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 Fleur East - More & More, 2nd single |
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 16th March 2016, 03:40 PM
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#81
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 Baby Reindeer
Joined: 9 March 2008
Posts: 13,323 User: 5,567 
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Syco have unsurprisingly messed this campaign up. They never learn.
 The only thing that can redeem this era is a BGT performance for 'Baby Don't Dance'. 'Breakfast' and 'More & More' are just not cutting it for me.
This post has been edited by Scene: 16th March 2016, 03:41 PM |
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16th March 2016, 03:43 PM
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#82
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 BuzzJack Legend
Joined: 11 October 2013
Posts: 31,028 User: 19,931
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I wouldn't put the fault all the way down to Syco.
The song itself clearly wasn't amazing enough to get enough attention, and then radio were a bit annoying with it, Capital playing it loads, but way too early and then dropping it under 3 weeks later and Radio 1 deciding to snub her despite the success of Sax. |
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16th March 2016, 04:49 PM
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#83
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Baby Reindeer
Joined: 9 March 2008
Posts: 13,323 User: 5,567
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QUOTE(Joe. @ Mar 16 2016, 04:43 PM)  I wouldn't put the fault all the way down to Syco. The song itself clearly wasn't amazing enough to get enough attention, and then radio were a bit annoying with it, Capital playing it loads, but way too early and then dropping it under 3 weeks later and Radio 1 deciding to snub her despite the success of Sax. True but Syco have form for releasing the wrong singles and making shoddy single campaigns. 'Sax' may have done very well but her album missing the top 10 should've sent alarm bells for a quick recovery and M&M just isn't the single to prevent an artist from being a one-hit-wonder (not to say Fleur will be one, just that the second single is just as important as the first). Syco have made the "second single mistake" quite a lot in the past - 'Better in Time', 'Glow', 'Gotta Be You', 'I Got You', 'Lovebird' - and I'd kind of argue 'Broken Heels' since that was what made Radio 1 cut support for any of Alexandra's future singles. |
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16th March 2016, 07:53 PM
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#84
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BuzzJack Enthusiast
Joined: 22 February 2015
Posts: 500 User: 21,622
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There was a clear formula here:
Sax - Breakfast - (Album Release) - Paris - Baby Don't Dance. Syco messed up when they agreed on making More and More anything more than an album track. |
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16th March 2016, 08:01 PM
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#85
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 you never forget your first time...
Pronouns: he/him
Joined: 19 April 2011 Posts: 121,804 User: 13,530 
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QUOTE(Scene @ Mar 16 2016, 04:49 PM) True but Syco have form for releasing the wrong singles and making shoddy single campaigns. 'Sax' may have done very well but her album missing the top 10 should've sent alarm bells for a quick recovery and M&M just isn't the single to prevent an artist from being a one-hit-wonder (not to say Fleur will be one, just that the second single is just as important as the first). Syco have made the "second single mistake" quite a lot in the past - 'Better in Time', 'Glow', 'Gotta Be You', 'I Got You', 'Lovebird' - and I'd kind of argue 'Broken Heels' since that was what made Radio 1 cut support for any of Alexandra's future singles. Better In Time? Really? That was a smash, definitely not any kind of mistake...  This has quite clearly not done anything but I don't think it's Syco's fault, there's just not really an obvious smash hit left on the album. Breakfast is fab but I'm not sure it's a smash hit.
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16th March 2016, 08:56 PM
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#86
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Baby Reindeer
Joined: 9 March 2008
Posts: 13,323 User: 5,567
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QUOTE(JoeyJeppssonWall @ Mar 16 2016, 09:01 PM) Better In Time? Really? That was a smash, definitely not any kind of mistake... This has quite clearly not done anything but I don't think it's Syco's fault, there's just not really an obvious smash hit left on the album. Breakfast is fab but I'm not sure it's a smash hit.It was a hit but it had Sports Relief and coming off the back of 'Bleeding Love' on its side. I think anything would've been a hit after BL and with the Sports Relief connection. I think 'Take A Bow' was the obvious choice but for whatever reason that wasn't chosen at all.  I think there's definitely stronger "singles" on the album than 'More & More' and I think the campaign for it could've been a lot smoother. It should've impacted radio in January imo - 'Sax' was falling and her album was just hovering (if my memory serves me correctly ).
