A08S01 - 'Freedom' , New Single Discussion || Literally given away for free |
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May 12 2011, 05:05 PM
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#21
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You don't have to be fabulous to be good
Joined: 10 March 2008
Posts: 9,914 User: 5,591 |
The problem with on air - on sale is that you need to handle it very wisely and correctly. A lot of OA/OS releases by the majors have flopped this year just because of the poor managing/marketing. The excellent example of OA/OS handling is 'Price Tag' obviously when the song full premiere, the video premiere and the download release all happened in a very short time.
Sugababes (kind of) have the OA/OS experience. Remember 'Girls' going on download 2.5 weeks before the physical release (instead of 1 week as had planned before)? A lot of people were moaning why was it so early, but the label gathered a lot of extra sales from those two first weeks most of which they wouldn't gather had it been a classical model of release. And the chart-run would look very dire: 1-10-14... or 2-10-14... That's why I said they need to put the song on sale after they release the video. If they don't do it they could flop horrifically like 'Girls' by Beyonce or 'Till the World Ends' by Britney. This post has been edited by Arrs: May 12 2011, 05:06 PM |
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May 12 2011, 05:18 PM
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#22
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Queen of Soon
Joined: 24 May 2007
Posts: 74,077 User: 3,474 |
Or song title/lyric......
If they do on air/on sale they MUST MUST MUST have the video ready to go. We are talking about the combination of Universal Island and Crown however, so I fully expect the song to be played, the wrong thing to be added to iTunes, the video delayed until the launch of Gran Turismo 9 and just general retardation. |
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May 12 2011, 05:20 PM
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#23
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Queen of Soon
Joined: 24 May 2007
Posts: 74,077 User: 3,474 |
The problem with on air - on sale is that you need to handle it very wisely and correctly. A lot of OA/OS releases by the majors have flopped this year just because of the poor managing/marketing. The excellent example of OA/OS handling is 'Price Tag' obviously when the song full premiere, the video premiere and the download release all happened in a very short time. Sugababes (kind of) have the OA/OS experience. Remember 'Girls' going on download 2.5 weeks before the physical release (instead of 1 week as had planned before)? A lot of people were moaning why was it so early, but the label gathered a lot of extra sales from those two first weeks most of which they wouldn't gather had it been a classical model of release. And the chart-run would look very dire: 1-10-14... or 2-10-14... That's why I said they need to put the song on sale after they release the video. If they don't do it they could flop horrifically like 'Girls' by Beyonce or 'Till the World Ends' by Britney. The thing with Girls is that they put the Radio edit on iTunes early by 'accident' and it just haemorrhaged sales as a result. |
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May 12 2011, 05:34 PM
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#24
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You don't have to be fabulous to be good
Joined: 10 March 2008
Posts: 9,914 User: 5,591 |
Ha! But then again, Jessie J was handled perfectly with 'Price Tag', and she's exactly on Crown/Island too.
The 'Girls' release was really weird indeed, they should have waited at least for Sunday. But I still think that the early release didn't do harm for them. Maybe they didn't get the #1 (which wasn't a guarantee with a front-loaded release too) but that helped them to get more sales. After all, 'Girls' outsold every 'Sweet 7' single in a lower sales climate! I personally think that they have handled 'Wear My Kiss' VERY poorly. When the video was just out everyone was talking about them. Yes, it wasn't mostly the positive reaction but still, they were very relevant on the video release week. But then... the hype just faded away, I was very surprised when they got to #7 with the song after all. Basically we all agree that they need to release the single on sale after the video premiere BUT not too far away from it, I'd say 1-2 weeks after it at the max. This post has been edited by Arrs: May 12 2011, 05:35 PM |
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May 12 2011, 07:36 PM
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#25
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BuzzJack Enthusiast
Joined: 16 March 2010
Posts: 520 User: 10,800 |
Ha! But then again, Jessie J was handled perfectly with 'Price Tag', and she's exactly on Crown/Island too. The 'Girls' release was really weird indeed, they should have waited at least for Sunday. But I still think that the early release didn't do harm for them. Maybe they didn't get the #1 (which wasn't a guarantee with a front-loaded release too) but that helped them to get more sales. After all, 'Girls' outsold every 'Sweet 7' single in a lower sales climate! I personally think that they have handled 'Wear My Kiss' VERY poorly. When the video was just out everyone was talking about them. Yes, it wasn't mostly the positive reaction but still, they were very relevant on the video release week. But then... the hype just faded away, I was very surprised when they got to #7 with the song after all. Basically we all agree that they need to release the single on sale after the video premiere BUT not too far away from it, I'd say 1-2 weeks after it at the max. Get Sexy outsold Girls
Reason for edit: Are you allergic to capital letters?
