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> End Game • 4th Single, Video on Friday.
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Jonjo
post Dec 28 2017, 08:05 PM
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So rumours have it that Taylor is releasing 'End Game' as the next single from 'Reputation' (Ofc - it's definitely the huge smash on the album imo)

But in even more surprising news, Taylor and Katy seem to have buried the hatchet as there are photos and reports showing Katy on set of the video/filming for a cameo. ohmy.gif

I'm excited to see this just coz it closes so much rubbish for them both. Hopefully they can both move on from this!
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JosephAvery
post Dec 28 2017, 10:46 PM
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Those rumours sound interesting ohmy.gif

End Game is already impacting radio in the US, seems like it's the third single over there. Not sure why they even bothered with Gorgeous here but hey laugh.gif
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SamJudd
post Dec 29 2017, 03:48 AM
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Sounds very interesting and cannot wait to see the results, I think releasing 'End Game' was a smart move and should smash. If it wasn't for her beef with streaming then this could have already made a big impact.
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Bitch
post Dec 29 2017, 10:59 AM
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The rumours are untrue according to ha team
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SGrey
post Dec 29 2017, 01:08 PM
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Photos in this article: http://www.mtv.co.uk/taylor-swift/news/is-...ame-music-video
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Bitch
post Dec 29 2017, 02:54 PM
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Are you really expecting Katy to agree to be a 2nd row backup dancer for Taylor? Jf she did that she'd be ridiculed even more
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Jonjo
post Dec 29 2017, 05:25 PM
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Yeah, I'm not sure if the pics are for the video and more that Taylor and Katy were in the same place at the same time and decided to talk or whatever. But good either way.
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Joe.
post Jan 3 2018, 01:07 PM
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Katy appearing is a f***ing reach. Taylor still hates ha.
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Joe.
post Jan 3 2018, 06:12 PM
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Added to hot hits Uk
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UltraReputation
post Jan 3 2018, 06:15 PM
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YASSS *.* hopefully it'll take off now <3
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LeeWallace
post Jan 3 2018, 06:21 PM
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This era is a huge mess.

What is it with all popstars having an absolute tragic album campaign this era when they could have been much bigger?
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Cody💧Slayberry
post Jan 3 2018, 06:26 PM
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QUOTE(Joe. @ Jan 3 2018, 05:07 AM) *
Katy appearing is a f***ing reach. Taylor still hates ha.
The only thing that makes me skeptical about the entire thing is that not only was this at the set of the shoot, but the song literally says “I bury hatchets but I keep maps of where I put them”. This could easily be more shade throwing towards Katy which can only damage the latter’s career even more than it already has been
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777666jason
post Jan 3 2018, 09:15 PM
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QUOTE(JosephCarey @ Dec 28 2017, 10:46 PM) *
Those rumours sound interesting ohmy.gif

End Game is already impacting radio in the US, seems like it's the third single over there. Not sure why they even bothered with Gorgeous here but hey laugh.gif


Possibly because it seemed to be holding better than RFi not massively but still laugh.gif

Hopefully she promotes this if strategy is right could a brits duet happen
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Liаm
post Jan 4 2018, 03:26 AM
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Yaaass, hopefully Hot hits is a final indication this is really the next single, as much as I love Gorgeous this is the smash and it can't wait for it to start showing that and taking off.
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Cody💧Slayberry
post Jan 6 2018, 05:34 AM
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US RADIO UPDATE

POP:
12 12 TAYLOR SWIFT End Game f/Ed Sheeran/Future 7968 7787 181 44.006

+102 Spins
+34 Bullet
+0.114 Audience

HOT AC:
20 18 TAYLOR SWIFT End Game f/Ed Sheeran/Future 1889 1630 259 11.066

+11 Spins
-28 Bullet
-0.011 Audience

RHYTHMIC:
29 29 TAYLOR SWIFT End Game f/Ed Sheeran/Future 1054 1029 25 3.455

+9 Spins
+11 Bullet
+0.050 Audience

Radio pretty much wrung itself around on this after the GP reception to RFI was lukewarm at best. The pacing for this to get full-fledged promo is a bit weird. I have a feeling that they’re saving the video release for the Grammy’s and that could serve as promo there (it worked twice before, why not now?), but I don’t know if that’s going to be a viable window to ensure this smashing. It’s on Today’s Top Hits but it’s below Sucker For You, and sales for this haven’t really gone into hyperdrive to draw in new customers.
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KWEEN_DEE
post Jan 8 2018, 09:20 AM
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Looks like they’ve been waiting for ‘perfect’to calm down.
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UltraReputation
post Jan 10 2018, 04:16 PM
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Trailer for video tomorrow, video out on Friday wub.gif

Confirmed on the swift life *.*
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UltraReputation
post Jan 11 2018, 06:28 PM
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Video coming at 5am and the trailer looks incredible *.* I'm ready <3
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Joe.
post Jan 12 2018, 08:47 AM
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It's a bit better than the Ready For It waste. But I really wish she'd find a new video director. At this point his videos just look overly glossy and expensive for the sake of it. Apart from looking pretty there's really not much to this video.
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blacksquare
post Jan 12 2018, 08:58 AM
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Agreed. How can such an expensive video be so boring? So many setups they could have done something with but they're gone within a few seconds.
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