Music Week's 2021 analysis: million-seller Olivia Rodrigo tops charts after first six months
by Andre Paine
July 8th 2021 at 12:01AM
In the first quarter of 2021, Olivia Rodrigo was riding high with Drivers License (Geffen/Polydor), the biggest seller of the first three months of the year after nine weeks at No.1.
As we reach the halfway point, Olivia Rodrigo is now dominant in both albums and singles sales, according to data from the Official Charts Company. Debut album Sour has spent three weeks at No.1 and a further three weeks at No.2 - it is only the second LP in the last year to have two separate spells at the summit.
The US singer’s impressive sales performance means that Sour is the biggest album of the year to date (169,629 sales).
Drivers License is still the biggest single so far this year and the only million-seller of 2021 (1,034,882), ahead of Wellerman (Polydor) by Nathan Evans, 220 Kid and Billen Ted with 712,507 sales. In Q2, Body (Atlantic) by Tion Wayne and Russ Millions - the first ever drill No.1 - came out on top (606,577), narrowly ahead of Olivia Rodrigo’s Good 4 U (604,183). Body was No.8 overall for the first half of 2021, while Good 4 U finished at No.10.
Music Week picks out further highlights from the first six months in our analysis…
Do you remember the first time?
Debut albums from UK acts made an impact in Q1, with new releases from Celeste, Central Cee and Arlo Parks finishing inside the Top 100 for the quarter. After six months, streaming star Central Cee now has the biggest UK debut released in 2021. Wild West, released in partnership with ADA, has racked up 63,140 sales to end up at No.24. Celeste’s Not Your Muse (Polydor) is now at No.33 (57,299), followed by Arlo Park’s Collapsed In Sunbeams (Transgressive/PIAS) at No.82 (37,026 sales).
Further down, The Snuts’ No.1 debut album WL (Parlophone) finishes at No.113 overall for the first six months (30,895). The band’s LP was the biggest UK breakthrough released in Q2 and finished the quarter at No.32. Like The Snuts, Easy Life first made the albums chart with a 2020 mixtape. Their official LP debut, Life’s A Beach (Island), finished Q2 at No.62 (21,287) but narrowly missed the Top 200 for the first half of the year.
Sophomore the merrier
After the first six months, the biggest UK album released in 2021 is Life By Misadventure (Columbia) by former Music Week cover star Rag’N’Bone Man. Rory Graham’s second album is at No.11 overall and has accumulated 89,862 sales, although its strong performance is some way off his 2017 debut, Human, which is on 1,281,553 (117,000 of those in its opening week). But in fairness to Graham and his team, no one sells 100,000 in week one any more as streaming has become the dominant consumption model.
Elsewhere, other UK sophomore albums released in 2021 make an impact in the Top 100 for the first half of the year: Evering Road (Insanity) by Tom Grennan at No.67 (40,498) and Flu Game (Revenge Records) by AJ Tracey at No.75 (37,857). Also, we should give honourable mentions to new mixtapes including Money Can’t Buy Happiness (Since ’93) by Fredo at No.53 (45,979) and Made In The Pyrex (CGM) by Digga D (No.57, 44,704).
The Sheeran effect
In the final week of Q2, Ed Sheeran debuted at the singles summit with Bad Habits (Asylum/Atlantic), with an impressive opening sales total of 92,087. While one week is not enough for the single to make the Top 100 for the half-year, its influence was felt elsewhere as Sheeran’s catalogue streams increased by 25% week-on-week. That helped to ensure that Sheeran’s Divide album finished the first six months of the year at No.10 overall, with sales of 95,098 (for the record, its total sale is now 3,713,899).
Further down, Sheeran’s No.6 Collaborations Project is at No.43 (50,061) for the first half of the year, X is at No.63 (41,200), and + is at No.130 (28,792).
Club class
According to the OCC, dance-pop tracks make up around a quarter of the Top 40 for the year to date. Dutch DJ Tiesto has the UK’s third biggest song with The Business (Atlantic) on 640,002. Friday (Ministry Of Sound) by Riton, Nightcrawlers, Mufasa and Hypeman is at No.7 (628,988).
The half-year rundown also includes two entries for Joel Corry – 2020 chart-topper Head & Heart (Atlantic/Perfect Havoc) places at No.12 (551,479), followed by his latest hit Bed with Raye and David Guetta at No.13 (538,526). A dance mix of Travis Scott’s Goosebumps (B1/Ministry Of Sound) by Hvme (No.18, 463,943), ATB, Topic & A7S’ Your Love (9pm) via Positiva is at (No.19, 453,691), and Paradise (Island/The Cross) by production trio Meduza feat. Dermot Kennedy (No.20, 450,434) all rank within the Top 20 of 2021 so far.
Endurance test
Q1’s victor Dua Lipa finishes at No.2 for the first six months with Future Nostalgia (Warner Records) on 143,485 sales. Fifteen months after its release, the album is still going strong and has 408,527 sales to date. A combination of hit singles (Levitating and We’re Good), plus a deluxe Moonlight Edition of the record, have boosted its sales this year. Future Nostalgia has held a spot in the Top 10 every week since the last week of February.
Harry Styles’ Fine Line (Columbia) continues to enjoy success 18 months on from its release, and it is currently the UK’s third biggest album of the year (109,010). Queen’s Greatest Hits (EMI) ranks fourth (105,880 sales) as the band celebrate their 50th anniversary - and that’s not including sales this week, as the 40th anniversary edition of the collection is in the running for No.1.
In fact, best-of albums dominate the year-to-date Top 40 with 12 in total, including two more in the Top 10: Fleetwood Mac’s 50 Years – Don’t Stop (Rhino) at No.6 (98,899) and Elton John’s Diamonds (UMC) at No.9 (95,249).
Source: MW
Official Singles Chart 2021 – to end of Q2
POS TITLE ARTIST
1 DRIVERS LICENSE OLIVIA RODRIGO
2 WELLERMAN NATHAN EVANS/220KID/BILLEN TED
3 THE BUSINESS TIESTO
4 MONTERO (CALL ME BY YOUR NAME) LIL NAS X
5 SAVE YOUR TEARS WEEKND
6 LEVITATING DUA LIPA
7 FRIDAY RITON/NIGHTCRAWLERS/MUFASA
8 BODY TION WAYNE & RUSS MILLIONS
9 WITHOUT YOU KID LAROI
10 GOOD 4 U OLIVIA RODRIGO
© 2021 OFFICIAL CHARTS COMPANY. ALL RIGHTS RESERVED.
Official Albums Chart 2021 – to end of Q2
POS TITLE ARTIST
1 SOUR OLIVIA RODRIGO
2 FUTURE NOSTALGIA DUA LIPA
3 FINE LINE HARRY STYLES
4 GREATEST HITS QUEEN
5 SHOOT FOR THE STARS AIM FOR THE MOON POP SMOKE
6 50 YEARS - DON'T STOP FLEETWOOD MAC
7 THE HIGHLIGHTS WEEKND
8 DIVINELY UNINSPIRED TO A HELLISH EXTENT LEWIS CAPALDI
9 DIAMONDS ELTON JOHN
10 DIVIDE ED SHEERAN
© 2021 OFFICIAL CHARTS COMPANY. ALL RIGHTS RESERVED.
What’s mess the top 10 albums YTD is with only the Weeknd and Olivia being Released in 2021 and the former is a greatest hits too!
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