have music specials in November and December

Posted by: Tawdry Hepburn 20th November 2021, 02:02 PM

He's allergic to facts, don't worry too much.

Posted by: Mr. C. Joel 20th November 2021, 02:06 PM

That is terrible for Adele and has shocked me but it shows how bad the market is it’s not a reflection on her as an artist.

I was honestly thinking even given the market it would do around 500k how wrong I was!

I’m sure after the ITV special etc it will give it a good boost potentially to 300k by the end of the week?

Posted by: Envoirment 20th November 2021, 02:09 PM

The one thing I'm interested in is how the album holds up. Whilst it may not do as much first week as many thought, I can see it doing 100k+ each week up to Christmas. Long-term if they keep pushing out singles and do big promo opportunities when they arise (BRITS/Grammys etc) I can see the album doing 1.5-2 million total sales which would be by far the biggest selling album since divide.

Posted by: aeroco 20th November 2021, 02:23 PM

Maybe I’m mistaken but it seems vinyl is priced higher the last year. Is this because it costs more now to produce or because record companies are just trying to raise more cash (fair enough, buying physical product has been ridiculously low since new release CDs started going back under a tenner in the late 90s).

In relation to Adele why would anyone who no longer buys CD shell out £30 plus for vinyl when they can stream her….she’s a mass appeal artist the vinyl is too expensive. Vinyl is niche… mega fans initial week and then the collectors will pick up vinyl in much smaller numbers. She’ll have her mega fans, probably more than most, but most of the people who buy Adele aren’t mega fans. If that makes sense!

Personally after streaming the album yesterday I wouldn’t be interested in the vinyl. Not worth it but I’ll stream it occasionally.

Posted by: Envoirment 20th November 2021, 02:46 PM

It might due to the fact there aren't enough vinyl plants to print the demand? Not to mention supply chain constraints causing costs to go up - particularly shipping costs.

Posted by: steve201 20th November 2021, 04:33 PM

It depends what the preorders were if it’ll do decently Each week for the next 5, albums don’t really hold up as well these days except on Xmas week itself.

Posted by: ___∆___ 20th November 2021, 04:41 PM

I think this says more about the state of the overall now dead physical market than Adele (Or Ed) for that matter.

The days of 400k+ opening weeks are over for everyone.

Posted by: Addy! 20th November 2021, 04:56 PM

She'll still cross 300k and in 2 weeks time she'll have the biggest album of the year.

Call it flop or whatever you like, she still owns this game

Posted by: sprock-93 20th November 2021, 04:57 PM

Ed did with = 139K which is a little more than 20% of Divide debuted with 672K

Adele had an 800K debut with 25, its 20% is 160K+.
We can safely state that 30 is performing better than =, despite 4 and 6 years of difference album to an album for each artist.

If Adele is able to pull 40-50% of 25 it would be incredible!

Posted by: Eric_Blob 20th November 2021, 04:58 PM

Possibly. Maybe Coldplay are the ones who overperformed. But it will probably take years to figure it out, like we might get to the end of the decade and these recent albums might have the highest first-week sales of the decade, and we'll look back at this differently.

Posted by: Agenor 20th November 2021, 04:58 PM

30 is a double vinyl, that's why it's more expensive.

Posted by: Dot Branning 20th November 2021, 05:00 PM

It certainly looks that way.

Posted by: aeroco 20th November 2021, 06:07 PM

Oh ok it all just seems more expensive this year not just Adele.

Posted by: Feel_The_Fever 20th November 2021, 06:39 PM

110k for day 1 is nothing to be laughed at and i can see Adele selling fairly well all week, it wont hit the numbers many of us predicted/hoped for but those numbers are still great, i also see Adele selling fairly well for months to come although its overall total is likely to be closer to the sales of 19 rather than 21 or 25 in time to come.

Posted by: Sour Candy 20th November 2021, 07:15 PM

Only 9 albums have ever opened with over 400k lol so no need to act like it's "the norm" even for Adele because it's not.

Posted by: slowdown73 20th November 2021, 08:23 PM

112k for first day is good in the current climate but that figure will include lots of preorders. It’s probably going to outsell ABBA’s first week sales (unfortunately) but highly unlikely to sell anything like the first week sales achieved of her last two albums.

