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 Cruel Summer • Fifth Single, Lover |
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 Jun 17 2020, 06:46 PM
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#1
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 BuzzJack Platinum Member
Joined: 14 September 2014
Posts: 6,271 User: 21,211 
   
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Next single from Lover. Serviced to US Pop and Hot AC radio formats.
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Jun 17 2020, 06:46 PM
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#2
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 Alone and wounded
Pronouns: She/her
Joined: 18 January 2011 Posts: 60,104 User: 12,810 
                 
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Brilliant choice
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Jun 17 2020, 06:48 PM
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#3
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 It's a cruel summer.
Joined: 26 May 2014
Posts: 35,240 User: 20,947
    
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Is this actually confirmed? Cos this is about the 6th/7th time it’s been pushed on radio or I’ve seen a source like this without much else than it’s been serviced and nothing happens after that aha. Afaik last I heard was that this wasn’t a single/was cancelled and radio have been playing it on its own accord
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Jun 17 2020, 06:55 PM
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#4
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BuzzJack Platinum Member
Joined: 14 September 2014
Posts: 6,271 User: 21,211
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QUOTE(UltraReputation @ Jun 17 2020, 01:48 PM)  Is this actually confirmed? It's available to listen and to download on AllAccess. Also, it's close to reach the Top 50 at Pop radio in the US, so it seems that Republic is fully going with it.
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Jun 17 2020, 09:02 PM
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#5
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 BuzzJack Legend
Joined: 13 November 2015
Posts: 33,174 User: 22,665
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1 year too late :/
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Jun 17 2020, 11:52 PM
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#6
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BuzzJack Enthusiast
Joined: 29 March 2020
Posts: 1,443 User: 104,307
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Bit late
 this should've been pushed earlier or chosen over the terrible ME!
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Jun 18 2020, 02:57 AM
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#7
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I'm not asleep, my mind is alive.
Pronouns: she/her
Joined: 25 September 2006 Posts: 45,775 User: 1,454
 
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I love this song. I agree with the fact that it should have been released as a single much sooner.
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Jun 18 2020, 09:52 PM
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#8
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It's a cruel summer.
Joined: 26 May 2014
Posts: 35,240 User: 20,947
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QUOTE(Juan Carlos @ Jun 17 2020, 07:55 PM) It's available to listen and to download on AllAccess. Also, it's close to reach the Top 50 at Pop radio in the US, so it seems that Republic is fully going with it. ahh okay. ngl I'm still not convinced this is being pushed properly as a single, it feels more like the option is there to play it & its being encouraged but its not being properly pushed as a single yet. I do think if circumstances were normal, this would've been a single rn with a video & the promotion co-inciding with Lover Fest. (there are rumours that single plans changed due to the situation in the swifties fanbase) I feel they'll only go ahead with this properly as a single if it really takes off on radio naturally. I can't see this doing anything if its pushed as a single, bar maybe a good boost if there's somehow an amazing video. Unless we get a single remix? Ik Post Malone & Cardi B have been rumoured but I doubt either will turn out to be true. This rly should've been a single last summer but I cba to get into this again ahaha :/ |
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Jun 24 2020, 10:36 AM
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#9
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BuzzJack Enthusiast
Joined: 2 April 2006
Posts: 688 User: 349
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Cruel Summer didn't debut in any Billboard charts this week, so I guess it was just wishful thinking it would become an official single.
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Jun 24 2020, 05:59 PM
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#10
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BuzzJack Gold Member
Joined: 25 July 2016
Posts: 4,364 User: 23,471
   
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This not being the lead single will forever get me.
Such a waste. |
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Jun 24 2020, 10:10 PM
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#11
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It's a cruel summer.
Joined: 26 May 2014
Posts: 35,240 User: 20,947
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QUOTE(Monzo @ Jun 24 2020, 11:36 AM) Cruel Summer didn't debut in any Billboard charts this week, so I guess it was just wishful thinking it would become an official single. I wasn't expecting it to hit any charts this week but it got 0 new adds, isn't really doing anything on radio and isn't being pushed too hard so I really don't think this is an official single. I feel this is gonna be Getaway Car part 2 of speculation for a couple of months before everything fizzles out also the leader in Taylor's inner circle insider group (who dropped hints about folklore & cardigan the other week) said this yesterday: 'I stand by my original statement and trust the information I was given. If it turns out to be wrong and Cruel Summer has been officially sent to radio as a single then obviously the original plans changed.' I wonder what the original plans were?? I'd live if we get new music now that it seems confirmed that his original hints about expecting something exciting soon we're about music & not a life event. |
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Jun 25 2020, 04:43 PM
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#12
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BuzzJack Enthusiast
Joined: 2 April 2006
Posts: 688 User: 349
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I think the title Cruel Summer is the problem. There could be a lot of radio DJs who'd put a connection with Covid 19 before or after they played the song, even though the actual lyrics have no connection with Covid 19 at all. So if Taylor's record company gave up Cruel Summer because of that I wonder if they got another single in mind or if Lover era is already over.
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Jun 25 2020, 05:16 PM
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#13
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 is in hibernation
Joined: 24 August 2014
Posts: 11,385 User: 21,161
  
