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> DISCUSSION: When will the 'urban' chart domination end?
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ML Hammer95
post Mar 9 2018, 07:55 PM
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I think the big story of 2018 in the UK Charts has been the takeover of urban music. Carrying on from the latter half of 2017, this year has seen numerous artists get their first Top 40 hits and urban music continues to be the main beneficiary of Spotify streams. The question is how long will this domination last? Will the nature of streaming ensure this lasts longer than the deep house proliferation of 2014 or the tropical saturation of 2016.

For what it's worth, I'm slightly unsatisfied by the current situation. If you had told me this time last year that the likes of Hardy Caprio, Kojo Funds and MoStack would be sitting pretty in the Top 40 for the first time I would be thrilled - but it's currently only 'What I Wanna' that I'm really enjoying. I find it annoying that songs like 'Jumanji' are Top 15 despite it's averageness while the likes of No Don, Addison Lee, Samantha and Unsigned missed out. Also, I quite enjoyed it when urban music was the underdog in the charts and it made any underground anthem (e.g. German Whip, IN2) crossing over a massive event.

But I feel by July time that urban music will have peaked and will slowly start making way for the next big thing. I think it'll be similar to the deep house phase so by the start of next year the 'Jumanji/Barking/Rapper' sound will be a bit stale.

Feel free to discuss!
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mdh
post Mar 9 2018, 07:58 PM
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the rise in UK rap, especially, has amazed me ngl - it's mad that all of a sudden these rap artists that 90% of Buzzjack have never heard of are managing to debut in the top 40... I reckon it'll last until around Q4 this year. It'll probably peak in summer like Latino did and then get quieter after.

(I doubt it'll 'die down' as such, urban has always been a big subculture in the UK and the likes of Not3s, Stormzy, Dave etc (the genuinely BIG artists) will probs get bigger and bigger, but I think some of these artists around rn will stop having top 40 hits eventually.)

PS - the next J HUS single will surely debut top 10?
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mdh
post Mar 9 2018, 07:59 PM
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(and in the case of US rap - I can see Post Malone getting RIDICULOUSLY big this year when his album drops. expect a Spotify takeover.)
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Blisterpus 👽
post Mar 9 2018, 08:00 PM
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QUOTE(mdh @ Mar 9 2018, 07:58 PM) *
PS - the next J HUS single will surely debut top 10?


And the next Ramz one maybe, such has been the success of 'Barking'?


This post has been edited by The Hissmobile: Mar 9 2018, 08:00 PM
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🎃 Cqmerqn 🎃
post Mar 9 2018, 08:01 PM
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Hmm, I donít think itíll fade out as quick as people think... what could replace it?

2016: Tropical
2017: Latin
2018: Urban
2019: Urban/pop
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Cownt Dracula
post Mar 9 2018, 08:30 PM
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pls soon I'm so over the random urban tracks debuting top 40 every week when they all sound the same omg I don't understand
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ML Hammer95
post Mar 9 2018, 08:51 PM
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QUOTE(The Hissmobile @ Mar 9 2018, 08:00 PM) *
And the next Ramz one maybe, such has been the success of 'Barking'?


I've heard the next Ramz single and it doesn't sound like a hit - I was actually slightly disappointed with it. He'll be a one hit wonder I reckon.

Yeah it's worth noting the big names like Stormzy and J Hus will have more chance of sticking around once this saturation is over than the likes of B Young or Ramz. I do think we are at the peak of this trend now though, I can't see it getting much bigger. As for what will replace it, I really think a 00s revival is overdue (but not rip-offs like RAYE).
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HannibalLetcher
post Mar 9 2018, 09:08 PM
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US rappers probably won't go away like Post Malone. Continuing til next year probably.
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Blisterpus 👽
post Mar 9 2018, 09:38 PM
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QUOTE(Cqmerqn @ Mar 9 2018, 08:01 PM) *
Hmm, I donít think itíll fade out as quick as people think... what could replace it?

2016: Tropical
2017: Latin
2018: Urban
2019: Urban/pop


Indie maybe, if Portugal. The Man start a trend!
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mdh
post Mar 9 2018, 10:40 PM
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QUOTE(BridgeCow @ Mar 9 2018, 08:30 PM) *
pls soon I'm so over the random urban tracks debuting top 40 every week when they all sound the same omg I don't understand

its pretty cool from a chart fan perspective though - it's fun to have completely random artists i've never heard of in my life go top 40 out of nowhere.