Posted by: Botchia 20th November 2021, 08:42 PM

I assume you mean last 1 album because ‘21’ opened with ~208k

Posted by: No Sleeep 20th November 2021, 10:32 PM

Tbh looking at the track running times the singles seem quite obvious (basically all of the ones under 5 minutes lol), especially Can I Get It - Max Martin, Shellback, it’s the Send My Love of 30.

Posted by: chartfridays 20th November 2021, 11:01 PM

So Adele's special's audience is a load of celebrities.

https://twitter.com/Adele/status/1462127437362315268

I really wish they'd do these in front of audiences of layman fans.

Posted by: Koutafides 20th November 2021, 11:06 PM

112K? Wasn't that ABBA on day 1 also?

Posted by: dandy* 20th November 2021, 11:16 PM

Can’t remember exactly but I had it in mind that was the weekend figure?

Posted by: rundmck 20th November 2021, 11:24 PM

92k on day 1

Posted by: Charis 21st November 2021, 01:51 AM

Taylor swift opened with 50% more global streams on spotify than Adele. Adele is ahead in the UK spotify by 7.8m vs 6.1m…. Expected though, most of adeles album is boring.

Posted by: rundmck 21st November 2021, 07:12 AM

Yet Adele's last 2 albums have sold vastly more than any of Swifts. Even 19 has sold more WW than most of Swifts albums and all of them in the UK. 30 will outsell most of Swifts albums and probably all of them in the UK. Is that because Taylor Swift's albums are boring? Nope, just that different people have different tastes, some music people prefer to stream while others prefer to own, and overall Adele's music appeals to more people. Doesn't make it necessarily better or worse.

Posted by: Dane 21st November 2021, 08:13 AM

Well said.

Posted by: BlackNBlue 21st November 2021, 10:57 AM

Spot on.

Posted by: Sour Candy 21st November 2021, 11:14 AM

I'm all here for this nonsense for whole week.

Posted by: Coffin A Feel 21st November 2021, 12:33 PM

She would be doing MUCH, MUCH, MUUUCH better with a longet singles campaign build-up, starying witht he CORRECT first single, Can I ... Get It?

Posted by: Charis 21st November 2021, 12:51 PM

Whats up with all this madness? Album is mediocre and will be no1 this week and one of the biggest sellers if not the biggest this year… why are you going crazy, i dont get it. Do u get percentage from the sales or smth?

Posted by: Coffin A Feel 21st November 2021, 12:53 PM

I am a better pop manager than the majority oot there x I woulda got her more press and sales. Unlike Westshite, who never got either, and only got cheap, fake no.1s x Don't come for me, or your frtid Westshite wev will be dragged into the dirt x

Posted by: Brit 21st November 2021, 12:54 PM

Easy on me is now tied with her longest number 1 single in the uk, if it stays for a 6th week which I presume it will, it will become her longest running number 1 single! The album will do 300k first week and like the single probably stay at the top for weeks to come, it will end up selling over 2 million in the uk eventually

Posted by: JosephBoone 21st November 2021, 12:57 PM

Taylor had a whopping 18 more songs on her album than Adele had to be fair, a comparison like that isn't very reflective

Posted by: Charis 21st November 2021, 12:58 PM

None of the above you mentioned will happen. Screenshot my post if you want.

Posted by: Dot Branning 21st November 2021, 01:01 PM

Oh dear

Posted by: Dot Branning 21st November 2021, 01:02 PM

Posted by: Tawdry Hepburn 21st November 2021, 02:52 PM

Look, you've said this enough times by now and I think we get your point already...

Posted by: PaulM1983 21st November 2021, 03:06 PM

I agree it won't sell 2 million, but am I missing something major that is replacing Easy on Me at number this week? Fairly certain that first prediction is coming true.

Posted by: chartfridays 21st November 2021, 03:15 PM

The weeks on end bit won't though, Christmas is coming.

Posted by: Jord 21st November 2021, 03:45 PM

My prediction feels a bit high now (I also hugely over-predicted Ed and ABBA too)

Intrigued at the Monday update. I’m guessing it’ll be on over 200k tomorrow with an extra two days sales added and some streaming added. I wonder if every orders been shipped yet though I still haven’t received mine yet (these days Im starting to get albums on like a Wednesday or Thursday) we seen with Taylor a lot of her sales come during the week I think she doubled her sales from Tuesday to Wednesday didn’t she maybe a lot of Adele’s sales will come during the week too?