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16th March 2016, 10:38 PM
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#87
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 Break the tension
Joined: 7 March 2006
Posts: 89,016 User: 51
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I think the album not doing great is what may have set Fleur up for this, I think 'More & More' is fine but maybe the reason Radio 1 didn't go for it is that they decided to cancel the release and thus it never actually had a solid impact date? That's the impression I got anyway, the fact the video hasn't even surfaced for it speaks volumes.
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17th March 2016, 10:26 AM
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#88
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You can call me Manboy
Joined: 18 April 2006
Posts: 2,875 User: 488
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Let's face it, the only song left worth releasing is Gold Watch.
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23rd April 2016, 07:37 PM
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#89
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 "Jayrusaleminians" - Umi.
Pronouns: he/him
Joined: 4 April 2007 Posts: 41,456 User: 3,217
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23rd April 2016, 07:45 PM
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#90
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BuzzJack Platinum Member
Joined: 13 June 2011
Posts: 19,828 User: 14,043
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what the hell is going on with her at the minute?
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23rd April 2016, 11:56 PM
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#91
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❤️❤️➕🟦
Joined: 3 June 2012
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Unless she had a killer second single, this album campaign was always going to be over before it begun. However, I don't understand why Syco didn't at least TRY to push this, rather than just a last minute NTA performance and a random unofficial video, when Sax was practically forced down our throats to the point where it's hard to like the song.
Indeed, second singles seem to be a Syco problem in general. |
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24th April 2016, 07:09 AM
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#92
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BuzzJack Climber
Joined: 9 December 2015
Posts: 133 User: 22,737 
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More and more video was leaked a couple days ago
She's been writing in Bali with tayla parx Mitch Allen Mphases etc, I think they're either getting a quick second album out or its for the American version maybe a gold version of LSAB. It's all a bit mental ain't it, syco never learn |
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24th April 2016, 01:03 PM
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#93
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BuzzJack Enthusiast
Joined: 22 February 2015
Posts: 500 User: 21,622
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it was easy, there is a clear structure:
01. Sax - Released in the summer of 2015 02. Breakfast (Album Release) 03. Paris - BRITS Performance 04. Baby Don't Dance (with some rent-a-rapper) |
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24th April 2016, 11:57 PM
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#94
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I'm in a vewy bad mood, Bwadley.
Joined: 24 September 2008
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LMAO "it's simple, just get a BRITS performance".
I really don't get why they'd have film and edit a video only to not put it out there. I can't see any reason why they'd do that, like they've made ZERO return on doing it this way. |
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25th April 2016, 04:45 AM
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#95
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"Jayrusaleminians" - Umi.
Pronouns: he/him
Joined: 4 April 2007 Posts: 41,456 User: 3,217
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I agree, very odd to let it go to waste when it was in a finished state. Surely it wouldn't have been harmful to just pop it on her Vevo and see what happened. :eyes:
Hmm. It seems Syco got cold feet after Capital dropped it. Not only did they cancel the video, but they also made the odd move of removing the Radio Mix version of the track from iTunes & Spotify (which is a very "closing the stable door after the horse has bolted" thing to have done ;o ). It's like they tried to take steps to brush it under the carpet and pretend it wasn't a single after all. |
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15th December 2016, 03:01 PM
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#96
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THE BLAZE *.*
Joined: 27 December 2012
Posts: 24,309 User: 18,061
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I am still not over how big a mess this campaign was. One of the biggest injustices of 2016 by far!
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