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> "Harry Styles Named Variety’s Hitmaker of the Year"
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JosephStyles
post Nov 10 2020, 09:09 PM
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Harry Styles has been named Variety’s Hitmaker of the Year for his critically acclaimed second studio album “Fine Line” and the hit songs “Adore You” and “Watermelon Sugar.” The British breakout will be featured in the fourth annual Hitmakers issue, with an extensive interview alongside original photography from Parker Woods, to be released Dec. 2. This year’s Hitmakers event will be held virtually Dec. 3.

Variety will also honor Roddy Ricch as breakthrough artist of the year, Lewis Capaldi as songwriter of the year, Maren Morris with the crossover award, Columbia Records chairman/CEO Ron Perry as executive of the year, Wassim “Sal” Slaiby as manager of the year, The Weeknd’s “Blinding Lights” as hook of the year and Mustard as producer of the year, among others.

The Hitmakers franchise recognizes the writers, producers, publishers, managers and executives who help make — and break — the 25 most-consumed songs of the year, as compiled by Alpha Data. Of the 25 most-consumed songs of 2020, Styles has two hits — “Adore You” and “Watermelon Sugar” — that continue to grace playlists and radio.

“This year has been a game-changer for the music business,” said Shirley Halperin, Variety’s executive editor, music. “But the industry has persevered, with artists, creators and executives releasing and promoting new songs under incredibly challenging circumstances. Our Hitmakers issue and video program celebrates those artists and the people behind the scenes who are making sure the music gets heard. A heartfelt congratulations to all on this tremendous accomplishment.”

Additional honorees will be announced at a later date.


What a brilliant accolade for him, and thoroughly deserved!
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Liam.k.
post Nov 10 2020, 11:40 PM
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Very well deserved! The way he has achieved very successful post-album hits without needing to release new versions is really impressive in this day and age. Must be very rare to have three songs from an album out-perform the lead single when said song itself was a hit too.
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JosephStyles
post Nov 11 2020, 07:02 AM
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I think the closest current-day comparison I can think of is George Ezra's Staying at Tamara's era, but that's still not quite comparable I suppose as Don't Matter Now made almost no impact as the lead single, but he got three post-album hits without new remixes, and the biggest hit off the album was a post-album single too!
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