Welcome
Welcome to the general streaming thread. In post 1 here, there's a FAQ section to give you answers about streaming and its inclusion in the chart. You can also use this thread to ask your own questions, and someone will kindly answer for you. Please post any streaming debates in here too, because we know many of you feel very passionately about streaming's inclusion in the chart. It's started to take over particular threads and us moderators have decided to confine it to one thread!
Rules
As this is a debate thread also, I'd like to lay down some guidelines just to ensure we all play nicely.
- Please respect other people's opinions. It's fine to disagree, but be constructive with your reply rather than rude.
- Linking to the point above, don't feel offended if someone disagrees with you, it's a debate thread.
- Don't feel afraid to share your view or ask a question, everyone here is nice really
FAQ
What is audio streaming?
Audio streaming is essentially the transmission of sound through a web network. It can refer to simple audio clips on websites for example, but in the context of this thread, it means playing a song or album through a web service such as Spotify.
Where can I stream songs?
There are numerous different places to stream music. YouTube is one, but that is not an "audio streaming" service as recognised by the Official Charts Company (OCC) - it's video streaming. The main service used for streaming is Spotify, which takes up the vast majority of the market. Other services are Apple Music, Deezer, Tidal, Napster, O2 Tracks, Xbox Music, Google Play, Sony's Music Unlimited and rara.
How does it count to the singles chart?
Since July 2014, streaming has been combined with download and physical sales to make up the Official Singles Chart. It is weighted so that one stream is the same as a 150th of a sale, so a download or a CD/vinyl single will take priority. In other words, this means that 150 streams equal one sale. This is then combined with the sales figures to create "chart sales", and these then help order the official chart.
Why are some songs getting different streaming ratios?
Since July 2017, the chart rules concerning streaming have changed so that newer songs have an advantage in the Singles Chart. A new release has the standard streaming to sales ratio of 150:1. This is now referred to as the standard chart ratio (SCR). After 3 consecutive weeks of decline the accelerated chart ratio (ACR) of 300:1 will apply, but only for songs that have spent 10 or more weeks in the top 100. Decline is defined as negative week on week variance of combined sales and streams and negative variance lower than the market rate of change week on week.
A song on ACR will automatically return to SCR if it experiences an increase of 50% in combined chart sales, and in exceptional circumstances a label may elect to manually reset a track to SCR. This manual reset is limited to two tracks per artist album, only where the track in question is outside the Top 100 and subject to one week’s notice being given from the releasing label that they wish to implement a manual reset. Manual reset shall be strictly subject to Official Charts and CSC approval
What difference does this make to the official chart?
Streaming has made a huge impact on the official chart so far, and that's why it's so divisive. Typically speaking, it favours big hits over new songs, which take longer to build up. This means that new songs may be at a disadvantage to enter at #1, or the top 10, and therefore end up with a lower peak. Union J's You Got It All was #1 on sales at the end of 2014, but got knocked down to #2 due to far superior streaming from Ed Sheeran's Thinking Out Loud. This made it the first song to miss #1 despite being the biggest seller of the week. Other songs to have lost out on the top spot due to streaming include Nick Jonas' Jealous, Sigma's Glitterball and Deorro's Five More Hours.
On the other hand, only one song has been #1 officially without ever topping the sales chart at the time of writing. This song is Justin Bieber's Sorry, which spent two weeks at #1 in November 2015 but was at #2 behind Adele's Hello on sales both weeks.
But wait, can't I just put a song on repeat and help it climb the chart?
No, only 10 streams count per user per day on any streaming service. For example, I could listen to Justin Bieber's Love Yourself 20 times on Spotify and 20 times on Apple Music today, but only the first 10 from Spotify and the first 10 from Apple Music will count.
On a similar note, you must listen to at least 30 seconds of the song for it to count. You cannot just press play and then skip it 9 further times to total 10 plays!
OK, so how does it work for albums then?
It's slightly different for albums. Streaming has been included amongst physical and digital sales since February 2015. Firstly, each stream is 0.001 sales this time, meaning that 1 sale is equal to 1000 streams (not 100). This means that sales have even more precedence in the album chart.
The top 12 most streamed tracks are taken from the standard edition of an album. The top 2 songs will be downweighted, to the average of the other 10 songs. This is to combat an album being artificially boosted by one or two hit singles. The total of these songs is then added together and divided by 1000 to give a streaming total for the album.
The OCC said of this method: "The reason for the down-weighting is to ensure that if an album features up to two runaway hit singles, streams of these tracks do not skew the performance of their parent album in the Official Albums Chart. Extreme examples of this include huge hits such as Blurred Lines on the Robin Thicke album of the same name, Get Lucky on Daft Punk’s Random Access Memories, All Of Me on John Legend’s album Love In The Future, or Uptown Funk on Mark Ronson’s Uptown Special - but this is also a broader issue affecting many more albums."
Otherwise, the same rules apply. Only 10 plays per user per day, and 30 seconds of each track must be heard.
Does streaming have a big effect on the album chart?
Definitely not. It boosts some albums but not noticeably at the top end of the chart. To date, every official #1 album has been the biggest selling. Some albums have however been denied a top 10 position due to streaming, such as Kacey Musgraves' Pageant Material in 2015, which debuted at #11 officially.
If you have any more questions, please post them in the thread here, we will do our best to answer them!
Helpful Buzzjack Threads
http://www.buzzjack.com/forums/index.php?showtopic=183075
http://www.buzzjack.com/forums/index.php?showtopic=179608
http://www.buzzjack.com/forums/index.php?showtopic=178179
http://www.buzzjack.com/forums/index.php?showtopic=169653
Changes in top 40 weeks due to streaming (http://www.buzzjack.com/forums/index.php?showtopic=167957 | http://www.buzzjack.com/forums/index.php?showtopic=173414)
Changes in peak position in the top 40 due to streaming (http://www.buzzjack.com/forums/index.php?showtopic=167974 | http://www.buzzjack.com/forums/index.php?showtopic=173388)
http://www.buzzjack.com/forums/index.php?showtopic=168351
Streaming seems rather fanbase-dependent, with younger artists gaining significantly more benefit than those who established themselves during the physical sales, or even dowload era.
I personally don't like how album streams are counted in the UK. If I understand it well, if you stream a song it counts for both the single and album charts = double counting. E.g. if you stream Bieber´s album you also contribute to his songs charting in the single charts...
Wouldn't the Scandinavian model be better? If you stream more than 6 songs off an album, then it counts to the album charts only as 1 sale, and not to the singles charts.
Seems like an appropriate place to voice my continual bewilderment at the fact that streaming counts to the weekly totals and chart positions but not to the YTD ones. As sales continue to dwindle the disparity between these two lists will become more and more noticeable, hopefully the OCC will see the pointlessness of this exercise and include them in all calculations and one "total". I don't like Streaming per se but now that the decision has been made the OCC need to jump fully on board as it's the only logical solution to this issue.
I also wonder, if I listen to one song does it count to both the singles chart AND (to a lesser extent) the album chart?
Streaming is dominated by playlists, probably playlists created by spotify and the labels. There's probably less of people playing random songs like I do.
and shouldn't they fix it so that a song can count for one or the other chart but not both??
On the double counting of songs towards both singles and albums charts: the main issue here is inconsistency - if you download an album (as I understand it) each track doesn't count towards the singles chart (?) and that kept digital sales in line with physical sales. But that presents a problem for streaming as there is no obvious way of counting one continuous album stream (would there be a time limit between tracks? would the tracks have to be in the right order? etc.) so they plumped for this weird calculation based on individual track streams. They could have turned this round onto the singles chart and only allowed the excess sales of the top 2 tracks above the average (which aren't counted in the album chart); this would have prevented the Bieber effect where a big new album release swamps the singles chart, but it goes against their ethos of counting every song download and stream in the singles chart.
It is worth remembering that the main purpose of the charts is to promote the market. When sales fall, the market looks bad, so the inclusion of streaming keeps the market looking buoyant and healthy while downloads nosedive. I think they've missed a crucial factor though, which is that the chart must also be dynamic, with new songs coming in and old ones falling out. While streaming is growing, new songs have a built in advantage so it has held up OK, but the cracks are starting to show: fewer and fewer new entries, songs lingering in the chart for over a year. If artists can't get their new songs into the chart because of a backlog of album tracks by a handful of Sheerans or Biebers, then the chart loses its relevance to them, their fans and promoters.
Theyve obviously learned their lessons from letting Orson go to No1 with 17k sales in 2006 lol
but I think (not 100% sure though) that in Scandinavian countries there is no double counting and it's an easy solution: if you stream more than x% of an album, then that's 1 album sale, and that goes to the album charts, not the singles charts... if you just stream <x songs (i.e. 2 or 3) then it does not count for the albums but the singles charts. That seems like a very easy solution to me...
One of the most significant effects of streaming is how it has slowed down the singles chart.
In the last year before streaming counted : 2013, there were 144 new T10 hits in 52 weeks, averaging 3.6 weeks residence
This year, there have been only 104 new T10 hits in 51 weeks, averaging 4.9 weeks residence.
That's a 36% slowdown in turnover in just 2 years.
In comparison, in 2004 there were 240 T10 hits, averaging just 2.2 weeks each.
Also if I listen to Spotify 'offline' how are those streams counted?
Are the added when I put my phone/devise back online?
