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BuzzJack Music Forum _ R&B and Hip-Hop _ Roddy Ricch - The Box

Posted by: dancember 28th December 2019, 10:28 PM



Going to be big. Rap tune with an orchestral backing which is #1 in the US Spotify chart and quickly climbing in the UK. Really like the production of this, although I'm never going to not think of Ciara's 'Love Sex Magic' when it comes on as both tracks have the exact same first 2 seconds. laugh.gif

Posted by: Bré 31st December 2019, 12:02 AM

This really stands out a lot compared to Roddy's other recent singles which have largely been pretty standard trap stuff - glad this is the one that's properly blowing up for him.

Posted by: danuary 6th January 2020, 06:58 PM

#3 in the US officially today, please let this deny Maroon 5 of a #1 next week.

Posted by: Dircadirca 6th January 2020, 07:40 PM

QUOTE(danuary @ Jan 7 2020, 02:58 AM) *
#3 in the US officially today, please let this deny Maroon 5 of a #1 next week.

I don't see Maroon 5 getting #1 at least immediately as they're trailing Post Malone on everything and not making significant ground yet. I do want to say 'well at least they can get overtaken by a newer single which should have more legs' except then I remember what happened in 2018 tongue.gif Must be a good chance for Roddy to get #2 though as his gains already this week are huge.

Posted by: Bjork 6th January 2020, 08:01 PM

this week it's
1 Circles
2 Memories
3 The Box

Posted by: Bré 6th January 2020, 08:21 PM

Already so high on the Hot 100 with as of yet almost no radio presence (up 177% to 3.6 million impressions this week, compared to Posty and Maroon 5 being on 102.1m and 95m respectively). This could be a pretty long running #1 if it actually starts getting airplay, especially if competition remains as nonexistent as it currently is.

There is apparently a new Drake/Future collab coming out soon though which could of course be huge depending on what the song is like.

Posted by: Bjork 6th January 2020, 09:35 PM

the difference across metrics couldn't be bigger

1. Circles - 102.1m airplay, 23k sales, 24.2m streams
2. Memories - 95m airplay, 25k sales, 17.7m streams
3. The Box - 3.6m airplay, 6k sales, 42.6m streams

Posted by: Bjork 7th January 2020, 08:30 AM

The crazy thing is, The Box isn't even an official single from his album. It's not being promoted to radio and no music video as of yet.

Posted by: Bré 7th January 2020, 08:48 PM

It is big on TikTok though which is increasingly becoming practically as impactful as those things (especially for non-established artists, although Roddy had had a few hits before this one).

Posted by: Bjork 8th January 2020, 10:07 AM

what I don't get, I keep reading it's not a single, no radio no video... but after being so successful, why not make it a single and send it to radio?

Posted by: Dircadirca 8th January 2020, 11:04 AM

They're probably just being typically slow. "bad guy" was an instant hit but it still took nearly 3 weeks just to crack top 50 on US pop radio, and a further 2 months to go top 10.

Posted by: Bré 11th January 2020, 11:32 AM

This has an official lyric video now and apparently an official video is coming so I presume it is now being pushed as a proper single (I mean they'd be silly not to).


Posted by: Mack. 13th January 2020, 03:27 PM

Making rapid progress up the chart in the UK up to #16 from #40 on Friday.


Posted by: Dircadirca 13th January 2020, 07:38 PM

Blocked Bieber from debuting at #1 on Billboard looooooool

Posted by: Bré 13th January 2020, 08:07 PM

Good to have that confirmed - it did appear Roddy's lead was big enough that Bieber wouldn't be able to beat him even with all the push in the world but can never really tell with Billboard (the Hot 100 predictions on Twitter can be way out as they were when The Weeknd got #1 iirc). A victory for an actual organic and genuinely popular hit over shady and manipulative industry tricks ~

Would have been funnier if Bieber was not even able to get #2 but hey.

Posted by: danuary 13th January 2020, 08:15 PM

talent won!

