Cardi applies to trademark "okurrr"

BuzzJack - Entertainment Discussion _ Music Genres _ R&B and Hip-Hop

Latest Site News

Hozier gets a second week at number one

Hozier climbs to number one

A chart double for Beyonce

Cardi applies to trademark "okurrr"

Display modes

Track this thread - Email this thread - Print this thread - Download this thread - Subscribe to this forum

JosephBoone View member profile	22nd March 2019, 05:41 PM Post #1
you never forget your first time... Pronouns: he/him Joined: 19 April 2011 Posts: 121,692 User: 13,530	News has broken today that Cardi has applied to trademark her catchphrase "okurrr" (specifically with three Rs). Not everyone is happy about this, seeing as she didn't create the phrase even if it's arguably most associated with her now. Here's what Cardi has to say about the backlash: I can understand the controversy although equally I get her reasons for trying to trademark it too, it's very much part of her brand these days, but then my judgement's slightly distorted as I only really know it as a Cardi thing. Intrigued to hear all thoughts on this!


Andrew. View member profile	22nd March 2019, 06:26 PM Post #2
is in hibernation Joined: 24 August 2014 Posts: 11,385 User: 21,161	It doesn't sit well with me that she's trying to profiteer from queer culture after making offensive remarks, even if she apologized. This post has been edited by Andrew.: 22nd March 2019, 06:27 PM


Cowboy Cody View member profile	22nd March 2019, 06:27 PM Post #3
new hair, new tee, new Levii’s Jeans Joined: 24 October 2014 Posts: 39,310 User: 21,308	okay but didn’t laganja start okurrr


-Jay- View member profile	22nd March 2019, 06:32 PM Post #4
"Jayrusaleminians" - Umi. Pronouns: he/him Joined: 4 April 2007 Posts: 41,452 User: 3,217	I'll be interested to see whether she gets the rights to it. It's a very savvy business move so I can understand why Cardi & her team are going for it, but equally I understand that it won't sit well with many people. QUOTE Last year, she described it as sounding like a "cold pigeon in New York City". The application was made by her company, Washpoppin, and would cover merchandise like t-shirts and hoodies. A second application was made for "paper goods, namely cups and posters". According to Cardi, the phrase is "almost like, 'OK' but the 'okayyyy' is played out" with an extended series of rolled Rs. It can be used as a simple affirmation or, with a change of inflection, as a comeback to someone who's in desperate need of criticism. Cardi's trademark application helpfully clarified that "Okurrr" is correctly spelled with three Rs. But she also made sure to submit an alternative spelling, using two Rs, to combat knock-off merchandise.


Liаm View member profile	22nd March 2019, 06:57 PM Post #5
Brown cow, stunning! Joined: 7 December 2009 Posts: 67,176 User: 10,139	Doesn't surprise me at all that she is doing this but I agree this just doesn't sit right. For someone who's known as saying things against the LGBTQ+ community, for her to drill their phrase into the ground and use it for money is really not on. QUOTE(Bangtan Cody @ Mar 22 2019, 06:27 PM) okay but didn’t laganja start okurrr Nah I'm pretty sure it's just a thing from drag culture in general, Laganja popularised it and it became one of those big things adjacent to Drag Race that always gets used and became a big thing for gay culture in general, but ofc this idiot thinks it's hers


Theonix View member profile	22nd March 2019, 07:03 PM Post #6
BUY Phoenix on Amazon / STREAM Phoenix on Spotify Joined: 12 April 2009 Posts: 27,431 User: 8,661	Cardi B trademarking okurrr is about as ironic as her receiving her own forum over the drag community :') I can't even


Liam.k. View member profile	23rd March 2019, 02:41 AM Post #7
BuzzJack Idol Joined: 8 December 2010 Posts: 50,952 User: 12,472	What does it even mean to trademark this lmao? Like will people get sued for using it without permission? :')


Dobbo View member profile	23rd March 2019, 12:07 PM Post #8
BuzzJack Legend Joined: 4 November 2013 Posts: 30,537 User: 20,053	Focus on the music C, not this nonsense.


blacksquare View member profile	23rd March 2019, 01:16 PM Post #9
BuzzJack Gold Member Joined: 25 July 2016 Posts: 4,364 User: 23,471	QUOTE(Theonix @ Mar 22 2019, 07:03 PM) Cardi B trademarking okurrr is about as ironic as her receiving her own forum over the drag community :') I can't even The tea is hot today


Liаm View member profile	23rd March 2019, 02:00 PM Post #10
Brown cow, stunning! Joined: 7 December 2009 Posts: 67,176 User: 10,139	QUOTE(liamk97 @ Mar 23 2019, 02:41 AM) What does it even mean to trademark this lmao? Like will people get sued for using it without permission? :') Presumably not, it would be for merchandising purposes but I wouldn't put that past her


p a v View member profile	24th March 2019, 06:35 AM Post #11
thanks for being a sarcy lil bitch Joined: 25 September 2007 Posts: 79,277 User: 4,397	Even if she somehow came up with it first, which I very much doubt happened, morally to appropriate something that's become such a huge queer/drag culture element is beyond disrespectful and just... gross.


p a v View member profile	24th March 2019, 06:41 AM Post #12
thanks for being a sarcy lil bitch Joined: 25 September 2007 Posts: 79,277 User: 4,397	QUOTE(liamk97 @ Mar 23 2019, 05:41 AM) What does it even mean to trademark this lmao? Like will people get sued for using it without permission? :') I think drag race would have to pay her royalties if it gets used or something. But don't quote me on that~ Benefiting from drag culture having never been part of it or done anything for it. Literally. This post has been edited by Conanderella: 24th March 2019, 06:42 AM


HarryBorelli View member profile	24th March 2019, 01:02 PM Post #13
The Lady Said Go Home! Pronouns: He/Him Joined: 20 April 2014 Posts: 22,030 User: 20,835	I like cardi but this move is a choice like trying to benefit from drag culture...