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 Apr 20 2017, 06:23 PM
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#1
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 Howdy, disco citizens
Joined: 16 January 2010
Posts: 12,775 User: 10,455 
    
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I recently came across YouGov Profiles, a project run by the polling company to give an idea of the profile of a people who identify with a person, product or brand, which I imagine would be quite usual if you are trying to target you message or advertising towards a particular group of people. In order to try it out, I've searched what the average fan of the leaders of the 4 biggest political parties in the UK look like, and listed what their favorites were below (obviously these aren't extensive, as things like music & films wouldn't be completely tailored to their research, but it's quite interesting nonetheless) -
Theresa May - Male 55+ ABC1 Social Bracket South Coast Works in Finance Likes Gardening & Rugby Union Shops at Waitrose Favourite clothes are Blue Harbour Banks at Lloyds Drives a Landrover Favourite movie is The Italian Job Favourite TV show is Great British Bake-Off Favourite musician is Taylor Swift Reads The Daily Mail & Spectator Jeremy Corbyn - Male 18-24 ABC1 Social Bracket Wales Works in Civil Society Likes Writing & Formula 1 Shops & Banks at the Co-Op Wears Casio Clothes (?) Favourite movie is Suffragette Favourite TV show is Peep Show Favourite musician is Squeeze Reads Guardian & Private Eye "Thinks the world is controlled by a secret elite" Tim Farron - Male 18-24 ABC1 From The Borders Works in Government & Civil Cervice Likes Reading & Athletics Shops at Sainsburys Banks at smile.co.uk Drives a Volkswagon Wears Maine New England clothes Favourite movie is Eye in the Sky Favourite TV show is Great British Bake-Off Favourite artist is Ben Folds Reads The Guardian & New Statesman Nicola Sturgeon - Male 18-24 ABC1 From Central Scotland (funny that) Works in Government & Civil Service Likes Tennis & Writing Shops at Lidl Wears Armani Banks at Bank of Scotland Favourite film is Suffragette Favourite TV show is Great British Bake Off Favourite musician is Taylor Swift Reads The Herald & New Scientist |
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Apr 20 2017, 08:07 PM
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#2
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 BuzzJack Legend
Joined: 13 April 2007
Posts: 36,650 User: 3,272
      
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And therein lies the problem. Corbyn, Farron and Sturgeon all appeal to ABC1s aged 18-24 whereas May has the ABC1 age 55+ group to herself. Add to that the fact that the over 55s are more likely to vote and you can see why the Tories are clear favourites to win.
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Apr 20 2017, 08:18 PM
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#3
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Howdy, disco citizens
Joined: 16 January 2010
Posts: 12,775 User: 10,455
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Interestingly, John McDonnell's appeal is largely with the 55+ group, as is the same for Yvette Cooper, so one suspects that a good strategy would be to pair Corbyn off with someone who appeals to one of the other demographics for maximum appear (just checking Diane Abbott - hers is 40-55 demographic). I'm yet to come across a politician that appeals more to the female demographic than the male one yet, but I'm keeping an eye out.
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Apr 20 2017, 08:39 PM
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#4
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#38BBE0 otherwise known as 'sky blue'
Joined: 27 October 2008
Posts: 16,170 User: 7,561
  
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Dave Gorman had an entire episode dedicated to this as part of his Modern Life Is Goodish series.
We rely too much on market research YouGov has a website where you can see lots of data that it's assembled from surveys completed by the general public. It has one section which shows you what fans of a particular celebrity are like – apparently, Little Mix fans share more right-wing values with Katie Hopkins than any other fans! But the more you think about it, the more you realise this research is nonsense: it says that the people who like Ant and the people who like Dec are different people! But how is it possible for Britain to have significant numbers of people who say, "I like Ant but not so much Dec"? They're a package deal! |
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Apr 20 2017, 08:55 PM
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#5
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 ❤️❤️➕🟦
Joined: 3 June 2012
Posts: 22,246 User: 17,160
     
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'Shops at Lidl, wears Armani'...
 The favourite movie being Suffragette is a bit too OBVIOUS. I think it would be rare to hear it as someone's favourite film going by film quality rather than subject. |
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Apr 20 2017, 09:10 PM
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#6
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I Drink Wine
Joined: 12 April 2015
Posts: 10,484 User: 21,753
   
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Yeah that very shows why Theresa and the Tories are ploughing ahead in the opinion polls. She's got that demographic all to herself.
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Apr 21 2017, 10:42 PM
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#7
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Queen of Soon
Joined: 24 May 2007
Posts: 74,059 User: 3,474
 
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Surprised that the ABC1 demo goes so heavily Sturgeon. With Glasgow and the greater Clyde as well as scumdee I'd have thought C2DE would have been her most popular demo.
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