QUOTE(The Hissmobile @ Mar 9 2018, 09:38 PM) *
Indie maybe, if Portugal. The Man start a trend!

i very much doubt it lmao
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DANKENSTEIN
post Mar 9 2018, 11:02 PM
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can't see the urban chart domination dying down anytime soon, the kind of urban making the chart now (afro-wave, trap, etc.) will just be replaced with different urban. Spotify makes it so easy for urban to chart well because the fanbase of rappers are mostly Spotify users.
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lewistscream
post Mar 9 2018, 11:06 PM
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QUOTE(BridgeCow @ Mar 9 2018, 08:30 PM) *
pls soon I'm so over the random urban tracks debuting top 40 every week when they all sound the same omg I don't understand


This. Some of them are naff af.
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Hexton
post Mar 10 2018, 04:07 AM
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I donít mind the urban takeover but I do wish it was higher quality urban. Iíve enjoyed songs like Check, My Lover, Fine Line, Mine, and a few more but those are very much pop influenced. Barking was nice for a few weeks but I soon got over it (as has everyone else looking st the chart) and songs like that Hardy Caprio one, Mist, Jumanji etc are just boring to listen to. If thatís your sort of music, sure - but I donít like it p

I feel like itís a bit of a stretch comparing an urban trend to a Latin or tropical trend though. Urban music is much more broad and has always been popular, itís just now getting streamed more which has a bigger effect on the charts. But tropical was mostly a dance/pop sub genre, and Latin was very much pop/urban really (I think, maybe some dance also). I canít see the urban effect dying out anytime soon, perhaps it wonít grow much more than it has - but 2-3 dull urban songs are to be expected in the Top 40 These days
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ML Hammer95
post Mar 10 2018, 10:18 AM
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The above point is very true - urban music has always had a presence in the pop charts and the type of urban music charting is the thing that changes. For example, remember the mid 10's when it seemed every urban hit had a DJ Mustard/Nic Nac beat? Even UK artists like Krept & Konan and Yungen have had their big pop hits with Americanised beats.

These comments make me realise how big 'Did You See' actually was - would go as far to say it captured the zeitgeist of 2017. It wasn't as obviously pop as something like 'My Lover' or 'Check' but the hook was huge and it stuck around longer than other big UK hits like 'Big For Your Boots'.

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🎃 Cqmerqn 🎃
post Mar 10 2018, 10:48 AM
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QUOTE(The Hissmobile @ Mar 9 2018, 09:38 PM) *
Indie maybe, if Portugal. The Man start a trend!


!!!!!!
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Doctor Death
post Mar 10 2018, 11:04 AM
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I agree that urban music will continue to dominate for sometime yet, I feel like we are at the beginning of a landfill-urban period, a bit like the landfill-indie phase of 2005-2006 where the chart became saturated with a huge quantity of lesser quality hits of a genre which had been (until then) critically successful but with limited commercial success.
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Blisterpus 👽
post Mar 10 2018, 12:27 PM
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QUOTE(Doctor Blind @ Mar 10 2018, 11:04 AM) *
I agree that urban music will continue to dominate for sometime yet, I feel like we are at the beginning of a landfill-urban period, a bit like the landfill-indie phase of 2005-2006 where the chart became saturated with a huge quantity of lesser quality hits of a genre which had been (until then) critically successful but with limited commercial success.


There seemed to be a bit of a landfill-urban phase in 2005. Urban apparently seemed to be huge that year in the UK charts!
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Doctor Death
post Mar 10 2018, 12:46 PM
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QUOTE(The Hissmobile @ Mar 10 2018, 12:27 PM) *
There seemed to be a bit of a landfill-urban phase in 2005. Urban apparently seemed to be huge that year in the UK charts!


Possibly, but 2005 was a fantastic year for the singles chart - so much variety. A lot of dance (Reflekt / Deline Bass getting Top 20!), some incredibly good indie-pop, pop music, urban and some quite alternative stuff like Arcade Fire getting in the Top 20.
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Blisterpus 👽
post Mar 10 2018, 05:21 PM
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QUOTE(BridgeCow @ Mar 9 2018, 08:30 PM) *
pls soon I'm so over the random urban tracks debuting top 40 every week when they all sound the same omg I don't understand


Its way better than 2016-17 imo, when we had a ton of tropical pop/tropical house songs with similar styles of instrumentation in the chart together with the dull future bass trend.


This post has been edited by The Hissmobile: Mar 10 2018, 05:22 PM
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Count Olaf
post Mar 10 2018, 11:40 PM
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Country-pop will be the next trend. :/
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