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> How will streaming affect One Direction?
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JosephCarey
post Aug 24 2014, 01:11 AM
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So as we all know, streaming is included in the singles chart now. Do we think this will have a good or bad effect on them in the long run?

I feel it would most definitely benefit their big hits like WMYB, Story of My Life, etc. by giving them longevity even if their peak *may* be a little lower (well, not in the case of WMYB). I think Little Things could potentially have missed #1 due to how close it was between them and Bruno but he was a new entry too, so it would've been close still. Fairly sure Midnight Memories wouldn't have made it into the top 40, #39 is just way too close for comfort and no doubt some of the big hits were sat just outside with bigger streaming sales.

I think in the long run, they may end up peaking a fair bit lower with post-album singles, but the pre-album singles will still be top 3 hits as long as they've got the huge loyal fanbase.
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*Callum
post Aug 24 2014, 10:10 AM
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It won't.
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*Callum
post Aug 24 2014, 10:10 AM
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AdamAloud
post Aug 24 2014, 10:47 AM
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I think it will definitely have an affect on them. I can't see the average streamer being a One Direction fan or vice versa. I'm not saying it will lose them 10 or 15 places (cough Sats cough) but in a close week like Joseph said, it could make all the difference between a comfortable number 1 and an unlucky number 2.
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