Posted by: Bjork 21st November 2021, 03:48 PM

^I wouldn't count on that, for what I read Adele's label sent everything well before release date so that people would have it delivered on Friday

Posted by: Charis 21st November 2021, 04:05 PM

minor correction. whatever i said is valid only for the album. easy on me will remain a couple more weeks there.

Posted by: PaulM1983 21st November 2021, 04:38 PM

Why does that mean that it won't be number 1 for multiple weeks? If anyone was almost guaranteed to be a good physical seller in the run up to Christmas, it's Adele.

Posted by: Envoirment 21st November 2021, 07:10 PM

I'm interested to see if she can do 200k in Monday's update. Her first day was most likely closer to 125k when you add in streaming. So she'd need to do ~35k Saturday/Sunday. I think that's possible with people out Christmas shopping etc, plus some streaming data will be added too. I hope the special tonight gives it a good boost.

Posted by: Sour Candy 21st November 2021, 07:24 PM

Hints that the vinyl demand has been overestimated...

Posted by: Envoirment 21st November 2021, 07:26 PM

That was tweeted on the day of release though from one store in the US. I assume more sold over the weekend and will sell a decent amount by the end of the tracking week.

Posted by: Addy! 21st November 2021, 07:29 PM

I know I don't live in UK but yesterday went to Target and actually whole stand of Adele '30' album with CD and LP was almost completely empty.

So I don't know from which city that tweet is coming from!!!

Posted by: Sour Candy 21st November 2021, 07:29 PM

Yep, but it still doesn't take away the point: they thought they'd sell more right away. Obviously we don't know what will happen by Thursday or Friday next week because we don't have the crystal ball.

I can see why indie labels are furious if the vinyl plants were booked to manufacture a product that a ) is worse quality than expected and b ) sells less than expected.

Posted by: Dannyboy 21st November 2021, 07:44 PM

Isn’t it estimated to sell 1.3 - 1.7 million in America ?

Posted by: Envoirment 21st November 2021, 07:47 PM

That's what billboard said that industry experts are thinking. I think we get the proper predictions based on sales so far either later this evening or tomorrow.

Posted by: Dannyboy 21st November 2021, 07:56 PM

People will still call it a flop or under performing 😂

Surely people can’t be that delusional that sales will always stabilise with artist like her and Ed Sheeran.

Posted by: dandy* 21st November 2021, 07:58 PM

Or, if she is selling well, that's a clever way of letting people know you've got stock to attract people to your shop.


edit - although maybe not the shoddy packaging comment admittedly

Posted by: Envoirment 21st November 2021, 07:59 PM

Don't look at twitter. There are big fights of Taylor vs Adele fans with some ridiculous things being said. One Taylor stan was saying if Adele didn't outdo 25's first week in the US she was not as popular anymore and a flop.

Posted by: Sour Candy 21st November 2021, 08:03 PM

It's a discussion that happens with EVERYONE when the anticipated era doesn't match the predecessor. I mean according to stans, Gaga has "flopped" more times that I can even count and she is still making headlines and coming for Grammys and Academy Awards.

It's not really a big deal outside the stan universe, careers fluctuate, after a decline comes an increase etc.

Posted by: Addy! 21st November 2021, 08:11 PM

Did Taylor herself outdo 1989?!!

Posted by: Sour Candy 21st November 2021, 08:13 PM

After 1989 came Reputation which was Taylor's "flop" era (it's all relative), so no.

Posted by: sprock-93 21st November 2021, 08:31 PM

No one care all these Taylor's stuff...
Stop talking about her 😂

Posted by: BlackNBlue 21st November 2021, 08:41 PM

This ITV special is great promo for Adele. It’s been absolutely fabulous!

Posted by: shindymindy 21st November 2021, 08:46 PM

Agreed - it’s been great

Posted by: vibe 21st November 2021, 08:53 PM

The ITV special was incredible.

Great sunday entertainment!

Posted by: chartfridays 21st November 2021, 08:58 PM

Going to watch it on the hub when it appears.

Hopefully it rates well and encourages them to do more things like this with other pop stars. I know most of them aren't anywhere near as big as Adele but it'd give them something good on a Sunday night.

