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Posted by: SmileyKylie 13th March 2019, 06:32 PM

http://www.musicweek.com/talent/read/2019-music-week-awards-finalists-revealed/075335

Artist Marketing Campaign

• The 1975, Dirty Hit/Polydor Records

• Michael Bublé, Warner Bros Records

• Christine And The Queens, Because Music

• George Ezra, Columbia Records

• Ghetts, Caroline International

• The Greatest Showman, Atlantic Records

• Tom Grennan, Insanity Records

• Sheku Kanneh-Mason, Decca Records

• Kylie Minogue, BMG

• Mumford & Sons, Island Records

• Sigala, Ministry Of Sound Recordings

• Jorja Smith, FAMM/The Orchard



PR Campaign

• Anne-Marie, Atlantic Records

• BTS, DawBell

• George Ezra, Inside/Out

• Ghetts, Caroline International

• Jeff Goldblum, Decca Records

• Linkin Park/Mike Shinoda, Halestorm PR

• Little Mix, Simon Jones PR

• Manic Street Preachers, Hall Or Nothing

• Kylie Minogue, Murray Chalmers PR

• Now That’s What I Call Music 100, Borkowski

• Taylor Swift, Stoked PR

• The 1975, Polydor Records

Posted by: pippa 13th March 2019, 08:34 PM

It would be wonderful if Kylie/BMG/Golden could win one of them.

Posted by: liamk97 13th March 2019, 08:42 PM

Don't know what the likelihood is for Kylie/BMG to win either of these but it would be thoroughly deserved. The Golden era was such a great campaign, treating to us to plenty of singles and performances and other exciting things along the way to make it a really special time in Kylie's career.

Posted by: pippa 13th March 2019, 08:50 PM

They really put the work into the marketing of this album and done what they could to reach out to potential buyers.

Posted by: liamk97 13th March 2019, 09:03 PM

Definitely! They obviously know Kylie isn't marketable to young audiences anymore so have adapted their selling strategy in a way that still presents her as relevant and gives the fans lots to take in and enjoy. They're doing the same with Dido at the moment who has probably been more present this era than the previous two put together!

Posted by: pippa 13th March 2019, 09:15 PM

Golden was tailored to the audience they knew who may potentially buy the album and that doesn't fall into the younger demographic.
It was clever marketing and it worked.
I think many artists will now use the same strategy as we saw with Golden and also with Dido's current release.

Posted by: liamk97 13th March 2019, 09:20 PM

They did a terrific job with Rick Astley too. They just seem to get it, in a way that Parlophone didn't seem to when it came to the Kiss Me Once era.

Posted by: Feel_The_Fever 13th March 2019, 10:01 PM

Ya they really did a great job with Rick astley, its unlikely kylie will win but it would be great if she did but at least she got nominated.

Posted by: ___∆___ 8th April 2019, 03:37 PM

Some strong competition but I think Kylie/BMG should be well within the running - the campaign was handled perfectly in terms of exposure, key media, online activity, formats etc., especially following on from a flop era and declining sales.

Posted by: Feel_The_Fever 8th April 2019, 04:19 PM

It would be great if they win and get the recognition as they really worked so hard on making Golden a success.

Posted by: ___∆___ 18th May 2019, 10:32 AM

Kylie/BMG didn’t pick up the award but amazing the campaign got recognized!

Posted by: Feel_The_Fever 18th May 2019, 03:17 PM

Shame they didnt win but as you said least they were recognised.

Posted by: Tawdry Hepburn 18th May 2019, 04:34 PM

Who did win?

Posted by: ___∆___ 18th May 2019, 11:31 PM

All listed at the bottom of this article - http://www.musicweek.com/media/read/all-the-winners-at-the-bigger-and-better-2019-music-week-awards/076144