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Posted by: SeanGrey 5th October 2016, 09:13 PM

Rumoured to be the fourth single. Fantastic choice and a favourite of mine from the album!

Posted by: jakewild 5th October 2016, 09:16 PM

good choice

tho still need video treatment for i miss you

(which is even more unlikely than ever as a 5th single from adele)

Posted by: JosephStyles 5th October 2016, 09:21 PM

Perfect choice!

Posted by: burbe 5th October 2016, 09:58 PM

There's been rumours about this for the last couple of weeks. I seriously hope it's true but I won't believe it until there's official confirmation!

Posted by: Cody Hough 5th October 2016, 10:09 PM

I figured this would be the fourth single.

Posted by: mr_pmt 5th October 2016, 10:14 PM

She's more or less got the single choices spot on. Bravo!

Posted by: liamk97 5th October 2016, 10:36 PM

Perfect choice if true! She just needs to finish the era off with 'All I Ask' and that's a solid single run (not that Adele's the sort of artist to have so many singles from one album).

Posted by: Addy K!ng 5th October 2016, 10:52 PM

OMG yes please...Adele classic

Posted by: HausofTravis 6th October 2016, 05:21 AM

Best song on the album for me. Please be true 🙏

Posted by: dandy* 6th October 2016, 06:03 AM

I love this, the track I go back to most often from her now. Fab choice!

Posted by: Karma 6th October 2016, 10:39 AM

Yes - biggggggg. Love.

Posted by: ___∆___ 9th October 2016, 09:15 PM

Coming for that 4th Top 10 hit from a multi million selling album - Adele continues to slay

Posted by: burbe 2nd November 2016, 04:50 PM

This is definitely happening! It's getting sent to radio on 15 November in the US! http://www.allaccess.com/top40-mainstream/future-releases

Hopefully there will be music video news soon as well.

Posted by: pippa 2nd November 2016, 08:50 PM

Once this hits radio it should reignite sales in the album and see the album climb the charts once again. It looks almost certain 25 will be the UK biggest selling album of the year with how things currently stand.

Posted by: DiamondHeart 2nd November 2016, 09:47 PM

Yes great choice! Would of loved to see A Million Years Ago or River Lea given the single treatment ...however they're far less radio friendly so it's understandable to see why they weren't. Anyway YAY for WUTB.

Posted by: JosephStyles 3rd November 2016, 05:12 PM

Standalone single out tomorrow! Artwork:



She looks stunning

Posted by: Cameron 3rd November 2016, 05:24 PM

I completely forgot all about this until I heard it at work yesterday.

Posted by: burbe 3rd November 2016, 05:41 PM

She looks stunning

Posted by: ___∆___ 4th November 2016, 12:01 AM

Yeeeees!! Let this smash please and become the 4th Top 10 hit from the multi-platinum, multi-million selling '25'

Posted by: Juliano 4th November 2016, 01:04 AM

This is a great song! Hope it hits hard!

Posted by: Envoirment 4th November 2016, 03:55 AM

Yes! Hope it's a massive hit.

Posted by: Karma 4th November 2016, 10:20 AM

Posted by: AV102 16th November 2016, 10:29 PM

This is going to be huge it's all over the radio

Posted by: ___∆___ 17th November 2016, 01:00 AM

^^I hope it is huge but it's done nothing on iTunes so far and has not had any impact on the album which is down 9 places to #35 in the mids

Posted by: Juliano 18th November 2016, 01:36 AM

I think it's gonna need a video to make much impact?

Posted by: burbe 18th November 2016, 12:14 PM

Probably - it won't be bigger than Rumour Has It without a video. They need to focus on streaming since a lot of people already own this through the album.

Her tour is coming to an end, so hopefully that gives her time to promote this between now and Christmas.

Posted by: lewistgreen 18th November 2016, 10:34 PM

Probably get a tour video for this song at best I'd imagine. Loving it though, one of my faves from the album!

Posted by: 🎄cqmerqn🎄 24th November 2016, 02:21 PM

I've only just heard this song and I was surprised. Why wasn't this the second single?

I can see this being a massive hit with an XF performance. Probably won't do much until 2017 though

Posted by: jase. 25th November 2016, 09:26 PM

Yeah I've just checked this out for the first time and it's bloody brilliant. Huge X-Factor final performance of it would be amazing!

Posted by: Buttered Muffin 25th November 2016, 09:31 PM

I know!! Muuch better than When We Were Young.

Posted by: twentyonemdh 4th December 2016, 10:19 AM

Radio station where I am has been playing this since the album release #psychic Honestly though, I'm LOVING this, it's fantastic and I'm totally up for this to be a huge hit.

(this is coming from someone that hates Adele)

Posted by: burbe 6th February 2017, 10:47 PM

This campaign has been so lazy. No promo, no video, no public presence whatsoever. Thank god for Spotify pushing this into the top 40 here and radios for pushing it top 30 in the US.

Both this and WWWY deserved so much better. With her next album being with a major label, hopefully they'll be a bit more pushy with single success because all three post-Hello singles had so much more potential.

Also rumours are she's performing Hello instead of this at the Grammys. It's last year all over again

Posted by: ___∆___ 7th February 2017, 03:37 AM

^^This!!

I think WUTB could have EASILY gone Top 20 with a tiny bit of promo or a video - the public obviously liked it enough to stream it and radio lapped it up, total wasted opportunity to get another hit from the album in the run up to the Grammys and Brits.

The fact a video was never made is inexcusable - they could have just released a 'tour version' video seeing as she performed it at every show.

Posted by: SeanmanjiGrey 16th October 2017, 07:14 AM

Certified Gold by BPI. Incredible given no UK promo or music video - she really is a force in the industry

Posted by: The Burbadook 17th October 2017, 09:13 PM

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