OCC: Cassettes fast forward to their highest in 15 years |
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Jul 31 2019, 11:10 AM
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BuzzJack Idol
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The cassette comeback continues: sales are at their highest in 15 years
31 July 2019 | By Rob Copsey We reveal the best-selling cassettes of the decade and of 2019 so far. The unlikely comeback of the humble cassette continues to grow in 2019, with sales at their highest since 2004, OfficialCharts.com can reveal. Spurred on by the vinyl revival, music buyers are steadily returning to the cassette for its retro appeal, collectability and its novelty value. The format’s return coincides with the 40th anniversary of the Sony Walkman this month, celebrated in a new exhibition at the Sony museum in Tokyo, which runs until September 1. Sales remain small in the context of the overall music market according to music industry trade body the BPI, representing a miniscule 0.2% of albums sold in the UK this year, but sales are on a small-but-steady increase, so far up 112% year-on-year. The final quarter of 2018 was also the biggest for cassette sales in the UK since 2004 and so far in 2019 36,000 have been sold according to the BPI and Official Charts Company data. Looking down the Top 20 best-sellers on the year to date below, it’s clear cassette sales favour those artists who have harnessed a fanbase of avid collectors, regardless of genre. The current biggest is Billie Eilish’s When We All Fall Asleep, Where Do We Go?. The cassette, which has sold 4,000 copies, was released in a variety of limited-edition colours: black, orange and UV green. Ironically, cassettes were considered all-but-defunct when 17-year-old Billie was born in 2001. Cassette sales by calendar year since 2004 Other ‘big’ sellers this year are Catfish & The Bottlemen’s third album The Balance, Madonna’s Madame X, Kylie’s Step Back In Time and Lewis Capaldi’s chart-topping debut Divinely Uninspired To A Hellish Extent. Looking at the best-sellers of the decade (since 2010), The 1975 are on top with their 2018 Number 1 record A Brief Inquiry Into Online Relationships, with 8,000 sales. Just over 7,000 of those sales were in its first week, making it the fastest-seller on the format since July 2002. Another popular release is the Guardians Of The Galaxy soundtracks, which appear at 2 and 4 on the decade chart. Inspired by the films, the first collection of ‘80s classics was released in 2014, playing a significant role in spearheading the format’s return. They’ve sold 6,800 and 6,100 on cassette respectively. Kylie Minogue is also a big seller on the vintage platform, shifting 6,300 tapes of her Number 1 album Golden. Following its initial release, Kylie also released a Collector's Edition and a Winter Collector's Edition on cassette. The singer’s recent chart-topping best of, Step Back In Time, places tenth. The Official Top 20 best-selling cassettes in the UK since 2010 POSITION TITLE ARTIST 1 A BRIEF INQUIRY INTO ONLINE 1975 8k 2 GUARDIANS OF THE GALAXY - AWESOME MIX 1 ORIGINAL SOUNDTRACK 6.8k 3 GOLDEN KYLIE MINOGUE 6.3k 4 GUARDIANS OF THE GALAXY - AWESOME MIX 2 ORIGINAL SOUNDTRACK 6.1k 5 WHEN WE ALL FALL ASLEEP WHERE DO WE GO BILLIE EILISH 4k 6 THE BALANCE CATFISH & THE BOTTLEMEN 7 MADAME X MADONNA 8 NO TOURISTS PRODIGY 9 SHE - THE BEST OF CHARLES AZNAVOUR 10 STEP BACK IN TIME - THE DEFINITIVE KYLIE MINOGUE 11 DIVINELY UNINSPIRED TO A HELLISH EXTENT LEWIS CAPALDI 12 SWEETENER ARIANA GRANDE 13 WASTELAND BABY HOZIER 14 HAPPINESS BEGINS JONAS BROTHERS 15 BLOSSOMS BLOSSOMS 16 RIPPLES IAN BROWN 17 MAPPING THE RENDEZVOUS COURTEENERS 18 DELTA MUMFORD & SONS 19 SUCKER PUNCH SIGRID 20 143 BARS & MELODY The Official Top 20 best-selling cassettes in the UK of 2019 so far POSITION TITLE ARTIST 1 WHEN WE ALL FALL ASLEEP WHERE DO WE GO BILLIE EILISH 4k 2 THE BALANCE CATFISH & THE BOTTLEMEN 3 MADAME X MADONNA 4 STEP BACK IN TIME - THE DEFINITIVE KYLIE MINOGUE 5 DIVINELY UNINSPIRED TO A HELLISH EXTENT LEWIS CAPALDI 6 WASTELAND BABY HOZIER 7 HAPPINESS BEGINS JONAS BROTHERS 8 RIPPLES IAN BROWN 9 SUCKER PUNCH SIGRID 10 SHINE A LIGHT BRYAN ADAMS 11 GUARDIANS OF THE GALAXY - AWESOME MIX 1 ORIGINAL SOUNDTRACK 12 THE VERSACE EXPERIENCE PRELUDE 2 GOLD PRINCE 13 MY HAPPY PLACE EMMA BUNTON 14 THANK U NEXT ARIANA GRANDE 15 GUARDIANS OF THE GALAXY - AWESOME MIX 2 ORIGINAL SOUNDTRACK 16 FATHER OF THE BRIDE VAMPIRE WEEKEND 17 FALSE ALARM TWO DOOR CINEMA CLUB 18 A BRIEF INQUIRY INTO ONLINE 1975 19 AMO BRING ME THE HORIZON 20 BIG BAD GIGGS |
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Jul 31 2019, 06:23 PM
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A dead mouse (from my cat)
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Bars & Melody sneaking in there
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Aug 1 2019, 04:23 PM
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BuzzJack Regular
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I get the vinyl revival, but cassette? I would never buy one.
It’s like having a VHS revival. |
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Aug 1 2019, 05:05 PM
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Why do today, what you can do tomorrow?
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Aug 1 2019, 05:07 PM
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A dead mouse (from my cat)
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A lot of them come with bundles as well.
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Aug 1 2019, 06:34 PM
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BuzzJack Legend
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they're not even cheap, Lana del Rey is selling them for 8.99 pounds... she's made two different ones, clear and lime green and yes lots of bundles cd + cassette, vinyl + cassette, cd+vinyl+cassette
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Aug 1 2019, 08:07 PM
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BuzzJack Gold Member
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Suprised kylie didnt take this with all her cassette limited editions
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Aug 1 2019, 08:58 PM
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Howdy, disco citizens
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9 SHE - THE BEST OF CHARLES AZNAVOUR This is the real oddity of the top 20 tapes since 2010. Why is it that a 1996 Greatest Hits album, that presumably hasn't got a re-release on tape in the past 10 years, sold so well on the format? Would be interesting to get to the bottom of this - perhaps it is one single store that bought thousands of them by accident and couldn't return them, so have been slowly dwindling down their collection over the years with some very targeted marketing. |
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Lo-Fi Version | Time is now: 29th March 2024 - 05:51 AM |
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