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> Will River become an Xmas classic?
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Brightest Blue
post Sep 12 2020, 07:37 PM
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Seeing as itís one of the few Christmas songs to actually go #1 on the charts, do we think itíll become a classic, just like Santa Tell Me and Cozy Little Christmas probably will?
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Frawdree
post Sep 17 2020, 12:03 AM
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No, it was a gimmick song that solely got to that position due to chart rules making older classics half as effective and Amazon using their playlists weighted in her favour to play her more often than anyone else in comparison. Out of all 9 of Amazonís Christmas playlists last year, River was in 100% of them. You had a 66% chance of hearing River as one of the first 5 songs and 100% chance of hearing it by track 11 in all of them. So essentially whenever someone asked Alexa to play a Christmas song, they were practically guaranteed to bump her to the top.

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Bjork
post Sep 17 2020, 05:41 AM
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but you can argue the same about all the other xmas songs, no one goes to Spotify and types Ariana Grande Santa Tell Me
it that is a hit every year is cos of supere high placing in all Xmas playlists

why Ariana is a hit? cos of the playlists, why Little Mix Xmas song flopped? cos it wasn't on any. Pure and simple.
River is in the same situation as anyone else. If it's on the key xmas playlists, it will be a hit again. If it's not, it won't.
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Brightest Blue
post Sep 17 2020, 05:58 AM
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Katyís ĎCozy Little Christmasí had a stronger year in its 2nd year, so it will be interesting to see how this does. Top 40 is a given Iíd say?
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JosephStyles
post Sep 17 2020, 06:01 AM
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Cozy has the benefit of being an original song. I'm not really sure if River will get anywhere near to what Cozy did in its second year. I wouldn't be against it doing well again but it's going to need heavy playlist support.
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Frawdree
post Sep 17 2020, 08:05 AM
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QUOTE(Bjork @ Sep 17 2020, 06:41 AM) *
but you can argue the same about all the other xmas songs, no one goes to Spotify and types Ariana Grande Santa Tell Me
it that is a hit every year is cos of supere high placing in all Xmas playlists

why Ariana is a hit? cos of the playlists, why Little Mix Xmas song flopped? cos it wasn't on any. Pure and simple.
River is in the same situation as anyone else. If it's on the key xmas playlists, it will be a hit again. If it's not, it won't.

The difference is that Santa Tell Me is available on every platform; their playlists and every digital store for sale and has naturally earned its slow burn success and placement over these 6 years through additional nostalgia and it being more accepted in the Christmas music pantheon and now has almost 200 million YouTube views in that time for its video along (almost 100 million additional views on other lyric videos on the platform, too).

River, despite only being available to listen and view for free on YouTube as an option globally has only managed 2.5 million views in 9 months. Not great when it’s either that, get an Amazon Music streaming subscription or buy it (a paltry 153 sales happened the week it got #1). It wasn’t chosen to get to number one by the public, being excluded from every other digital store and music streaming platform and will forever live as a prime example of corporations influencing the chart with blatant and calculated position manipulation.

You’d think if the British population cared an iota about the song it would’ve given lift to the original version of one of its other covers, as that was available for streaming and buying on every platform but nope.


This post has been edited by Frawdree: Sep 17 2020, 08:11 AM
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Chapman
post Sep 17 2020, 10:27 AM
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It will be available on other platforms this year wont it?

I really hope it can continue to chart in years to come, I love it and cant wait to start listening to it again closer to the Christmas period!
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dannjohn
post Sep 17 2020, 02:05 PM
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well barely anyone knows her version of it...
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dan::G
post Sep 17 2020, 02:09 PM
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classic? probably not.
will it go top 40 this year? I think so given Amazon are unlikely to drop it completely from their playlists.
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HarryBorelli
post Sep 17 2020, 04:05 PM
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Dont think it will be a CLASSIC but i think it will get some sort of boost each Christmas
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Brightest Blue
post Sep 17 2020, 04:09 PM
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I would SCREAM if this went #1 again this year
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Brightest Blue
post Sep 17 2020, 04:09 PM
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Blocking Mariah again would be so pleasing to see
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Bjork
post Sep 19 2020, 09:22 AM
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hahaha totally here for it

I guess this year Amazon will have a new Xmas exclusive so Alexa won't favour River that much
but on the other side it will be available elsewhere so hopefully that will compensate


This post has been edited by Bjork: Sep 19 2020, 09:22 AM
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Brightest Blue
post Sep 19 2020, 10:09 AM
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Amazon seeing River go #1 last year will surely encourage them to push it again this year. Theyíd definitely want one of their exclusives become a classic!
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Frawdree
post Sep 19 2020, 04:21 PM
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Except itíd need to be pushed twice as hard as itíd now be old enough to be affected by the same chart rules that penalised Mariah and Wham. I doubt the nation is going to stream it as much as thatíd need to push it to the top unless Amazon have 20 Christmas playlists with it on all of them.
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Brightest Blue
post Sep 19 2020, 04:36 PM
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Itís not on permanent ACR though? Itíll soon be on SCR come November/early Dec
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JosephStyles
post Sep 19 2020, 04:37 PM
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Amazon will almost definitely have a new exclusive to push this year. They'll surely support River still but it won't be to the same extent at all. They still supported Katy's Cozy Little Christmas last year but it wasn't an Amazon Exclusive at that point so it wasn't their main focus.
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Jay❄
post Sep 19 2020, 05:54 PM
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Maybe it'll continue to be a part of the landscape of Christmas songs that go Top 40 in the UK due to Alexa's impact (assuming they continue to push it, it'll be interesting to see whether they do). I feel like it's unlikely that it'll become a classic in its own right, due to being a cover version and the fact it didn't have much natural popularity.... barely anyone bought it and its YouTube views are relatively low.
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Brightest Blue
post Sep 20 2020, 07:55 AM
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River is going #1 and thatís the tea

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gooddelta
post Oct 9 2020, 09:56 PM
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Just noticed this is now on Spotify, as part of various new Christmas playlists!
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