Kendrick Lamar surprised his fans with his “Humble” music video, a 3-minute masterpiece about the petty peddling of the rap game.

His lyrical throwdown drops bars on the braggadocios and the blasphemous in the industry. Lamar even pokes fun at himself falling prey to his own ego by dressing in a pope’s religious garb and sitting at the head of da Vinci’s The Last Supper. However, the irony is just one reason why his video is so iconic. Another reason is found within the frames of pop culture’s obsession with fakery, in general.

“I’m so f------ sick and tired of the Photoshop/Show me somethin’ natural like afro on Richard Pryor/Show me somethin’ natural like ass with some stretch marks,” he raps.

He’s praising natural beauty when American culture today is, well, all about Photoshop. Kylie Jenner gets lip injections (or fillers, I can’t keep track); Nicki Minaj is famous for her assets, even though they can “pop”; Mama June has made tabloids once again for not just dating a sex offender (a man who molested her oldest daughter), but for treating herself to $75,000 worth of plastic surgery.
Impossible ideals of beauty are pushed in magazines and on television screens, but they’re also pushed inside the home. How many people have played with Barbie dolls, toyed with fake eyelashes, worn a wig, or bought self-tanner?

Lamar may be dissing the likes of Big Sean, but he’s also dissing the standard of American beauty.
“He also slides in a critique of America’s obsession with Photoshop-perfect aesthetics, making clear his preference for all-natural looks, particularly when it comes to black women,” an article relays.

Even though celebrities like Nicki Minaj and Kim Kardashian are beautiful, Lamar prefers a woman without her baggage of cosmetics.

His fans prefer him in his organic form, too.