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> Emma Bunton - 'Life in Mono', 2006 • 3rd Album
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Mr.X
post 1st June 2023, 12:40 PM
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QUOTE(spiceboy @ Jun 1 2023, 01:16 PM) *
I can see why they released in December off the back of Downtown as she had maximum exposure with Strictly and CIN so in theory was the perfect time to release. While it did result in a low chart position she clearly benefited from the high sales market of the time and undoubtably would not have sold as much otherwise if released in Jan / Feb under another single, she however very likely would have charted higher but sales obviously outrank chart position.


hhhmmm so I can see the reasoning of 'strike while it is hot' but honestly, I don't think it is a similar situation as Beautiful Intentions. Emma had record company backing and had she only focused on Downtown released as CIN single and that going #3, she could have ride that wave and then release the album later, when she could focus more on its promotion as opposite to the single as a focus. It just wasn't an 'album seller' of a single... It did its job as a charity single, and that was all it needed to do. Thus she would have avoided an embarrasing chart position which essentially killed off any chances of her getting good promo slots or even the record company feeling they could invest in her moving forward...

Neither CIN or Strictly were known as promo to sell albums, sadly... CIN singles were always a very isolated case, right? They were, as it rightly should be, about the charity itself, not the artists' albums. Same with Strictly... they werent for the record buying public... they literally were for celebrities to dance lol...

As a strategy, it was a terrible move to launch an album off the back of. A single? Great. More than that, no please... finish Struictly to raise your profile and THEN focus on your album going out!
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Mr.X
post 1st June 2023, 12:58 PM
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QUOTE(sammy01 @ May 31 2023, 11:37 PM) *
Can we please all just download a copy and get it silver asap!


EVERYBODY GO TO iTUNES AND AMAZON AND BUY A COPY NOW!!! w00t.gif AND LETS DO IT AGAIN NEXT MONTH TOO w00t.gif

AND LETS HAVE A Life in Mono listening party party2.gif hic.gif banana.gif


This post has been edited by Mr.X: 1st June 2023, 12:58 PM
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sammy01
post 1st June 2023, 09:26 PM
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Ideally she would have released the album in mid November to avoid the big Christmas rush and have a longer run of xmas sales and weeks. TMTAT released late summer as the 1st single. Downtown 2nd single, the album the week after. AINTK 3rd single in Feb for valentines day with a tour in April that went on sale with the album in Nov.
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spiceboy
post 1st June 2023, 09:27 PM
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QUOTE(Mr.X @ Jun 1 2023, 01:40 PM) *
hhhmmm so I can see the reasoning of 'strike while it is hot' but honestly, I don't think it is a similar situation as Beautiful Intentions. Emma had record company backing and had she only focused on Downtown released as CIN single and that going #3, she could have ride that wave and then release the album later, when she could focus more on its promotion as opposite to the single as a focus. It just wasn't an 'album seller' of a single... It did its job as a charity single, and that was all it needed to do. Thus she would have avoided an embarrasing chart position which essentially killed off any chances of her getting good promo slots or even the record company feeling they could invest in her moving forward...

Neither CIN or Strictly were known as promo to sell albums, sadly... CIN singles were always a very isolated case, right? They were, as it rightly should be, about the charity itself, not the artists' albums. Same with Strictly... they werent for the record buying public... they literally were for celebrities to dance lol...

As a strategy, it was a terrible move to launch an album off the back of. A single? Great. More than that, no please... finish Struictly to raise your profile and THEN focus on your album going out!



I am sorry but I disagree with pretty much everything in this post except for the fact Downtown wasn't really an album seller but worked as a Charity single in it's own right...

Firstly, the record label backing as apposed to Melanie's independent release... Geri also released an album just a year earlier with a bigger label backing than Emma had, and she charted at #41 after having very similar success to Emma in both of their previous releases (more actually). Geri herself actually released a somewhat stand alone hit single in Ride it months earlier and in hindsight probably would have done a bit better if she had released off the back of that rather than waiting and releasing off the back of Desire. I could easily have seen Emma charting somewhat similar (maybe a bit better due to more goodwill her way) and selling a similar amount without the heavy Christmas sales market (again probably a bit better due to more goodwill her way).