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QUOTE(Monzo @ Jun 25 2020, 05:43 PM) I think the title Cruel Summer is the problem. There could be a lot of radio DJs who'd put a connection with Covid 19 before or after they played the song, even though the actual lyrics have no connection with Covid 19 at all. So if Taylor's record company gave up Cruel Summer because of that I wonder if they got another single in mind or if Lover era is already over. At least it's not as bad as when Kesha's 'Die Young' was blacklisted from US Radio after a school shooting  Unlike the rest of the world this isn't even a fave on the album but it makes total sense to release it. Although If The Man flopped, this won't do any better. I miss long album campaigns 
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Jun 25 2020, 08:42 PM
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#14
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Break the tension
Joined: 7 March 2006
Posts: 88,874 User: 51
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QUOTE(Monzo @ Jun 25 2020, 05:43 PM) I think the title Cruel Summer is the problem. There could be a lot of radio DJs who'd put a connection with Covid 19 before or after they played the song, even though the actual lyrics have no connection with Covid 19 at all. So if Taylor's record company gave up Cruel Summer because of that I wonder if they got another single in mind or if Lover era is already over. That's such a reach it's unreal. |
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Jun 25 2020, 08:45 PM
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#15
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 BuzzJack Idol
Joined: 8 December 2010
Posts: 50,947 User: 12,472
  
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That is the sort of over-sensitivity that radio would submit to though.
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Jun 26 2020, 03:48 PM
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#16
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It's a cruel summer.
Joined: 26 May 2014
Posts: 35,240 User: 20,947
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It's probably not real (like 90% of rumours over the past year) but there's rumours a track called When You Go with Post Malone is being released next Friday.
edit: 99% likely its fake but I do feel were gonna get a Taylor/Post collab at somepoint |
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Jun 26 2020, 04:43 PM
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#17
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New Entry
Joined: 2 August 2019
Posts: 16 User: 89,981
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l love this song soo much
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Jul 12 2020, 08:39 AM
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#18
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BuzzJack Legend
Joined: 13 November 2015
Posts: 33,174 User: 22,665
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so nothing happened in the end it seems?
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Jul 23 2020, 12:32 PM
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#19
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It's a cruel summer.
Joined: 26 May 2014
Posts: 35,240 User: 20,947
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QUOTE(UltraBeKind @ Jun 24 2020, 11:10 PM) I wasn't expecting it to hit any charts this week but it got 0 new adds, isn't really doing anything on radio and isn't being pushed too hard so I really don't think this is an official single. I feel this is gonna be Getaway Car part 2 of speculation for a couple of months before everything fizzles out also the leader in Taylor's inner circle insider group (who dropped hints about folklore & cardigan the other week) said this yesterday: 'I stand by my original statement and trust the information I was given. If it turns out to be wrong and Cruel Summer has been officially sent to radio as a single then obviously the original plans changed.' I wonder what the original plans were?? I'd live if we get new music now that it seems confirmed that his original hints about expecting something exciting soon we're about music & not a life event. I TOLD Y'ALL!!!!! FOR ONCE ONE OF MY RUMOURS AND RAMBLINGS ON HERE WAS RIGHT!!!! |
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Jul 23 2020, 06:17 PM
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#20
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BuzzJack Gold Member
Joined: 22 June 2015
Posts: 2,416 User: 22,008
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QUOTE(UltraBeKind @ Jun 24 2020, 11:10 PM) I wasn't expecting it to hit any charts this week but it got 0 new adds, isn't really doing anything on radio and isn't being pushed too hard so I really don't think this is an official single. I feel this is gonna be Getaway Car part 2 of speculation for a couple of months before everything fizzles out also the leader in Taylor's inner circle insider group (who dropped hints about folklore & cardigan the other week) said this yesterday: 'I stand by my original statement and trust the information I was given. If it turns out to be wrong and Cruel Summer has been officially sent to radio as a single then obviously the original plans changed.' I wonder what the original plans were?? I'd live if we get new music now that it seems confirmed that his original hints about expecting something exciting soon we're about music & not a life event. *looks at the date posted* HUH! I need some receipts folklore and cardigan are completely new to me lol |
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