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> Emma Bunton - 'My Happy Place', 2019 • 4th Album / 2023: Magenta Pink Vinyl
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inactiveaccount
post Jun 23 2019, 01:33 PM
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She had mentioned doing a tour later in the year
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Mr.X
post Jun 23 2019, 05:11 PM
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I think the album's lack of success killed the possibility of her doing a tour of her own tbh. She could go into a small Summer festival tour, but I dont think the lack of critical success as well as public success has helped her case.

If she had a really great album, well received (even with low sales) she would have had the chance to do some small intimate gigs and some mid-scale festivals. But touring solo has never been her forte and it's not this album that will change that.

Personally I would love it if she puts her mind into doing more original songs, do some shows within festival contexts for a bit and then release an album that actually sounds like she put effort and care into it. My Happy Place was bad, for her standards, and did very little to revive her pop singing career...
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Jessie Where
post Jun 23 2019, 07:21 PM
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QUOTE(pippa @ Jun 21 2019, 02:18 PM) *
In some senses it was bad timing to release the album as Emma had all her Spice Girls commitments.
That said, this may have also gained some extra attention to the album.
A new single may help spike some interest in the album again if Emma can obtain some promotional slots.


That being said though, I don't really think there's anything she or her team could have done to return the album to the chart after it dropped out so it's probably inconsequential.
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tommie
post Jun 25 2019, 10:20 AM
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This was always an album that was either going to connect with the Radio 2 audience it was supposed to connect with or just don't. It did the later and honestly, I don't think there was any missed promotional opportunities during the tour that made the performance suffer in the slightest - if anything, being back in press and the Spice Girls Greatest Hits success probably led to it getting a few extra sales.

With that said, I still want some Don't Call Me Baby remixes.


This post has been edited by tommie: Jun 25 2019, 10:22 AM
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sammy01
post Jun 25 2019, 11:08 AM
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I'm guessing this will end up selling 20k UK and 20k WW, who knows if 40k overall is a satisfying result for BMG. The era and album are certainly done from a promotion point of view. If they are happy as much as I'd not want it a Christmas album would make sense.
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Mr.X
post Jun 25 2019, 12:07 PM
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God, she just done a covers album. The last thing I would want from her would be a Christmas album. That would actually be the first release from her that I would probably not buy or support in her career.

I think 40k sales would be ok for an artist of her solo status but I also think that might be a bit inflated? We don't even know if it reached 10k in the UK yet, do we? And that is where the main bulk of her sales will come from...
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-Jay-
post Jun 25 2019, 12:17 PM
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9,913 for My Happy Place by 17th May, so it’ll definitely have passed 10k by now!
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Mr.X
post Jun 25 2019, 12:29 PM
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QUOTE(Jay ☆ @ Jun 25 2019, 01:17 PM) *
9,913 for My Happy Place by 17th May, so it’ll definitely have passed 10k by now!


SMASH HIT cheer.gif

But honestly, that's not too bad considering her solo status and also the lack of sales in the current climate! I definitely expected her to do on the levels of Mel C sales, specially after the announcement of the album being full of covers which I think really damped her chances lol
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pippa
post Jun 25 2019, 12:56 PM
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Covers unless something extremely special dampen a release in the mindset of most.
It indicates cheap.
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-Jay-
post Jun 25 2019, 04:24 PM
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24th May, Sales Chart (Physicals + Downloads):

#63 Chemical Brothers - No Geography
#64 Emma Bunton - My Happy Place
#65 Digga D - Double Tap Diaries

With the info I have, I've managed to work out that Chemical Brothers sold 510 copies and Digga D sold 499 copies (pure sales). So we can deduce from this that Emma sold somewhere between those two figures. Her streaming would have been weak of course, I could imagine less than 25 sales from that. I'm going to just assume that she sold 500 pure & 25 streaming = 525 copies.

This would lift her total to nearly 10,450.


31st May, Sales Chart:

I posted about this here: http://www.buzzjack.com/forums/index.php?s...t&p=6247714 (Emma #92 in the sales chart / "Emma's album sold somewhere between 365 and 370 physicals this week. It's less clear what its sales are with downloads attached, but it's lower than 398 sales.")

Let's assume 400 sales with streaming, so that takes her previous estimate up to 10,850.