^^ They don't count when listened too offline as I believe they can be manipulated too much - Streams are counted when online as the IP address restricts 10 listens/sales, When offline it can't do this so you could listen to a song 1,000 on repeat then if these counted when you connected they would all count as sales.
That's a bit crazy. If I am a premium Spotify user I thought whatever I listen to would count, whether that's online or offline.
I just thought my offline streams might count when I go back online and maybe then apply the 10 listens per day rule, or whatever!
Another thought - streaming makes it harder to judge fanbase size.
e.g. If you're JB with 5,000,000 streams a week, there's no way of telling if that's 71,500 fans downloading 70 times a week, or 500,000 fans listening 10 times.
^ that's very true about fanbase sizes
Also if an album builds up streaming point of 0.9 (for example) by the end of a week are those points carried forward to the next week when it reaches a sale of 1 copy. Or would the points of 0.9 cancel back to zero at the start of a new week?
I hope that question makes sense!
Seems like the best place to ask - I'm currently listening to the continuous mix of Madonna's Confessions on a Dancefloor on Spotify, but it's more like an hour-long full song than an album, so does this have a streaming total that is separate to the streams of the actual album, and do you still only need to listen to 30 seconds worth of it for it to count as a stream, despite being an hour long?
Are the totals displayed in Spotify for tracks streamed more than 30 seconds or do they include tracks played for less than 30 seconds in their totals? Then OCC filters them out.
From OCC this week.
Official albums streaming chart Top 200
Pos LW Title Peak WOC
5 New THE BEATLES (WHITE) 5 1 (2,825 streams)
6 New 1 6 1
13 New 1967-1970 13 1
15 New YELLOW SUBMARINE - SONGTRACK 15 1
16 New THE BEATLES BOOTLEG RECORDINGS 1963 16 1
20 New THE BEATLES IN MONO 20 1
23 New ABBEY ROAD 23 1
26 New ON AIR - LIVE AT THE BBC - VOL 2 26 1
30 New THE BEATLES IN STEREO 30 1
32 New SGT PEPPER'S LONELY HEARTS CLUB BAND 32 1
37 New MAGICAL MYSTERY TOUR 37 1
43 New 1962-1966 43 1
46 New HEY JUDE 46 1
48 New REVOLVER 48 1
51 New YESTERDAY AND TODAY 51 1
61 New RUBBER SOUL 61 1 (559 streams)
63 New REVOLVER - U.S VERSION 63 1
68 New LET IT BE 68 1
75 New THE CAPITOL ALBUMS - VOL 2 75 1
81 New HELP 81 1
82 New TOMORROW NEVER KNOWS 82 1
87 New LET IT BE - NAKED 87 1
But 11 of these albums are not available on any official streaming service. Where do the streams come from?
Beatles in Mono and Beatles in Stereo are not even in iTunes.
Where are the Beatles US albums found for streaming?
Do they come from 30sec previews in iTunes?
Her Majesty on Abbey Road only lasts 26 seconds but yet Spotify says it has been streamed over 5,000 times. How can this be?
I'd assume the stream total only includes those which lasted 30 seconds or more! I doubt there'd be a huge amount of less than 30 second plays anyway, at least in your typical chart hit.
Are those Beatles albums definitely not on Spotify? Maybe they're on other services? I'm not sure if I'm totally honest! Sorry I can't be more help.
Beatles In Stereo has the same content as The Beatles Box Set available on iTunes, which possibly accounts for one thing.
But there seems to be some sort of anomaly with Apple Music - I've never used it but I noticed the week they started (helpfully also the week Spotify data was AWOL) there were some very odd entries in the album streaming chart (ancient Elvis compilations, Oasis singles boxes etc) so I sort of imagine they report things differently from the others.
Thanks for these replies.
If Beatles In Stereo is not even a digital download on iTunes, Amazon, Google Play how can it be streamed if only the studio albums plus 4 compilations are available on the 9 streaming services?
TOMORROW NEVER KNOWS was an iTunes exclusive but is not on Apple Music. How does it appear on the OCC chart? Alan Jones did not explain this. Does iTunes reports 30 second previews as streams to Apple Music?
Any theories how Beatles Her Majesty (26 seconds) appears on Spotify as 7,297 plays?
I am really baffled.
I think the OCC does the capping not Spotify
those Beatles albums must be on Apple, think they have things in there to listen that are not on itunes for sale
^ That's what I originally thought but a poster on UKMix states,
Am I alone in thinking that the streaming component of the chart needs tweaking a bit?
The current rules allow 70 streams a week, but the counter is reset each week. ISTM that there should be a 100 stream total limit per track, thus being a direct equivalent of buying it once.
Of course, that wouldn't stop people listening via more than one streaming service, or streaming different mixes of the same song, but that would just be the same as downloading different versions once.
And the Albums chart is also affected by streaming. Beatles 1 is no. 46 on downloads, no. 32 on physical but no. 6 on audio streams to give an overall chart position of no. 21.
To quote myself from elsewhere on Buzzjack:
I think that's a good way of looking at things PumpedUpKicks. We just have to alter our expectations. Newer songs will climb in later on, rather than being a flop in week 1. This is why the shift to OA/OS is important too, because with held-back releases, their peak tends to be considerably lower.
It's more to do with UK radio (dominated by Global Media) playing a smaller and smaller range of music which in turn leads to a less diverse range of songs being bought - which in turn leads to the radio playlisters deciding against listing new music. A negative feedback loop which stifles and stagnates the singles chart.
Streaming is an easy target, but we had EXACTLY the same points raised with downloads when they first emerged (OMG!! an unlimited run of a single which never is not on sale).
I blame the playlists, especially if some people are just listening to the chart playlists
I know that only 10 streams from the same user per day count towards a songs' sales total but If for example I listened to Justin Biebers' "Sorry" 10 times from his album "Purpose" and 10 times from a compilation album does those 20 plays count?
So, let me see if I'm understanding this. If I were to stream, say "Fight Song" by Rachel Platten, that would count for "Now 92"'s streaming figures and here own "Wildfire" album, plus the singles chart?
(only used this as an example as it was the last song that played from my mp3 collection)
So, let me see if I'm understanding this. If I were to stream, say "Fight Song" by Rachel Platten, that would count for "Now 92"'s streaming figures and her own "Wildfire" album, plus the singles chart?
(only used this as an example as it was the last song that played from my mp3 collection)
I don't think it works with compilation albums - or they'd always be in the album streaming chart.
you sure? cos when you listen to an album track, you choose the album you wanna hear it from, i.e. if I wanna listen to Everything I Do I can chose from Waking Up the Neighbours or from So Far SO Good... so it should count for the album I chose to listen from
I think the system would make more sense if it wasn't made up of a total of points of specific tracks - sure it's been suggested before, haven't been following any discussions recently, but say a streaming sale of an album is only attributed if the same person listens to a certain number of tracks from it. The current system seems strange because for every stream of a song, you're contributing to both the singles and albums chart. (Unless you're streaming one of the two most popular tracks from the album, I know)
I wonder how much the streaming proportion of the chart would decrease if only whole-song streams were counted? It seems odd that listening to a song for 30 seconds 100 times is worth as much as buying it once.
I read that physical and digital sales still account for twice as much revenue as streaming but yet streaming seems to account for more than twice as much of the singles charts as sales. It seems to me the weighting for streaming is about 4-5 times too high currently.
Well in 2015 the total market was up 3.5% year-on-year to a total retail value of £1.059 billion with £251m (23.7% of total revenue) contributed by streaming with a 22.1% share of the total market.
Therefore it looks a pretty good weighting to me.
Commercial radio is really more of a duopoly between Global and Bauer (who own Absolute, Kiss, Magic and a lot of local stations in Scotland, Northern Ireland and the North of England). But Global do have most of the hitmaking stations.
It's worse in America.
If you stream a track it counts towards album sales (SEA)
If you download a track it counts towards album sales (TEA)
The Beatles 1 had 17,000 pure album sales yet ended up with 36,000 equivalent album sales on the Billboard Top 200 Christmas chart. I call that triple counting.
I have heard of grade inflation at GCSE but this is ridiculous ...
Also for albums sales it's still massively dominated by physicals and to a lesser extent downloads.
I'm still confused with streaming being included in the album chart myself anyway, I think they should just keep that as a sales only chart but I can accept that isn't going to happen (well at least it doesn't dramatically change the albums chart). Even if that means album sales figures look crap.
I'm 100% for streaming being included in the singles and streams of album tracks counting toward the singles chart though.
Do you listen to music via streaming now, rather than via an iPod (or suchlike), simply because you know it'll count towards the charts?
I only stream music on my desktop computer. It's either streaming (Spotify, Apple Music, Deezer) or my own iTunes library. I have an iPod Touch and I can stream at home where I have wifi. But otherwise I use iPod to listen to my own music.
I wouldn't stream from my cell phone even if I could. I wouldn't want to waste my phone battery on music.
In the Billboard Top 200 albums chart this week,
33 The Beatles – 1 16,565 Equivalent Album Sales, 6,769 sales, 21,055 digital song sales, 11,536,866 streams
track equivalent albums TEA 2,105 = 21,055/10
streaming equivalent albums SEA 7,691 = 11,536,866/1,500
EAS 16,565 = 6,769 + 2,105 + 7,691
Streaming songs and downloading tracks certainly boosts "sales" in the US. But it is the same for every album.
