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> How SHOULD the Reputation era have gone?
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Liаm
post Jan 25 2018, 04:28 PM
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In a slight twist to the other thread, how do we think the Reputation era should have transpired? Could anything have saved the mess it became?


Personally I'd have kept Look as the lead. I know it didn't sell THAT well for a number 1 over here, but the video broke the Vevo record and it did get people talking and build up hype for her return, people wanted to see what would come next. I think Ready For It should have been the proper second single, without all the confusion. Perhaps the video could have come out right away, it could have been pushed on playlists and sent to radio, just little things like that. It did well enough from just being chucked out so if it was just clearly the next single it mght have done that bit better. I'd maybe have Gorgeous third then, I know it's hardly a fan fave but as a different vibe it'd be good and people seemed to be here for it as it spent just as long in the top 100 as LWYMMD laugh.gif


So I don't necessarily think it's the singles chosen wrongly, but just the way they transpired - it was never clear what WAS the single and they didn't seem too bothered.
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blacksquare
post Jan 25 2018, 04:40 PM
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Any song she released would have broken VEVO records and done big numbers on Spotify. Look What You Made Me Do was a terrible lead, too divisive and people weren't here for it after a few weeks. People just don't seem to be into the more abrasive in your face pop she's releasing right now. Ready for It is enough of a statement and has a chorus for radio, but I don't think it would work as anything other than the lead. The video would need to be more like LWYMMD.

Ready for It (August)
End Game (October - it's Ed Sheeran, you have to be in bad shape for that feature to do nothing)
~Reputation~ (Late October)
Don't Blame Me (February - that chorus)
Delicate (Early summer, pretty on trend and easy to find a feature)

Doesn't matter what is next.

I blame both the lead, the lack of promo and the messy singles for the mess she's in now.


This post has been edited by blacksquare: Jan 25 2018, 04:41 PM
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blacksquare
post Jan 25 2018, 04:42 PM
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Is it just me who thinks Don't Blame Me sounds like the most obvious hit here though? I mean, she would have been slaughtered for releasing a song with that title as the lead, but the chorus really is massive.

Even Delicate in August as the lead would have been unexpected, references the album and so on trend it would have easily sustained itself. The more I think about the more I realise people just don't want dark aggressive sounding pop in 2017/2018 and especially not from Taylor Swift.


This post has been edited by blacksquare: Jan 25 2018, 04:46 PM
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Jonjo
post Jan 25 2018, 05:18 PM
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The singles (well except Gorgeous) are spot on... the strategy was/is a mess imo. The whole it is/it isn't for RFI & Gorgeous and then releasing 'End Game' at the same time as Gorgeous? MESS.

I'd have gone:

LWYMMD -> RFI (late Q4 - with promo) -> End Game (Awards time/Feb) -> Don't Blame Me (later Spring/Early Summer) -> Getaway Car (Autumn)

Edit: She's got so many single potentials on this album. It amazes me how they've actually f***ed it up so much to the point that the Ed Sheeran feature can't quite impact (not even a low top 40 entry)! She needs promo. Fast. She can't just throw anything out and hope it sticks long enough anymore.
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Cameron
post Jan 25 2018, 05:26 PM
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She released RFI too early and tried to push the promo singles too soon after that. Too much music out at the one time
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Dexton
post Jan 27 2018, 05:46 AM
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I kind of think this era was doomed from the start with releasing LWYMMD as the lead. It’s dark & aggressive & samples a song no one thought Taylor could ever sample and is arguably one of the darkest sounding songs on the album. I love it, but there was SUCH a different between the first single of this era & the last of the last era that it didn’t sound very Taylor Swift and this fell from the charts quite quickly despite being a #1.I think Ready For It would’ve been a more suitable lead as it shows her new darker aesthetic whilst still having the 1989-esque chorus, bridging the two eras together and more subtlety introducing us to “New Taylor”. Although with that, I don’t think LWYMMD would’ve been a #1 like it was without all the built-up hype too.

This era has been a complete mess, but it is my favourite Taylor Swift era so far and is by no means a flop really. All the blame goes to her label as otherwise each single would’ve been more successful than it has been

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AuraMasterCody
post Jan 28 2018, 12:50 AM
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QUOTE(Dexton @ Jan 26 2018, 09:46 PM) *
I kind of think this era was doomed from the start with releasing LWYMMD as the lead. It’s dark & aggressive & samples a song no one thought Taylor could ever sample and is arguably one of the darkest sounding songs on the album. I love it, but there was SUCH a different between the first single of this era & the last of the last era that it didn’t sound very Taylor Swift and this fell from the charts quite quickly despite being a #1. I think Ready For It would’ve been a more suitable lead as it shows her new darker aesthetic whilst still having the 1989-esque chorus, bridging the two eras together and more subtlety introducing us to “New Taylor”. Although with that, I don’t think LWYMMD would’ve been a #1 like it was without all the built-up hype too.

