Track 1 is listed as being 3:28 on iTunes now, maybe it's getting released as a promo single soon?
==========
Yassssssss! Hopefully that means more new Taylor soon <3
I read a really good article on Buzzfeed which icr now but it had a theory that the 15 tracks on the album = the 15 Taylor's at the end of the Reputation video in the line and each Taylor corresponds to a song, so LWYMMD is track 6 and that corresponds to the 'keeping receipts' Taylor which acc makes sense!
Also I don't believe it at all but I've seen a rumour that the 8:47/track 4 is actually an album track and the extended version of All Too Well. I really hope that's true cos I've needed that in my life for 5 years now
Hits Daily Double are saying to expect an "insane announcement" from Taylor in the next 14 days, hopefully the tracklist or a promo single? If it's insane maybe a huge collab? *.*
yasssss *.* hopefully its something good <3
some announcement possibly in 25 mins? its either a promo track, a completely unnoteworthy thing like LWYMMD being used for sports promo, an irrelevant advert/something relating to sports promo, i heart radio performance or super bowl announcement seem to be the popular theories!
Omg she's not gonna do anything is she why is it so testing to be a Swiftie?
https://twitter.com/pfflindsyadigg/status/904135061989150720
DEAD.
IN THE MIDDLE OF THE NIGHT COMING TO SLAY
WAIT IT'S CALLED ARE YOU READY FOR IT?
OMG NEED NOW.
IS THERE A SNIPPET OR SOMETHING I SAW THEY PLAYED A BIT??
insta story
https://twitter.com/espn/status/904135246198833152
IT SOUNDS SO GOOD!!!!!!
RIGHT AFTER I SAID IT WAS FAKE OMG
this is already better than "Look What You Made Me Do" *.*
I NEED A FULL VERSION NOW ON ITUNES/SPOTIFY
This is sfg!!!! <3
OMGGG THIS IS SO GONNATHE POP BANGER SECOND SINGLE
This is another incredible track based on that preview if this is the quality of the album in general then it'll be me who can't come to the phone because I've been slayed too hard x
IN THE MIDDLE OF THE NIGHT MY DREAMS
This sounds like SUCH a perfect pop song already
Currently replaying that preview over and over again, already sounds incredible <3 I feel like those fans who went to her house and died right now ngl
Yep this preview is on repeat for me as well until I need to sleep <3
Omg tbh I can see that as iheartradio was hyping it!! PLEASE
It's 1pm for us so at least I don't have to stay up and get metaphorically or literally Rickrolled
Taylor has liked a post on tumblr suggesting that Ready For It could be released at midnight on iTunes! So so tempted to stay up rn
I'm probably gonna be up anyway at that point but if she drops at midnight US time that's me up for 2 more hours stanning
https://twitter.com/TSwiftNZ/status/904144084465442817?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fatrl.net%2Findex.php%3Fapp%3Dcore%26module%3Dsystem%26controller%3Dembed%26url%3Dhttps%3A%2F%2Ftwitter.com%2FTSwiftNZ%2Fstatus%2F904144084465442817
EVERY. SINGLE. TIME. There's always a massive hint sneakily dropped in ffs and we always miss it!!!
omg this bitch
I should check out the preview soon.
Rather good preview need to hear it full to make a proper opinion on it. But good sign I think.
I'm absolutely loving this snippet. Full out pop Taylor is always such a joy.
IT DIDN'T f***ING COME OUT FFS
At least now I've stayed up for it I'll probs wake up to it being on IHeartRadio lmao
Omg this sounds amazing
Iheart radio have removed their tweets so not sure if this is coming today anymore
ABC's Fall Season Preview has a bit of Ready For It
(why does it sound like she's singing over Little Mix - Power)
Song title now on album preorder!
Yasss *.* hopefully we'll get it in full soon, Taylor's album openers are always so good *.*
Should be coming in 7 minutes...? ;o Excited for this, I really hope it impresses me more than "Look" did
It's out on Apple Music ffs
Come on iTunes and Spotify!
On Spotify *.*
Listening in full *.*
It's rly good on first listen! As with LWYMMD the pre chorus is by far the best part again *.*
I was expecting this to be a lot poppier based on the snippets I feel like this is gonna be quite divisive again
It's good! The clip was perhaps the best part of the song and overall it's not as POP as I was expecting but still very very good!