BTW. The Beatles reached a quarter of a billion streams in 12 days worldwide in 9 streaming services.
as Ive said before the HUGE difference between streaming charts and sales charts is the issue of repeat plays. A sale is a sale is a sale, it counts only once to the chart and thats the way it has always been. It kept the charts fresh (and the UK sales chart - which I still view as the REAL chart) is a damn sight fresher and kinder to both older established acts and newer acts. Streaming is essentially weighting the "charts" artifically towards (75%) what is still a minority interest (amongst the 15-25 year olds). The ratio of streaming is all wrong, it has swamped the sales chart out of the equation even though sales are not historically disastrous (yet).
The most negative aspect is the repeat plays for tracks months and years onward which keep them in the charts, for example the awful Cheerleader is listed as second best "selling" single of the year. No it isn't, it's the second-most STREAMED track of the year, not even close on real sales, and this is now reflected in Year-End charts where records from the first half of the year dominate because of all the streaming time they have had to accumulate "sales". Records released late in the year, which may have outsold them on downloads, just don't get the same opportunity to compete (though obviously they will pop up in the first half of 2016's charts long after they have peaked on downloads in 2015).
I have very minor interest in how many times somebody listens to a track (not even The Beatles my all-time faves), sorry, old fashioned that way!
So yeah, the biggest streaming issue is that when it's brought we don't add like-a-like figures. We add initial buys with constant plays. It should be initial + initial or constant + constant. We should either:
a) somehow take into account the listens by bought songs throughout all the time being
b) or only supply the first streams made by people.
I’m actually for an (a) option, as the charts should genuinely show what people are listening to the most, which is the definition of most popular tracks. But I don’t know about the methodology which could calculate/estimate those listens by bought songs. I mean I have my iTunes plays by bought songs but how could they be submitted? Should pirate copies listens be submitted in that case?
While to keep the charts fresher we could invent (as I said in some other thread) a “Breaking Chart” which takes into account sales as well as first streams by authorized users. But this should only be a side (not main) chart, as it loses a lot of data, so it’s a less accurate representation of what people are actually listening to.
Ultimately it’s not a problem of streaming or how is it calculated. The main problem of actual chart is that it got uninteresting because it got stale. But it could be changed even if we only take streaming into account. For that the Radio 1 show should be changed to top-100 with only new entries / high climbers being played, plus the countdown of 11-40 region, plus the top-10. In current climate it is more or less of the same difficulty to enter the top-100 as it used to enter the top-40 before. Likewise, current top-20-25 should be treated as like a former top-10, top-40 – as a top-20 etc. And the chart show would be much more fresh and exciting to listen to. Times have changed – but the chart wasn’t adapted to them, in fact it got only worse with only top-25 now being played.
The chart has had a fundamental shift in nature, thanks to streaming. Before, it was a once-off sale when a new song came out - if you wanted to listen to it endlessly after that, it was not a problem as it had no effect on the charts. Now though, it's more of a listen-to chart, than a measure of how many people like a song.
ISTM, at very least we need to adjust the ratio up from the current 100-1.
When streaming was first added, just 20% of sales from the top 20 were from streaming, now just 18 months later, that ratio has almost doubled! Perhaps the ratio needs to be adjusted up to 150 or even 200 streams=1 sale?
Nah, the current, 100'-1 ratio is easy to use. Streaming is taking over, there is no point in changing the ratio to support the dying format.
OCC should consider including streaming on Soundcloud as well. Kanye West for example has only release his new songs there so far.
The problem of included streaming is that these charts are too slow compared with downloads. They need to come up with some sort of strategy to promote new songs on streaming to allow them to take off quicker.
Have Soundcloud started paying royalties yet? I presume that's why the OCC haven't included them previously, since they obviously know the site is there.
Could be the case... but then again Youtube pays royalties and it's not included.
Bump....
Any streaming debate can continue in here
Proper sales are only terrible here now because streaming was introduced, making it easier for free access - they were fine beforehand: Rather Be sold almost 163,000 in its first week, plus My Love, I Got U, Nobody to Love, Hideaway, Waves and Summer all sold over 100,000 in the first half of 2014.
I think the argument of 'but sales will be so low without streaming!!!!1!1!1!' is pretty rubbish. Sales are still low, whether we count streams or not. It's almost like people are afraid to face that reality so they'd rather inflate the figures. So what if sales are low? If a sales chart eventually becomes redundant, so be it. But streams aren't interchangeable with downloads like downloads were with the physical CD ten years ago. Even in 2008 the chart didn't look this boring.
I'm pro-streaming being in the chart but I'm also tired of how slow it is and how long songs are staying in it. Can anyone come up with a system that gives more weight to newer songs but doesn't end up making the chart meaningless? I wouldn't want them to remove songs like What Do You Mean altogether, but there must be some formula they could use to reflect the fact that it's no longer gaining in popularity, and it's just the same people listening to it over and over. There's no doubt it's still a popular song and should be on the chart, but at the same time the chart is supposed to be a promotional tool for the record industry, and how can it be if one artist is hogging 3 of the top 5? I don't know what the answer is.
Where did you get that information from?
That's fucking shit though. Who would think that was a wise idea, when artists with a large amount of fans can easily get an advantage using their 'I <3 BIEBER' playlists, and I'll get sick of Lush Life if I do that.
From the OCC when it was first announced
I very much doubt many people will spam listen a song to the maximum - it would take something on a huge scale to effect the chart because each person can only add 0.7 sales a week. Actually buying the song would count for more. So it's not really much of an advantage ~
The 'large amount of fans can easily get an advantage' argument doesn't wash.
In the physical era you had 10 fans buying 5 formats of a single each = 50 sales.
In the streaming era you have 10 fans streaming a song all day and all night for a week = 0.7*10 = 7 sales.
Spotify needs a fresh playlist, just take stuff off the playlist when it's been out a few weeks
People will listen to a song all day though. I recall Eric Blob stating that he'd spent the entire day listening to Right There by Nicole Sherzinger.
As I can imagine it's easier (i.e. cheaper) for the people who don't have their own income, who are mainly school people.
I'd like to see a chart where the limit would be reduced to 10 times per week. How much would it change? Only OCC knows.
Oh please. I would imagine these people probably stream Bieber multiple times each day. Therefore they have seven sales every week instead of one.
Why do people stream songs, anyway?
For me, it's only a once-off to check out new songs.
If I discover one I like, I'll buy it, and therefore have it permanently available on my iPod. For me, that's far more convenient than having to stream it every time I want to hear it.
The stuff about "streaming biases the chart to 15 year olds" was all being said a decade ago about downloads replacing CDs - maybe around the time Umbrella was #1 for about a year.
It was probably being said circa 1992 when vinyl sales were dying out in favour of tapes and CDs too.
the chart has always been biased to 15 year olds anyway, it's them that are most likely to buy and listen to current chart music.
I think the issue is probably that streaming services are one of the only places 15 year olds are getting exposure to music these days. The chart remains static because it's easier to listen to chart playlists. We're also going through Winter where, once one of the busiest times for releases, it's now empty of artists releasing for some reason.
Another question then - is streaming increasing or decreasing the variety of music you listen to?
If the former, how come it is not being reflected in acceleration of chart turnover?
You can go on about the charts being biased to 15 year olds but in some cases 15 year olds are the ones keeping the chart alive
I don't really know about Spotify but my Apple account allows me to download all the songs and put them on ipod/iPhone.
Talking bout downloading songs and listening offline are those counted towards the charts?
Nobody illegally downloading MP3s anymore then?
Not everything is available on Spotify. There's plenty of stuff from 90s dance which seems to only be available in sub-standard version.
KLF stuff isn't there.
Also Voodoo Ray from A Guy Called Gerald is only available in some HAC09 version.
I mean I have a paid streaming subscription and it allows me to download songs!
The most popular songs are even more popular because of streaming but on the other hand, also variety increases via word of mouth, playlists and social media. If I share a song by Jeremih, 15 of my friends might listen to it on Spotify and it all affects the charts. Those people would NEVER buy it
Right now albums are only having a tiny fraction of their sales dictated by streaming, in the UK anyway. Over in the States, however, it's out of control. A few weeks ago Adele's 25 "sold" more than 55,000 copies purely from people streaming "Hello". And last week BBTM by The Weekend sold around 39,000 copies, but only 13,114 were from actual purchases. Whilst streaming has now pretty much taken over the singles market, is the albums market next?
We were now discussing album streams with some friends
If you stream an album in full once? How much does it represent in terms of sales?
How many times one has to listen to
An album in full to generate one sale
For the album charts?
A friend said 1000 but that sounds like a lot
Thanks thats what i was trying to figure out
I always stream albums in full and this week i may have listened 25 times to
Daughter's new album in full
So was wondering if i had made an album sale
But not even close
Re: 15-year-olds dominating the singles chart, yes they always have, they have more leisure time and enthusiasm than older music fans, which is great - but they have never at any stage excluded any other age group from the chart, which is pretty much the case nowadays with a Logan's Run dead at 30 cut-off point, barring the odd download driven scraping in.
