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> Adele's 25 one year on, We look at the first 12 months of a global phenomenon.
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JCM20
post Nov 26 2016, 10:59 AM
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Adele's 25 one year on
We look at the first 12 months of a global phenomenon.
By Justin Myers

A year ago this week, Adele's third release 25 went straight in at Number 1 on the Official Albums Chart, hitting chart milestones and mashing records all over the world.

We look at the impressive stats that have earned 25 its place as an instant classic.

25 is the fastest-selling album of all time
25 sold an amazing 800,307 copies in its first chart week, more than any other album ever managed. This beat a previous record by Oasis, who'd sold 695,761 copies of Be Here Now in its first chart week, despite being on sale for only three days. While Oasis did sell 813,000 in its first seven days of sales, it's chart eligibility weeks that count toward the record books, putting Adele out in front.

25 was the biggest selling album of 2015
Of course it was! An astonishing 2,495,899 of you took 25 home in 2015, and these figures don't include streaming either – 25 wasn't available on streaming services until mid-2016.

25 is the biggest selling album of 2016 (so far)
Not content with totally acing one year, Adele is pretty much on track to claim 2016's top selling album too – 623,000 copies finding their way to you this year so far. Blimey.

25 is already one of the biggest selling albums of all time
It may have only been in our lives a year, but its place in the annals of history is assured. Fewer than 30 albums in British chart history have sold over 3 million copies, but 25 is up there – an astonishing 3.12 million copies sold. Adele, we're running out of adjectives here to describe how massive this thing is; you need to cut us some slack.

25 has been Number 1 album four times
The album has spent a total of 13 weeks at the top – so far, anyway; this is Adele so anything can happen – over four separate occasions. its longest consecutive run was at the end of 2015 and running into 2016.

25 has never left the Top 40
Along with not budging from the Top 40 for its entire run, 25 spent 36 weeks in the Official Albums Chart Top 10.

25 spawned three Top 10s
Lead single Hello was the sixth biggest song of 2015, spending three weeks at Number 1, landing as the fastest-selling single of 2015, with 333,000 sales in its first week. Hello also broke a first-week streaming record, with 7.32 million listens. Follow-ups When We Were Young and Send My Love (To Your New Lover) hit 9 and 5 respectively.

It's the fastest album to sell a million copies
10 days, guys. Plus…

It's sold two million copies faster than any other
25 passed the two-million mark on its 29th day on sale. While we're here…

25 reached the three-million sales milestone quicker than any other album
Seriously. It took Adele seven months to do it, passing the big 3 mil the week she headlined Glastonbury and returned to Number 1 for a fourth stint.

25 was the most popular entertainment release of 2015
Nothing outsold 25 in 2015. Nothing! Adele beat FIFA, Call Of Duty and Jurassic park to be THE must-have release of 2015.

It helped Adele win four BRIT Awards
Thanks to 25, Adele was the queen of the 2016 BRIT Awards, taking home four statuettes for Best British Album, Best Single, Best Female Solo Artist and the Global Success Award.

Seriously, there are some big sales happening here
25 is certified 10x Platinum in the UK, and in the US has achieved Diamond certification status, with over 10 million copies sold. 25 has shifted over 20 million copies across the world.

25's tracks, ranked
So when it comes to downloads, how do the tracks on 25 shape up? Which are the most popular? No prizes for guessing the Top 3, but here goes… Hello has sold over 918,700 copies to take its place at Number 1! Could Adele be heading for a third million-selling single? It's looking good…

1 HELLO (918,700)
2 WHEN WE WERE YOUNG
3 SEND MY LOVE (TO YOUR NEW LOVER)
4 ALL I ASK
5 WATER UNDER THE BRIDGE
6 MILLION YEARS AGO
7 REMEDY
8 I MISS YOU
9 LOVE IN THE DARK
10 RIVER LEA
11 SWEETEST DEVOTION
©2016 Official Charts Company. All rights reserved.
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BigMixer
post Nov 26 2016, 12:27 PM
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So many records broken. Just amazing!

Water Under the Bridge seems like another hit for her.
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Jingle Burbes
post Nov 26 2016, 03:22 PM
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It still amazes me how many records she broke with this album! I knew she would come back big after the success of 21, but nothing on this scale.
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JCM20
post Nov 26 2016, 04:51 PM
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Hello could become the most recently-released million seller. If it does it will certainly hold that position for a long time
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rundmck
post Nov 26 2016, 07:32 PM
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QUOTE(JCM20 @ Nov 26 2016, 11:59 AM) *
… Hello has sold over 918,700 copies to take its place at Number 1! Could Adele be heading for a third million-selling single? It's looking good…

Surely it should be Adele is heading for a 4th million seller- Someone Like You and Rolling have already been reported as having sold well over 1m downloads, and I'm absolutely sure Make You Feel My Love passed the mark in the last 6 months too.
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JCM20
post Nov 26 2016, 08:55 PM
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QUOTE(rundmck @ Nov 26 2016, 08:32 PM) *
Surely it should be Adele is heading for a 4th million seller- Someone Like You and Rolling have already been reported as having sold well over 1m downloads, and I'm absolutely sure Make You Feel My Love passed the mark in the last 6 months too.


