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 Music Week Awards, Kylie/BMG nominated |
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 13th March 2019, 06:32 PM
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#1
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 BuzzJack Platinum Member
Joined: 26 January 2014
Posts: 13,453 User: 20,515 
 
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http://www.musicweek.com/talent/read/2019-...revealed/075335
Artist Marketing Campaign The 1975, Dirty Hit/Polydor Records Michael Bublι, Warner Bros Records Christine And The Queens, Because Music George Ezra, Columbia Records Ghetts, Caroline International The Greatest Showman, Atlantic Records Tom Grennan, Insanity Records Sheku Kanneh-Mason, Decca Records Kylie Minogue, BMG Mumford & Sons, Island Records Sigala, Ministry Of Sound Recordings Jorja Smith, FAMM/The Orchard PR Campaign Anne-Marie, Atlantic Records BTS, DawBell George Ezra, Inside/Out Ghetts, Caroline International Jeff Goldblum, Decca Records Linkin Park/Mike Shinoda, Halestorm PR Little Mix, Simon Jones PR Manic Street Preachers, Hall Or Nothing Kylie Minogue, Murray Chalmers PR Now Thats What I Call Music 100, Borkowski Taylor Swift, Stoked PR The 1975, Polydor Records |
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13th March 2019, 08:34 PM
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#2
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BuzzJack Legend
Joined: 11 June 2011
Posts: 23,993 User: 14,031 
 
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It would be wonderful if Kylie/BMG/Golden could win one of them.
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13th March 2019, 08:42 PM
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 BuzzJack Idol
Joined: 8 December 2010
Posts: 50,948 User: 12,472
  
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Don't know what the likelihood is for Kylie/BMG to win either of these but it would be thoroughly deserved. The Golden era was such a great campaign, treating to us to plenty of singles and performances and other exciting things along the way to make it a really special time in Kylie's career.
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13th March 2019, 08:50 PM
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#4
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BuzzJack Legend
Joined: 11 June 2011
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They really put the work into the marketing of this album and done what they could to reach out to potential buyers.
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13th March 2019, 09:03 PM
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#5
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BuzzJack Idol
Joined: 8 December 2010
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QUOTE(pippa @ Mar 13 2019, 08:50 PM)  They really put the work into the marketing of this album and done what they could to reach out to potential buyers. Definitely! They obviously know Kylie isn't marketable to young audiences anymore so have adapted their selling strategy in a way that still presents her as relevant and gives the fans lots to take in and enjoy. They're doing the same with Dido at the moment who has probably been more present this era than the previous two put together! |
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13th March 2019, 09:15 PM
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BuzzJack Legend
Joined: 11 June 2011
Posts: 23,993 User: 14,031
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Golden was tailored to the audience they knew who may potentially buy the album and that doesn't fall into the younger demographic.
It was clever marketing and it worked. I think many artists will now use the same strategy as we saw with Golden and also with Dido's current release. |
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13th March 2019, 09:20 PM
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#7
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BuzzJack Idol
Joined: 8 December 2010
Posts: 50,948 User: 12,472
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They did a terrific job with Rick Astley too. They just seem to get it, in a way that Parlophone didn't seem to when it came to the Kiss Me Once era.
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13th March 2019, 10:01 PM
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BuzzJack Idol
Joined: 29 June 2006
Posts: 128,428 User: 845
 
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Ya they really did a great job with Rick astley, its unlikely kylie will win but it would be great if she did but at least she got nominated.
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8th April 2019, 03:37 PM
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BuzzJack Legend
Joined: 25 March 2007
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Some strong competition but I think Kylie/BMG should be well within the running - the campaign was handled perfectly in terms of exposure, key media, online activity, formats etc., especially following on from a flop era and declining sales.
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8th April 2019, 04:19 PM
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#10
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BuzzJack Idol
Joined: 29 June 2006
Posts: 128,428 User: 845
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It would be great if they win and get the recognition as they really worked so hard on making Golden a success.
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18th May 2019, 10:32 AM
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BuzzJack Legend
Joined: 25 March 2007
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Kylie/BMG didnt pick up the award but amazing the campaign got recognized!
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18th May 2019, 03:17 PM
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BuzzJack Idol
Joined: 29 June 2006
Posts: 128,428 User: 845
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Shame they didnt win but as you said least they were recognised.
This post has been edited by Feel_The_Fever: 18th May 2019, 03:17 PM |
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18th May 2019, 04:34 PM
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 Break the tension
Joined: 7 March 2006
Posts: 88,954 User: 51
 
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Who did win?
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18th May 2019, 11:31 PM
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#14
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BuzzJack Legend
Joined: 25 March 2007
Posts: 21,303 User: 3,155
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QUOTE(Tawdry Hepburn @ May 18 2019, 05:34 PM) Who did win? All listed at the bottom of this article - http://www.musicweek.com/media/read/all-th...k-awards/076144 |
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