In terms of American Charts, theyve always been a mish mash of whatever the music industry wants them to be - and invariably they want to control them, much as the UK music industry now sees streaming as an opportunity to get loads of cash. The CD single didn't die in the USA due to lack of interest, they became adverts to force consumers to buy albums if they wanted a track. Downloading freed that and showed just how artificially high album sales had become. Chart rules change all the time, I'm not saying don't include streaming because obviously the music biz loves the extra cash and will be pushing hard for it, and streaming companies still hope to have captive paying users forever more once the idea of "free" music dies out (it's not a sustainable model for music artists to rely on advertising only to make a living). I am saying the ratios are all wrong though and they need correcting, the ratio may have been logical when it was adopted in order to give the charts some streaming presence, it's not logical now that sales have halved.
Forgive me, but how does the music industry in the UK benefit from the inclusion of streaming in the charts? I must be missing something big but to my mind I can't think of... anyone who profits from the official chart including streaming figures. People will stream (generating £££) whether it's a chart component or not.
the Biz always gets behind new music technology because it forces consumers to buy all over again as older formats get scrapped - streaming is a bit different inasmuch as there's now nowhere else to go in terms of formats, only re-boot older (nostalgic) formats, but most of the product available to stream is pure cash for the big record companies (both of them ) as artists get little compensation for a format that wasn't invented when they signed their contracts. It's no coincidence that both Taylor Swift and Adele are on independent labels and can withhold their Art (and sell more albums and singles - once streaming "sales" are stripped out), the 2 biggest pop stars on the planet know streaming is going to take over but they are refusing to let the streaming companies walk over them the way they walk over many other acts who have no say in the matter.
Record companies and streaming companies want to make it seem like the only format that matters is streaming and all else is dead and doomed, obviously pushing their own pop stars at the expense of the indie sector competitors. There's a lot of talk about streaming "saving" the music biz, when in fact all it's done is substitute money from downloads for money from streaming - bearing in mind cash and sales had been at an all-time high (for singles) this decade.
Mint Royale has had a go at recalculating the chart "using a bespoke formula which used week on week streaming change as a multiplier to give a new total."
This would be this week's chart
Personally I'd tweak it a bit so that it was based slightly more on actual sales/streams but I do like the idea of basing it on "behaviour changes" like the sales chart does.
1975 falling 15-38 on both the official chart and this one
that chart makes absolutely no sense, in what world is Ex's & Oh's and Army amongst others that high? I'll stick with the official chart.
This is a good article on the BBC News website:
Moved that post to the streaming thread! Thanks for posting, it's a really interesting read. It's crazy how things have slowed down this year
http://www.digitalspy.com/music/feature/a801321/drake-and-streaming-have-ruined-the-charts-forever-heres-why/
I hope he does surpass 16 weeks now just to put the final nail in the coffin.
Its unfair to blame Drake, its a great song actually those Indian influences in the song and the Kyla sample is used well too. It's my favourite one by him so far by quite a bit.
He really hasn't ruined the charts. It was bound to happen anyway - they weren't saying Bryan Adams had ruined the charts when he spent 16 weeks at the top, were they?
The charts are a fair and accurate representation of the most popular songs in the country.
Merged with the appropriate streaming thread!
I think they should make it that only paying members streaming counts towards the charts. I like that the charts are slower but it is getting a little ridiculous.
Digital Spy
the salty tears of the chart traditionalists getting all mad about 'One Dance' <3 oh how I love the taste
People are never going to let this go are they?
At least Major Lazer/Justin Bieber will take the #1 next week so at least people can't moan about Drake overtaking Bryan Adams' record.
Head of Radio One Chris Price now says the OCC Singles Chart no longer represents popular music taste.
About time. Sorry all you streaming fans, but it DOESN'T in any way represent general taste and general popularity of tracks. As Music Week's Editorial points out, Drake has been outsold by several singles this summer, it's not been an airplay hit, and general awareness of the track (outside of streaming-pushed sites) is very low. If it weren't for unpaid-for repeat editorial listens on Spotify and co it would have had max 3 or 4 weeks on top, and made way for the real summer hits (Justin/Kungs). They point out genuine crossover appeal hits, which have been huge worldwide (like Ex's and Oh's and You Don't Own me) get short shrift on streaming sites, and subsequently the OCC.
It has reached the stage where radio play is of more significance, in terms of reflecting a record's popularity, than streaming. Radio One is pushing for free-plays to be excluded from the charts. This has to happen because the charts are being streamed to a lifeless tiresome death. If you don't pay for your music, you shouldn't get to have it reflected in the chart any more than home-tapers did in the past (which was me!).
Time to bring the passion back into music charts
Streaming is the best way of representing general popularity of tracks. I seem to hear all this talk of "streaming ruining the charts" but how is it ruining the chart any more than frontloaded fanbase singles going 5-24-OUT or 'fake' cover versions charting? (yes I think the rise of streaming was responsible for everything being OA/OS these days which totally killed the trend of 'fake' songs in the chart). Besides, paid-for-sales only count for 20% of the singles chart. It would be wrong to exclude the 80%.
Now that we have the technology to know just what and how much songs are being played by music consumers that should definitely be taken into account in the charts, instead of using just paid-for-sales (which are currently at 2006-7 levels and in terminal decline).
Of course the Radio 1 heads aren't liking the takeover of streaming as it means less young people are listening to their radio station. The OCC shouldn't be persuaded by them to change the chart just to suit radio though, it should do its job in telling us the most popular songs of the week. Drake's song is incredibly popular and no-one should be denying that. Admittedly it getting 15 weeks at #1 is a bit flukey but that was mostly down to Justin and Calvin releasing while the song was at its peak - they would've been #1s otherwise.
If Radio 1 don't like the chart why don't they axe the chart show already? They're already making less than a half-arsed effort with it at the moment and it's come to the point where Capital or something would do a better job of hosting it.
I'm afraid, though, if Radio 1 don't sponsor the chart show (and get decent listening figures) then they won't bother running it, and if Music Week also feel it no longer represents overall popularity (which it doesn't - it represents listening habits of teens who don't pay for music) then it ceases to be needed anymore. Its no good for breaking new music, it's no good for recognising music tastes of non-streamers who still love music, and it's no good for radio programmers.
I really don't get why everyone is so obsessed with records having long runs because people keep playing hits. The charts have never been about what people are playing over and over obsessively, it's been about what's new and fresh and replacing the big hits of last week - while continuing to play last week's big hits that you bought but don't count to the new chart.
As Music Week points out, when Bryan Adams and Wet wet Wet ruled for months on end, they were events, everyone in the country seemed to be aware of them, they were on radio, TV, cinema, week after week, genuine mass hits. Drake just is NOT a mass hit, not in any way, not in sales, not on radio, not on TV - but he is big amongst a large fanbase streamers and passive chart-streamers.
End of the day, if Radio One don't support the chart it will die. If the chart compliers don't reduce the 80% weighting by removing advertorial streaming (which is just silly) then we all will lose out.
If streaming's being included, it needs to be ALL streaming, you can't just exclude those who don't pay subscriptions. It's not like recording onto a tape or illegal downloading because Spotify and the artists get money through the adverts. A stream is a stream and I don't think it's fair to separate those who want/can afford a subscription from those who don't or can't.
I don't believe any US radio station broadcasts the Billboard top 40 and that chart is still very much alive and relevant...
Besides, Joseph's point is very relevant. Ad supported streaming =/= illegal downloading.
Well people can whine on about how amazing streaming is and how it represents what is popular and so on and you can laugh at Digitalspy for putting out this article but at the end of the day it states a clear truth: people don't care about the chart anymore. It's literally just a handful of people on this forum that do. Most of Drake's fans probably don't even know One Dance has been no.1 for so long and the knowledge of this would mean nothing to them.
Is popularity measured best on how many times people play the song? Or how many people the song can entice to part money for it?
The chart may not have been popular for years but there were at least some people interested. I work in a school and I used to hear kids talk about what was no.1 all the time and now that is no longer the case. The media used to make a big deal about the charts even when sales were at an all time low. That really hasn't been the case of late despite Drake's impressive feat.
I'm not saying streaming should be removed from the charts. That boat has long sailed and I could do without the lynch mob on here trying to make me feel ridiculous.
Just as we oldies (at 27 btw) have to face the fact of streaming in the charts and the death of sales, the rest will have to come to terms with the fact that people care less for the charts than they ever have. And no amount of posting in the YTD threads 'omg amazing! 12 million sellers this year!!!1!' Is going to change that.
I don't think they should differentiate between paid/non-paid but I think you should have to 'select' the track to stream somehow or just not include streams in Spotify created playlists.
I'm not sure if you can add songs to your library etc on Spotify (I'm an Apple Music user) but I think that they should only be counted if you have added the song to 'my music' or your library.
That's what you'd have to do with a paid download to show that you'd invested, so why not with streaming?
People would still be able to listen to the Spotify created playlists and, if they liked something in the playlist, they could add it to their library for the streams to be counted.
I can't tell you the amount of parties I've been to where a Spotify playlist has just been put on where nobody has selected each track we're listening to.. but all those streams counted.
