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liamk97
post Sep 21 2015, 01:04 PM
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Sales from live music venues to count towards the Official Albums Chart
21 September 2015
By Rob Copsey

Albums sold at gigs across the UK will now be counted toward the Official Albums Chart.

The brand new system of collecting sales at live venues, called Lightning Live, is designed to support labels and artists using their shows to reach out to fans, aside from traditional retail.

Lightning Live has been developed with the Official Charts Company and road tested at a string of concerts over the past six months to ensure accurate sales are reported.

The move means the Official Albums Chart will reflect the widest range of formats and outlets in its history, as it celebrates its 60th anniversary this year.

The first albums chart was launched by NME in July 1956 and was a weekly poll compiled solely from specialist music shops selling 12 inch vinyls, with the very first Number 1 being Frank Sinatra’s Songs For Swingin’ Lovers.

Today, the Official Albums Chart reflects sales of physical formats including CDs, vinyl albums and cassettes, as well as sales of digital bundles and (since February this year) audio streams too, across retailers including supermarkets, clothing stores, mail order operators, specialist entertainment chains, independent dealers, digital download stores and streaming services.

Official Charts Company chief operating officer Omar Maskatiya says, “The launch of Lightning Live follows approaches from both independent and major labels, who are increasingly using live events as a route to get their products to fans and new audiences.

“We strive constantly to ensure that the Official Charts reflects and responds to consumer behaviour and this move, following just a few months after the integration of streams, further underlines this strategy.”


Rebel Heart to shift a fair few more copies then. teresa.gif
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Joe ho ho!
post Sep 21 2015, 01:06 PM
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Oops at me - I assumed that if albums were sold at gigs they already counted towards the chart.

This post has been edited by Joe.: Sep 21 2015, 01:15 PM
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Ne Plus Ultra
post Sep 21 2015, 01:12 PM
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I thought so too - in the US, this was implemented in 2004 when Prince's "Musicology" debuted at #1 in the US with a majority of the sales coming from copies sold at his concerts.
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Juranamo
post Sep 21 2015, 01:43 PM
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Long overdue, if people are purchasing the music and it can be tracked, there's no reason not to include those sales!
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Rafael x
post Sep 21 2015, 03:27 PM
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Rudolph
post Sep 21 2015, 04:42 PM
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From MW


QUOTE
Albums sold from live venues across the UK are to count towards the Official Albums Chart, under a new initiative launched this autumn.

The Official Charts Company is utilising a new system called Lightning Live to enable the charts to track sales in live venues.

The system has been developed following extensive trials and is designed to support labels and artists using their gigs to reach out to broader audiences, aside from traditional retail.

The move means the Official Albums Chart will reflect the widest range of formats and outlets in its history, as it celebrates its 60th anniversary.

When the first albums chart was introduced by Record Mirror in July 1956, with Frank Sinatra’s Songs For Swingin’ Lovers at No.1, the weekly poll was made solely from specialist music shops selling 12” vinyl albums. The current Official Albums Chart reflects physical sales, including CDs, vinyl albums and cassettes, as well as sales of digital bundles and, since February, audio streams. Retailers include supermarkets, clothing stores, mail order operators, specialist entertainment chains, independent dealers, digital download stores and streaming services.

Official Charts Company chief operating officer Omar Maskatiya said: “The launch of Lightning Live follows approaches from both independent and major labels, who are increasingly using live events as a route to get their products to fans and new audiences.

“We strive constantly to ensure that the Official Charts reflects and responds to consumer behaviour and this move, following just a few months after the integration of streams, further underlines this strategy.”

Lightning Live has been developed over many months and road tested on a string of concerts in the past six months. It uses a simple password-protected web interface to allow live retailers to submit sales data, which is then checked by Official Charts and its nominated research partner Millward Brown before being accepted for the Official Charts.

Retailers will be required to submit a pre-event inventory report, along with full details of the concert, summary of capacity and tickets sold, before then submitting details of sales achieved.

Millward Brown will cross-reference with existing data reports to ensure sales fall within accepted sales patterns – any data falling outside of expected parameters will not be included in the Official Chart survey.

Over the coming year, the anniversary will be marked by a range of activities being organised by the Official Charts Company, ahead of the anniversary week itself next summer.

Any companies who want to participate in Lightning Live should email Danny@OfficialCharts.com for further information.
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vidsanta
post Sep 21 2015, 05:04 PM
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QUOTE(Joe. @ Sep 21 2015, 02:06 PM) *
Oops at me - I assumed that if albums were sold at gigs they already counted towards the chart.


Me2! ohmy.gif
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The Hit Parade
post Sep 21 2015, 05:43 PM
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IME most albums sold at gigs are handing over a tenner to a junior roadie as you shuffle out, if you think you've got time before the last train. Maybe that says something about the sort of gigs I go to.
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