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May 12 2011, 07:43 PM
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#26
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BuzzJack Legend
Joined: 2 June 2008
Posts: 29,873 User: 6,246 |
Glad to finally hear something about the single! I hope they don't disappoint.
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May 12 2011, 07:50 PM
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#27
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Freakshow
Joined: 15 August 2007
Posts: 3,719 User: 4,131 |
OA/OS...I cant see it working in their favour, even if they end up with just a higher peak because of holding off on the download I think it would look better for them after sweet 7.
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May 12 2011, 07:54 PM
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#28
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You don't have to be fabulous to be good
Joined: 10 March 2008
Posts: 9,914 User: 5,591 |
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May 12 2011, 08:46 PM
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#29
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I just had to see your face to feel alive
Joined: 22 February 2010
Posts: 6,910 User: 10,676 |
Those sales sound pretty low in comparison of what you hear these days. I mean, I don't expect the Sugababes to outsell Gaga or Britney but I am being completely delusional to hope at least for 200k-300k for the first single?
Yes, I am |
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May 12 2011, 09:13 PM
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#30
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Queen of Soon
Joined: 24 May 2007
Posts: 74,077 User: 3,474 |
No you are not delusional. If it's good I'll be pissed off with anything less than 400k
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May 13 2011, 10:59 AM
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#31
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BuzzJack Enthusiast
Joined: 16 March 2010
Posts: 520 User: 10,800 |
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May 13 2011, 11:00 AM
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#32
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BuzzJack Enthusiast
Joined: 16 March 2010
Posts: 520 User: 10,800 |
Those sales sound pretty low in comparison of what you hear these days. I mean, I don't expect the Sugababes to outsell Gaga or Britney but I am being completely delusional to hope at least for 200k-300k for the first single? Yes, I am hahaha yeah it's so hard to outsell hiam & ttwe gs outsold ttwe in first week |
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May 15 2011, 10:53 AM
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#33
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BuzzJack Legend
Joined: 15 March 2006
Posts: 48,135 User: 223 |
Excited to hear this ... it really is make or break with them with this album, I hope they can pull it off with a song more like 'About You Now' and less like 'Wear My Kiss'.
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May 16 2011, 10:04 PM
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#34
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BuzzJack Climber
Joined: 17 November 2009
Posts: 76 User: 9,991 |
Single title confirmed as "Freedom" - Out June.
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May 17 2011, 12:31 PM
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#35
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Sugar Like Apple Pie
Joined: 8 March 2006
Posts: 52,247 User: 126 |
SO EXCITED now, it's all happening really quickly
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May 17 2011, 12:56 PM
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#36
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BuzzJack Climber
Joined: 17 November 2009
Posts: 76 User: 9,991 |
Zakiya has just told me that their management has decided to premiere the song in Morocco.
They'll perform it live in a 22 song set and are also filming a fly on the wall documentary out there. The track is "unlike anything the 'Babes have done before and has Jamaican/Reggae influences, samba beats and an awesme hook". This post has been edited by Backdown: May 17 2011, 01:42 PM |
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May 17 2011, 02:06 PM
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#37
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Queen of Soon
Joined: 24 May 2007
Posts: 74,077 User: 3,474 |
Reggae? Now correct me if I'm wrong but did they not have a Reggae album tack called Back Down????
This could be disastrous or amazing. |
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May 17 2011, 04:43 PM
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#38
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I just had to see your face to feel alive
Joined: 22 February 2010
Posts: 6,910 User: 10,676 |
Reggae sounds really good! But Back Down is officially my least favorite Sugababes song EVER!, so it need not sound like that. But I don't think Back Down is very reggae-y so...
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May 17 2011, 05:06 PM
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#39
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BuzzJack Legend
Joined: 2 June 2008
Posts: 29,873 User: 6,246 |
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May 17 2011, 05:21 PM
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#40
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Brown cow, stunning!
Joined: 7 December 2009
Posts: 67,169 User: 10,139 |
Back Down was OK, but I'm not sure Reggae's the right route... I'm not sure what I wanted tbh, I'm just a bit apprehensive on reggae - as Silas said it could go either way... Hopefully the right way!
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