While not all CIN singles have gone on to be good for album promo (the Year before Liberty X's didn't do much for their third album) Girls Aloud released I'll stand by you, their third release from WWTNS which went to #1 and helped the album to continue selling through Christmas. Before that Will Young released You and I his 4th single from his debut album which helped to push the album to 800k sales. The two years in a row before that S Club 7's Have you ever and Never had a dream come true both second singles from their parent albums helped keep 7 and Sunshine selling to quadruple and double platinum sales. Martine McCucheon's Talking in your sleep the year before that pushed You, Me & Us to 3x platinum as it's final album single. I'd also argue that Girls Aloud's next one Something New helped sell Ten, and Ellie Goulding's How Long Will I Love you helped Halcyon Days re-release massively.

Finally Strictly the following year had Alesha Dixon who went on to have a successful album era with The Alesha Show after she was dropped from her first record label. Sophie Ellis Bextor a few years later also had a great resurgence with Wanderlust.

While I don't disagree with getting it out of the way and then focusing on the album properly afterwards, I don't think there was any guarantee of success and she would likely have achieved a somewhat higher charting album but less sales. You just have to remember how ANTI-SPICE everyone was in the UK back then, it was horrific.
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Mr.X
post 1st June 2023, 09:35 PM
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QUOTE(spiceboy @ Jun 1 2023, 10:27 PM) *
I am sorry but I disagree with pretty much everything in this post except for the fact Downtown wasn't really an album seller but worked as a Charity single in it's own right...

Firstly, the record label backing as apposed to Melanie's independent release... Geri also released an album just a year earlier with a bigger label backing than Emma had, and she charted at #41 after having very similar success to Emma in both of their previous releases (more actually). Geri herself actually released a somewhat stand alone hit single in Ride it months earlier and in hindsight probably would have done a bit better if she had released off the back of that rather than waiting and releasing off the back of Desire. I could easily have seen Emma charting somewhat similar (maybe a bit better due to more goodwill her way) and selling a similar amount without the heavy Christmas sales market (again probably a bit better due to more goodwill her way).

While not all CIN singles have gone on to be good for album promo (the Year before Liberty X's didn't do much for their third album) Girls Aloud released I'll stand by you, their third release from WWTNS which went to #1 and helped the album to continue selling through Christmas. Before that Will Young released You and I his 4th single from his debut album which helped to push the album to 800k sales. The two years in a row before that S Club 7's Have you ever and Never had a dream come true both second singles from their parent albums helped keep 7 and Sunshine selling to quadruple and double platinum sales. Martine McCucheon's Talking in your sleep the year before that pushed You, Me & Us to 3x platinum as it's final album single. I'd also argue that Girls Aloud's next one Something New helped sell Ten, and Ellie Goulding's How Long Will I Love you helped Halcyon Days re-release massively.

Finally Strictly the following year had Alesha Dixon who went on to have a successful album era with The Alesha Show after she was dropped from her first record label. Sophie Ellis Bextor a few years later also had a great resurgence with Wanderlust.

While I don't disagree with getting it out of the way and then focusing on the album properly afterwards, I don't think there was any guarantee of success and she would likely have achieved a somewhat higher charting album but less sales. You just have to remember how ANTI-SPICE everyone was in the UK back then, it was horrific.


FINE! I wasnt sure about the CIN metrics which is why I asked but yes, you are right. Still think she would have a better change doing a proper album campaign afterwards, for sure.

And yes, the ANTI-SPICE mood at the time was awful. Everything they did was slated big time, it was quite unbeliveable... mad.gif
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Voodoo
post 1st June 2023, 09:40 PM
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QUOTE(spiceboy @ Jun 2 2023, 12:27 AM) *
Martine McCucheon's Talking in your sleep the year before that pushed You, Me & Us to 3x platinum as it's final album single.

Just a correction - it's only certified Platinum.

I don't understand why as it was supposed to have set a record for biggest selling album by an ex UK girl group member at the time of release with over 900k UK sales. It was brought up on Denden because everyone thought it was Melanie C with Northern Star. It was then broken by Cheryl Cole and 3 Words.