This feels so good as an album opener though, I can imagine it being one of those songs that sounds perfect and fits in the album when you listen to the album if that makes sense 😂
The pre-choruses this era *.* This is rly good! The preview was the best part of the song but I love the rockier edge to the whole song and it should set me up for the whole album as the opener *.*
She has me so shook this era omggg
This is so bad. Her 'Witness' era is upon us.
Written by Taylor Swift, Max Martin, Shellback and Ali Payami
Produced by Max Martin and Shellback for MXM Productions and Ali Payami for Wolf Cousins Productions
BOP
This isn't as slay as the clip suggested, like I thought this was the 2nd single massive pop banger but I agree it really feels like a fab album opener!
Incredible!!! Even better than LWYMMD
But why out now on a Sunday afternoon?
The chorus is quite good but I'm not really loving the rest of the song not really into how she sounds like she's rapping in the verses :/ the production is a little too aggressive for me as well but I'm hoping to grow on the song as a whole
It almost reminds me of a Little Mix song?
It's not quite how the snipped suggested, but I really like it.
This sounds quite good I like the rockier edge but that it meets LM's Power
Already top 2 on US iTunes *.*
Ok this is f***ing marvellous. What a great slice of pop
and now Top 10 on UK iTunes!
Yaaaaaass queen!
Tove Lo vibes in parts
#4 on iTunes and just had its first play on Radio 1!
The chorus is amazing, the verses not so much :/
Again, not really what I want from her, but at least it's better than the other thing. She does the talky singy thing too much.
#1 on US iTunes *.*
I really like it! Much preferring her sound this era, finally I can get behind her music (still not her as a person tho).
Already listened to this over 30 times messT *.*
What bugs me is the '...' before the title
This is pretty great, even if the production is a bit... headache-y in parts.
That distortion's made me feel like I was listening to some Lil Pump or something, not Taylor Swift :')
Quite like it tbh, with the exception of the verses which make me feel like my eardrums are about to explode ;o
OMFG SHE DELETED IT OFF YT!!
Not for me!
Oh :/
I am on a mobile device??
Me too - it's ridiculous!!
Like, why??
Just listen to it on Spotify and give her 1/100th of a chart sale ;o
Another great one, this one feels a lot more cohesive than the last and this dubstep-esque sound actually suits her very well. Impressed~
#1 in the UK!!
This feels very try-hard to me. I am definitely enjoying it far more than LAWYMMD but there is something cringey about it again (especially the verses).
'1989' was so praised/well-received because of how natural it all seemed. This era so far has been exactly the opposite.
1989 for me felt veeery contrived, pop preened and churned through the machine, an album of cheese.
This seems better and less polished.
The chorus or whatever keeps coming back to me SO much more memorable than "Look What You Made Me Do" - as soon as that finishes I forget how it goes but I've had "Ready for It" in my head all day! Smash please x
This is so Sleigh Bells goes pop
Much better than LWYMMD
I'm really quite liking this darker edged electro-pop thing she seems to be going for this time, I'm starting to get a feel for the album's sound and if it all continues along this route I'm actually kind of excited for it. It's risky for someone like her, I like that.
Loving this.
2/2
Not really feeling this. I suppose that could change but 'Look What You Made Me Do' had me instantly hooked and huge replay value. The pre-chorus is nice but the dub-step bit spoils the momentum. Quite crazy how this has shot to #1 so quickly when it's only a promo single, although I guess people don't care/aren't aware of whether it's a promo single or not and are so eager for new Taylor music.
i'm utterly baffled by this; it clearly rips off about four different songs, changes tempo, is very one producer than another, is rapped then straightforward melodic
it's like going on a fast slide at a public water park and getting face herpes two days later
WTF AT TAYLOR SWIFT.
I AM STANNING SO HARD RIGHT NOW. The change I've had in a week. WHAT A RIDE. I WASNT READY. Slay.
i'm fully expecting a 'fergie thinks she's louis theroux' sort of era
NONETHELESS i'm here for it
#30 on spotify despite being out for less than 12 hours!!
This is also the first song on hot hits UK now as well! Would LOVE for this to sneak top 10 this week
i dont think i've posted here yet but i absolutely LOVE this. im actually shook
I'm having a moment with a huge pop star for the first time in years. And I'm just really excited to not look like a bitter 90's kid complaining about the state of top 40.
Thank you Taylor Swift. I have played this 59 times already. Jesus.