That would be an improvement by getting rid of passive streamers, though I also take issue that the number of times someone plays a track is a measurement of its popularity. Just because one person plays a track 50 times in a week doesn't mean that they love music more than someone who plays it fives times, or downloads it and influences the chart just once. Not all of us have the time or capacity to replay music endlessly, much as we would love to, so that gives a very heavy weighting of the charts towards those who do have the time (ie those not working for a living without time-consuming repsonsibilities). I love the records in my personal chart this week as much as anyone who streams, yet even though I have bought the vast majority and contribute towards the music industry, my taste in music is irrelevant because I don't stream.
everyone I know got bored with the singles chart long ago cos nothing much happens over very long periods. They can still like tracks within the chart, but they really don't know or care who's on top or in it, which is a massive pop culture shift from previous music fans who grew up watching TOTP and the Sunday Chart Show and kept on going. Those of us moaning arent doing it out of hatred for music, we do it because we passionately love music, especially great new music, but frankly I get more out of the BJSC every month than I do the singles chart, better quality and more of it, with a fast turnover from new artists. That's what the singles chart used to be...
I'm sad!
The general public just simply don't care for the music charts and it's been that way for a while. Removing streaming from the chart isn't magically going to make people interested again and get top of the pops back in the air.
I just feel passionate about streaming because I've had a premium Spotify subscription since late 2012 and I've never looked back. It's much better than downloading individual track but that's just my opinion.
all of the above comments are true. That doesn't though change the fact that streaming has wiped out non-streaming music fans from the singles chart. We haven't died, we haven't gone away, and we are NOT represented anywhere except the itunes charts and the albums chart. Despite the fact that in general we are high spend and streamers are very very low spend.
If the Uk singles chart continues to be based entirely on streamers playing habits, it will remain non-all-inclusive, and cease to have any influence (as it used to). Now maybe streamers don't care about charts at all (if they get their music elsewhere, as do I these days) but if that's the case why make so much fuss about having older peoples tastes featured (as they have always been from 1952 through to 2 or 3 years ago)....
you either do care about the charts or you don't, and Radio One does because theyve just lost half a million listeners now that flagship cornerstone of their schedule has died a death. Independant record companies also care because they are now at the mercy of the major-dominated streaming companies (who still don't make an annual profit) who can dictate what terms they get streaming on. The majors LOVE streaming, cos it's huge chunks of cash mostly for their own coffers, and they get to sell directly the latest Big Thing with promos.
The Big Acts dominate so completely minor acts are squeezed out. I don't care about huge stars, they are rich and get a huge slice of the media pie and money, I do care about up and coming stars though. 2016 has been very bad for breakthrough new acts, and I worry this will get worse year on year..
Good luck though with Bieber on top for the rest of the year though
I still find it laughable that people think you can count sales and streams like for like.
https://www.thesun.co.uk/tvandshowbiz/1642425/as-us-artists-dominate-the-charts-is-streaming-killing-the-british-music-scene/
I was going to say we do have a pinned topic for all streaming discussion, instead of having endless topics regarding streaming
Yes it is! Drakes run was blatant chart manipulation. Put the song on as many playlists as you can and just watch the 'sales' roll in.
As an aside, I think this article referring to Mike Posner is a little harsh and misinformed
Actually British music is HUGE right now...
Streaming is a different question to how big UK music is.
Yes
I find it horrendous that songs can spend the whole week in the iTunes top 40 but not even make the top 10 officially.
Something needs to change, that's evident. But what? I'm not sure. Answers on a postcard please.
If they could id reduce the ratio to say 1 per 500 and if possible only count listens from paid for listeners
Maybe the top 40 and top 10 should be vice versa, then it sort of makes sense
Well it is true that the charts are becoming more Americanised, but this was a thing long before streaming existed too.
Anyway, we have over a quarter of the top 40 singles by British artists so it's not tragic. Likewise with the album chart which has even more British artists. The real problem is how hard it is for new acts to break through which needs to be addressed by the music industry soon. More Radio 1 airtime and Spotify exposure to new acts would be great.
03 03 21 Calum Scott ~ Dancing On My Own
12 10 16 Calvin Harris Feat. Rihanna ~ This Is What You Came For
15 16 12 Clean Bandit Feat. Louisa Johnson ~ Tears
19 35 06 Olly Murs ~ You Don't Know Love
20 18 09 Bastille ~ Good Grief
22 31 11 TIEKS Feat. Dan Harkna ~ Sunshine
24 22 13 Anne-Marie ~ Alarm
27 21 14 Adele ~ Send My Love (To Your New Lover)
29 26 11 M.O ~ Who Do You Think Of?
33 30 31 Coldplay ~ Hymn For The Weekend
35 33 15 Dua Lipa ~ Hotter Than Hell
36 38 05 Snakehips Feat. Zayn ~ Cruel
01 01 02 Blossoms ~ Blossoms
03 04 320 Electric Light Orchestra ~ All Over The World - The Very Best Of
06 07 39 Adele ~ 25
07 08 37 Coldplay ~ A Head Full Of Dreams
09 21 25 The 1975 ~ I Like It When You Sleep, For You Are So Beautiful Yet So Unaware Of It
12 15 52 Jess Glynne ~ I Cry When I Laugh
13 14 10 Rick Astley ~ 50
14 02 02 Giggs ~ Landlord
15 18 113 Ed Sheeran ~ x
17 05 03 Viola Beach ~ Viola Beach
18 20 06 Biffy Clyro ~ Ellipsis
19 22 74 James Bay ~ Chaos And The Calm
20 17 05 Michael Kiwanuka ~ Love & Hate
21 28 381 Amy Winehouse ~ Back To Black
22 32 117 Sam Smith ~ In The Lonely Hour
23 27 41 Little Mix ~ Get Weird
24 24 12 Catfish And The Bottlemen ~ The Ride
29 36 329 David Bowie ~ Best Of Bowie
34 50 126 Gregory Porter ~ Liquid Spirit
35 41 166 Bastille ~ Bad Blood
36 26 15 Radiohead ~ A Moon Shaped Pool
38 51 59 Years & Years ~ Communion
39 44 291 Adele ~ 21
Because with sales, people buy singles only once, the chart will have a tendency to be much slower than a sales only chart.
However this year the charts have been so slow compared to any other year recently. Only one new entry this week is shocking, a summer week and not the week after Christmas when this would traditionally be the case.
In history we will have less chart records this year to look back on as our favourites and I think this is quite sad. Whereas years in the 2000s and early 2010s have loads of tracks to consider as our favourite top 40 tracks from those years.
You've stopped caring about the charts, yet here you are posting on the chart forum
I remember similar articles when digital sales were introduced to the charts...
Streaming is here to stay and digital sales will continue to shrink. That's just the way it is.
Nope not at all, British artists need to up their game.
Yes, radio should definitely still give established acts the time of day but what about up-and-coming artists like Christine and the Queens, Dua Lipa, Anne-Marie and M.O who had to face a bit of a struggle to get into the upper reaches of the charts and don't necessarily get lots of airplay on commercial radio, because they're still playing songs that were hits months ago more regularly.
The top 10 most played songs on Capital in the past month:
1
This Is What You Came For by Calvin Harris feat. Rihanna
261 plays
2
Too Good by Drake
260 plays
3
Don't Let Me Down by The Chainsmokers Feat. Daya
232 plays
4
Treat You Better by Shawn Mendes
221 plays
5
Tears by Louisa Johnson & Clean Bandit
220 plays
6
Girls Like by Tinie Tempah Feat. Zara Larsson
213 plays
7
Cheap Thrills by Sia Feat. Sean Paul
210 plays
8
Don't Mind by Kent Jones
204 plays
9
The Middle by Dj Snake Ft Bipolar Sunshine
203 plays
10
Light It Up by Major Lazer Feat. Fuse Odg & Nyla
200 plays
why is Light It Up, Cheap Thrills, Girls Like and Middle still getting so much airtime??? More focus should be given to NEW songs and breaking NEW artists.
Blossoms seem to be the only British act to really breakthrough so far this year on the album charts, I''ve noticed other new acts like Jack Garrett have had one week high in the album charts but then vanished from the charts. So it does seem acts are struggling but is it down to streaming? I don't know, apple music have a New Artist playlist, does Spotify have one dedicated to new artists?
I'm gutted Jack Garratt has been a bit of a flop. I love his album.
Merged into the pinned topic.
Music Week, the Bible of the Biz, has expressed concerns that the streaming companies are dominated by the majors - so indies and new acts have no say over who gets pushed on them, so the old route for getting into the charts is now gone (witness MOS being sold). Majors can get huge sums essentially for nothing. They create and pay for the product (or else the artist creates and pays for the product under contract) and then sub contract to streaming companies to do all else, at least for singles, and dictate what they promote. ker-ching.
British Acts in terms of albums, which is where the bigger money is, and long-term careers are, have had a dire year for new acts. There have been no new big sellers to speak of, no Sam Smiths or the like, no UK-signed Lana Del Rays etc. Lots of older established big sellers, but new ones thin on the ground. Streaming seems to be oriented towards dance, pop or urban, so it may be having an effect...
or it may just be a poor year.
Olly Murs has his say on streaming, although I can't help feeling he's coming across as a bitter brat just because not enough people care about his song.
http://www.digitalspy.com/music/news/a805256/olly-murs-tells-us-why-its-harder-these-days-for-him-to-get-a-no1-single/
I blame Spotify for a lot of this, Apple Music have playlists dedicated to all kinds of new music, for example they have the A List- Alternative, The A-List- Country, The A List- Hard Rock etc and also the A List- New Artists,
I notice they're charts also seems a lot more fast moving then the spotify charts. I wonder if the charts would be a bit different if you didn't count free streaming on spotify or if they promoted each genre as much as Apple does
yeah.. the song wouldn't have gone to #1 even without streaming so he has no point there. And it sounds like he wants radio airplay to be included just because he happens to be doing really well there. No thanks.
