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> Spice Girls - 'Step to Me', Finally available on digital/streaming + Lyric Video
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Mr.X
post 15th January 2024, 03:01 PM
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Cute story really! I wish the girls had partnered with Pepsi again last year for it's re-release ah... It would have been great and give Spiceworld and Step To Me another major boost.

Step To Me does better on Spotify than I expected tbh... it is roughly 1,4million streams which is not bad at all for a barely promoted 'special anniversary edition' bonus track.

The lyric video should get more attention on YouTube though! It's a cute one
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sammy01
post 15th January 2024, 03:17 PM
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That story feels absolutely planted. Not that I think it couldn't or didn't happen but the quote mentions keeping Spice Girls alive in 2023. Why sit on a story like that for weeks to put it out now?

There was also a viral tweet yesterday about SYBT (and a clip of the video) which has had over a million views, but the quoted tweets of it felt like a lot of bots.

I could be over thinking things but this defo feels like a modern day push by their team to get them out there and get people nostalgic for them.
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-Jay-
post 15th January 2024, 03:41 PM
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QUOTE(sammy01 @ Jan 15 2024, 03:17 PM) *
There was also a viral tweet yesterday about SYBT (and a clip of the video) which has had over a million views, but the quoted tweets of it felt like a lot of bots.

Random aside, but it seems this is the way Twitter is now. Another example is whenever I see a viral tweet, and I look to see how people are responding to it, all the top tweets underneath it are just more unrelated memes, rather than any engagement with the original tweet... it's really annoying.


The Step to Me story also published on Metro: https://metro.co.uk/2024/01/15/dad-cashes-p...ls-cd-20116045/
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Mr.X
post 15th January 2024, 03:49 PM
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Yeah sadly Twitter has become a mess, specially for pop-music related content and proper engagement. The amount of bots is DRAINING and boring...

I kind of agree with sammy though, There's a lot of 'Spice-related tid bits' going around which seems to happen whenever there's upcoming news, and in the streaming social media era, this is kind of what marketing/PR plans do.

Either if it was a Spice-PR move or a Pepsi one, it benefits both! I would say that Pepsi sending that man a merch package which is also very much highlighted in the story certainly feels very pointed.
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sammy01
post 15th January 2024, 04:11 PM
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This is the tweet btw if you are interested

https://x.com/nothingbutsong/status/1746292038859952215?s=20
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spiceboy
post 15th January 2024, 11:31 PM
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That Pepsi story is so cute!
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Jessie Where
post 16th January 2024, 06:10 PM
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Read about this story in today's Metro!
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