Three more chart weeks have passed since then, and we have no idea how many more copies it might have sold during the remainder of the Spice Girls tour, but it wasn't in the Top 100 sales chart on 7th, 14th or 21st June. I think we can safely assume that My Happy Place has exceeded 11,000 sales, but I doubt it's made it to 12,000 yet.
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spiceboy
post Jun 26 2019, 10:29 PM
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QUOTE(Jay ☆ @ Jun 25 2019, 05:24 PM) *
24th May, Sales Chart (Physicals + Downloads):

#63 Chemical Brothers - No Geography
#64 Emma Bunton - My Happy Place
#65 Digga D - Double Tap Diaries

With the info I have, I've managed to work out that Chemical Brothers sold 510 copies and Digga D sold 499 copies (pure sales). So we can deduce from this that Emma sold somewhere between those two figures. Her streaming would have been weak of course, I could imagine less than 25 sales from that. I'm going to just assume that she sold 500 pure & 25 streaming = 525 copies.

This would lift her total to nearly 10,450.
31st May, Sales Chart:

I posted about this here: http://www.buzzjack.com/forums/index.php?s...t&p=6247714 (Emma #92 in the sales chart / "Emma's album sold somewhere between 365 and 370 physicals this week. It's less clear what its sales are with downloads attached, but it's lower than 398 sales.")

Let's assume 400 sales with streaming, so that takes her previous estimate up to 10,850.
Three more chart weeks have passed since then, and we have no idea how many more copies it might have sold during the remainder of the Spice Girls tour, but it wasn't in the Top 100 sales chart on 7th, 14th or 21st June. I think we can safely assume that My Happy Place has exceeded 11,000 sales, but I doubt it's made it to 12,000 yet.



Well it's sold more than I expected overall... I was expecting it to sell 10k or less laugh.gif

That makes it the biggest selling solo album since The Sea (or possibly Stages as we don't know how many copies that actually sold, wasn't it like 7-8k chart copies, but then it was sold at JCS dates so could have sold a few hundred/thousand copies at the shows potentially)
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tommie
post Jun 26 2019, 10:43 PM
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emma is a HIT artist unlike mel c x
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___∆___
post Jun 26 2019, 10:44 PM
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Actually really sad that it’s only on 12k - it just shows what a nostalgia trip for most people seeing the SG tour was rather than being interested in what they are doing now, the album was advertised on the big screens at every show and in the tour programs so lots of exposure direct to people who are interested in the girls.

On the plus side I’m pleased we got a new album and it went Top 15 but would have loved to see it do more - ultimately Emma and BMG have got to be disappointed with that result especially considering the amount of formats/bundles they pushed of this.
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___∆___
post Aug 6 2019, 07:07 PM
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Vinyl, CD and Cassette all half price at the moment - https://townsendmusic.store/?filters%5Bsale...p;page=products
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pippa
post Aug 6 2019, 08:06 PM
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That will help attract a few more casual sales.
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Mr.X
post Aug 30 2019, 07:04 PM
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My Happy Place is in HMV's '2 CDs for £10' which is quite good cos it will attract some random sales from casual fans. ON my local HMV, it was very prominently displayed.

GET THEM COINS EMMA LETS GET IT TO PLATINUUMMMMMMM funky.gif cheer.gif
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pippa
post Aug 30 2019, 07:19 PM
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Silver might be a more realistic goal.
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-Jay-
post Aug 30 2019, 08:09 PM
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Could easily see this going 2xPlatinum by Christmas, don't undersell her like that Mr.X wub.gif
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sammy01
post Aug 30 2019, 09:53 PM
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I guess when all is said and done she will have done 20k in the UK. I guess it depends on her WW sales if BMG are happy, if it did 30k rest of the world (its vinyl sales were 60/40 spilt WW/UK so assuming that sort of ratio is right for the albums overall sales) then 50k might be a suitable result.
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Mr.X
post Aug 30 2019, 10:02 PM
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Hhmmm I think we are overestimating her success here.
Even with these promos, I seriously doubt she is selling steadily to warant even getting anywhere near Silver in the UK at this stage.

Worlwide, she would be lucky to have more thank 10k. Yes the vinyl sold well but that was a limited edition. She did no promo outside of UK at all, so hardly anyone would know it's available or heard about it, cos she doesnt have the profile as a solo artist to sell on her own name.

So I would think she is, at best, on 30k worldwide (inc UK sales) by now.

Yes these HMV promotion will help the UK sales, but I would be surprised if it is selling a lot at the moment. It will just be a little bump over time.
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