Posted by: steve201 21st November 2021, 08:59 PM

Is there not at least one or two of these every year in November/December time?

Posted by: Dane 21st November 2021, 09:14 PM

The ITV special was amazing. She comes across amazingly. She sounds the best she’s ever sounded!!!

Posted by: Brit 21st November 2021, 09:18 PM

The itv special was breathtaking she really is stunning inside and out
Hoping that I drink wine makes it her 3rd charting song!

This will deffo give 30 a great boost as well, her songs are flying up the iTunes chart

Posted by: Beaver Moon 21st November 2021, 09:27 PM

Reputation? GaGa's Artflop, Joanne, Chromatica, BTW with bad singles eras? 30? Ed Sheeran?

Flops, FLOPS!!! Too many saucy flops!! I cannot

Posted by: Bjork 21st November 2021, 09:32 PM

what songs did Adele sing in the ITV special? or Is the same thing as the special in the US?

Posted by: Adamski94 21st November 2021, 09:53 PM

I think Taylor fans should be the last to call others out as flops when she herself has flopped at some point

Posted by: Beaver Moon 21st November 2021, 10:02 PM

But not with Red!

Just listening to this album again. Had it on repeat likw 4 times tonight. Actually love all of it, as it gets better with each listen. The holy trinityis Oh My God - Can I ... Get It? and then I Drink Wine. The second half is much stronger.

Posted by: Dot Branning 21st November 2021, 10:06 PM

OMG, Can I Get It & I Drink Wine is the highlight section of the album for me.

Posted by: Voodoo 21st November 2021, 10:16 PM

There is a consensus that these are the best tracks on the album, along with Easy on Me & To Be Loved.

The rest I'd classify as filler, sadly.

Posted by: steve201 21st November 2021, 10:23 PM

Songs performed on an Audience with Adele to watch out for:

Hometown Glory
Hello
Send my love (To Your New Lover)
Easy on me
I drink wine
Rolling In The Deep
Hold on
Set Fire To The Rain
Someone like you
Love is a Game

Posted by: StoneDragon 21st November 2021, 10:27 PM

I must be in the minority but I prefer Hold On and Love is a Game.

Posted by: Dot Branning 21st November 2021, 10:29 PM

I barely gone back to any of the others so far tbh, although I want to give them time to possibly grow on me.

Posted by: dandy* 21st November 2021, 10:39 PM

Me too

Posted by: BlackNBlue 21st November 2021, 10:49 PM

Not for me, Voodoo. Woman Like Me and Cry My Heart Out are my favourites.

Posted by: rio309 21st November 2021, 11:09 PM

Coming from someone who's never listened to an Adele album in full before this one, my standouts so far are (in rough order) Easy On Me, Hold On, Love Is A Game and the 'holy trinity' everyone's been mentioning.

I expect some of the tracks in the middle of the album to grow on me after more listens.

Also think the vocal on To Be Loved is insane but the song itself hasn't stuck with me.

Posted by: Tawdry Hepburn 22nd November 2021, 12:12 AM

Still a higher killer to filler ratio than your posts

Posted by: slowdown73 22nd November 2021, 12:30 AM

I liked Adele’s last album 25 but this one doesn’t interest me. Easy on me sounds like a lot of her other stuff and having heard clips from iTunes of the new album, it’s not really clicking with me at all so it will be the first album of hers which I’m not buying.

Posted by: Envoirment 22nd November 2021, 12:38 AM

You're entitled to your opinion etc, but I'd suggest listening to some the songs in full as opposed to clips. Some of the songs are 5-6 minutes long and clips don't do them justice. Songs like "Hold On" and "Love Is A Game" have really nice build ups and "To Be Loved" is just stunning - in particular the ending.

Posted by: Run_For_Cover 22nd November 2021, 12:39 AM

Love Is A Game has really hit me in the last day.

Posted by: Tawdry Hepburn 22nd November 2021, 01:02 AM

He hates Adele, so I doubt he'd be open to the idea of giving the songs the time of day.

Posted by: markivj 22nd November 2021, 07:20 AM

I'm not an Adele fan but I do make it a point to listen to her albums before passing my opinion. I do like her some of her songs though (most notably Hometown Glory, Turning Tables and Set fire to the rain) but don't own any albums.

