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> Behind the scenes footage of Aprilia advert!
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-Jay-
post 24th November 2022, 06:17 PM
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ohmy.gif



I hadn’t ever anticipated seeing this. It’s cool to see. They look beautiful together in the white outfits. wub.gif The advert is a bit odd, isn’t it!
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Maz!
post 24th November 2022, 06:19 PM
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So the making of the Aprilia Shoot with Geri from 1998 got shared by a fan today on Spice Circle :
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-Jay-
post 24th November 2022, 06:20 PM
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If you’re on Spice Circle, there’s a fan edit mostly using the white outfits footage with Viva Forever instrumental backing it. It’s quite beautiful. wub.gif

https://www.facebook.com/mochrichard.henryk...478081472578599
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Maz!
post 24th November 2022, 06:28 PM
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They should make a Goodbye edit too, the viva forever edit is beautiful. Do we know the date this was recorded? Looks like May 1998?
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-Jay-
post 24th November 2022, 06:51 PM
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4th May 1998!

They were so busy:

Tues 28 Apr Birmingham NEC Arena
Wed 29 Apr Birmingham NEC Arena
Fri 1 May TFI Friday TV show
Sat 2 May Birmingham NEC Arena
Sun 3 May Birmingham NEC Arena
Mon 4 May Aprilia advert shoot
Tues 5 May Birmingham NEC Arena
Wed 6 May Birmingham NEC Arena
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Piers
post 24th November 2022, 06:56 PM
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Interesting behind-the-scenes vid. It actually does clear up the storyline of the commercial for me a bit...as I've always thought the finished 30-second product was just an explosion of weird.

So. About the actual Aprilia ad. It actually did make it onto TV, right? The only version of it I've ever seen looks like it was recorded onto VHS...and has an MTV watermark on it. Was it shown on TV quite a bit?

When I saw the four-piece group on the tour in 1998, they actually did run an Aprilia commercial several times before the show. It's been more than 24 years...so...my memory's not perfect on this...but I think it was a revised version with close-up shots of a few of the girls (not Geri)...a quick pan across them on the scooters...and then the Aprilia logo. The plot line with the pepper bar (?) and scooter riding vampire dudes (??) wasn't part of it. I also remember Aprilia scooters being the center piece of their first press appearances on the US leg of the tour.


This post has been edited by Piers: 24th November 2022, 07:40 PM
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-Jay-
post 24th November 2022, 07:35 PM
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Somehow it escaped my attention entirely that the advert had already been seen! laugh.gif I either totally blanked it out of my mind or I never saw it before.

I think the behind the scenes stuff is new though?

Explosion of weird is definitely a good description! laugh.gif
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Voodoo
post 24th November 2022, 07:47 PM
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This post has been edited by Voodoo: 24th November 2022, 09:08 PM
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schizo_spice
post 24th November 2022, 08:55 PM
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QUOTE(-Jay- @ Nov 24 2022, 06:51 PM) *
4th May 1998!

They were so busy:

Tues 28 Apr Birmingham NEC Arena
Wed 29 Apr Birmingham NEC Arena
Fri 1 May TFI Friday TV show
Sat 2 May Birmingham NEC Arena
Sun 3 May Birmingham NEC Arena
Mon 4 May Aprilia advert shoot
Tues 5 May Birmingham NEC Arena
Wed 6 May Birmingham NEC Arena


The schedule they had definitely contributed to their short career as an active band.

Bands need space from each other to have longevity.

This was interesting btw if a little bizarre. Have no idea what’s going on in it.
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Jade
post 24th November 2022, 09:01 PM
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Thanks so much for sharing! From a young age I was fascinated by their adverts and still get the random urge to watch compilations of them once in a while laugh.gif
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Mr.X
post 24th November 2022, 09:53 PM
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Incredible to see such candid footage from an iconic era wub.gif

Thank you to Seth and those who shared it wider, it's been lovely!

They did loose that court case, didn't they? I guess that means that technically they must have been aware that Geri wanted to leave at the very least. Maybe they just didn't know when...

WILD that Emma was in court representing the girls and she was like 'oh I don't remember, I have a terrible memory' as a defense tongue.gif

It's giving:



This post has been edited by Mr.X: 24th November 2022, 09:54 PM
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Piers
post 25th November 2022, 02:43 AM
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QUOTE(Mr.X @ Nov 24 2022, 04:53 PM) *
Incredible to see such candid footage from an iconic era wub.gif

Thank you to Seth and those who shared it wider, it's been lovely!

They did loose that court case, didn't they? I guess that means that technically they must have been aware that Geri wanted to leave at the very least. Maybe they just didn't know when...

WILD that Emma was in court representing the girls and she was like 'oh I don't remember, I have a terrible memory' as a defense tongue.gif

It's giving:



I can't remember all the details, but I do remember that, yes, they had to pay up to Aprilia. I'm sure the remaining four girls just loved that Geri included her plans to leave in her book. Lol. If Geri left in September as planned, I guess that would have given Aprilia a few more months to run the ad. But really...the company could have still sued the group for knowingly taking their payday with a member openly planning to leave. Ultimately, they just shouldn't have taken the deal...but to hear Mel C tell it, Geri had left before. And, well. Maybe they weren't taking her 100% seriously and knew how rapidly she could change her mind?

That said, there's part of me that wonders why Aprilia didn't just run the ad anyway. Geri's image remained on the merchandise they were selling, in the Viva Forever video, and the Playstation game well into 1998. Was the ad really useless?

Last thought. I love that they thew Emma up on the stand. It does make me wonder if they used her because she'd be most sympathetic to the court? Lol. I do remember pictures of Victoria heading to court as well, actually. Don't remember if the Mels went at all. In all seriousness, I imagine Emma was just told to say "I don't remember"...cause...frankly...what other defense could they use?


This post has been edited by Piers: 25th November 2022, 02:45 AM
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Mr.X
post 25th November 2022, 11:01 AM
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Yeah I never understood why the advert didn't get used that summer where every other release used Geri's imagine.

Technically then, it should have been Gerita paying Aprilia, not the group, since it was her who not only left abruptly putting the group in this situation, but also that she spilled the beans on her book to sell a few extra copies of it.

She really did them rotten back then, hey...
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