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> Cruel Summer • Fifth Single, Lover
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UltraCruelSummer
post 23rd July 2020, 06:22 PM
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It's a cruel summer.
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QUOTE(No Sleeep @ Jul 23 2020, 07:17 PM) *
*looks at the date posted* HUH! I need some receipts folklore and cardigan are completely new to me lol

!

Basically there's some Taylor Inner Circle or something aha who've been with her since her career started and the leader posted on Pulse Radio Forums:

June 8th:
Something absolutely major is going to be happening shortly. Can't tell you what but it will be a shocker.

June 9th:
Sorry, I can't say anymore. This is Taylor's special moment, not mine. Stay alert in the coming weeks.

After it happens, the one clue I gave will make perfect sense...

The traditional beliefs, customs, and stories of a community, passed through the generations by word of mouth.

June 17th:
Here is one other clue I posted on The IC today. This will be the final clue that is given.

A knitted sweater fastening down the front, typically with long sleeves.



The June 9th traditional beliefs quote is the definition of Folklore and obvs knitted sweater is definition of Cardigan. Most ppl thought we we're either getting a one-off single or a Cardi B collaboration (so we can shut down rumours for def on the latter now!!) and then Cruel Summer got added to radio so it looked like nothing was gonna happen aha. and here we are *.*
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UltraCruelSummer
post 30th May 2023, 04:12 PM
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Officially re-enters the US hot 100 at #49 this week cheeseblock.png the way it’s smashing so hard that it managed to overcome the US rules where it had to be doing well enough to make the top 50 to re-enter!
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GraceAJX
post 1st June 2023, 10:50 AM
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Fifth single? huh.gif That never happened!

What a smash it is now though!!!! cheeseblock.png


This post has been edited by GraceAJX: 1st June 2023, 10:50 AM
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777666jason
post 1st June 2023, 01:39 PM
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The fact its outperforming everything from midnights on spotify minus antihero shame really
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Brer
post 2nd June 2023, 03:02 AM
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There's now precedent for people pushing songs from a few albums back as new singles (The Weeknd's 'Die For You' says hello). Genuinely don't think it'd be a bad idea for her to do something with this song now. Cool to see it getting a re-entry on the Hot 100 anyway.
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Jessie Where
post 2nd June 2023, 08:38 AM
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I wonder who could feature on this?
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blacksquare
post 2nd June 2023, 10:04 AM
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QUOTE(Jessie Where @ Jun 2 2023, 08:38 AM) *
I wonder who could feature on this?


Olivia Rodrigo! Not just a full circle moment but also the smartest choice — the headlines would write themselves.
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StupidLove
post 3rd June 2023, 10:07 AM
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Has she filmed a video for this?
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GraceAJX
post 3rd June 2023, 10:30 AM
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QUOTE(StupidLove @ Jun 3 2023, 11:07 AM) *
Has she filmed a video for this?

No, it's not a single.

Capital have started playing it though, not Karma laugh.gif
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conorw
post 3rd June 2023, 12:21 PM
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I fear this wont get its moment here with the 3 track rule... maybe when hits different/sotb/karma fall enough and it does enough to replace one of them? but its still on perma-acr plus sntv will take up 3 tracks when it releases. hopefully her team will see that its doing so well and request a reset? it would be awesome for this to pull a 'die for you'
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Jade
post 3rd June 2023, 12:25 PM
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QUOTE(blacksquare @ Jun 2 2023, 11:04 AM) *
Olivia Rodrigo! Not just a full circle moment but also the smartest choice — the headlines would write themselves.

This needs to happen *.*

'Cruel Summer' has been one of the standouts of this album since listen #1, glad it's getting all this attention.
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...ready for it
post 3rd June 2023, 06:28 PM
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QUOTE(blacksquare @ Jun 2 2023, 06:04 AM) *
Olivia Rodrigo! Not just a full circle moment but also the smartest choice — the headlines would write themselves.

I like this idea.
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Rough_edges
post 10th June 2023, 10:43 AM
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In my head this is HER one song like Bad Romance with gaga, is this what swift fans think as well?
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conorw
post 11th June 2023, 02:09 PM
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Top 40 in uk spotify today cheeseblock.png hope the label/tay see that and ask for a manual reset to give it its moment!
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UltraCruelSummer
post 14th June 2023, 01:41 AM
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It's a cruel summer.
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Most added song on US radio this week! Getting to the point this is gonna Dark Horse karma/whatever she pushes from Speak Now!
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GraceAJX
post 14th June 2023, 03:12 PM
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QUOTE(UltraMidnights @ Jun 14 2023, 02:41 AM) *
Most added song on US radio this week! Getting to the point this is gonna Dark Horse karma/whatever she pushes from Speak Now!

Insane - they need to start pushing it. 4 week #1 in August coming cheeseblock.png
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GraceAJX
post 14th June 2023, 09:21 PM
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IMPACTING POP RADIO NEXT TUESDAY!!!! cheeseblock.png cheeseblock.png cheeseblock.png cheeseblock.png cheeseblock.png

This thread title now finally becomes a reality – Cruel Summer is the fifth OFFICIAL SINGLE from Lover!!!!!!!
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Tafty³³³
post 15th June 2023, 12:19 AM
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Oh that confirms to me that it’s on the Barbie soundtrack! Yyyyeeeeessssss
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...ready for it
post 16th June 2023, 10:43 PM
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New single after four years: https://www.billboard.com/music/pop/taylor-...gle-1235355186/
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Jαsє
post 17th June 2023, 11:38 AM
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I wonder if Radio 1 will get behind it?

Deserves to be massive. Phenomenal record.
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