Some chart positions which makes me think songs moved up much faster on apple music charts compared to spotify
65- Molly King- Back To You
53- Michael Buble- Nobody But Me
30- Ellie Goulding- Still Falling For You
24- Craig David- Ain't Giving up
Now taking into account there are 17 Frank Ocean songs in apple music's top 20 which ofcourse aren't on spotify, if you don't count those them the positions for those 4 songs would be 48, 36, 13 and 7
Of course every artist wants success and he's as entitled to an opinion on the matter of streaming and the state of the charts as anyone, but it just reads to me that he wants the charts to change just so he can have easy success. The fact the song has been #1 on radio for 4 weeks and still hasn't encouraged more people to invest in it to the level you'd expect of a big radio hit (and it's not just streaming, his sales chart run doesn't reflect that of a big radio hit either) surely suggests the song wasn't 'good enough' in the first place.
Only 7 songs have debuted in the T20 of the streaming chart all year!
'Lost' streams.
I wonder how many streams are ruled ineligible on an average week, because fans have exceeded their weekly quota?
For your information.
I am just wondering why soundcloud and beatport listens are not included in the chart? It must have something to do with royalties for artists I assume....
I am assuming because artists make money from spotify and not from soundcloud/beatport that is why.....
Because their impact on chart is zero? All their artists are very little known comparing to charting ones?
Bigger issue is youtube displays are not included and it should be playing video is way more than streaming as it requires much more attention and dedication to find the song. Streams are somehow included but not youtube videos.
I guess streaming companies bribed OCC to include their streaming into chart as way more people will hear about streaming sites than before - just kind of product placement and advertisement
beatport scrapped their streaming service earlier this year~
We have a discussion thread for these types of questions. Merged.
Soundcloud and beatport should be included as they are though, it consists of people listening to tracks, the OCC could do the same rules with Soundcloud and Bratport listens to spotify streams (10 listens per person per day etc)
But they don't give out royalties for people hearing the songs so it's not the same as Spotify etc....
I think the typical amounts of streams from those services you mention pale into comparison with Apple and Spotify, and so their inclusion wouldn't really make much of a difference at all.
youtube also dont pay royalties properly: "under discussion"
They argue it's a free advert, music owners argue they get nothing from it.
Plus, when the song is incidental to the video it can get artificial exposure
YouTube do pay royalties, although their royalty rate is significantly less than "proper" streaming services, hence the artists complaining.
http://www.informationisbeautiful.net/visualizations/spotify-apple-music-tidal-music-streaming-services-royalty-rates-compared/
Does anyone know how to view the YouTube streaming charts? I seen someone say that all I want for Christmas is you is #7 in the UK youtube streaming chart but don't know how to see it for myself
so, if I read the table right, you need a thousand plays to make a dollar on spotify? (equivalent of a digital sale)
You may already know this but Mint Royale just tweeted that according to the OCC, the streams:sales ratio will change to 150:1 from January 2017.
I thought this was very interesting, although it was stuff a lot of us would know already.
https://www.youtube.com/watch?v=nIkLMmh9KGc
Yeh it is very interesting - first time I've heard Martin Talbot mentioning the new streaming ratio!
thread moved to the streaming discussion thread.
I think a campaign should be started to get Status Quo track Rollin Home to number 1 under the hash tag #rickrollin like the rick Astley thing.
Not sure where to ask this but when you download an album from Apple Music to your phone is that only counted as one listen chart wise or does it count everything you listen?
Even if I have downloaded it to my iPhone?
A also I tend to listen to full albums on the way to work in the bus so would that be represented as an album sale for the OCC album chart? (Sorry for all the questions)
Well yeh so it does then, so how do they know if I've added it to my phone I'm listening too it? Sorry if it's a stupid question but I don't get how it works as I'm new to it!
At the risk of dragging up a further heated discussion on streaming I've been looking into the royalty rates the past few years and trying to understand the whole streaming thing.
As many said the ratio last year was far too high and I agree. When looking at the typical payout rate from Spotify last year, from what I can see it was around 0.004/5, Apple is higher at 0.007. But for some bizarre reason they decided to keep with the 0.01 revenue (1:100) which is completely inaccurate and explains partly why sales were so stupidly inflated last year. (I wont go into the playlists and other issues surrounding it)
I did some very rough calculations basing last year on the 0.007 rate and if that had been the case for last years charts, Drake's total sales would have been around 1.6 million compared to the almost 2 million that chart credited him with having and Cheap Thrills on around 1.1 million with Lukas Graham probably being the only other million seller. This seems a more accurate reflection of sales imo when you compare to the 2010-2013 period given downloads were still contributing a relatively decent amount of sales last year. If i knew how to get an accurate amount of streams from every song during 2016 then I'd try and compile a proper list.
From what I can tell this years royalty rates haven't really changed very much and even though the OCC have finally dropped it based on a 0.0075 rate I think its still a little too high and 0.006 or 0.0055 would be better placed (ratio of 1:200), which would mean a song that is streamed 100 million times would generate revenue or sales of around 550-600k and with downloads added would probably push totals up to around 800-1000k or so (obviously depending on how much its downloaded).
As streaming continues to grow I wouldn't be surprised if we start seeing most typical hits having this sort of level of streams with the big hits having around 200-300 million in the UK alone. I may have go some of the revenue figures mixed up so apologies if they are but it was just to give a rough idea.
Interesting Subject....
I think the acts you mention haven't benefitted from streaming because they haven't produced a good enough song to merit huge success, obv that's my opinion but none of heir songs have been huge and generated interest with people outside their core fan base.
of course, streaming could collapse when Spotify (finally) tries to go public. They dominate the world singles scene and still continue to lose money, and at an increased rate thanks to poor borrowing habits. The 3 major music companies will do their best to keep those huge cheques coming in (which is why they love it so) but the question still needs to be asked:
would you buy shares in a business that still loses money after years of trading, and has never turned a profit? They are banking that streaming will continue to increase so that by 2019 they can sell as a profit-making enterprise, but who knows it may be left to the likes of Apple and Amazon who have other media interests to carry on as they go bust big-time...?
Article on BBC news about Spotify
http://www.bbc.co.uk/news/business-38930699?ns_mchannel=email&ns_source=pan_solus&ns_campaign=PAN_SOT_07_Grammys_MUS_YTH&ns_linkname=BBCNews_HowSpotifyTookOverTheMusicIndustry_Music_HowSpotifyTookO
verTheMusicIndustry&ns_fee=0
Spotify is such a big brand now that there's no way it'll collapse. I don't understand the business side of things but if it's losing money they could just stop the free version; make the free users try 3 months of Premium and if they like it - £9.99 a month.
Or just sell themselves to Google or Amazon seeing as their own streaming services aren't very popular.
Can someone confirm what BPI are doing? They posted an article in December 2016 saying they would be using 150:1 for their awards but this has disappeared and Shape of You has just been awarded double platinum which surely must be at 100:1. Has there been any information published?
I'm sure this may prove contentious, but I don't recognise many of the chart achievements from Sunday, March 1 2015, when streaming was counted within the supposed 'Official' UK Singles Chart. The methodology is flawed, and now the rules of what constitues a single are flawed and of course the OCC is fatally flawed.
Why? Let's take Drake for example. Last week he added 23 supposed hit singles to his tally in just one week - 23! Overtaking in one silly move, hundreds of artists whom have spent decades getting to that number of hit singles - hit singles that really were hit singles. Drake's supposed 'hit singles' were of course NOT singles.
The goalposts have been moved unfairly, this isn't a level playing field any more so you cannot compare nor count most chart achievements after 2015 onwards to those that happened before. Just imagine how many 'hits' Madonna, Elvis, Beatles and Jackson would have had if these rules had been allowed then? Thousands....(of course one couldn't count album streams etc when they were at their peaks but still) it's a farce, and by allowing these non-singles to chart it kinda cancels out the many chart achievements of those who went before. And worse of all, Drake and Sheeran are not as big as those aforementioned artists were.
In 1985 Madonna placed a record EIGHT Top 10 singles in the UK charts in a calendar year, testamount to the fact that she was THE major singles artist of the 1980's - all proper singles. She would likely have been able to place treble that if these current stupid rules applied then. It's like someone being the 100 metre sprint world record holder, and then the next day, it's decided athletes can compete in the same event, but in a sports car - you can't compare the result nor the record!!!! :-)
In the scheme of life's rich tapestry this isn't a big deal, but it is if you're a chart-watcher, and if you care about the UK charts then you despair at how stupid things have now become.
You can't make achievements null and void but it sadly does devalue any achievements from artists in pretty much the whole history of the chart.
Streaming began counting to the singles chart in June 2014
I agree with the post above, it may devalue some past achievements but you can't say they're null and void because you don't like the way the charts are compiled right now.
Also: merged with the streaming discussion topic.
I can kind agree with that sentiment of artists scooping several top 10s in one go ect, although I personally don't count album tracks charting as an official hit/single unless its announced as an official single later on and i'd like to think the OCC follow a similar procedure. So out of Ed's divide onslaught I'd only count Galway Girl as its been announced as the third single but in recent years there's always one song that gets heavily cherry picked and it ends up becoming the single anyway.
