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vidsanta
post Dec 4 2017, 07:27 AM
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We often hear feminists complain of how women are portrayed in music videos - but surely looks are just as important for male singers, especially iro boybands.

Pop music has been aimed mainly at the teenage market, ever since Rock & Roll first appeared, so what's the problem with a formula for selling music that works?
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JingleBellJupes
post Dec 4 2017, 08:39 AM
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QUOTE(vidsanta @ Dec 4 2017, 07:27 AM) *
We often hear feminists complain of how women are portrayed in music videos - but surely looks are just as important for male singers, especially iro boybands.


Yeah but how often do you see men writhing in the background, bending over, camera looking them up and down in their underwear while suited women are just sitting or standing alongside? It's a big double standard.

Two different issues in my book. Of course looks are generally important but you can admire looks without being a creep.
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Jack
post Dec 4 2017, 10:50 AM
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Just shut up.
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❄The Snow.
post Dec 4 2017, 11:38 AM
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QUOTE(vidsanta @ Dec 4 2017, 07:27 AM) *
We often hear feminists complain of how women are portrayed in music videos - but surely looks are just as important for male singers, especially iro boybands.

Pop music has been aimed mainly at the teenage market, ever since Rock & Roll first appeared, so what's the problem with a formula for selling music that works?


That's the only thing I don't like about a lot of mid 00s dance, the awful sexualised videos and how they portrayed women, but undoubtedly it helped them do a bit better in the charts (although there were a few to their credit that didn't need a sexualised video to do well of course)

Those sort of dance music videos continued with the likes of Day n' Night and Loca People which was the last one I think thankfully.

Thankfully we have (mostly) moved on from that time with music videos.
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Slade
post Dec 4 2017, 01:12 PM
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I do agree that looks are a selling point for both male and female artists but I'd still say that females are sexually objectified a lot more than males in music videos, from all the consumption I've had over the years. Although I don't think it's as bad as it used to be, as the same example as The Diplomat came into mind for me with that awful phase of 00s dance music videos, where they'd heavily rely on scantily clad women to sell the song. Completely creatively inept and would more often than not come across as sleazy. I'm glad we got over that phase because it really bothers me when music videos are nothing more than "half naked women dancing lol" with pretty much no other thought behind it. Same goes for men as well but I honestly feel like I can think of way more examples where females are sexually objectified. BridgeCow summed up some of my thoughts well, I've just always felt that it goes too far sometimes and effort goes a long way with me rather than this lazy and degrading tactic to sell records. I'm far from a prude and sometimes it can really work, when there's a bit of substance and it doesn't come across as sleazy. Down with laziness and portraying people as objects.
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vidsanta
post Dec 4 2017, 03:06 PM
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QUOTE(Jack @ Dec 4 2017, 10:50 AM) *
Just shut up.


Not a very useful reply.
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Yuki On Ice~
post Dec 4 2017, 03:59 PM
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Basically just give us women looking sexy AND in control or just generally being there for a real purpose, in the same way that men are there for a purpose beyond some sex sells marketing.

There's only one hypocrisy here and that's that the women in these videos are less often treated as people, and the few times where men are put in the same position it sadly has to be classed as a novelty or parody because it's so unusual.
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Santa's Coming
post Dec 4 2017, 04:23 PM
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QUOTE(vidsanta @ Dec 4 2017, 03:06 PM) *
Not a very useful reply.

You aren't a very useful person so it fits
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Brett-Butler
post Dec 4 2017, 06:59 PM
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An interesting case in point relating to this topic is Miley Cyrus. She was originally marketed as a clean cut teen star through her Hannah Montana phase. However, in order to cross over to being taken seriously as an "adult" pop star, she had to embrace a hyper-sexualized, almost pornographic persona on Wreckin' Ball in order to shake of the shackles of her past career. She's since spoken about how she hated being put through that, and her most recent music, including the surprisingly decent (to my ears) Malibu, have seen her being able to take on a more mature persona, without her sexuality being the main focal point.
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Sugarplumberella
post Dec 4 2017, 07:16 PM
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QUOTE(Yuki On Ice~ @ Dec 4 2017, 03:59 PM) *
Basically just give us women looking sexy AND in control






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Mack'sXmasSack
post Dec 4 2017, 07:49 PM
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Mariah Carey showing her legs in every music video.
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Santa's Coming
post Dec 4 2017, 09:00 PM
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Is that a problem?
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❄The Snow.
post Dec 4 2017, 09:34 PM
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QUOTE(Slade @ Dec 4 2017, 01:12 PM) *
Although I don't think it's as bad as it used to be, as the same example as The Diplomat came into mind for me with that awful phase of 00s dance music videos, where they'd heavily rely on scantily clad women to sell the song. Completely creatively inept and would more often than not come across as sleazy. I'm glad we got over that phase because it really bothers me when music videos are nothing more than "half naked women dancing lol" with pretty much no other thought behind it.


Yeah everyone blames 'Call On Me' for that but it was happening before sadly in 2003 with the videos for 'Satisfaction' and 'Pretty Green Eyes' and 'I Like It' in 2004. They are all good songs imo, the ones in the mid 00s too so its a shame they resorted to such videos.
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Mack'sXmasSack
post Dec 4 2017, 11:04 PM
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QUOTE(Santa @ Dec 4 2017, 10:00 PM) *
Is that a problem?

No it isn't for me at all.

I would say though females are definitely sexualized over the years we've seen in music videos.
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vidsanta
post Dec 5 2017, 07:52 AM
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QUOTE(Santa @ Dec 4 2017, 04:23 PM) *
You aren't a very useful person so it fits


You need much more practice in witty comebacks - presently you're only halfway there...
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Jonjo
post Dec 5 2017, 08:09 AM
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QUOTE(Brett-Butler @ Dec 4 2017, 06:59 PM) *
An interesting case in point relating to this topic is Miley Cyrus. She was originally marketed as a clean cut teen star through her Hannah Montana phase. However, in order to cross over to being taken seriously as an "adult" pop star, she had to embrace a hyper-sexualized, almost pornographic persona on Wreckin' Ball in order to shake of the shackles of her past career. She's since spoken about how she hated being put through that, and her most recent music, including the surprisingly decent (to my ears) Malibu, have seen her being able to take on a more mature persona, without her sexuality being the main focal point.
Similar with Britney as she transitioned from Oops era to Slave onwards and Xtinct as she transitioned from her first era to Stripped era, back to the "Back to Basics" era (except with Britney, she kinda continued down that route) and I also think it happened with Madonna too, didn't it? Basically the big pop females have all experienced this.
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BillyH
post Dec 6 2017, 10:13 PM
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The thing is, I was a teenager throughout most of these - the Britney/Christina "revamps", the sexualised dance music videos - and all of it just completely left me cold. Britney and Christina went from fun pop stars who'd be a cool mate to have around, to wondering what the hell they were doing and going completely off them.

The dance videos generally gave the impression that the record labels were saying "We don't think anyone will buy this except if we put some models in the video and release it as a DVD single" - making the music a mere secondary soundtrack to the images. The other option - "We want this to appeal to kids and do well on music TV so let's make a brightly animated CGI video" - was also a bit annoying but more tolerable at least.
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