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> How Spotify has impacted/influenced consumer behaviour in UK, Analatycial discussion
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post Jan 23 2018, 08:49 PM
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I am currently in my fourth year at university and for my dissertation I have chosen the impact/influence Spotify has had on consumer behaviour within the UK.

I was wondering if anyone could assist me with any good material or suggestions ?

Completely understandable if the post is not acceptable and if mods would like to delete!


This post has been edited by Guiller1994: Jan 23 2018, 08:49 PM
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post Jan 23 2018, 09:00 PM
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It's made the Official chart boring, that is for sure!
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post Jan 23 2018, 09:04 PM
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I think you will struggle for literature, but there may be some good articles online - but maybe not 'reference-able'.

Personally for me the I don't necessarily think there has been that much of a shift. People have always been drawn to what is popular (and still are). Take the NOW series for example, I am pretty sure the CD tracklist will look very similar to Hot Hits UK. I find the more interesting concept is how record labels can have influence to make songs popular through playlist management. I think the same behaviours shown on Spotify are exactly the same as those shown on iTunes before.
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post Jan 23 2018, 10:02 PM
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Some good articles that may help:

and which isn't an article on your topic but may be of interest - it measures how 'timeless' a song is by looking at its number of plays on Spotify.
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