Well this is a surprise!
Interested to hear the direction of this though.
I'm so excited to hear what this'll sound like, hopefully it can debut top 10 and get good playlisting! <3
Lyrics supposedly:
but i knew you
playing hide-and-seek and
giving me your weekends
i knew you
tear heartbreak on the high lake
once in twenty lifetimes
and when i felt like i was an old cardigan
under someone's bed
you put me on and said
i was your favourite
this is gonna be GORGEOUS omg 
I dunno if I want a snippet or not! 
May as well wait until tomorrow I guess 
yeah I feel like we're not gonna have a snippet before release, going into this project without hearing even a snippet of the lead single would be amazing! 
(tho ofc I won't resist if she releases a snippet hahaha)
also this continues the near trend of all her Track 2's becoming singles, apart from poor cruel summer x
The video sounds great! I can't handle all the excitement. 
Video link is up, premiers at 5am. Imma watch straight after my album listenthrough!
omg the timing is 4:35!!! We're in for a long lead single (Or long video aha)
yep I'm def not expecting this to be commercial at all haha
THIS IS PERFECT
It's not too commercial but OMG IT'S AMAZING. Spotify playlisting is quite good
IDC IF THIS IS MY 80th POST IN A ROW I AM CRYING THIS IS STUNNING
THE Peter Pan REFFERENCE QUEEN
it's a really good video, especially considering the circumstances its been shot under!! absolutely beautiful visuals and it reminds me quite a bit of the Safe & Sound video which was also stunning visually and has a beautiful atmosphere
I love the video. The part where she's grabbing onto the piano in the water...
Yassss it has really good playlisting on Apple Music now!! 2 on today’s hits, 1 future hits, 3 on new music daily 😍😍
This is so boring. It doesn't go anywhere. 
at 8.1m views on YouTube after 13 hours ahh. I'm hoping it'll make it to +20m. I knew it was obvs not gonna challenge LWYMMD/Me! but I was expecting slightly higher aha
it's back in the top 10 on iTunes UK and it's doing WAY better than Lover on apple music with it being 12th (10 places higher than Lover at this point) + has another version top 100 so hopefully it has a rly good Spotify debut tomorrow! However the Apple Music playlisting for Cardigan is 700x better than the Spotify playlisting
#2 on US iTunes (The 1 really close behind in 3rd!) and also doing well on Apple Music US.
I hope it can score top 10 debuts, we'll see aha I feel it's gonna be longevity with this one if it does anything <3
I didn't initially think this was an album highlight but the video has helped it click more! Reminded me of the one for 'Falling' by Harry Styles a little.
I am a MESS.
"Peter losing Wendy" has ruined me.
I hope this picks up on UK iTunes currently 15 on there. Deserves top 5!
the way the 1 is ahead of this now on US iTunes, US Spotify and US apple music. it's gonna get outdebuted by it there at this rate
Queen of breaking records
not exile now ahead of this too on US iTunes omg
I wonder why it’s dropping so much 
it's dark red on kworb too and the 1/exile are green! hopefully it'll stabilise soon aha, I'm seeing so many tweets atm to buy cardigan cos its falling quicker than the album tracks
back up to on 14 on UK iTunes as two songs plummeting have fallen below it 
also this music video needs more love!!
Singles
4 CARDIGAN (7.7k)
5 THE 1 (6.9k)
7 EXILE (6.7k)
I hope cardigan can do enough for a top 5 debut! whoever is sixth atm (rockstar?) will def overtake but hopefully 8th is far enough behind. Ngl I was hoping cardigan would be #2 or #3 in this update, oh well 
lover was 9 in the Sunday update and ended up at 14. so hopefully we'll get two top 10 hits? maybe even 3 cos exile is holding stronger than the 1?
and now exile has overtaken this on UK iTunes
moved up to 28 on hot hits uk way better than around ~50 it was before
also its #4 on the uk YouTube chart *.*
I’m here after a cute DM from UltraFolklore!
I reeeeealt want Cardigan to debut at number one; US swifites have to pull through!
Also the label should just released 30,000 signed CDs
looking forward to seeing you around! 
It looks like they're FINALLY going full force yasss *.*also just seen it's now #3 + #24 on US iTunes!! swifties have been begging each other to buy cardigan since like Friday evening but it seems to have really taken off tonight! it's trending in the UK too now. get that #1 debut *.*
it's #23 + #88 in the UK now too the former is up 3 places from about an hour ago and I wanna say the latter wasn't top 100? slay *.*
#21 (+2) and #84 (+4) now let's go *.*
The video to this is how I imagined a video for Lady Gagas Alice to be like. The whole entering a new world vibe from the piano. I love it.
Feels so much like a pre lockdown shot video as well it’s very impressive it was done in the pandemic!
I love the CD artwork! and omg that vinyl is gorgeous
I want the actual cardigan but 8-10 weeks shipping?
#1 combined on US iTunes glad it's now their combined, hopefully the version at 2 can go to 1 again!! anyway even if it doesn't, at least that version hit #1 on iTunes on Friday (for 10 minutes)
A list on R1 from Friday, hopefully radio playlisting will start giving it more stability on iTunes *.*
today's update:
4 Taylor Swift - cardigan (17.4k) *
lighter (ew) has closed the gap to just 500 copies so that'll v. likely overtake tomorrow or Thursday, I can imagine KSI doing some promo later this week as well which'll give it a good enough boost. cardigan should be good enough to stay top 5 though at this rate!
