The increasing contribution of streaming |
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Nov 22 2015, 10:42 AM
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#1
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Paul Hyett
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Specifically towards the singles chart...
Comparing this time last year vs now. Str.Pos - Aut 2014 (k) - Aut 2015 (k) 1 - 13.5 - 32 5 - 10 - 18 10 - 8 - 15 20 - 6.5 - 12 30 - 5 - 10 40 - 4 - 8 50 - 3 - 6.7 75 - 2.1 - 3.7 100 - 1.7 - 2.9 As you can see, for any given position on the streaming chart, it's contribution to combined sales has pretty much doubled over the last 12 months. |
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Nov 22 2015, 01:59 PM
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#2
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...
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streaming definitely has an undeniable impact, it definitely seems that to do well on streams is essential to getting a big chart hit. Can't be long before streaming makes up 90 percent of the market, isn't it already at 75 percent or something?
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Nov 22 2015, 02:32 PM
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#3
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Paul Hyett
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streaming definitely has an undeniable impact, it definitely seems that to do well on streams is essential to getting a big chart hit. Can't be long before streaming makes up 90 percent of the market, isn't it already at 75 percent or something? For the market as a whole, yes - but less so for the upper positions. For the top 10, it's only about 1/3rd. For the chart below #30, it is consistently 50-60%. |
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Nov 22 2015, 03:56 PM
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#4
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#38BBE0 otherwise known as 'sky blue'
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Worth mentioning that 3 weeks so far have had a >50% contribution from streaming to the number 1 single.
All 3 weeks were by Justin Bieber, the highest being the 59.8% for the 5th week of “What Do You Mean?” |
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Nov 22 2015, 04:35 PM
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#5
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3:23
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PROGRESS
can't be long before a track reaches the milestone of being streamed 10 million times in a week aka 100,000 chart sales~ |
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Nov 22 2015, 05:55 PM
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#6
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Paul Hyett
Group: Banned
Posts: 25,346 Member No.: 364 Joined: 4-April 06
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Worth mentioning that 3 weeks so far have had a >50% contribution from streaming to the number 1 single. All 3 weeks were by Justin Bieber, the highest being the 59.8% for the 5th week of “What Do You Mean?” Unfortunately I am missing data for most of the weeks of Bieber's #1 run, though I suspect they would only over-inflate the average... |
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