This era has been a complete mess, but it is my favourite Taylor Swift era so far and is by no means a flop really. All the blame goes to her label as otherwise each single would’ve been more successful than it has been
The thing is, this could have easily been a Femme Fatale situation. "Look" got as much hype as it did because it was polarizing, but there wasn't that much longevity for the same reason. Had they let Look had a more natural chart run in certain areas it wouldn't have gotten as many negative records as it did. In US pop radio, it's the first #1 to last less than 20 weeks on the chart. RFI was much safer than Look and would have done much better than it did had it been released two months later. Then they could spread out the release for End Game accordingly.

I still don't get the point of releasing Gorgeous as a single when End Game was taking off on its own worldwide.
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blacksquare
post Feb 12 2018, 11:58 AM
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Every single so far has had terrible callout scores on radio in the US (End Game is currently the song most disliked song on radio). The singles were just all wrong, the entire campaign has been handled so poorly. Possibly one of the worst in years?

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SamJudd
post Mar 23 2018, 04:19 AM
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For a start YES 'Look What You Made Me Do' was the absolute correct choice for the lead single, okay it's very diverse, but it worked and did bag her first UK #1 as well the USA and several other countries, and while it lacked longevity on the charts, it should have had time to breathe, instead of rushing out 'RFI' so soon with such a messy release schedule. Also either she or the record label should have spent more time promoting this for a bit longer along with some more live performances and just give the song more time to grow on people and maybe this could have lasted longer on the charts if it wasn't for the other promo singles being bungled together.

In November of 2017 3 months after the lead 'LWYMMD' has fully sunk in, then put 'Ready For It' up for release with a digital release for it's first week, then properly released in it's 2nd along with the music video which could have definitely improved it's chances instead of being overshadowed by the lead single, and then a week before the album have another promo/buzz single in order to create more hype for the upcoming album. By having just 2 proper singles and 1 buzz single isn't overcrowding the market and by allowing these time to breathe wouldn't have been so confusing.

by early 2018 either Jan/Feb have 'Gorgeous' as the proper 3rd single along with a music video, instead of chucking this out 2 weeks after 'RFI' and then given a belated UK release which didn't help matters at all and ruined it's chances. This could have easily been another top 10 hit for her in the UK and USA, as it did chart high in several countries as a promo release, and if they used their heads then this could have done much better if it was given a proper release.

Have 'End Game' as the 4th single, because it was such an obvious choice and yeah okay it totally backfired, however instead of having all them confusing promo releases, she should have just released or concentrated on 1 song at a time and spaced things out a bit more + maybe another factor as to why this failed is Ed Sheeran fatige who knows, I know a lot of people are probably sick of him being everywhere and there could end up having a backlash coming soon.

Then have 'Delicate' as the 5th single (which already is and actually predicted months ago) and fingers crossed that it will improve things. Then for the late summer have 'Getaway Car' as the 6th single and maybe add the album to Spotify before or after this, so digital sales could help towards more sales and etc. Then finally is she goes for a 7th single then my personal choices would be 'Don't Blame Me', 'King Of My Heart', 'Dancing With Our Hands Tied' or 'Call It What You Want'.

Look What You Made Me Do
Ready For It
Gorgeous
End Game (Ft Ed Sheeran & Future)
Delicate
Getaway Car
King Of My Heart * (or one of the other choices that I've already mentioned, but my personal fave is this one)


This post has been edited by SamJudd: Mar 23 2018, 04:20 AM
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Regina
post Mar 23 2018, 06:40 PM
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She should have recorded an album of decent songs for a start.
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Tawdry Hepburn
post Mar 23 2018, 08:43 PM
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Releasing the second and third singles as "promo singles" was the ultimate mistake I think.

I feel it's a combination of that and her general reputation/public perception being so sullied. I'd have probably released two random album tracks as "promo singles" before the album (ones that weren't ever intended to be singles), pushed 'Ready For It' around November (with a Hot Hits add) and then 'End Game' in February (and following this, 'Getaway Car' around April/May).

I think that would have made the era run a bit more smoothly.


This post has been edited by Tawdry Hepburn: Mar 23 2018, 08:43 PM
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