I've heard 30 a few times: IMHO, it's an "Adele" album - it'll keep the Adele fans happy. So, all in all, the album will do well, sell bucketloads and keep the public and label happy. We could criticise that "Easy on me" is as samey as all her other songs, but to her defence, there isn't anything like that on radio now....so again, she's differentiated herself!

She's kind of like this period's Celine Dion (I'm not comparing them), in that, there isn't any competition for them (white chic w the powerhouse vocals).

Posted by: sprock-93 22nd November 2021, 08:28 AM

Adele is flopping, you make me laugh!


United Kingdom

iTunes:
2. Easy On Me
5. Hold On
7. Love Is A Game
8. I Drink Wine
11. Send My Love
13. Set Fire to the Rain
15. Someone Like You
16. To Be Loved
23. Rolling In the Deep
25. Rolling In the Deep
29. Hello
30. Skyfall
32. Can I Get It
33. Make You Feel My Love
34. Hello
42. When We Were Young
43. Make You Feel My Love
54. Someone Like You
61. Oh My God
62. Cry Your Heart Out
69. My Little Love
70. Chasing Pavements
73. Hometown Glory
83. Chasing Pavements
89. Rumour Has It

Spotify:
1. Easy On Me
2. Oh My God
3. I Drink Wine
4. Can I Get It
6. My Little Love
7. Strangers By Nature
9. To Be Loved
10. Cry Your Heart Out
18. Hold On
19. All Night Parking
20. Woman Like Me
22. Love Is A Game
46. When We Were Young
54. Someone Like You
57. Rolling in the Deep
60. Love In The Dark
114. Make You Feel My Love
126. Set Fire to the Rain
141. Send My Love
143. Chasing Pavements
187. Hello

YouTube:
1. Easy On Me
6. To Be Loved
70. Rolling in the Deep
72. Send My Love
73. Hello
74. Love in the Dark

Apple Music:
1. Easy On Me
2. Oh My God
3. My Little Love
4. I Drink Wine
5. Can I Get It
6. Strangers By Nature
7. Cry Your Heart Out
9. To Be Loved
11. Hold On
12. All Night Parking
13. Woman Like Me
16. Love Is A Game
91. Rolling In the Deep
92. When We Were Young
96. Someone Like You
116. Send My Love
118. Hello
128. Love in the Dark
132. Set Fire to the Rain
154. Make You Feel My Love
168. Chasing Pavements
187. All I Ask
198. Water Under the Bridge

Shazam:
8. Easy On Me
15. Hold On
27. I Drink Wine
80. Send My Love
82. Love Is A Game
129. Oh My God

Deezer:
1. Easy On Me
5. My Little Love
6. Oh My God
8. Strangers By Nature
9. I Drink Wine
12. Cry Your Heart Out
14. Can I Get It
18. To Be Loved
19. All Night Parking
25. Woman Like Me
26. Hold On
35. Love Is A Game
68. Someone Like You
69. Rolling in the Deep
74. When We Were Young
97. Set Fire to the Rain

iTunes Albums:
1. 30
4. 21
6. 25
14. 19
17. 19

Apple Music Albums:
1. 30
12. 21
16. 25
37. 19



What effect! And if all these great positions mean "just" 200K in the UK, it's not Adele's fault, but it is the market!

Posted by: slowdown73 22nd November 2021, 10:09 AM

I don’t hate Adele. I’ve actually got her first three albums and like some of her music but I do think she’s completely overhyped. There is just as good music if not better from a lot of other artists who don’t sell half as well. I also don’t like the sound of the style of the new album, it’s just not for me!

Posted by: Davidson 22nd November 2021, 09:02 PM

Adele’s US Billboard predictions have come out and they are 800-850k. Seeing as 25 opened with 3.5 million in first week sales, this is looking at around 1/4 of the number in the US.

In comparison, we know that Adele is likely to be on way over 200k here seeing as it’s already at 167k with some streaming info missing, 4 days of sales to go and some kind of boost from the ITV Special to take into account. So her sales here are actually fairing a less sharp decline than overseas. Looking like it will be a closer to a 1/3 of 25’s opening sales here.

Posted by: Yousee 24th November 2021, 07:30 PM

Won't be far off