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> Why did LOTB underperform in the UK?
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Andrew♀
post Dec 21 2016, 09:11 PM
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Despite decent airplay from Radio One and being one of the most popular (arguably~) songs on ANTI, LOTB failed to enter the top 40 on iTunes and didn't even make the top 200 on Spotify. sad.gif

Why do you think LOTB underperformed? Do you think with a video and a bigger push it could become a hit over here? Discuss~

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Andrew♀
post Dec 21 2016, 09:11 PM
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At first I thought it was because these types of songs don't really make it up in the charts, but it's in the Top 20 in America and I doubt that's different there mellow.gif Maybe if it had managed to scrape the top 40 on iTunes it would've been more noticeable and risen quicker?
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Riser
post Dec 22 2016, 04:24 AM
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Well streaming is crucial now, and even in the US it's only #97 on Spotify right now. Thankfully she's charting high anyway because of strong airplay!

It also might have helped if Kiss It Better and Needed Me had been bigger hits in the UK, to give LOTB some momentum. Plus a video and/or X Factor performance could have done the trick, but when it's hardly being streamed even in America I can't imagine its fate being any different in the UK.
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DiamondHeart
post Dec 23 2016, 03:34 PM
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Did it even have a video?
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