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BuzzJack Music Forum _ R&B and Hip-Hop _ Cardi applies to trademark "okurrr"
Posted by: JosephAvery 22nd March 2019, 05:41 PM
News has broken today that Cardi has applied to trademark her catchphrase "okurrr" (specifically with three Rs). Not everyone is happy about this, seeing as she didn't create the phrase even if it's arguably most associated with her now.
Here's what Cardi has to say about the backlash:
I can understand the controversy although equally I get her reasons for trying to trademark it too, it's very much part of her brand these days, but then my judgement's slightly distorted as I only really know it as a Cardi thing. Intrigued to hear all thoughts on this!
Posted by: Andrew. 22nd March 2019, 06:26 PM
It doesn't sit well with me that she's trying to profiteer from queer culture after making offensive remarks, even if she apologized.
Posted by: Bangtan Cody 22nd March 2019, 06:27 PM
okay but didn’t laganja start okurrr
Posted by: Jay ☆ 22nd March 2019, 06:32 PM
I'll be interested to see whether she gets the rights to it. It's a very savvy business move so I can understand why Cardi & her team are going for it, but equally I understand that it won't sit well with many people.
QUOTE
Last year, she described it as sounding like a "cold pigeon in New York City".
The application was made by her company, Washpoppin, and would cover merchandise like t-shirts and hoodies.
A second application was made for "paper goods, namely cups and posters".
According to Cardi, the phrase is "almost like, 'OK' but the 'okayyyy' is played out" with an extended series of rolled Rs.
It can be used as a simple affirmation or, with a change of inflection, as a comeback to someone who's in desperate need of criticism.
Cardi's trademark application helpfully clarified that "Okurrr" is correctly spelled with three Rs.
But she also made sure to submit an alternative spelling, using two Rs, to combat knock-off merchandise.
Posted by: Liаm 22nd March 2019, 06:57 PM
Doesn't surprise me at all that she is doing this but I agree this just doesn't sit right. For someone who's known as saying things against the LGBTQ+ community, for her to drill their phrase into the ground and use it for money is really not on.
QUOTE(Bangtan Cody @ Mar 22 2019, 06:27 PM)
okay but didn’t laganja start okurrr
Nah I'm pretty sure it's just a thing from drag culture in general, Laganja popularised it and it became one of those big things adjacent to Drag Race that always gets used and became a big thing for gay culture in general, but ofc this idiot thinks it's hers
Posted by: Theonix 22nd March 2019, 07:03 PM
Cardi B trademarking okurrr is about as ironic as her receiving her own forum over the drag community :') I can't even
Posted by: liamk97 23rd March 2019, 02:41 AM
What does it even mean to trademark this lmao? Like will people get sued for using it without permission? :')
Posted by: dobbo 23rd March 2019, 12:07 PM
Focus on the music C, not this nonsense.
Posted by: blacksquare 23rd March 2019, 01:16 PM
QUOTE(Theonix @ Mar 22 2019, 07:03 PM)
Cardi B trademarking okurrr is about as ironic as her receiving her own forum over the drag community :') I can't even
The tea is hot today
Posted by: Liаm 23rd March 2019, 02:00 PM
QUOTE(liamk97 @ Mar 23 2019, 02:41 AM)
What does it even mean to trademark this lmao? Like will people get sued for using it without permission? :')
Presumably not, it would be for merchandising purposes but I wouldn't put that past her
Posted by: Conanderella 24th March 2019, 06:35 AM
Even if she somehow came up with it first, which I very much doubt happened, morally to appropriate something that's become such a huge queer/drag culture element is beyond disrespectful and just... gross.
Posted by: Conanderella 24th March 2019, 06:41 AM
QUOTE(liamk97 @ Mar 23 2019, 05:41 AM)
What does it even mean to trademark this lmao? Like will people get sued for using it without permission? :')
I think drag race would have to pay her royalties if it gets used or something. But don't quote me on that~
Benefiting from drag culture having never been part of it or done anything for it. Literally.
Posted by: HarryEzra 24th March 2019, 01:02 PM
I like cardi but this move is a choice like trying to benefit from drag culture...