Latest Site News

[Riser]

Taylor Swift releases her sixth album Reputation this week, the follow-up to 1989 which broke her own personal sales record, had the seventh-highest sales week in history and the highest sales week since 2002. Can she outdo her previous album again or will Taylor have an opening-week decline for the first time?

The facts:
-Her last three albums all broke a million on the first week: 1.287 million for 1989, 1.21 million for Red, and 1.047 million for Speak Now.
-The best sales-plus-streaming debuts since 1989's release: 3.38 million for Adele, 1.04 million for Drake, 653K for Beyonce, 649K for Justin Bieber.
-The top sales-plus-streaming week this year is 603K for Kendrick Lamar's album; the top sales-only week is 384K for Pink's album.
-Reportedly over 400K pre-orders of Reputation have already been made, and Taylor's label is projecting 2 million sales this week, while other sources disagree.

Predict Reputation's:
1) Opening sales units (including streams)
2) Opening sales (not including streams)
3) Second-week sales units, including streams