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> Gaga reportedly launching makeup brand called 'Haus Beauty', 💄 #hauseditorials 💄
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HausofTove
post May 22 2018, 05:32 PM
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Henrietta R Hippo
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QUOTE
Get ready, little monsters: A Lady Gaga beauty line might be coming sooner than we think.

The "Joanne" singer is reportedly taking the plunge into makeup mogul-dom with a forthcoming brand called Haus Beauty a possible nod to the Haus of Gaga, the creative force behind some of her best-known looks. According to celeb news site The Blast, Gaga and her team are working to trademark the name, which would be an entirely new venture for the singer/fashion designer/activist. Allure confirmed the trademark application, and notes that per the United States Patent and Trademark Office's website, Haus Beauty could potentially span a massive number of products, including complexion cosmetics, lip, eye, and cheek products, fragrance, skin- and body-care, and more. There is also apparently going to be a product called "beauty milk," which sounds equal parts fascinating and intriguing.

After the news broke, fans realized that Lady Gaga may have actually been dropping hints about the makeup line on her own social feeds for months. In January, she posted a closeup beauty shot on her Instagram, sharing some details behind the makeup look. She captioned the shot "#hauseditorials," which given this new information about the trademark, could mean something totally different (cough, a beauty campaign) than fans originally imagined.

Though Gaga has been a beauty icon for the better part of the last decade, this would be her first time creating her own makeup line. She already has a fragrance and has served as the face of the M.A.C. Viva Glam campaign, but we can't wait to see what kind of products she serves up so we can get our own "poker faces" on at home.



ohmy.gif get that dollar! Make-up always on point so this is a good move for her ~
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Lo-Fi Version Time is now: 20th September 2018 - 06:11 PM