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> The increasing contribution of streaming
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vidcapper
post 22nd November 2015, 10:42 AM
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Paul Hyett
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Specifically towards the singles chart...

Comparing this time last year vs now.

Str.Pos - Aut 2014 (k) - Aut 2015 (k)
1 - 13.5 - 32
5 - 10 - 18
10 - 8 - 15
20 - 6.5 - 12
30 - 5 - 10
40 - 4 - 8
50 - 3 - 6.7
75 - 2.1 - 3.7
100 - 1.7 - 2.9

As you can see, for any given position on the streaming chart, it's contribution to combined sales has pretty much doubled over the last 12 months.
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danG
post 22nd November 2015, 01:59 PM
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streaming definitely has an undeniable impact, it definitely seems that to do well on streams is essential to getting a big chart hit. Can't be long before streaming makes up 90 percent of the market, isn't it already at 75 percent or something?
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vidcapper
post 22nd November 2015, 02:32 PM
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Paul Hyett
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QUOTE(Danvember @ Nov 22 2015, 01:59 PM) *
streaming definitely has an undeniable impact, it definitely seems that to do well on streams is essential to getting a big chart hit. Can't be long before streaming makes up 90 percent of the market, isn't it already at 75 percent or something?


For the market as a whole, yes - but less so for the upper positions.

For the top 10, it's only about 1/3rd. For the chart below #30, it is consistently 50-60%.
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Doctor Blind
post 22nd November 2015, 03:56 PM
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Worth mentioning that 3 weeks so far have had a >50% contribution from streaming to the number 1 single.

All 3 weeks were by Justin Bieber, the highest being the 59.8% for the 5th week of “What Do You Mean?”
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Ethan
post 22nd November 2015, 04:35 PM
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PROGRESS happy.gif cool.gif

can't be long before a track reaches the milestone of being streamed 10 million times in a week aka 100,000 chart sales~
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vidcapper
post 22nd November 2015, 05:55 PM
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Paul Hyett
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QUOTE(Doctor Blind @ Nov 22 2015, 03:56 PM) *
Worth mentioning that 3 weeks so far have had a >50% contribution from streaming to the number 1 single.

All 3 weeks were by Justin Bieber, the highest being the 59.8% for the 5th week of “What Do You Mean?”


Unfortunately I am missing data for most of the weeks of Bieber's #1 run, though I suspect they would only over-inflate the average...
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