#5 in today's midweeks, unlikely to overtake lighter despite the new version today but yay for a top 5 debut!!
exile at #8 and the 1 at #10, likely to be their final positions tomorrow but don't quote me on that!!
moved up to 17 on Hot Hits UK + cover
A top 5 debut would be awesome 
👏
👏 I'm feeling pretty confident so hopefully it'll happen <3
I'm feeling pretty confident so hopefully it'll happen <3
Haha. Ah well at least she got 6, 8 and 10!! And would have been more after that if it wasn’t capped at 3 songs! I know the 1 is a good song but surprised it came before the great American dynasty.
so today's the day we find out whether this hit #1 in America! probs in the next 8 to 10 hours ahh
I’ve been wondering when we’d find out about this. Do you think realistically it is possible or too hard to tell?
also UK iTunes rn:
54. Love Story
65. cardigan
and I oop-
It looks like the candlelit version + the physicals were enough of a boost for it to be #1! tbh at this point I'm more nervous about whether American Dynasty can sneak a top 10 placing!
I think it's very likely but I don't wanna get my hopes up again after thinking it was locked for top 5 in the UK It looks like the candlelit version + the physicals were enough of a boost for it to be #1! tbh at this point I'm more nervous about whether American Dynasty can sneak a top 10 placing!
[/quote]
Hope so! think if I did the album rate now, American Dynasty would sneak the 11.
up to 14 on Hot Hits and 1 on Today's Top Hits on Spotify so hopefully it'll continue to be stable on Spotify now *.*
too bad they didn't put it higher on HH, bit weird that she has the HH cover but it's not high on the playlist
but nice she's #1 in TTH and has the cover too
I'm positive she'll be #1 in the US with Cardigan, the physicals seal the deal for sure
#1 IN THE US YASSSSS
SHE DID IT!!!! Sixth number one!!
Woohoo - go Taylor! This is awesome 
Brilliant!
Great news!
Love to see it!!! So pleased this era has smashed for her
I'm so happy for her
this is also 18 in the midweeks today so we're def good for another week top 20 *.*
14 in 2nd week in the UK, glad it stayed top 15 and it def could've fell harsher than it did! <3
UK chart-run so far: 06-14
Thanks for sharing. I wonder if it will just keep falling or will stabilise or evening rise again sometime. I guess it depends on how much radio play / exposure it gets moving forwards. This is a great chart run though given the fact it was a quick release with zero momentum and virtually no promotion.
oh ffs Love Story is back above this on iTunes again
(also I didn't realise the 1 was still above this on US iTunes + Apple Music, and I oop x)
Hoping this'll stay top 10 in America tomorrow!! Predictions are all OVER the place atm with closeness in points, random store sales for irrelevant tracks & radio recalibration but gearing more towards a 2nd week top 10 around 9th/10th
#26 in the midweeks, hopefully it can climb back up & sneak a third week top 20
That’s good new! Woohoo #slay 
I'm glad she managed a 2nd week, outperforming most of the #1 debuts in the US this year!! It looks like it'll fall out the top 10 next week but hopefully it'll stabilise!
btw these are the weeks Taylor songs have spent in the top 10 in the US!:
24 Shake It Off
17 Blank Space
16 You Belong with Me
16 I Knew You Were Trouble
13 Love Story
13 We Are Never Ever Getting Back Together
13 Bad Blood
12 I Don't Wanna Live Forever
9 Style
9 Wildest Dreams
8 Look What You Made Me Do
5 Mine
4 Me!
2 You Need to Calm Down
2 cardigan
1 Change
1 Fearless
1 Jump Then Fall
1 Today Was a Fairytale
1 Speak Now
1 Back to December
1 If This Was a Movie
1 Begin Again
1 Red
1 …Ready for It?
1 Lover
1 the 1
1 exile
stays at #24 this week!
chart-run: 06-14-24
bit of a harsher fall than I was expecting at the start of this week at least it managed another week top 25 and hopefully will start stabilising from now on!
Yeah it has dropped pretty quickly but hopefully the album is still doing well. Maybe it will get a third week at number 1?
This is down to 42 on today’s top hits yikes
I really hope this means they’re gonna start pushing exile in a couple weeks rather than the more likely scenario of spotify playlisting being a disaster for the 3rd era in a row
another week top 30 at least glad it managed that and finally getting a chart play too <3
The video is on Music Choice's #1 pop list. I watched it last night.
#40 in today's midweeks, hopefully it'll hold on for another week ahh
Yay this managed another week top 40 at #38
I saw that ealirer and I had literal tears. When ME! comes in
I can't stop listening & howling I'm obsessed
omg I just listened to that!!! I'm crying
out of the top 40 this week time to move onto exile, next week or the 18th latest hopefully.
I still love this song so f***ing much at first I did think it being the lead was def helping in why it was my most played/one of the standouts but it's still easily my 2nd favourite song on the album and is acc creeping up to epiphany nowadays, I get goosebumps every time I listen to this
I watch the video for it most nights and listen to it often.
This Sia the best SONG of the FECADE and nobody can argue with me on that at xoxo
Removed from TTH and rumours that the 1 is the next single
pulled from US radio, I think we're getting the new single tonight or next week!
their pushing 'Betty' arent they?
Certified silver, we finally did it
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