Streaming is included in Make You Feel My Love's total though. Not quite there on sales alone.
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River Lea
post Nov 26 2016, 11:40 PM
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Slay. wub.gif

It's too bad that River Lea is so low on downloads.
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Frosty Xmas Baps
post Nov 26 2016, 11:44 PM
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Sweetest Devotion should be higher wub.gif

And here I was last year predicting it would struggle to top 3 million by the end of 2016 and y'all rubbished me.

Well, I Trumped you once and I Trumped y'all twice!!

#PsychicBeaver
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rundmck
post Nov 27 2016, 01:05 AM
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QUOTE(JCM20 @ Nov 26 2016, 09:55 PM) *
Streaming is included in Make You Feel My Love's total though. Not quite there on sales alone.


No, I know what I meant. Sales+stream total for MYFML passed 1m in September 2015. I'm talking about sales alone. Make you feel my love had sold 955,055 pure sales just over a year ago, so if it has sold >800 copies per week since then, which having spent most of the year in the top 400 in the iTunes chart it should have, it will be over 1m in pure sales now.


This post has been edited by rundmck: Nov 27 2016, 01:06 AM
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JCM20
post Nov 27 2016, 10:17 AM
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QUOTE(rundmck @ Nov 27 2016, 02:05 AM) *
No, I know what I meant. Sales+stream total for MYFML passed 1m in September 2015. I'm talking about sales alone. Make you feel my love had sold 955,055 pure sales just over a year ago, so if it has sold >800 copies per week since then, which having spent most of the year in the top 400 in the iTunes chart it should have, it will be over 1m in pure sales now.


It might have done, but the OCC may be hanging on for now so they can announce another million seller at the same time.
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rundmck
post Nov 27 2016, 10:52 AM
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Yes they probably are. Either way, Hello is heading towards being Adele's 4th million seller in pure sales, as it will take it another couple of years to reach the mark.
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JCM20
post Nov 27 2016, 10:12 PM
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QUOTE(rundmck @ Nov 27 2016, 11:52 AM) *
Yes they probably are. Either way, Hello is heading towards being Adele's 4th million seller in pure sales, as it will take it another couple of years to reach the mark.


It's what they did earlier this year with Starships: waited a while longer for YNWA to hit the million mark so they could announce them together.
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andeeeeyhart
post Nov 27 2016, 10:50 PM
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QUOTE(Buttered Muffin @ Nov 26 2016, 11:44 PM) *
Sweetest Devotion should be higher wub.gif

And here I was last year predicting it would struggle to top 3 million by the end of 2016 and y'all rubbished me.

Well, I Trumped you once and I Trumped y'all twice!!

#PsychicBeaver


Actually you didn't. You predicted it would struggle to hit 3 million full stop. When people said it definitely would reach 3m, you changed your prediction to "by the end of the year".

Plus the year isn't over yet. There's still the highest sales month of the year left, and she's certain to climb the chart. Either way, its sales reached 3 million during the first half of the year, so your end of the year prediction was wrong.


This post has been edited by andeeeeyhart: Nov 27 2016, 10:57 PM
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JCM20
post Nov 28 2016, 06:13 PM
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25 broke the record for reaching 1 million, 2 million and 3 million in the quickest time. Anyone know what the 4 million record is? Then again only 9 albums in history have sold that many.

This post has been edited by JCM20: Nov 28 2016, 06:13 PM
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Yorkie3
post Nov 28 2016, 10:15 PM
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QUOTE(JCM20 @ Nov 28 2016, 07:13 PM) *
25 broke the record for reaching 1 million, 2 million and 3 million in the quickest time. Anyone know what the 4 million record is? Then again only 9 albums in history have sold that many.

Don't know if it's the record, but 21 reached 4 million during the week ending 26/2/12, so at most 398 days after release. To beat it 25 would have to sell 4 million before 23rd December, which is not going to happen! tongue.gif
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rundmck
post Nov 28 2016, 11:32 PM
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QUOTE(JCM20 @ Nov 28 2016, 07:13 PM) *
25 broke the record for reaching 1 million, 2 million and 3 million in the quickest time. Anyone know what the 4 million record is? Then again only 9 albums in history have sold that many.

Yes Adele's 21 holds the record for fastest to 4m by a long way. It overtook 25 in terms of 'sales rate' a week after 25 hit 3m, i.e. 25 is the fastest to 3m, but 21 is the fastest to 3.01m laugh.gif
It will also be the fastest to 5m by a long long way when it hits the mark in a few weeks time, just 6 years after release.

So Adele will hold fastest to 1m, 2m and 3m with one album, and fastest to 4m and 5m with another album. Pretty impressive.
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Riser
post Nov 29 2016, 12:50 AM
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Ooh, I would've guessed 'Send My Love' had overtaken 'When We Were Young' in sales by the end of its run. It's a shame 'Sweetest Devotion' is the lowest selling, still my favorite of the non-singles.
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