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WhoOdyssey
post Apr 20 2019, 09:57 AM
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Lots of people complaining on Twitter that Radio 1 aren't playing Madonna's new single rolleyes.gif

This post has been edited by WhoOdyssey: Apr 20 2019, 09:58 AM
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gavindeejay
post Apr 20 2019, 10:00 AM
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QUOTE(WhoOdyssey @ Apr 20 2019, 10:57 AM) *
Lots of people complaining on Twitter that Radio 1 aren't playing Madonna's new single rolleyes.gif


It’s unbelievable how they were expecting them to! I doubt Radio 1 have playlisted anything since the Hard Candy era 11 years ago so it shouldn’t be much of a surprise to them.
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post Apr 20 2019, 11:00 AM
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QUOTE(WhoOdyssey @ Apr 20 2019, 10:57 AM) *
Lots of people complaining on Twitter that Radio 1 aren't playing Madonna's new single rolleyes.gif


They never would - she’s been firmly in the Radio 2 spectrum for at least 10 years.
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lewistgreen
post Apr 20 2019, 11:13 AM
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It was all over online news in 2015 when they declared that she was 'too old for them' laugh.gif

I've checked the shows over the past few days and they've not bothered once, not even for New Music Friday on Adele's show.
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thtr85
post Apr 24 2019, 06:33 PM
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I got to say Radio 1 is hugely Ageist, the Madonna & Maluma track is great
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WhoOdyssey
post Apr 24 2019, 06:41 PM
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They're not ageist - they playlist who appeals to their young audience. And yes, that is largely younger artists. Madonna is not relevant to most young people.

For example, the two members of Thirty Seconds to Mars are 49 & 47 - all 3 of their last singles were playlisted by Radio 1 and they even played at Radio 1's Big Weekend last year. Because their audience is largely young people, especially with Jared's acting career as well.

Other examples: Eminem (46) & Sia (43) also have young fanbases.


This post has been edited by WhoOdyssey: Apr 24 2019, 06:45 PM
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Bjork
post Apr 24 2019, 06:45 PM
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yes, R1 is totally ageist and mysoginist :/ sadly
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Dan17F1
post Apr 24 2019, 07:08 PM
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This conversation constantly goes around - Radio 1 is not ageist, can you imagine many 16 year olds choosing to listen to Madonna’s new single, it just doesn’t appeal to them. On the other hand, if Eminem released a new single, R1 would Playlist it because you can imagine that age group listening to it. Radio 1 is just trying to appeal to their target demographic. On the other hand, Radio 2 have playlisted the new Madonna song because the song is mainly appealing to older people!
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Bjork
post Apr 24 2019, 07:15 PM
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I disagree 1000%, Madonna is not being played despite making music for young people and featuring a hot name that young people like
Madonna is not making music for people age 60, it's not Bette Midler territory

and the example of 30 Seconds to Mars being playlist that R1 is not only ageost but also misogynistic
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Klumzee
post Apr 24 2019, 07:20 PM
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QUOTE(Bjork @ Apr 24 2019, 08:15 PM) *
I disagree 1000%, Madonna is not being played despite making music for young people and featuring a hot name that young people like
Madonna is not making music for people age 60, it's not Bette Midler territory

and the example of 30 Seconds to Mars being playlist that R1 is not only ageost but also misogynistic


Adding Billy Ray Cyrus to Old Town Road didn't make it an 'older person's song' so I don't think the same can be said about Maluma. Madonna just doesn't appeal to a Radio station aiming for a young demographic. Plus R2 is 30+ demographic in BBC's eyes which suits Madonna far more imo - hence the insta-add. This isn't a slight on her or the song, it's just not for R1.
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WhoOdyssey
post Apr 24 2019, 07:31 PM
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QUOTE(Bjork @ Apr 24 2019, 08:15 PM) *
I disagree 1000%, Madonna is not being played despite making music for young people and featuring a hot name that young people like
Madonna is not making music for people age 60, it's not Bette Midler territory

and the example of 30 Seconds to Mars being playlist that R1 is not only ageost but also misogynistic

-Madonna really doesn't make music for young people.
-Maluma isn't popular in the UK at all really.
-Yes, Madonna isn't making music for 60 year olds. Artists don't often make music for exactly their age, she is making music for 40-50 year olds. Like Jason Derulo for example has a young audience, he isn't aimed at people in their late 20s.
-As I said, 30STM are playlisted because they have a young audience - Madonna doesn't.


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JosephBoone
post Apr 24 2019, 07:35 PM
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I think Madonna not even going top 200 on Spotify despite placing at #3 on New Music Friday speaks volumes of how much the younger generation are interested in her. The song itself isn't remotely commercial either. There's a different argument perhaps for the last two leads, but it's not difficult to see why Radio 1 won't go for Medellín.
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Jessie Where
post Apr 25 2019, 10:04 AM
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Radio 1 just don't playlist anything by an artist again once they've dumped them, regardless of the song. That's just the way it is unfortunately.
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Brer
post Apr 25 2019, 11:11 AM
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That's not true though. They went back to (over)playing Maroon 5 after completely dropping them for a while.
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gavindeejay
post Apr 25 2019, 11:14 AM
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QUOTE(Tawdry Hepburn @ Apr 25 2019, 11:04 AM) *
Radio 1 just don't playlist anything by an artist again once they've dumped them, regardless of the song. That's just the way it is unfortunately.


Have you not heard their Greatest Hits shows?
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danG
post Apr 25 2019, 11:19 AM
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There’s a difference between playing an old Madonna song on their GH show and actually play listing her new song. R1 listeners are probably happy to bop along to Hung Up/4 Minutes for nostalgia but have no interest in her new stuff.
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Jessie Where
post Apr 25 2019, 11:19 AM
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QUOTE(Bré @ Apr 25 2019, 12:11 PM) *
That's not true though. They went back to (over)playing Maroon 5 after completely dropping them for a while.


That's a very rare exception. It's certainly true of "pop" based artists like Madonna, and all the hot current acts of that ilk will have the same thing happen to them one day too.

I don't necessarily think it's an "age" based thing, they just decide when they no longer deem an act to be 'relevant' and that's that.


This post has been edited by Tawdry Hepburn: Apr 25 2019, 11:21 AM
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Jessie Where
post Apr 25 2019, 11:19 AM
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QUOTE(gavindeejay @ Apr 25 2019, 12:14 PM) *
Have you not heard their Greatest Hits shows?


I don't get your point?
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fans for hilson
post Apr 25 2019, 02:10 PM
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Maybe they aren’t playing the new Madonna song because it quite simply isn’t that good, that’s the tea
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danG
post Apr 25 2019, 02:30 PM
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It’s fairly common knowledge that R1 have no interest in playing new Madonna songs regardless of their ‘quality’. She simply isn’t relevant to their target audience in current year.
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