So the 'So Good' era went well in the end but as I'm sure we all can agree was a bit of a mess in terms of release dates and CERTAIN single choices~ How would you have done it?
For me:
(Never Forget You having the same release)
2. Lush Life [Early 2016]
3. Ain't My Fault [May/June]
4. Sundown [through summer]
--Album release in early September--
5. I Would Like [through Autumn, VIDEO and joint X Factor performance with 'Funeral']
6. Funeral [through winter and joint X Factor performance with 'I Would Like']
7. TG4M [early 2017]
4 pre-album may be too many but for new artists, especially pop females who rely more on the 'GP' stanning them like her and Dua it's hard to get good sustained sales and four BIG hits very close to the album would've given her a great start imo. 'I Would Like' managed to get to #2 pretty quickly with no video and one performance and it got dropped for 'So Good' not long after which affected the overall sales (although it still went Platinum) and there's a good chance it could've been a long running #1. That and 'Funeral' being big hits over the Q4 period where you need big sales would help the album get loads of casual buyers!
1. Never Forget You (as normal)
2. Lush Life (as normal)
3. Ain't My Fault (a month or so earlier)
4. I Would Like (a month or so later than its actual release, but impacting at a similar time in late 2016/early 2017. Full worldwide release with video)
-- ALBUM --
5. TG4M (after Symphony had died down a little bit, maybe featuring a rapper)
At a push, Funeral for one more single.
Wouldn't change a thing (as having more single-worthy tracks probably isn't an option) aside from replacing So Good with TG4M and maybe closing out with One Mississippi.
1. Never Forget You (as normal)
2. Lush Life (as normal)
3. Ain't My Fault (as normal but would have released video at the same time)
4. I Would Like (similar but with a worldwide push with music video)
5. Symphony (as normal)
-- ALBUM --
5. TG4M (Feat Quavo)
6. Funeral
Perfect.
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