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> Ed Sheeran - =, 4th album | 29/10/21
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Bjork
post 19th August 2021, 05:10 PM
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wow was now in downtown Copenhagen and the underground is covered with posters for
the new Ed album poster everywhere
I can imagine is the same in all big cities
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T Boy
post 19th August 2021, 05:22 PM
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QUOTE(daniellovesmusic @ Aug 19 2021, 06:09 PM) *
Do you guys think he’ll block Mariah Carey from getting a second year at #1 this year?


Not invested in Mariah getting no.1 anymore now that she has but I’m absolutely positive Ed has planned this year’s Christmas no.1 and all it’s remixes to the finest detail. And it’s not like anyone else is gonna try for it.
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Brer
post 19th August 2021, 05:30 PM
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I am still kind of expecting LadBaby to pop up again.
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LiamSime
post 19th August 2021, 07:02 PM
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I am glad Afterglow isn’t included in the album, it’s my least favourite Ed song. I am really excited for this album, I look forward to Ed having 3 songs top 10 on album release week tongue.gif Visiting hours is sounding very lovely after a few listens, I can see why it’s not the next single but it’s still a great album track and I’m sure it will debut top 40 next week easily.
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Padamic Tension
post 19th August 2021, 07:40 PM
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QUOTE(T Boy @ Aug 19 2021, 06:22 PM) *
Not invested in Mariah getting no.1 anymore now that she has but I’m absolutely positive Ed has planned this year’s Christmas no.1 and all it’s remixes to the finest detail. And it’s not like anyone else is gonna try for it.

Ya I can Ed really going for it, il be invested in Mariah doing well but now that she finally has the number 1 the investment isnt as strong.
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Jessie Where
post 19th August 2021, 08:29 PM
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Watch Ed put Olivia Rodrigo on the winter ballad to secure Xmas #1, calling it now.
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Smint
post 19th August 2021, 08:49 PM
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Lol actually Olivia seems to be like the only major artist who definitely doesnt do collabs since her "Sour" era.
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WhoOdyssey
post 19th August 2021, 08:53 PM
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She's only been releasing music for 8 months though to be fair, I'm sure a collab from her will come at some point
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Brer
post 19th August 2021, 10:57 PM
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If you count her HSM releases she did already release a collab with Joshua Bassett not long ago lol ~
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Padamic Tension
post 20th August 2021, 12:40 AM
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Ed likely to take the number 1 selling album of the year, interesting to see what his opening sales will be.
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One_For_Sorrow
post 20th August 2021, 12:53 AM
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Yeah I think he'll comfortably get the #1 album of the year.

I'm intrigued to see what his opening week sales will be like
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Cameron
post 20th August 2021, 06:22 AM
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So is he not counting that awful collaboration project as an album?
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Jessie Where
post 20th August 2021, 08:36 AM
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It was always a side project from the get-go wasn't it?
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Bjork
post 20th August 2021, 11:44 AM
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but it's still an album
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danG
post 20th August 2021, 12:00 PM
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didn’t he try to call it an EP despite it being the length of an album? and that it was an “experimental” project?
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Bjork
post 20th August 2021, 12:06 PM
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worst thing was he said he did zero promo
despite the song being on all imaginable playlists on radio and streaming
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Dobbo
post 20th August 2021, 12:10 PM
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QUOTE(dan:G @ Aug 20 2021, 01:00 PM) *
didn’t he try to call it an EP despite it being the length of an album? and that it was an “experimental” project?


Haha I still laugh about the experimental comment. Like throwing a few rappers on your songs means it's experimental.
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JosephBoone
post 20th August 2021, 12:20 PM
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QUOTE(Bjork @ Aug 20 2021, 01:06 PM) *
worst thing was he said he did zero promo
despite the song being on all imaginable playlists on radio and streaming

I think the point was missed on this. Promo generally refers to live performances and interviews, of which Ed did none/very few for that era. Exposure and promo are not the same thing.

No.6 was very much a side project, by definition it technically is a "studio album" but it was obviously not intended as the direct follow-up to Divide.
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Padamic Tension
post 20th August 2021, 01:52 PM
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I always picked up it was a side project and not the follow up to Divide.
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T Boy
post 20th August 2021, 03:21 PM
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Calling it a side project reeked of being prententious. He can call it what he likes. He released singles off it and it was pretty much to get him some more no.1s without having to put his usual effort into an album.

Yes, I’m cynical about everything Ed does. Must be my jealousy.
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