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> will we ever get another held-back release make #1?
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dancember
post Mar 24 2016, 09:34 PM
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It seems now that only the really huge hits [and big fanbase buys like Pillowtalk] make it to #1, and they all seem to be OA|OS.

Songs with a delayed download release can still do well though, just look at 'In2', 'Sweet Lovin', 'Say You Do' and 'Lush Life', but it's only a matter of time before these release strategies are a complete thing of the past.

Are we done with held back #1s for good then? ohmy.gif Your thoughts;;
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Doctor Blind
post Mar 24 2016, 09:59 PM
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I'd say with the continuing decline of the download (down 15% last year), coincident with the rapid growth of streaming (up 82% last year) we will see ever decreasing impact made from held back releases and #1s seem pretty unlikely. KDA likely to be the last with that strategy potentially!

Ministry of Sound will probably carry on with it though - next stop pre-ordering a stream! biggrin.gif
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Ethan
post Mar 24 2016, 10:24 PM
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yeah, with streaming becoming ever more dominant at the expense of downloads, which have nosedived back down to mid-00’s levels, it’s going to become increasingly difficult for that particular outdated hyping technique to succeed to any degree...

not sure we’ve seen the last held-back #1, there’s always an outside chance without a clear leader on spotify something could potentially sneak through, but they’re definitely an endangered species~
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ChristmasEve201
post Mar 24 2016, 10:27 PM
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Great to see I would say!
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ChristmasEve201
post Mar 24 2016, 10:28 PM
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What was the Craic with Lush Life? It rise like an OAOS release and was playlisted in that way but was it already premiered before the 15/1?
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Doctor Blind
post Mar 24 2016, 10:30 PM
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Lush Life was planned to be released in late February but brought forward with a 'soft release' coincident with its to-air release date on UK radio - hence it had a normal chart run.
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