20/10
I'm not sorry. Like this bitch is giving me life. I haven't fangirled over a pop song since 'Work Bitch' in 2013. I need a video and I need to see this Bitch live. It's official.
Like, I only talk to myself about loving a song in the Britney forum.
Helping the AF run. Look what you made me do.
#8 on spotify!! <3 She is slaying so much this era *.*
Every time I try to play this song in my head I end up playing Power and it feels so weird
where is the mashup
Ok this song is literally getting me ready for starting sixth form tomorrow!!
Capital have playlisted and Joseph said it's a UK single I think
This is incredible!
officially top 10!! <3 What a fab placing for a PROMO SINGLE!
US CHR/Pop Airplay:
-- 39 TAYLOR SWIFT Ready For It 917 0 917 10.566
+241 Spins
+241 Bullet
+2.276 Audience
omg @ this taking off on its own *.*
debuts at #7
WHAT A START!!
Taylor's 11th top 10 single <3
Yaaas queen, so happy for her *.*
This also means Taylor is now into double figures with top 10 hits that she is the lead on <3
Just heard this on the chart show for the first time and I am floored by how good it is I think the production is storming and the "baby let the games begin" segment is the highlight of the vocals, so catchy. 'Reputation' is shaping up to be a great album so far.
Posted this in the chart show thread also, but I can't shake the slight similarity of Ital Tek - 'Cobra' (a Pavel BJSC entry) in the production of the verses, which is weird as that song is incredibly uncommercial and flopped in the BJSC final a bit, but yeah there ya go
#7 was an impressive debut for it today *.*
Edit: Okay HOW did it take me almost a week to hear the full thing?! 5 listens later and I'm stanning hard, think I prefer it to LWYMMD already and I love that
I hope this can climb even further at some point but I worry airplay will take too long to kick in (If its true thats a UK single), at which point it will struggle to significantly benefit from it. Hopefully she performs this on the X-Factor
Ugh just seen this was less than 1k away from #5! If released on a Friday I think would have been on lock for atleast #4
^ There's definitely some similarities there :l
Really growing on the verses as well now still think the chorus should have been a bit longer though
I think I'm starting to prefer this to LWYMMD.
Does anyone else get Tove Lo vibes? It's not just me is it?
Look What You Made Me Do hit me way quicker than this did but this has grown on all 3 listens I've heard it & it just tips LWYMMD for me. Would welcome another #1 for her which surely can't be out of question. Hopefully soon so Sam can get kicked off prematurely!
Obsessed with this now. Muuuuch prefer it to LWYMMD and one of my favourite singles of the year.
I think/hope this can make number 1, it'll probably do a Blank Space or Trouble and just miss out but sell really well, but it's not out of the question I think.
Finally managed to listen to this... hmm.. I like it more than LWYMMD but for some reason I'm feeling a little underwhelmed by it.. maybe I wasn't paying attention to it properly or something (which is possible as I just finished work and got my washing on etc.) So I shall listen again soon enough.
Eek. I hope this isn't going to be the musical version of 'Dunkirk' for me (in that I was disappointed in it despite not hating or disliking it, but wanted to love it so much more than I ended up doing so)
This really is so much better than LWYMMD. I am loving it so much. It is on R E P L A Y
Debuts at #4 in America!
Yaaas queen *.*
Queen *.* Her star power is just INSANE these days, like I know she's always been huge in America but she still always manages to surprise me somehow with her success <3
Straight to R1 A list for one of the best singles of the year.
Omg YAAAAASS queen. I hope this can be another number 1 for her.
Radio 1 have removed this from their playlist supposedly??
Theoretically, could it be because they've changed their mind and could be readying another official single to go instead?
There was a period when I wanted this to be a the 2nd single but now I think they should label this a promo single and release something else as much as I love the song. Even with Radio 1 A-list airplay and being Top 25 on the airplay chart it's still falling on Spotify; I really can't see how it will recover and make it back to the Top 10 at this rate.
I agree tbh. Hopefully we'll get a killer 2nd single in the next few weeks cos I can see this underperforming if this stays as second single and the press will have a field day with it and try and drag Taylor even more
Also are there like any other songs that only spent 1 week on the A List?
That means more new music so I'm fine with that I think it's a good move, release like the most commercial wide appealing song on the album to launch it off like Blank Space.
