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[Rush]

That's irrelevant in the grand scheme of things. Not every artist gets hit after hit with post-album singles. 'Learn to Love Again' only went top 20 but it was more about airplay on that one and ultimately what it did for the album and helping that back up the charts.

This is the first single off a second album that's already been delayed by a year - OK, the large majority of reasons why beyond their control because of Andy's health scare etc. But this needed to be a top 10 and it's fallen short for reasons beyond their control. They've put in all the ground work these last few weeks so no one can accuse them of not doing their bit.

I think the biggest thing is that it's harder to get a top 10 hit nowadays, so standards need to be adjusted accordingly. As in, the level of esteem a top 10 peak used to signify should now be extended to top 20 peaks, and so on. That's easier said than done (like the 2011 OA/OS move's failure), but it has to happen and surely anyone in the position to assess their career would be able to see they're not doing particularly worse than 2012-2013.