Posted by: Bré 13th January 2020, 09:01 PM

Apparently it was actually extremely close...

Roddy: 68.2m streams, 10.9m radio impressions, 11k sales
Bieber: 29.3m streams, 50.9m radio impressions, 71k sales

So Bieber had a massive advantage in sales (helped by his various pushes for downloads and I'm pretty sure the multiple physical variants count to that too as they're bundled with a digital single, although he'd have beaten Roddy on downloads pretty easily regardless most likely in fairness) and more importantly a disgustingly large airplay advantage, Roddy clutched it by having the biggest streaming numbers since 'Old Town Road' (excluding Mariah's peak week which was a few million higher). Whew.

Roddy is getting there with the airplay numbers though, they did nearly triple from last week.

His album is also back at #1 in the US this week!

Posted by: shadow2009 15th January 2020, 12:23 PM

I'm surprised that I don't like this. It's usually the sort of thing I'd eat up but I just don't see the hype around it. It's pretty dull with no real hook or melody for me?

Posted by: *CENSORED* 23rd January 2020, 11:48 AM

I just listened to the album and it's pretty fabulous.

'Start Wit Me' is incredible. That sample! *.* Same with 'Peta'. Simple but so effective.

Also it's SO refreshing to see an urban song that ACTUALLY has interesting production blow up.

Posted by: Liаm 23rd January 2020, 11:34 PM

Not getting this song at all, cannot fathom how it's flown to #1 but then I think that all too often these days laugh.gif

Posted by: Tawdry Hepburn 27th January 2020, 04:34 PM

I heard a track of his called 'High Fashion' yesterday and I really liked it!

Definitely much prefer that to 'The Box', which I'm not getting the appeal of either.

Posted by: LMLou 27th January 2020, 09:45 PM

Easy 3rd week at #1 in the US, it'll be there for a while until a proper challenger comes along - but for now it seems to have a clear lead

Posted by: Bré 27th January 2020, 09:51 PM

QUOTE(Tawdry Hepburn @ Jan 27 2020, 04:34 PM) *
I heard a track of his called 'High Fashion' yesterday and I really liked it!

Definitely much prefer that to 'The Box', which I'm not getting the appeal of either.


If you liked 'High Fashion' you might like the other Mustard/Roddy collab as well, which is in a similar vein but imo a lot better:



I think this one sounds a lot more like the kind of thing that'd usually blow up in the UK than 'The Box', it looked like it might have been heading for the top 40 as well a couple of weeks ago but seems to have stalled a bit, also stalled outside the top 10 in the US.

Posted by: awardinary 28th January 2020, 09:40 PM

A James Hype VIP remix is incoming! yahoo.gif


Posted by: Mack. 10th February 2020, 04:07 PM

Has it missed its chance on getting the #1 in the UK?


Posted by: LMLou 10th February 2020, 05:03 PM

Probably, unless it gets a viral video or big feature - or it somehow manages to avoid ACR longer than Blinding Lights and nothing else big comes along before then, but that doesn't seem too likely.
Shame as it would've been one of my fave Hip hop number one in years

Posted by: *CENSORED* 10th February 2020, 05:59 PM

QUOTE(Bré @ Jan 28 2020, 12:51 AM) *
If you liked 'High Fashion' you might like the other Mustard/Roddy collab as well, which is in a similar vein but imo a lot better:



I think this one sounds a lot more like the kind of thing that'd usually blow up in the UK than 'The Box', it looked like it might have been heading for the top 40 as well a couple of weeks ago but seems to have stalled a bit, also stalled outside the top 10 in the US.


Posted by: awardinary 10th February 2020, 07:07 PM

Love this remix.


Posted by: Bjork 10th February 2020, 08:33 PM

any news on the video? think it could be the final push to get the song to #1, otherwise not sure how he could get there

Posted by: The S***e 14th February 2020, 08:51 PM

I really like this catchy tune, one of the better US trap hits recently imo.

Posted by: dan.G 1st March 2020, 01:46 PM

MV is out


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