But I agree though that it is a mess that this sort of thing happens and in terms of streaming most, if not all of those streams from the past couple of weeks should have counted as album. Given how dire album sales are I would think the OCC would jump at the chance to revive them.
The other thing that annoys me about the charts is the total sales, they are an absolute mess. Without knowing how high streaming will peak its hard to actually find a way of formatting it the right way in terms of chart units. But I can see it getting to the stage though where every top 10 hit will garner around 100 million streams with the big hits managing around 200 million, which equals 1-2 million chart units which isn't very reflective at all of download sales. They should base it off revenue that streaming brings in or put a permanent cap in place for when a song reaches a certain amount of streams, or at the very least have the same ratio for weekly and total sales.
you can't compare One Dance to Bohemian Rhapsody though. If streaming was a thing in the 70s then 'Bohemian Rhapsody' probably would have had amazing streams and 15 weeks at number one.
In fact, even today it's had amazing streaming (245 million Spotify streams worldwide) and that's just as a result of its classic status.
I was thinking yesterday actually about how some songs regarded as 'classics' have incredibly low streaming totals on Spotify, yet others are expectedly huge, and some are unexpectedly huge.
Like Cher's Believe is on 55m on Spotify, yet Kiss Me by Sixpence None The Richer, which came out around the same time is on 85m? Without a doubt the latter is a classic of sorts too, but more played than Believe now?
Alright by Supergrass is on 45m, yet Common People by Pulp is on 29m. Both Britpop classic #2 hits from 1995, but you'd think the latter would be on way higher streams!
And some of the pure pop classics are nowhere in comparison, suggesting that people don't go back to the pop of their childhood as much as the indie/MOR. Tragedy by Steps is on 4m and Don't Stop Movin' by S Club 7 is 8.5m, you'd expect these to be significantly higher.
It makes a lot of sense that the pure pop songs don't get as many streams as a lot of them are borderline novelty records (Steps, S Club 7, B*Witched) so people wouldn't feel comfortable playing them at parties. Also people move on from pop records very quickly especially the dated sounding ones, whereas most of the big indie songs are timeless and get remembered more fondly.
Also it depends largely on which classics get put in more Spotify curated playlists.
ISTM that streaming has created a fundamental shift in what the charts are measuring.
Before streaming, they used to measure how many people liked a song, but now it has changed into how often people listen to a song. This allows artists with large fanbases to dominate, to the detriment of artists who may have a wider appeal, but whose fans are less avid. Needless to say, I do not regard this as a change for the better.
The ability of fanbases to manipulate is much stronger in the physical/download chart(s) than the streaming one.
As a fan you could buy (up to) 3 formats of a single which would all count (there is no limit in number of remixes on the download chart). Whereas streaming the song non-stop all week will get you 0.46 of a sale (10*7 / 150- which is rounded down to zero for chart purposes).
Fanbases < General public - so the ability to influence the songs popularity is much weaker within a streaming environment.
Yes, but in the pre-streaming age total sales of records were also limited by the time they were available on sale (usually 10-15 weeks). It's pretty clear that streaming hugely disadvantages records that usually rely on fanbase purchases - see the recent Take That single which limped to 13 and then disappeared.
But I wonder why Ed Sheeran or any artists are on top for so long?
If I was a Sheeran fan I would most probably buy his record in the first week and would be absent on the market in the following ones.
So do his fan buy a new CD every week or what?
But if you download a single, then listen to it 50 times, those listens aren't counted towards the chart, whereas streaming ones are... that leads to under-representation of music by artists whose fans prefer paid-for music.
But if you download a single you are contributing three times MORE to its chart sales than if you play it fifty times
how many times you have to listen to an album on Spotify to generate 1 sale?
The downside with including YouTube streams is that you cannot be sure whether the person listening/watching is there for the content in the video or the music played under it? I think “Harlem Shake” and to a certain extent “Black Beatles” illustrate that quite clearly.
thanks, was trying to figure out if 1 person can generate an album sale from streaming and how long would it take? guess maybe only with an all-time favourite album that you've streamed for months, but I'm not even sure if I've listened to my big big favourites albums > 80 times
I don't think there's a definitive answer to the YouTube streaming debate, because I used to stream music videos on YouTube with that tab closed and others open, just to listen to the music. So, unless there's a way to tell if the user is actually watching the video or just listening to the music, there's no real solution.
My biggest peeve about streaming is not the changing ratio business, but that the musical merits of songs are becoming ever less important - nowadays it's whether your fans like to stream.
Streaming seems rather fanbase-dependent, with younger artists gaining significantly more benefit than those who established themselves during the physical sales or even download era.
Streaming is hugely manipulated by Spotify not allowing to skip the songs.
Only paid users streams should count therefore.
Otherwise people listen to songs they have been put artificially onto the playlist and they can do nothing about it
They could, you know, stop listening
So why songs from youtube when there is not video but audio only are not included?
Those are open for one reason only - AUDIO
There are numerous examples of those song - to be honest minority of songs have no music video or video is released much after song release
Youtube does not pay anyone they only accept the money
I rather smell Spotify pays to OCC and other parts of industry to keep youtube and others off the chart buzz
This video contains content from UMG, who has blocked it in your country on copyright grounds.
All the best then The Vamps and their stupid recording company in 'conquering the charts'
If they want song to chart highly they put it everywhere - as simple as that
Taking song down is a best way to kill the song before it charts as no one had opportunity to listen it
Who do they think they are Drake? LOL
An update to the FAQs section regarding the new chart rules regarding streaming, but let me know if anything has been missed.
Why are some songs getting different streaming ratios?
Since July 2017, the chart rules concerning streaming have changed so that newer songs have an advantage in the Singles Chart. A new release has the standard streaming to sales ratio of 150:1. This is now referred to as the standard chart ratio (SCR). After 3 consecutive weeks of decline the accelerated chart ratio (ACR) of 300:1 will apply, but only for songs that have spent 10 or more weeks in the top 100. Decline is defined as negative week on week variance of combined sales and streams and negative variance lower than the market rate of change week on week.
A song on ACR will automatically return to SCR if it experiences an increase of 50% in combined chart sales, and in exceptional circumstances a label may elect to manually reset a track to SCR. This manual reset is limited to two tracks per artist album, only where the track in question is outside the Top 100 and subject to one week’s notice being given from the releasing label that they wish to implement a manual reset. Manual reset shall be strictly subject to Official Charts and CSC approval.
For almost the whole of their existence, the charts have measured how *many* people like a given piece of music, but since streaming they've tended towards measuring how *often* it has been listened to, especially where singles are concerned.
Which do you think the charts should be measuring?
Peter Gabriel's albums are finally on Spotify now. I think he's the last major retro act that wasn't on there following Pink Floyd,The Beatles and Led Zeppelin being added in the last few years.
It does worry me how dominate streaming has now become and how far actual sales in both singles and albums have declined and continue to. There have been so many misleading articles from the likes of the Guardian etc. about it 'saving the music industry' when in the long term it's doing the opposite! The way it works at the minute not a lot of money goes to the most important people: THE ARTISTS. They have to work out a lot before it's anywhere near as beneficial as actually buying music and Spotify hasn't ever even made a profit and is in massive debt!
I'm sad enough to have figured it would literally take 252 Spotify plays or 128 Apple Music plays to even pay someone a penny! This is the reason so many old bands are reforming, concert tickets are becoming more expensive and they seem to be tour all the time as their royalties are drying up as paying people are paying £10 to listen to anything they want rather than pay for their music! (remember some artists need to sell records before they can actually go on tour) If it becomes the norm probably more people will write a song try to get onto a playlist or start with your main hook to avoid skipping for even really small artists then it's just going to kill creativity make everything so bland and boring, also what about growers? (like the new Arctic Monkeys album which I'm now loving) Will that concept die out?
In general this it's completely devaluing music and making the chart very slow and boring, but it's probably too late to turn back now, I agree with some sentiments here that at the minute the chart now basically measures how much people listen to something rather than how many people like it so maybe free users should count less or the streaming ratio needs to be changed again to emphasise the importance of the sale and yes playlists should certainly count less! Look at the difference Bad Vibe being moved up in Hot Hits UK made! Surely the fact that one playlist makes such a difference means it's not a chart that represents what people actually LIKE! What gets me is that they allowed the 'listen offline' function so easily which I feel has contributed to people feeling they don't need to pay for music anymore.
It's annoying as streaming prevents small artists from making the chart due to someone listening to the same playlist for months and it gives power to generic music meanwhile a slightly more alternative song can be in the top 20 biggest sellers and not even make the chart (Alice Merton) To make a real life example of how unfair the current system is if you owned a pub and told me to pay £4 for a pint you wouldn't like if I said "Actually I'll pay £10 a month and drink as much as I like in not only your pub but every pub I go to and you'll receive around 0.9425595p per pint,ok?"