This post has been edited by spiceboy: 1st June 2023, 09:50 PM
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Mr.X
post 4th December 2023, 02:03 PM
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Happiest of Birthdays to the amazing Life in Mono, the most underrated of solo-Spice albums and one of their masterpieces (Emma's only other masterpiece, to be fair!).

A gorgeous album, unfortunately met by a terrible release schedule/promo strategy. But nonetheless, quality prevails. It might not be the most radio friendly, but it was certainly stellar.

It really needs to be put on streaming, for once!

Some highlights for me:

All I Need to Know (Album version)
Probably the most beautiful solo-Spice ballad, to this day. It's just stunning and gorgeous. Reminds me of the first day of autumn.



Life in Mono
I love me some moody Bunton and this is her at her best. It is also probably her best cover to date as well, and it really suited her.



Take Me To Another Town
The lost single. It would have been a perfect first single for the album, and it will always bother me that she didn't use it at all.



Undressing You

A perfect Spring single, it should have followed on after the release of the album instead. It would have been amazing with a gorgeous sensuous video.



I'm Not Crying Over Yesterdays
I LOVE this song so much, it's a gorgeous little gem, and seems to have a more moody-but-poppy side of Bunton which is perfect fit for her.
Personally I loved the demo version that leaked before the album although that is really nowhere to be seen right now.



All That You'll Be
Although I prefer All I Need To Know, I definitely think this would have been a better fit as 'the' ballad single from the album. It's so so gorgeous, definitely one of her best.



Overall, I do think it is a gorgeous album and I often put it on, more than any other solo-Spice offering as you can both listen to it attentively or put it on whilst you clean the house, do some gardening, etc ehhe wub.gif

It showed Emma has a developing artist beyond the 'straight up pop hits' that she had gone in before, and into a more-mature version of the Free Me sound. Definitely an album to be appreciated as a whole rather than with some quick singles.

STREAM IT (for the UK fans)



STREAM IT (for the international fans)

YouTube Playlist: Life in Mono Playlist
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-Jay-
post 8th April 2024, 01:12 AM
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The album has disappeared from digital and streaming services in the UK and Ireland. drama.gif RIP?
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vibe
post 8th April 2024, 06:19 AM
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Its not disappeared from UK itunes. I just played AINTK!
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-Jay-
post 8th April 2024, 06:48 AM
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^ Not showing on iTunes or Apple Music for me thinking.gif



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spiceboy
post 8th April 2024, 06:58 AM
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QUOTE(vibe @ Apr 8 2024, 07:19 AM) *
Its not disappeared from UK itunes. I just played AINTK!



It won't disappear from your itunes if you already downloaded it, it however is no longer available on the store, or spotify or apple music!?

What on earth is going on with her music catalogue, it reallly is appalling.
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Lukuzz
post 8th April 2024, 08:31 AM
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What the hell, why remove it
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Mr.X
post 8th April 2024, 09:21 AM
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A damn mess.... her catalogue really needs taking care of damn

Emma, get on the phone with Mel C and get her to help you find a better team!!
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Rebel
post 8th April 2024, 01:20 PM
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Might as well take Free Me off the UK as well! So that you all can feel how us non-UK feel lol
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sammy01
post 8th April 2024, 04:19 PM
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Emma's fans were complaining it was unfair only the UK and Ireland can stream it so she has removed it from them so we are all equal.

Moden queen pushing equality

*cries
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masahiro
post 9th April 2024, 07:50 AM
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When We're living in a world without Life in Mono and Free Me on streaming...
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Mr.X
post 9th April 2024, 08:27 AM
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Never mind guys, Bunton is on holidays at Disney world AGAIN, the most vapid place in the world. She doesnt really care about her own music to sort this out.

A bloody crime. One of the best solo Spice albums. Simon really did her dirty hey?... But at the end of the day, it is mostly her fault. The other acts that Simon used to manage and release under, have go on to release more and have everything from their 19 Records available online. Only Bunton doesnt care.
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-Jay-
post 10th April 2024, 09:21 AM
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It's back on Spotify, in the UK at least. It's not made its return to Apple Music/iTunes yet.
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vibe
post Saturday, 11:00 AM
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Not able to play this now on Apple Music sad.gif

Gutted
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vibe
post 12 hours ago
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Can we do something on social media about this !!
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