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UltraCruelSummer
post 23rd July 2020, 12:13 PM
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It's a cruel summer.
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Jordanlee
post 23rd July 2020, 12:14 PM
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Well this is a surprise!

Interested to hear the direction of this though.
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UltraCruelSummer
post 23rd July 2020, 12:16 PM
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queen of health & safety *.*
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UltraCruelSummer
post 23rd July 2020, 12:40 PM
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I'm so excited to hear what this'll sound like, hopefully it can debut top 10 and get good playlisting! <3
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UltraCruelSummer
post 23rd July 2020, 12:50 PM
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Lyrics supposedly:

but i knew you
playing hide-and-seek and
giving me your weekends
i knew you
tear heartbreak on the high lake
once in twenty lifetimes
and when i felt like i was an old cardigan
under someone's bed
you put me on and said
i was your favourite


this is gonna be GORGEOUS omg heart.gif
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Tafty³³³
post 23rd July 2020, 05:46 PM
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I dunno if I want a snippet or not! cheeseblock.png

May as well wait until tomorrow I guess laugh.gif
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UltraCruelSummer
post 23rd July 2020, 05:52 PM
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yeah I feel like we're not gonna have a snippet before release, going into this project without hearing even a snippet of the lead single would be amazing! ohmy.gif (tho ofc I won't resist if she releases a snippet hahaha)

also this continues the near trend of all her Track 2's becoming singles, apart from poor cruel summer x
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...ready for it
post 23rd July 2020, 07:26 PM
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The video sounds great! I can't handle all the excitement. biggrin.gif
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UltraCruelSummer
post 24th July 2020, 12:20 AM
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Video link is up, premiers at 5am. Imma watch straight after my album listenthrough!
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UltraCruelSummer
post 24th July 2020, 12:28 AM
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omg the timing is 4:35!!! We're in for a long lead single (Or long video aha)

yep I'm def not expecting this to be commercial at all haha
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UltraCruelSummer
post 24th July 2020, 03:32 AM
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5 second snippet omg
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UltraCruelSummer
post 24th July 2020, 04:05 AM
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THIS IS PERFECT cheeseblock.png cheeseblock.png

It's not too commercial but OMG IT'S AMAZING. Spotify playlisting is quite good
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UltraCruelSummer
post 24th July 2020, 04:06 AM
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IDC IF THIS IS MY 80th POST IN A ROW I AM CRYING THIS IS STUNNING cheeseblock.png

THE Peter Pan REFFERENCE QUEEN
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UltraCruelSummer
post 24th July 2020, 05:18 AM
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it's a really good video, especially considering the circumstances its been shot under!! absolutely beautiful visuals and it reminds me quite a bit of the Safe & Sound video which was also stunning visually and has a beautiful atmosphere
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...ready for it
post 24th July 2020, 06:51 AM
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I love the video. The part where she's grabbing onto the piano in the water...
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UltraCruelSummer
post 24th July 2020, 06:53 AM
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QUOTE(...ready for it @ Jul 24 2020, 07:51 AM) *
I love the video. The part where she's grabbing onto the piano in the water...

that was my fave part of the video, so visually stunning heart.gif

I'm intrigued to see how this will do during 1st week. I rly hope it can go at least top 10 in the UK and US. I think it's already #1 on US iTunes which is a good sign
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UltraCruelSummer
post 24th July 2020, 07:30 AM
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Yassss it has really good playlisting on Apple Music now!! 2 on today’s hits, 1 future hits, 3 on new music daily 😍😍
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Voodoo
post 24th July 2020, 12:15 PM
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This is so boring. It doesn't go anywhere. nocheer.gif

This post has been edited by Voodoo: 24th July 2020, 12:16 PM
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UltraCruelSummer
post 24th July 2020, 05:36 PM
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at 8.1m views on YouTube after 13 hours ahh. I'm hoping it'll make it to +20m. I knew it was obvs not gonna challenge LWYMMD/Me! but I was expecting slightly higher aha

it's back in the top 10 on iTunes UK and it's doing WAY better than Lover on apple music with it being 12th (10 places higher than Lover at this point) + has another version top 100 so hopefully it has a rly good Spotify debut tomorrow! However the Apple Music playlisting for Cardigan is 700x better than the Spotify playlisting

#2 on US iTunes (The 1 really close behind in 3rd!) and also doing well on Apple Music US.

I hope it can score top 10 debuts, we'll see aha I feel it's gonna be longevity with this one if it does anything <3
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Jade
post 24th July 2020, 05:46 PM
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I didn't initially think this was an album highlight but the video has helped it click more! Reminded me of the one for 'Falling' by Harry Styles a little.
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