This article sums up most of my feelings:
"No, Streaming Services Are Not 'Saving The Music Industry'
Recent reports that streaming is now the 'biggest money-maker' for the music biz have prompted hyperbolic claims that Spotify and co have 'saved the music industry'. In reality, this could not be further from the truth
This week it was announced that streaming platforms generated $7.1 billion in revenue in 2017, outstripping physical and other digital sales to become "music’s biggest money-maker". Cue articles like this, in The Guardian, which herald the dawn of a glorious new era of musical democracy, a world where bedroom artists and megastars alike are given equal access to a platform with the potential to make them huge, and a world where for the first time in a decade the people at the top have proper financial clout. Streaming, we are told, has apparently "saved the music industry".
It is an attractive prospect to believe that the longstanding wars of grossly unfair artist revenues that have long-dogged Spotify and its ilk are now resolved, but this is wishful thinking. The amounts of money made at the top might be steadily increasing, but this means nothing lest it trickle down, and for many artists on the exciting fringes of music, the kind we cover here at The Quietus, that isn’t happening. Take the artists signed to one of tQ’s favourite labels, Rocket Recordings, for example – home to Goat, Gnod and Josefin Ohrn. For them the idea of streaming platforms as salvation is “A load of bloody nonsense. Yes, streaming income is going up for us,” says founder Chris Reeder, “but it is a minute amount.”
The estimated amount of money that a single stream earns an artist on Spotify is $0.00397. Even though one listener might stream their favourite track hundreds of times, and a stream does not necessarily represent a missed sale, this is a pitiful sum. It requires new listeners to find the music in the first place, and millions upon millions of plays for this to translate to anything approaching a decent revenue. This can be done, of course, by arena-fillers like Ed Sheeran, but those not as popular in the mainstream must almost always bend to the will of the platform and become stream-friendly. “We are told we have to feed the 'algorithms' to help us be able make more pennies from it, which we are trying to do, but I can see it being a lot of hard work for very little reward,” continues Reeder.
As The Guardian notes, the very nature of popular music is changing as a result of this pandering to fit the Spotify algorithm, getting rid of a long introduction from a song to make it less skippable, for example, or releasing alternate versions of tracks to appeal to curated playlists like ‘Perfect Concentration’ and ‘Peaceful Guitar’. But to submit to this system comes at the cost of artistic integrity. An alternate version of a track created entirely to earn a spot on ‘Infinite Acoustic’ in order to squeeze more streaming money might make commercial sense, but artistically this is pointless, empty and vapid in the extreme. Why should a musician have to compromise their work so drastically in order to make the money they need to survive?
Progressive music that goes against the aesthetics of whatever the mainstream might be at any given point by its very nature does not cater to the whims of a Spotify algorithm. Now that streaming is the industry's biggest money-maker it has become the overriding force in music consumption. This dominance will only increase as time goes on, and for artists to gain anything as a result requires them to conform or die. There are exceptions, most notably in zeitgeist-seizing movements like grime that are both artistically essential and buoyed by the kind of mass appeal that in effect bypasses the need for a leg-up from the algorithms, but such a lethal combination is rare indeed. Not everything that is great is as popular.
With more money in the music industry, it is hoped this will naturally find its way back into recruiting new artists, but if high streaming figures and a spot on the ‘Walk Like A Badass’ playlist (562,000 followers) of generic rock stompers or the torturously soggy acoustic wash that is ‘Your Coffee Break’ (400,000 followers) are of primary concern, then up-and-coming artists who naturally cater to this will be of primary importance; major labels already have analytics expert to scout the unsigned talent that’s making the most impact within the algorithms. As Sahil Varma of the 37 Adventures label told The Guardian: “If you walked into any major label meeting this week, the thing they’d be talking about is how ‘Spotify-friendly’ an artist is. By that, they mean: can they get on Spotify’s playlists, such as New Pop Revolution or Chilled Pop?”
This is of course, to some extent, how major labels have always worked; they have naturally always signed the acts who are the most marketable. The difference now, however, is that they are not selling directly to the public, but to the streaming platforms and their algorithms in the hope that the product is smooth enough around the edges to fit neatly alongside others of the same type. Both the industry’s direction and the consumer’s tastes are being shaped by playlists that aim for uniformity and bluntness, meaning that music itself will become increasingly uniform and blunt. This is the cost of Spotify ‘saving’ the music industry, and it’s a dear one.
It feels unusual that there is a need to point out that artists should want to rail against homogeneity, but this is an era where if you want to be successful you must do precisely the opposite. For artists on small labels that once would have got by on a few thousand sales, there will be no great new influx of dearly needed cash to pay for equipment, studio time, mastering, manufacture and so on. Cosey Fanni Tutti, who as part of Throbbing Gristle, Chris & Cosey and Carter Tutti was able to make groundbreaking music in a time when underground records did sell, says that she feels that "a lot of musicians are in a 'damned if you do, damned if you don't' position. Access and accessibility to music is crucial but creativity is being devalued by giving away the work as if it’s 'disposable' wallpaper." She adds that established artists like TG and Carter Tutti "have a small advantage. Through their fan base they can to some (lesser) extent mitigate the loss of revenue through some physical sales - vinyl mainly or by performing live gigs (if you’re fit enough and can get bookings). The younger musicians don’t have that. Just how do people expect new music to come through when the value of it's vital place in our lives is reduced to a 'giveaway'." And, of course, there is still one area in which people contribute far more than a tenner a month to listen to music on streaming services: "People seem happy to pay the big business players though - buying a device on which they can stream the music they pay nothing for," Cosey says.
Labels we speak to at tQ report selling only 10-20% of what they did before streaming, so where will the money come from to provide decent places to record, mastering, production and getting the music out there? The Spotify crumbs are never going to fill that gap. It might be easier than ever to get your music online, but for many artists it still costs a lot of money to make in the first place.
If streaming platforms keep growing more and more influence over how music is curated and marketed by those in charge, while the revenue for those not mundane enough to fit their algorithms remains so pitifully minute, it is not that impossible to envisage the blandest landscape the industry has ever seen. Great music will continue being made, of course, but getting that music out to people outside of the algorithms will be so much harder. “I hope I am wrong,” says Reeder. “I hope the revenue from streaming does improve, because if it doesn't, well, who knows how positive the future will be for the majority of music makers and labels out there?”"
Sorry for the wall of text!
I read somewhere that labels (not even the artist) only receive around £1000 per 1million streams?
Which leads to me ask, do 200,000 singles or 400,000 singles or 600,000 singles financially mean anything anymore???
Found this in a few seconds on google..
https://www.digitalmusicnews.com/2018/01/16/streaming-music-services-pay-2018/
And if Spotify pay out $0.0038 per play, how much of this would an artist actually get?
I always imagine it would be 10% of this amount if they are just the performer and another 10% if they actually wrote the song.
The rest goes to record companies, agents, management etc.
Is that completely wrong?
The amount an artist actually receives (from any source of income) varies greatly from label to label really.
Still seems rubbish. Around £3000 from 1million stream yet one million stream is equivalent to 7500 sales.
Don't think this has been mentioned before, but Music Week have confirmed that streams are now included in the compilation chart when the album is the repertoire source.
From Music Week
Official Charts Company adds streaming 'sales' to compilations chart
There’s been a shake-up on the compilations chart.
The Official Charts Company has changed the rules so that streaming data will count towards sales for compilations featuring original material.
The rule change is set to have a significant impact on the chart and sales totals. The Frozen 2 soundtrack (UMC/Walt Disney) climbed 7-2 on the compilations chart on Friday (November 29). The album has weekly sales of 12,041 (38.6% from streams), according to the Official Charts Company.
“The scale of consumption will be fully reflected, as the Official Charts Company changed the rules governing the compilation chart to also include streams where tracks constitute new, previously unreleased material,” said an Official Charts Company spokesperson.
Other beneficiaries this week include the original Frozen soundtrack, the Children In Need Got It Covered album (Silva Screen) and the Top Boy (Warner Music) soundtrack. The compilation inspired by the Netflix series has made an impact with Dave’s track Professor X (228,969 sales), streams for which have been registered for the singles chart. But now streams for the digital-only album also count towards the compilation chart.
The previous rule depressed sales figures for albums that had heavy streaming consumption, such as The Greatest Showman Reimagined.
However, the change will not include compilations such as the Now series, which do not feature original songs. Now’s co-MD Peter Duckworth has previously spoken to Music Week about how the absence of streaming ‘sales’ has made a 100,000 weekly total more difficult.
Now That’s What I Call Music recently reported that revenues were down in what has become a challenging physical compilations market. Compilation album sales are down 35% year-on-year so far in 2019.
^ looks like this change was actually made a couple of weeks ago? Looking at the compilations chart the 'Plug Talk' compilation entered the compilations chart two weeks ago, that will definitely have been based almost entirely on streams and it was released a while before that. The 'Charlie's Angels' soundtrack also shot up 62-41 in the same week.
I also notice that the soundtracks for 'Moana' and 'Trolls' are now in the compilations chart so the OCC must have quietly changed their mind about those counting to the main albums chart at some point (seems to have been in July last year)... I had been thinking if those count to the main album chart then 'Frozen' and 'Frozen 2' surely should as well.
Makes sense for them to make this change, hope it's raises sales for the Frozen soundtrack!
Why would the OCC changing the rules on a chart that no one follows increase the sales of an album...
Well...I follow it lol
but isn't Frozen (1 & 2) a Cast Recording?
I would describe it as being a cast recording but Panic! Are on it too so maybe not.
Maybe then they changed the rules again to make them more strict
Moana and Trolls werent 100% casts and were allowed
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