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> Key103 rebrand - The end of the local Bauer stations?
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steveh31
post Apr 18 2018, 08:56 AM
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Key103 is to be rebranded and called the Hits Manchester & go national as the Hits.

Is this the end of all the other Bauer local Heritage names like Hallam, Metro etc and do you think rebranding as The Hits will work, it's already being dubbed The Shits.

The rebrand could be the last nail in the coffin of local commerical radio as Bauer try to fight back against Heart & Capital.
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zenon
post Apr 24 2018, 07:16 PM
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Sad times but things have got to move on to keep up with the times.
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gavindeejay
post Apr 24 2018, 10:01 PM
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I should think Bauer are just trying it out on Key 103. If it works they’ll roll it out to the rest of the network. It’ll be sad seeing all the old names go but they got to move with the times.
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