Out of the Spotify Top 50 after being removed from Hot Hits UK (only 500 plays behind 50th as well ffs!). Hopefully it doesn't plummet too much
Hey guys! I'm not a huge Taylor fan but Ready For It is her best song for me in some time! Incredible song <3
Added back to the R1 A list.
I wonder why Taylor returned to early 10s style EDM influenced pop for Ready For It.... like her for doing so though, it is much better imo than her releasing a tropical pop song which we have too many of!
Oh ffs this is C list on radio 1 again!!!! Wtaf is the single 😂
Will Gorgeus be the proper 2nd single then?
This to get a proper push pls! Definitely my Taylor fave now
I'm coming around to the idea that this is actually one of the best pop songs in recent times. It's so divine.
Confirmed as next single. Video on Thursday
I'm really getting back into this again so perfect timing!! Hope the video is fantastic and gives it a big boost on spotify/iTunes <3
OMFG THE SNIPPET!!!! SOLD.
https://www.instagram.com/p/Bal8FlZH-X6/
Help I'm crying video of the year incoming!! *.*
OMG THAT SNIPPET
Still feel like this song has already been and gone though, no? I guess it's already went Top 10 in the UK and Top 5 in the US
I feel like a killer video & one promo performance can push it back up into becoming a bigger hit! (As long as the UK radio mess sorts itself out, capital have now dropped this ofc and she gets back onto the big spotify playlists which I'm sure she will!)
I'm not sure I want this as the single but the snippet looks incredible so I'm ready to be totally sold by it
She's over interviews but not performances. I think we can all expect a UK X-Factor performance.
Oh im glad this is the single. Could explain why Radio 1 removed it then re-added it. I reckon this can climb as long as ACR doesn’t hit it
The video is an anime homage according to Joseph Kahn, with some obvious & some less obvious references!
YES
this to become her career defining hit pls
The video looks outstanding. She really does excel at videos with her pop stuff! So much budget *.*
There are rumours of a feature remix being released which I'm really not here for tbh. (Drake, Cardi B and Jeremih are the names I'm seeing thrown around the most)
Remix would do good, although it would be a bit "desperate" BEFORE the album release. This era's burning fuel so quick
Urgh no remix please. It would give the song a new life on the charts but the original is perfect and is the version I want to hear on the radio/clubs etc.
Releasing a feature remix as the main single before the album is out (with presumably the normal version on the album) is a choice, I don't know if I've heard of that before.
Cardi B is a good shout if it's true.
I knew there was a reason for her sending flowers to Cardi...
But either way, I'm not here for it. Just give official confirmation, push one song and the song will be huge! No need for a remix. Just don't be messy with the release
So Cardi knocks her song out of the top of the Hot 100 and Taylor saw that as an opportunity rather than competition. From a monetary standpoint, it makes sense. Both songs (Bodak & LWYMMD) got a ton of streams and sold tremendously this year.
I'd personally not have a rap feature edit because this song doesn't really need it but if it ends up escalating the track then sure. RFI has a similar structure to Power and gives off the same aura and yet the latter had an extra rap credit, so maybe Taylor is planning to maximize worldwide profits. Can't really make any judgments until I hear it though.
DROP THE VIDEO
Love that artwork so much. Almost makes up for how messy this campaign has been so far.
Starting to think im gonna stay up until the vid premieres ffs 😂😂
Supposedly this is coming in 50 minutes!!! Hope it's true *.*
EDIT: or not, fake source I think
5am uk time confirmed.
Bye my sleeping pattern ffs 😂😭
Okay, so midnight EST, exactly what I expected.
20 minutes to go
10 minutes now
Ten minutes 😭😭 I'm not ready!!!
4 minutes, oh ma gaddddd
Perfect for the song!!
THE BODYSUIT THE EFFECTS THE EVERYTHING SHES COMING FOR MY NUMBER ONE FAVE AHESD OF RIH OMFG *,*
Such a perfect video I am slain!!!!!! The outfits are sfg and the visuals fit the song perfectly again **
I knew she’d slay but I was worried it’d be initially underwhelming after staying up for three hours with A few people for this but it’s amazing *.* This woman omg
Already 270k views in 10 mins and that's with YouTube lagging behind as ever *.* QUEEN.
Oh god I really hate to say this because she's made such incredible videos but...
I was really expecting more.
