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> Gaga is the face of Valentino’s new perfume, She will appear in advertising for the Voce Viva fragrance, Sept
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HausofGhibli
post Jul 10 2020, 05:24 PM
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QUOTE
Lady Gaga to Front Valentino’s New Perfume

The songstress will appear in advertising for the Voce Viva fragrance starting in September.


PARIS — Lady Gaga has landed a new, very fashionable, gig — as the face of Valentino’s upcoming perfume, WWD has learned.

The Voce Viva fragrance, due out in September, was conceived by the Valentino fashion house’s creative director Pierpaolo Piccioli and the Valentino Beauty team at L’Oréal.

“Lady Gaga means freedom, self-consciousness, pure heart,” Piccioli said in a statement. “Her participation in this campaign elevates the symbolic power of the project to the highest level.

“She is the icon of a generation,” he continued, of the only artist ever to win in the same year an Oscar, Grammy, BAFTA and Golden Globe, for her work in the film “A Star Is Born.” “Her message of freedom, passion for art, self-consciousness and equality is the same [as what] our Valentino community stands for.”

Lady Gaga said: “Be yourself, love who you are and never give up your dreams.”

Garance Delaye, Valentino Beauty global brand president, told WWD that the singer was their first choice, since she not only embodies the values of Valentino — inclusivity and individuality — but also the story of Voce Viva, which translates into Living Voice.

Further, Lady Gaga has a strong personality, Italian roots, is generous and committed, continued Delaye, calling her “a great world citizen.”

Both Valentino and Lady Gaga are about free personal expression, the executive said.

Voce Viva is meant to celebrate one’s own voice, life, self and style. It is a perfume for everyone — no specific gender — according to Delaye, adding Piccioli “doesn’t talk about women or men, he talks about individuals.”


https://wwd.com/beauty-industry-news/beauty...ume-1203671290/
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HausofGhibli
post Jul 10 2020, 05:24 PM
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This looks exciting! I wonder if we'll get Chromatica music supporting the advertisements in September ohmy.gif
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SKOB
post Jul 10 2020, 06:55 PM
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Queen wub.gif

I think the Nick Knight photoshoot was for this?
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HausofGhibli
post Jul 10 2020, 09:14 PM
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I hope so! Nick Knight is MAGIC with her.
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SKOB
post Monday, 11:24 AM
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Gaga Daily leaked an ad!1 Gorgeous, but definitely NOT Nick Knight



This post has been edited by SKOB: Monday, 11:27 AM
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Adelita
post Monday, 02:04 PM
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Just beautiful wub.gif
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HausofGhibli
post Monday, 03:14 PM
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Nick Knight shoot for Chromatica re-release then? sarcasm.gif
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