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> Lorde - Melodrama, June 16th
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Red Blooded Man
post Jan 6 2018, 08:01 AM
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QUOTE(blacksquare @ Jan 4 2018, 10:19 PM) *
I'm still so bothered with the handling of this album. I really think she was in the position for a cult-like Frank Ocean drop instead of trying to navigate a very standard album campaign in 2017. She was clearly not a singles artist, and Royals really tricked people into thinking that. Did they expect Green Light to be a massive hit? It sounds massive, but it's not exactly the most chart or streaming friendly track.

Releasing Green Light the same week as Ed Sheeran was unfortunate, and then the long wait until the album... Eek. Would have loved Green Light and Melodrama to have dropped together, all the hype from the critics, it could have pushed it better than a traditional rollout. Even promoting Perfect Places over the autumn could have been good.


They basically messed up.
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Bjork
post Jan 6 2018, 09:14 AM
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the album campaign was super messy
releasing perfect places a couple weeks before the album but releasing the video like 4 months later when the buzz had gone
not putting a video for homemade dynamite etc etc
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Jacob~
post Jan 13 2018, 02:38 AM
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This may be a personal gripe because I pay next to no attention to charts any more but who cares? Singles charts seem to be getting more irrelevant by the year. The album got to #5 in the UK, #1 in the US, sold hundreds of thousands of copies (in this age of streaming) in many different countries and received near universal critical acclaim. I think she's doing ok. laugh.gif
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Bré
post Jan 13 2018, 10:10 PM
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She did well to have a hit as big as 'Green Light' again tbh, she's not a singles artist ('Royals' and to some extent 'Team' aside).
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Dart
post Jan 13 2018, 10:25 PM
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She’s like SZA but sells. SZA is very critically acclaimed so it doesn’t matter how much she sells.

Lorde is critically acclaimed and manages to sell very well, so she has the best of both worlds.
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Bré
post Jan 13 2018, 10:42 PM
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SZA's album did pretty well in the States as well tbf.
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Bjork
post Jan 13 2018, 10:43 PM
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i'd say she's moderately acclaimed and sells moderately well
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Bré
post Jan 13 2018, 11:09 PM
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She's definitely more than 'moderately' acclaimed, 'Melodrama' has a score of 91 on Metacritic and has been top 10 in a ton of critics' end of year lists.
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blacksquare
post Jan 14 2018, 12:04 AM
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I would have agreed with moderately acclaimed until released the (very close) third most acclaimed album of the year.
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