I saw the visuals and the anime references in the trailer and I immediately thought this was going to be some 7-minute Bad Blood-esque epic and then this came out and not only does it feel waaay too short, there doesn't seem to be that much action and the only references I could get were Ghost In The Shell and Kamen Rider. It's beautiful to look at... I just feel like at this stage in her career she could give more.
First view I was underwhelmed by the storyline (I didn’t get it) but loved the visuals, second view now I’m really loving working out what the meaning is. At the moment I’m theorising it is the new Taylor killing/torturing the old Taylor but something goes wrong and the old Taylor wins - but she’s still a little bit different to before (the blue eyes at the end).
I’m sure my theories will continue to change!
And the album song titles over the walls at the beginning as she’s walking through the “corridor” *.*
So so good!! Ahhhh
Perfect example of a video/movie where teasers/trailer is better than the proper outcome.
Looking good though
Effects are great but it's no where near as exciting as her last video, it's kind of dull overall. I agree with SKOB that the trailer was better than the video and the song deserved more.
This is the definition of style over substance and a total waste of money.
It's a CGI-fest with absolutely nothing to it and she needs a new director. Kahn is terrible.
For such an expensive looking video there's no replay value...
It just pulls you in imo, her whole vibe and look this era has been amazing ❤️
There’s no plot here
Yeah I agree, it all looks really glossy and well produced, but I found it quite slow paced and lacking in drama which goes against everything that's exciting about the song. Unless you're a big fan looking for the nuggets in this, I'd agree about the lack of replay factor because there's little to go back to.
Up to #29 on iTunes so video is helping a bit. Interesting to see the Spotify #s tomorrow
nothing actually happened. all style no substance. disappointing. what's this london shoot then?
I think it's a good video. It's visually impressive, she looks good and is delivering some fierce facial expressions.
She did well at building hype for this as I was really excited for the video from the trailer. But the finished product is so underwhelming! I was actually one of those who did like the 'Bad Blood' music video but this one takes style over substance to another level. It felt like she was just walking for 2 minutes which really didn't fit the energy of the song. Then something actually started to happen towards the end and that didn't even feel particularly exciting it all looks very glossy and visually impressive as Joseph Kahn videos usually do but the content is nothing special. Disappointed after how fantastic the 'Look What You Made Me Do' video was! I wanted this to be more action packed to fit with such a thrilling song.
I thought it was great. It seemed like a subtle initiation for the album release countdown. I liked that it was toned down, especially with the eye assault of a video LWYMMD. And I mean a good assault. It’s an assault that you want. Anyways, she’s continuing to impress me throughout this whole campaign.
Well done. Slay bitch.
Fab hot hits and TTH both updated and there are now no Taylor songs on either playlist this really needs to be added to theee playlists soon for it to have any chance of going back up the charts ffs
This video was just such a waste of money considering it's kind of done nothing for the song.
Messy
Yep and it doesn't really work as standalone piece of art either.
The shooting, however, probably didn't took longer than 4 hrs though, most of the money was put into post-production, effects and such, not location etc.
Why isn't her songs on Today's Top Hits playlist on Spotify btw?
Locally LWYMMD is on all major playlists here but none of her songs are on the big global one.
Rumour has it that this isn't a single anymore again and she has a new single out on Friday (One with Ed and Future?)
!!!!
The actual mess
!!! Messiest campaign I've seen in ages...
I agree with the majority re. the video, it looks FANTASTIC but lacks anything in the way of a plot and ultimately fizzles out after the first minute because nothing happens.
I think we’ll get a promo single on Friday, and then they’ll wait for the Ed track (if it exists) to naturally do the best from cherry picks and make that into a single by the end of the month.
Mess... really
At this rate she has released 5 singles by the end of year without ANY longevity
Surprised at how many of you were disappointed by the video. Gorgeous video.
Really liking this on first few listens (I’m yet to hear the album) - I agree with comments about the music video, it’s like a Poundland version of Bad Blood.
It's a shame this isn't doing much. Even though I don't really like her, the final chorus is one of the best things I've heard all year.
I hear this all the time at my nightclub now and it's just PHENOMENAL.
Also the BloodPop remix is life too.
Ready for it complement look what you made me do well, they both have a fun tone and amazing lyrics in which you can see how creative Taylor Swift is, with the singles being released I new that this is a wonderful album to wrap it up, and I wasn't disappointed because I was right, thank you for your spectacular music T. Swift.
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