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davidas
post Mar 14 2019, 09:49 AM
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I'm so confused by how the certifications in the US work. wacko.gif

Looking on Twitter, people are saying that Shallow has sold 2,675,000 copies in the US in latest estimates, however looking on Wikipedia and other websites it says the Shallow has only been certified as 1 x Platinum in the US.

Is this because websites are out of date or has the certification not yet been updated?

I've seen other cases with Just Dance being technically Diamond certified, but not being shown as being certified as that!?

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HausofGhibli
post Mar 17 2019, 10:03 PM
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I have no idea I'm afraid!

Jay/Seph maybe you can help? unsure.gif
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JosephStyles
post Mar 17 2019, 10:09 PM
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Labels have to apply for certifications in the US! The UK does it automatically - if a song passes 600k combined units, it is automatically certified platinum - but the US is manual. It's down to the label to apply for the next certification for Shallow now it's eligible!
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Envoirment
post Mar 17 2019, 10:18 PM
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Certifications in the US aren't automatic like they are in the UK. Labels still have to apply for them. "Shallow" was certified platinum on December 11th 2018 (you can check via the RIAA website). The figure of 2.675mil is correct, but the label haven't requested an update to the certification (It would be certified 2x platinum). I assume they will when it hits 3 million for a 3x platinum certification.
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davidas
post Mar 20 2019, 02:38 PM
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Thanks for clearing that up everyone - must be so many songs out there that are unclassified to the level they should be!
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John-James
post Mar 20 2019, 04:07 PM
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QUOTE(davidas @ Mar 20 2019, 02:38 PM) *
Thanks for clearing that up everyone - must be so many songs out there that are unclassified to the level they should be!

Some labels are good at updating their certifications, especially for new artists as it looks good when promoting however for many artists they'll go ages without any and then suddenly the label will update them all at once. This is because it costs $350 to get a new cert but if done simultaneously, there's no extra fee. Interscope could pay $350 now to get the x2 Platinum and then pay another $350 when it reaches x3 Platinum or just wait and save themselves some money. Doesn't sound a lot for a multi-million company but it all adds up.
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davidas
post Mar 21 2019, 12:50 PM
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QUOTE(John-James @ Mar 20 2019, 04:07 PM) *
Some labels are good at updating their certifications, especially for new artists as it looks good when promoting however for many artists they'll go ages without any and then suddenly the label will update them all at once. This is because it costs $350 to get a new cert but if done simultaneously, there's no extra fee. Interscope could pay $350 now to get the x2 Platinum and then pay another $350 when it reaches x3 Platinum or just wait and save themselves some money. Doesn't sound a lot for a multi-million company but it all adds up.


Makes total sense - well it will easily achieve 3 x platinum, so will wait to see that certification! cheer.gif
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